Introducing G2.ai, the future of software buying.Try now
Compare Google Tag Manager and mParticle by Rokt 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Tag Monitor
Visit Website
At a Glance
Market Segments
Small-Business (53.5% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagermParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in "Standard Event Tracking" with a score of 9.1, making it a preferred choice for those needing robust tracking capabilities. In contrast, mParticle's score of 8.5 in the same area indicates it may not be as comprehensive for users focused on event tracking.
- Reviewers mention that mParticle shines in "Quality of Support" with a score of 8.8, significantly higher than Google Tag Manager's 7.1. This suggests that users may find mParticle more responsive and helpful when issues arise.
- G2 users highlight Google Tag Manager's superior "Real-Time Reporting" capabilities, scoring 9.3 compared to mParticle's 8.3. This feature is crucial for businesses that need immediate insights into their data.
- Users on G2 report that mParticle offers better "User Identification" features, particularly in "User Segmentation" with a score of 8.7, while Google Tag Manager's score of 8.3 indicates it may not provide as detailed segmentation options.
- Reviewers say that Google Tag Manager's "Ease of Setup" is rated at 7.9, which is slightly lower than mParticle's 8.0. This suggests that users may find mParticle easier to implement, which can be a significant factor for teams with limited technical resources.
- Users report that Google Tag Manager's "Custom Event Tracking" is highly rated at 9.0, indicating a strong capability for tailored tracking solutions, while mParticle's score of 8.3 suggests it may not offer the same level of customization for event tracking.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availablemParticle by Rokt
No pricing availableFree Trial
Google Tag Manager
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
9.2
338
8.1
135
Ease of Use
8.0
339
8.3
134
Ease of Setup
7.9
199
8.0
55
Ease of Admin
8.3
191
8.5
52
Quality of Support
7.1
277
8.8
115
Has the product been a good partner in doing business?
8.1
166
8.9
56
Product Direction (% positive)
8.8
329
7.8
122
Features by Category
Metrics
9.0
208
8.0
23
8.9
207
8.2
23
8.7
201
8.2
19
9.1
233
8.4
22
9.0
239
8.3
24
8.4
184
7.8
20
8.3
181
8.5
21
9.1
225
8.8
21
8.6
186
8.9
22
Reporting
Feature Not Available
8.2
20
8.4
167
8.3
19
8.0
158
Not enough data
Feature Not Available
8.8
20
Feature Not Available
8.3
14
8.6
171
8.7
15
Feature Not Available
8.3
22
Other
8.6
185
8.9
20
8.5
169
8.9
12
8.3
166
8.8
11
9.0
197
8.6
13
8.8
157
8.5
14
7.9
124
7.5
8
8.2
151
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
8.4
23
8.7
174
8.7
20
9.0
217
8.5
29
9.1
225
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
7.0
21
Not enough data
8.2
27
Intelligence
Not enough data
7.4
24
Not enough data
7.0
21
Not enough data
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Google Tag Manager and mParticle by Rokt are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
