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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSmarterStats
Star Rating
(10)4.7 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SmarterStatsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Standard Event Tracking feature, scoring 8.6, which allows for detailed tracking of user interactions, while SmarterStats shines in Custom Event Tracking with a higher score of 9.0, enabling more tailored tracking options.
- Reviewers mention that Google Analytics provides robust Real-Time Reporting capabilities with a score of 8.8, which is crucial for immediate insights, whereas SmarterStats offers slightly better Mobile Reporting at 8.3, making it more accessible for users on the go.
- G2 users highlight that SmarterStats has a superior Quality of Support rating of 8.3 compared to Google Analytics' 7.5, indicating that users may find more responsive assistance when issues arise.
- Users on G2 report that Google Analytics has a strong focus on SEO with a score of 8.7, which is essential for digital marketing strategies, while SmarterStats offers a more comprehensive Promotional Messages feature, scoring 9.4, which helps in engaging users effectively.
- Reviewers say that Google Analytics provides excellent Engagement metrics with a score of 8.7, which is vital for understanding user behavior, while SmarterStats slightly edges out with an 8.9 in the same category, indicating a more nuanced approach to user interaction analysis.
- Users report that SmarterStats has a better Product Direction score of 10.0, suggesting that it is more aligned with user needs and future developments, while Google Analytics, with an 8.5, may not be as responsive to evolving user requirements.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSmarterStats
No pricing availableFree Trial
Google Analytics
No trial information availableSmarterStats
No trial information availableRatings
Meets Requirements
9.0
5,510
9.5
7
Ease of Use
7.8
5,542
9.0
7
Ease of Setup
8.0
2,746
Not enough data
Ease of Admin
8.2
2,602
Not enough data
Quality of Support
7.5
4,586
8.3
6
Has the product been a good partner in doing business?
8.3
2,383
Not enough data
Product Direction (% positive)
8.5
5,389
10.0
6
Features by Category
Metrics
9.0
4016
8.6
6
8.8
3996
8.9
6
8.7
3935
8.1
6
8.6
3616
9.4
6
8.4
3386
9.0
5
8.4
3594
8.9
6
8.5
3640
8.6
6
8.6
3706
9.2
6
8.2
3296
8.3
5
Reporting
Feature Not Available
8.9
6
8.5
3541
8.9
6
8.2
3251
8.6
6
8.4
3494
8.6
6
8.5
3433
8.3
6
8.3
3111
8.9
6
8.5
3660
8.9
6
Other
8.5
3683
9.2
6
8.5
3496
8.3
6
8.3
3288
8.6
6
8.7
3428
8.6
6
8.5
2697
8.1
6
8.0
2424
9.4
6
8.2
2799
8.9
6
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
8.9
6
8.2
2330
9.3
5
8.9
3458
8.7
5
8.9
3564
8.1
6
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and SmarterStats are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
SmarterStats has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SmarterStats
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Utilities
20.0%
Information Technology and Services
20.0%
Telecommunications
10.0%
Management Consulting
10.0%
Consumer Services
10.0%
Other
30.0%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
SmarterStats has no more discussions with answers
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