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Compare Google Analytics and Raven Tools 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (75.2% of reviews)
Entry-Level Pricing
No pricing available
$79/ month
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsRaven Tools
Star Rating
(154)4.2 out of 5
Market Segments
Small-Business (75.2% of reviews)
Pros & Cons
Entry-Level Pricing
$79/ month
Browse all 4 pricing plansGoogle Analytics vs Raven Tools
When assessing the two solutions, reviewers found Raven Tools easier to use, set up, and administer. Reviewers also preferred doing business with Raven Tools overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Raven Tools.
- When comparing quality of ongoing product support, reviewers felt that Raven Tools is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Raven Tools.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableRaven Tools
Start
$79
/ month
This feature is for startups. SME’s (small and medium enterprise) and growing marketing agencies. With start plan you get all the Pro features plus: Branded reports, Historical Data, and Monthly Page Crawls and more.
- Campaigns/Domains: 20
- Users : 4
- Backlink Explorer (Majestic): 40 Reports (up to 2 Million URL results)
Free Trial
Google Analytics
No trial information availableRaven Tools
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
8.1
135
Ease of Use
7.8
5,542
8.3
135
Ease of Setup
8.0
2,746
8.4
103
Ease of Admin
8.2
2,602
8.7
102
Quality of Support
7.5
4,586
8.3
111
Has the product been a good partner in doing business?
8.3
2,383
8.8
97
Product Direction (% positive)
8.5
5,389
7.8
135
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Not enough data
Other
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
SEO Auditing & Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
7.9
97
Not enough data
7.3
104
Not enough data
7.0
90
Not enough data
Not enough data
Not enough data
Not enough data
SEO Reporting
Not enough data
7.8
95
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Raven Tools share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Raven Tools is categorized as SEO Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Raven Tools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
59.7%
Internet
9.4%
Information Technology and Services
6.7%
Computer Software
2.7%
Consumer Goods
2.0%
Other
19.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What does Raven cost?
1 Comment
Official Response from Raven Tools
Now you can get a discounted Annual Plan - and the billing is still monthly! The Start annual package costs $99 a month. Grow annual package costs $169 a...Read more
How do I start a Free Trial?
1 Comment
Official Response from Raven Tools
All Raven accounts start with a free, limited trial. When you're ready to upgrade to Start or any of the other packages, simply enter your credit card...Read more
How do I pay?
1 Comment
Official Response from Raven Tools
With a credit card. That's the only form of payment we accept. We don't accept PayPal or payments by check.
Read more
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