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Compare Google Analytics and NPAW Suite 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (70.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsNPAW Suite
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (70.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about NPAW SuiteSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Session Tracking with a score of 9.0, allowing businesses to effectively monitor user interactions, while NPAW Suite's score of 8.0 indicates it may not be as robust in this area.
- Reviewers mention that NPAW Suite offers superior Quality of Support with a score of 9.4 compared to Google Analytics' 7.5, highlighting that users appreciate the responsiveness and helpfulness of NPAW's support team.
- G2 users indicate that Google Analytics shines in Custom Event Tracking with a score of 8.5, which allows for tailored tracking of specific user actions, whereas NPAW Suite lacks in this area with a lower score.
- Users on G2 report that NPAW Suite provides better User Segmentation capabilities, scoring 8.8, which helps businesses target specific demographics effectively, while Google Analytics scored slightly lower at 8.8.
- Reviewers mention that Google Analytics has a more comprehensive Real-Time Reporting feature with a score of 8.8, enabling immediate insights into user behavior, compared to NPAW Suite's lower performance in this category.
- Users say that NPAW Suite's Content Management tools, scoring 7.6, are less effective than Google Analytics' 8.1, indicating that users find Google Analytics more efficient for managing and analyzing content performance.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableNPAW Suite
No pricing availableFree Trial
Google Analytics
No trial information availableNPAW Suite
No trial information availableRatings
Meets Requirements
9.0
5,510
8.8
27
Ease of Use
7.8
5,542
8.1
27
Ease of Setup
8.0
2,746
8.1
17
Ease of Admin
8.2
2,602
8.7
17
Quality of Support
7.5
4,586
9.4
27
Has the product been a good partner in doing business?
8.3
2,383
9.4
18
Product Direction (% positive)
8.5
5,389
9.1
27
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Not enough data
Other
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Feature Not Available
8.9
1496
8.7
19
8.3
1258
6.7
8
Metrics
8.9
1467
6.1
11
8.9
1501
8.0
22
8.9
1501
8.3
20
8.7
1419
7.4
11
8.7
1433
8.0
9
8.4
1369
7.3
10
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and NPAW Suite are categorized as Content Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
NPAW Suite is categorized as Product Analytics
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
NPAW Suite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Broadcast Media
43.3%
Telecommunications
16.7%
Entertainment
16.7%
Online Media
6.7%
Sports
3.3%
Other
13.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
NPAW Suite has no discussions with answers
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