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Compare Google Analytics and HCL Unica 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Enterprise (48.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,623)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsHCL Unica
Star Rating
(128)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaGoogle Analytics vs HCL Unica
When assessing the two solutions, reviewers found HCL Unica easier to use. However, Google Analytics is easier to set up and administer. Reviewers also preferred doing business with Google Analytics overall.
- Reviewers felt that Google Analytics meets the needs of their business better than HCL Unica.
- When comparing quality of ongoing product support, reviewers felt that HCL Unica is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over HCL Unica.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableHCL Unica
No pricing availableFree Trial
Google Analytics
No trial information availableHCL Unica
No trial information availableRatings
Meets Requirements
9.0
5,510
8.5
90
Ease of Use
7.8
5,542
8.5
93
Ease of Setup
8.0
2,746
7.6
39
Ease of Admin
8.2
2,602
7.8
33
Quality of Support
7.5
4,586
7.8
87
Has the product been a good partner in doing business?
8.3
2,383
8.2
33
Product Direction (% positive)
8.5
5,389
8.2
89
Features by Category
Email Marketing
Not enough data
8.6
67
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.3
59
|
Verified
Not enough data
8.3
65
|
Verified
Online Marketing
Not enough data
8.0
57
|
Verified
Not enough data
8.2
59
|
Verified
Not enough data
8.3
62
|
Verified
Not enough data
8.0
56
|
Verified
Not enough data
7.8
50
Lead Management
Not enough data
8.5
61
|
Verified
Not enough data
8.6
59
|
Verified
Not enough data
8.7
60
|
Verified
Not enough data
8.4
55
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.6
51
|
Verified
Not enough data
8.7
54
|
Verified
Not enough data
8.6
55
|
Verified
Campaign Management
Not enough data
8.8
63
|
Verified
Not enough data
8.5
50
Not enough data
8.5
54
|
Verified
Not enough data
8.1
53
Social
Not enough data
8.1
48
Not enough data
8.2
48
|
Verified
Not enough data
8.1
49
|
Verified
Not enough data
7.9
48
Not enough data
8.2
55
Reporting & Analytics
Not enough data
8.3
63
|
Verified
Not enough data
8.2
56
|
Verified
Not enough data
8.3
53
|
Verified
Not enough data
8.5
52
|
Verified
Not enough data
8.3
45
|
Verified
Platform
Not enough data
8.3
46
|
Verified
Not enough data
8.7
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.1
47
|
Verified
Not enough data
8.8
47
|
Verified
Not enough data
8.4
46
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
8.4
47
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
8.3
43
|
Verified
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Not enough data
Other
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and HCL Unica share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
HCL Unica is categorized as Marketing Automation
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Alternatives
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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