1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [HCL Unica Discussions](https://www.g2.com/products/hcl-unica/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ddb843aa541b19e31818fd9afb647bd1/hcl-unica.png "Product Avatar Image") ](/products/hcl-unica/reviews) [ HCL Unica ](/products/hcl-unica/reviews) (128)4.2/5 The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies. Show More * * * ### 44.0 Nps Score Already have HCL Unica? ### All HCL Unica Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is HCL Unica used for? ](/discussions/what-is-hcl-unica-used-for) What is HCL Unica used for? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.&title=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • over 9 years ago Posted by HCL Unica Posted by HCL Unica More Options - [ # Is IBM Campaign integrated with other IBM solutions? ](/discussions/integration-with-other-products) Integration with other products [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.&title=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • over 9 years ago Posted by HCL Unica Posted by HCL Unica More Options - [ # Am I able to accurately measure and report? ](/discussions/reporting-949e4be3-1bf0-48bc-bd3a-9d62cc2fc992) Reporting [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.&title=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • over 9 years ago Posted by HCL Unica Posted by HCL Unica More Options - [ # Can I re-use campaign logic? ](/discussions/campaign-logic) Campaign Logic [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.&title=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") G2 Verified User in Marketing and Advertising • over 9 years ago Posted by HCL Unica Posted by HCL Unica More Options - [ # What type of interactions can I create? ](/discussions/interactions) Interactions [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.&title=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Robert R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert R.") RR Loading... [Robert R.](https://www.g2.com/users/2adb9493-d744-4016-992c-7e79784ecd24 "Robert R.") • over 11 years ago GrowthMeisters - Integrated Marketing Services GrowthMeisters - Integrated Marketing Services More Options - [ # Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive? ](/discussions/uniqueness) uniqueness [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.&title=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=HCL+Unica+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=HCL+Unica+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%0aAsk+HCL+Unica+questions+and+get+answers+from+expert+users+in+our+HCL+Unica+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/hcl-unica/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/706a3608b082421b44aca53951d112c1/hcl-unica.svg "Product Avatar Image") ### Have you used HCL Unica before? Answer a few questions to help the HCL Unica community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhcl-unica%2Fdiscuss%3Fsmall_ask%3Dhcl-unica) No ## Top Contributors in HCL Unica 1 ![Andrew A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew A.") AA Loading... ### [Andrew A.](https://www.g2.com/users/20a914e8-a0c9-4ee0-884f-fcd3d2c22836 "Andrew A.") Managing Director 3 pts 2 ![Robert R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert R.") RR Loading... ### [Robert R.](https://www.g2.com/users/2adb9493-d744-4016-992c-7e79784ecd24 "Robert R.") Head of Marketing 1 pt 3 SS Loading... ### [Sukhjit S.](https://www.g2.com/users/4e01a79d-ccb4-4de4-b841-2b0f081b075a "Sukhjit S.") N/AMrs 1 pt