# Epom Ad Server vs Google Ad Manager Comparison

| | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 46 | 237 | 
| **Largest Market Segment** | Small-Business (69.6% of reviews) | Mid-Market (41.9% of reviews) | 
| **Entry Level Price** | $250.00 | No pricing available | 

---
## Top Pros & Cons

### Epom Ad Server

Pros:
- Campaign Management (2 reviews)
- Customer Support (2 reviews)

Cons:
- Difficult Setup (2 reviews)
- Complex Setup (1 reviews)

### Google Ad Manager

**Not enough data**

---
## Ratings Comparison
| Rating | Epom Ad Server | Google Ad Manager | 
|---|---|---|
  | **Meets Requirements** | 9.3 (39 reviews) | 8.6 (211 reviews) | 
  | **Ease of Use** | 8.5 (39 reviews) | 7.8 (209 reviews) | 
  | **Ease of Setup** | 7.6 (7 reviews) | 7.6 (108 reviews) | 
  | **Ease of Admin** | Not enough data | 7.9 (97 reviews) | 
  | **Quality of Support** | 9.1 (39 reviews) | 7.0 (193 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 7.9 (95 reviews) | 
  | **Product Direction (% positive)** | 9.1 (37 reviews) | 7.7 (205 reviews) | 

---
## Pricing

### Epom Ad Server

#### Entry-Level Pricing

Plan: Basic Plan

Price: $250.00

Key Features:
- <8.5M impressions
- 2500GB traffic amount
- 40+ rich media templates available

[Browse all 4 editions](https://www.g2.com/products/epom-ad-server/pricing)

#### Free Trial

Yes

### Google Ad Manager

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | 9.7/10 | 22 |
| **Google Ad Manager** | N/A | N/A |

#### Channel Functionality

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Display Functionality** | 9.8 (16 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Close Ecosystem API** | 9.8 (8 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Campaign Dashboard** | 9.4 (22 reviews) | Not enough data | 
| **Campaign Optimization** | 9.8 (22 reviews) | Not enough data | 
| **Reach** | 9.2 (22 reviews) | Not enough data | 
| **Bulk Editing** | 9.4 (18 reviews) | Not enough data | 
| **Batch Uploading** | 9.7 (16 reviews) | Not enough data | 
| **Brand Safety** | 10.0 (20 reviews) | Not enough data | 
| **Fraud Protection** | 9.7 (19 reviews) | Not enough data | 
| **Frequency Capping** | 9.9 (19 reviews) | Not enough data | 
| **Budget Pacing** | 9.6 (19 reviews) | Not enough data | 
| **Creative Optimization** | 9.9 (18 reviews) | Not enough data | 
| **Rich Media Capabilties** | 9.8 (18 reviews) | Not enough data | 
| **In-App Ads** | 10.0 (16 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Targeting** | 10.0 (21 reviews) | Not enough data | 
| **Retargeting** | 9.8 (21 reviews) | Not enough data | 
| **Geo-Targeting** | 9.6 (21 reviews) | Not enough data | 
| **Contextual Targeting** | 9.9 (19 reviews) | Not enough data | 

#### Platform

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **API / Integrations** | 9.7 (13 reviews) | Not enough data | 
| **Custom Reports** | 9.8 (20 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.8 (19 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.5 (17 reviews) | Not enough data | 
| **Customization** | 9.6 (20 reviews) | Not enough data | 
| **Workflow Capability** | 9.8 (20 reviews) | Not enough data | 
| **Internationalization** | 9.3 (14 reviews) | Not enough data | 
| **Notifications** | 9.4 (19 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | 9.8/10 | 22 |
| **Google Ad Manager** | N/A | N/A |

#### Platform Interoperability

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Close Ecosystem API** | 10.0 (5 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Mobile Functionality** | 9.4 (9 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Campaign Dashboard** | 9.4 (22 reviews) | Not enough data | 
| **Campaign Optimization** | 9.8 (22 reviews) | Not enough data | 
| **Reach** | 9.2 (22 reviews) | Not enough data | 
| **Bulk Editing** | 9.4 (18 reviews) | Not enough data | 
| **Batch Uploading** | 9.7 (16 reviews) | Not enough data | 
| **Brand Safety** | 10.0 (20 reviews) | Not enough data | 
| **Fraud Protection** | 9.7 (19 reviews) | Not enough data | 
| **Frequency Capping** | 9.9 (19 reviews) | Not enough data | 
| **Budget Pacing** | 9.6 (19 reviews) | Not enough data | 
| **Creative Optimization** | 9.9 (18 reviews) | Not enough data | 
| **Rich Media Capabilties** | 9.8 (18 reviews) | Not enough data | 
| **In-App Ads** | 10.0 (16 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Targeting** | 10.0 (21 reviews) | Not enough data | 
| **Retargeting** | 9.8 (21 reviews) | Not enough data | 
| **Geo-Targeting** | 9.6 (21 reviews) | Not enough data | 
| **Contextual Targeting** | 9.9 (19 reviews) | Not enough data | 

#### Mobile

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Mobile Tracking** | 9.4 (8 reviews) | Not enough data | 
| **In-App Ads** | 10.0 (16 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Platform

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **API / Integrations** | 9.7 (13 reviews) | Not enough data | 
| **Custom Reports** | 9.8 (20 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.8 (19 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.5 (17 reviews) | Not enough data | 
| **Customization** | 9.6 (20 reviews) | Not enough data | 
| **Workflow Capability** | 9.8 (20 reviews) | Not enough data | 
| **Internationalization** | 9.3 (14 reviews) | Not enough data | 
| **Notifications** | 9.4 (19 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | 9.8/10 | 22 |
| **Google Ad Manager** | N/A | N/A |

#### Platform Interoperability

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Video Functionality** | 10.0 (6 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Campaign Dashboard** | 9.4 (22 reviews) | Not enough data | 
| **Campaign Optimization** | 9.8 (22 reviews) | Not enough data | 
| **Reach** | 9.2 (22 reviews) | Not enough data | 
| **Bulk Editing** | 9.4 (18 reviews) | Not enough data | 
| **Batch Uploading** | 9.7 (16 reviews) | Not enough data | 
| **Brand Safety** | 10.0 (20 reviews) | Not enough data | 
| **Fraud Protection** | 9.7 (19 reviews) | Not enough data | 
| **Frequency Capping** | 9.9 (19 reviews) | Not enough data | 
| **Budget Pacing** | 9.6 (19 reviews) | Not enough data | 
| **Creative Optimization** | 9.9 (18 reviews) | Not enough data | 
| **Rich Media Capabilties** | 9.8 (18 reviews) | Not enough data | 
| **In-App Ads** | 10.0 (16 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 9.5 (17 reviews) | Not enough data | 

#### Targeting

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Targeting** | 10.0 (21 reviews) | Not enough data | 
| **Retargeting** | 9.8 (21 reviews) | Not enough data | 
| **Geo-Targeting** | 9.6 (21 reviews) | Not enough data | 
| **Contextual Targeting** | 9.9 (19 reviews) | Not enough data | 

#### Platform

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **API / Integrations** | 9.7 (13 reviews) | Not enough data | 
| **Custom Reports** | 9.8 (20 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.8 (19 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.5 (17 reviews) | Not enough data | 
| **Customization** | 9.6 (20 reviews) | Not enough data | 
| **Workflow Capability** | 9.8 (20 reviews) | Not enough data | 
| **Internationalization** | 9.3 (14 reviews) | Not enough data | 
| **Notifications** | 9.4 (19 reviews) | Not enough data | 

### App Monetization Platforms

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | N/A | N/A |
| **Google Ad Manager** | N/A | N/A |

#### Platform - App Monetization Platforms

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Automated Tools** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **In-App Purchases** | Not enough data | Not enough data | 
| **Reporting & Dashboards** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **AI Algorithms** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Fraud Prevention** | Not enough data | Not enough data | 
| **Cross-Platform Support** | Not enough data | Not enough data | 
| **Payment Integration** | Not enough data | Not enough data | 
| **User Data Analysis** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 
| **Multiple Monetization Models** | Not enough data | Not enough data | 

#### Advertising - App Monetization Platforms

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Ad Exchange** | Not enough data | Not enough data | 
| **Offerwall** | Not enough data | Not enough data | 
| **Bidding** | Not enough data | Not enough data | 
| **Ad Mediation** | Not enough data | Not enough data | 
| **Ad Formats** | Not enough data | Not enough data | 
| **Ad Optimization** | Not enough data | Not enough data | 

### Publisher Ad Server

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | N/A | N/A |
| **Google Ad Manager** | 8.8/10 | 13 |

#### Ad Serving & Management - Publisher Ad Server

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Real-Time Bidding (RTB) Support** | Not enough data | 8.3 (7 reviews) | 
| **Ad Delivery Optimization  & Management** | Not enough data | 9.6 (8 reviews) | 
| **Ad Inventory Management** | Not enough data | 9.6 (8 reviews) | 
| **Dynamic Ad Placement** | Not enough data | 9.0 (7 reviews) | 
| **Ad Tag Management** | Not enough data | 9.0 (8 reviews) | 

#### Targeting & Personalization - Publisher Ad Server

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Geo-Targeting** | Not enough data | 9.5 (7 reviews) | 
| **A/B Testing for Ads** | Not enough data | 9.5 (7 reviews) | 
| **Multi-Device & Cross-Platform Delivery** | Not enough data | 8.8 (7 reviews) | 
| **Audience Targeting** | Not enough data | 9.3 (9 reviews) | 
| **Frequency Capping** | Not enough data | 8.9 (6 reviews) | 
| **Contextual Targeting** | Not enough data | 8.9 (6 reviews) | 

#### Monetization & Reporting - Publisher Ad Server

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Header Bidding Support** | Not enough data | 9.2 (6 reviews) | 
| **Ad Revenue Share & Payout Management** | Not enough data | 9.2 (6 reviews) | 
| **Revenue Forecasting** | Not enough data | 8.3 (6 reviews) | 
| **Performance & Engagement Analytics** | Not enough data | 9.5 (10 reviews) | 

#### Agentic AI - Publisher Ad Server

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 

### Supply Side Platform (SSP)

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | N/A | N/A |
| **Google Ad Manager** | 8.2/10 | 73 |

#### Agentic AI - Supply Side Platform (SSP)

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### SSP Functionality 

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **SSP Functionality ** | Not enough data | 8.2 (53 reviews) | 

#### SSP

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Ad Unit Availability** | Not enough data | 8.2 (54 reviews) | 
| **Impression Targeting** | Not enough data | 8.6 (50 reviews) | 
| **Floor Price** | Not enough data | 8.1 (46 reviews) | 
| **Advertiser Restrictions** | Not enough data | 7.7 (50 reviews) | 
| **Bid Reporting** | Not enough data | 8.2 (47 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Epom Ad Server** | N/A | N/A |
| **Google Ad Manager** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server)

**Unique to Epom Ad Server (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Google Ad Manager (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Epom Ad Server | Google Ad Manager | 
|---|---|---|
| **Small-Business** | 69.6% | 37.1% | 
| **Mid-Market** | 30.4% | 41.9% | 
| **Enterprise** | 0% | 21.0% | 

### By Industry

#### Epom Ad Server

- **Information Technology and Services:** 26.1%
- **Marketing and Advertising:** 23.9%
- **Computer Software:** 15.2%
- **Design:** 8.7%
- **Internet:** 6.5%
- **Financial Services:** 6.5%
- **Consumer Goods:** 6.5%
- **Outsourcing/Offshoring:** 2.2%
- **Education Management:** 2.2%
- **Accounting:** 2.2%

#### Google Ad Manager

- **Marketing and Advertising:** 40.7%
- **Publishing:** 6.5%
- **Internet:** 6.1%
- **Broadcast Media:** 4.3%
- **Newspapers:** 4.3%
- **Online Media:** 3.9%
- **Media Production:** 3.0%
- **Information Technology and Services:** 3.0%
- **Retail:** 2.6%
- **Computer Software:** 2.6%
- **Other:** 22.9%

---
## Alternatives

### Alternatives to Epom Ad Server

- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)

### Alternatives to Google Ad Manager

- [OpenX](https://www.g2.com/products/openx/reviews) — 3.2/5 stars (18 reviews)
- [PubMatic](https://www.g2.com/products/pubmatic/reviews) — 3.2/5 stars (11 reviews)
- [Equativ](https://www.g2.com/products/equativ/reviews) — 4.0/5 stars (12 reviews)
- [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) — 3.2/5 stars (20 reviews)
- [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) — 3.9/5 stars (164 reviews)
- [AdButler](https://www.g2.com/products/adbutler/reviews) — 4.5/5 stars (64 reviews)
- [Kevel](https://www.g2.com/products/kevel/reviews) — 4.5/5 stars (43 reviews)
- [Unity Ads](https://www.g2.com/products/unity-ads/reviews) — 4.3/5 stars (61 reviews)
- [Broadstreet](https://www.g2.com/products/broadstreet/reviews) — 4.8/5 stars (52 reviews)
- [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews) — 4.3/5 stars (11 reviews)

---
## Top Discussions

### Epom Ad Server

No discussions available for this product.

### Google Ad Manager

- Title: [Is Google Ad Manager An SSP?](https://www.g2.com/discussions/is-google-ad-manager-an-ssp) — 2 comments
  > **Top comment:** "Yes"
- Title: [How do I use Google Ad Manager?](https://www.g2.com/discussions/how-do-i-use-google-ad-manager) — 1 comment
  > **Top comment:** "Using Ad manager we can easily manage our ads"
- Title: [What is Google Ad Manager used for?](https://www.g2.com/discussions/what-is-google-ad-manager-used-for) — 1 comment
  > **Top comment:** "It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenue"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/epom-ad-server-vs-google-ad-manager)