Introducing G2.ai, the future of software buying.Try now
Compare Ecwid and Shopify 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Paige
Visit Website
At a Glance
Market Segments
Small-Business (96.9% of reviews)
Small-Business (80.2% of reviews)
Entry-Level Pricing
$5.00
$29/ per month
Ecwid
Star Rating
(402)4.7 out of 5
Market Segments
Small-Business (96.9% of reviews)
Pros & Cons
Entry-Level Pricing
$5.00
Browse all 4 pricing plansShopify
Star Rating
(4,832)4.4 out of 5
Market Segments
Small-Business (80.2% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Shopify excels in its ease of use with a score of 8.9, while Ecwid shines even brighter with a score of 9.4, making it more user-friendly for beginners.
- Reviewers mention that Shopify's entry-level price starts at $29 per month, which can be a barrier for some small businesses, whereas Ecwid offers a free plan, making it more accessible for startups.
- G2 users highlight that Shopify has a robust reporting feature with a score of 8.3, but Ecwid's reporting capabilities are less emphasized, indicating that users may find Shopify's analytics more comprehensive.
- Users on G2 note that Shopify's payment processing features, including a score of 9.1 for payment processing, are highly regarded, while Ecwid also performs well with a score of 9.1, but lacks some of the advanced options that Shopify provides.
- Reviewers say that Shopify's customer support is rated at 8.4, which is decent, but Ecwid outperforms it with a score of 9.4, indicating a more responsive and helpful support system for users.
- Users report that Shopify's multi-channel support is rated at 8.5, while Ecwid slightly edges ahead with a score of 8.6, suggesting that Ecwid may offer better integration with various sales channels.
Pricing
Entry-Level Pricing
Ecwid
Starter
$5.00
For beginner entrepreneurs or testing a business idea
- 5 products
- Mobile Optimized
- Add a store to any website
Free Trial
Ecwid
No trial information availableShopify
No trial information availableRatings
Meets Requirements
9.1
317
8.8
4,107
Ease of Use
9.4
318
8.9
4,132
Ease of Setup
9.3
207
8.8
2,423
Ease of Admin
9.3
204
8.9
2,275
Quality of Support
9.4
292
8.4
3,849
Has the product been a good partner in doing business?
9.4
201
8.8
2,232
Product Direction (% positive)
9.0
308
8.8
3,998
Features by Category
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.3
82
Not enough data
8.8
86
Not enough data
8.7
82
Not enough data
Integrations
8.9
84
Not enough data
8.6
75
Not enough data
8.6
73
Not enough data
Cart Management
7.8
46
Not enough data
9.0
90
Not enough data
8.4
73
Not enough data
8.8
71
Not enough data
Headless Commerce
7.4
55
8.2
448
7.9
56
8.4
463
7.9
57
8.3
483
8.3
78
8.3
572
8.2
69
8.5
525
Generative AI
7.7
37
8.0
223
8.0
37
7.9
222
Agentic AI - E-Commerce Platforms
Not enough data
8.1
73
Not enough data
8.2
73
Not enough data
8.1
72
Not enough data
8.0
72
Not enough data
8.1
72
Not enough data
8.2
73
Merchandising/Marketing
8.5
251
8.6
3419
8.7
262
8.6
3467
8.3
240
8.3
3394
8.4
228
8.3
3349
8.2
200
8.4
3175
7.8
185
8.4
3109
7.9
202
8.2
3086
Product Catalog
9.1
248
8.6
3361
9.0
239
8.5
3310
8.8
232
8.5
3356
8.6
162
8.4
2724
Order Process
9.0
261
8.8
3439
8.7
239
8.6
3357
8.7
221
8.6
3314
9.1
255
8.9
3397
9.1
255
8.8
3388
8.6
180
8.5
3107
8.9
218
8.6
3179
8.5
143
8.5
2795
Multi-Channel Support
8.6
184
8.5
2982
9.0
239
8.8
3206
8.8
211
8.7
3010
9.1
217
8.5
3110
8.6
149
8.3
2437
8.5
160
8.4
2493
8.0
125
8.2
2308
Platform
8.4
143
8.3
2510
8.5
220
8.4
3175
8.5
198
8.6
3029
9.0
202
8.7
3161
8.4
226
8.5
3197
9.0
223
8.9
3164
8.3
116
8.4
2481
8.8
108
8.8
3087
8.2
74
8.4
2572
8.1
127
8.5
2537
8.9
193
8.7
2896
9.2
235
8.9
3186
Payment processing - Merchant of Record
Not enough data
8.6
28
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.5
26
Not enough data
8.3
26
Not enough data
8.0
27
Tax management - Merchant of Record
Not enough data
8.3
25
Not enough data
8.4
25
Not enough data
8.3
25
Security and Compliance - Merchant of Record
Not enough data
8.4
25
Not enough data
8.6
25
Not enough data
8.8
25
Not enough data
8.7
25
Administration - Merchant of Record
Not enough data
8.4
26
Not enough data
8.5
26
Not enough data
8.5
26
Categories
Categories
Shared Categories
Ecwid and Shopify are categorized as E-Commerce Platforms
Unique Categories
Ecwid is categorized as Shopping Cart and Mobile E-Commerce
Shopify is categorized as Merchant of Record
Reviews
Reviewers' Company Size
Ecwid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
15.8%
Apparel & Fashion
7.7%
Arts and Crafts
7.1%
Health, Wellness and Fitness
5.4%
Food & Beverages
5.1%
Other
58.9%
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.4%
Other
48.6%
Alternatives
Discussions
Can Ecwid be added to WordPress?
4 Comments
DF
Yes it can be and in a very easy setup process.Read more
Is there any plans in the future of adding a way to add a video to the gallery?
2 Comments
YJ
Yes I keep that in mind sinceRead more
How do you set-up shipping? Are there benefits to tying in with Shipstation? On Shopify I received great shipping rates. Is there a comparable shipping service to capture great rates?
1 Comment
ES
I have my store set up to use real time global rates based on the weight of the items and where they are going. You have the ability to set each items...Read more
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
