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At a Glance
Market Segments
Small-Business (44.0% of reviews)
Small-Business (54.7% of reviews)
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Free
Creatio
Star Rating
(311)4.7 out of 5
Market Segments
Small-Business (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $25.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansRetool
Star Rating
(348)4.6 out of 5
Market Segments
Small-Business (54.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Creatio excels in its Sales Force Automation features, particularly in Contact & Account Management and Opportunity & Pipeline Management, with ratings of 9.0 and 8.9 respectively. In contrast, Retool does not focus on these specific CRM functionalities, which may limit its appeal for businesses prioritizing sales processes.
- Reviewers mention that Creatio's Email Marketing capabilities, especially in Manage Email Lists and Email and Mobile Preview, are rated highly at 9.4 and 9.3. Retool, while offering some email functionalities, does not provide the same depth in email marketing tools, which could be a drawback for marketing teams.
- G2 users highlight that Creatio's Customer Support is robust, with a quality rating of 9.2 for Quality of Support and 9.1 for Case Management. In comparison, Retool's support features are rated lower, with users mentioning that they find the support less responsive, which could impact user experience.
- Users on G2 report that Creatio's Workflow Automation is superior, with a rating of 9.3, particularly in Workflow Mapping and Real-Time Updates. Retool's workflow capabilities, rated at 8.8, may not meet the needs of users looking for advanced automation features.
- Reviewers mention that Creatio's Data Management features, especially in Data Security and Data Synchronization, are rated highly at 9.1 and 9.0. Retool, while offering data management tools, does not match the same level of security and synchronization capabilities, which could be a concern for data-sensitive organizations.
- Users say that Creatio's Customization options are extensive, with a rating of 9.0 for Customized Branding and 8.8 for Application Templates. In contrast, Retool's customization features are rated lower, with users mentioning that they find it less flexible for branding and template creation, which may limit personalization efforts.
Pricing
Entry-Level Pricing
Creatio
Growth
Starting at $25.00
1 user Per Month
Provide automation to SMB clients
- No-code user interface designer
- Customization via scripts
- Unlimited number of records
Retool
Free
Free
For developers and small teams
- Unlimited web and mobile apps 1GB of workflow data
- 5GB of data storage
- Connect to any API or data source
Free Trial
Creatio
Free Trial is available
Retool
Free Trial is available
Ratings
Meets Requirements
9.1
222
8.6
270
Ease of Use
9.0
249
8.6
272
Ease of Setup
8.4
150
8.4
210
Ease of Admin
8.6
119
8.6
150
Quality of Support
9.1
220
8.4
204
Has the product been a good partner in doing business?
9.2
118
8.9
127
Product Direction (% positive)
9.2
207
9.3
249
Features by Category
Sales Force Automation
9.0
152
|
Verified
Not enough data
9.0
91
Not enough data
8.9
144
|
Verified
Not enough data
8.8
148
|
Verified
Not enough data
8.7
117
|
Verified
Not enough data
8.7
132
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.8
125
|
Verified
Not enough data
8.9
121
|
Verified
Not enough data
Marketing Automation
8.8
132
|
Verified
Not enough data
8.9
123
|
Verified
Not enough data
9.1
141
|
Verified
Not enough data
8.9
109
|
Verified
Not enough data
Customer Support
9.1
122
|
Verified
Not enough data
8.8
113
|
Verified
Not enough data
8.9
128
|
Verified
Not enough data
8.8
110
|
Verified
Not enough data
9.1
115
|
Verified
Not enough data
Reporting & Analytics
8.8
147
|
Verified
Not enough data
9.0
155
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Mobile & Social
8.6
115
|
Verified
Not enough data
8.5
110
|
Verified
Not enough data
8.5
122
|
Verified
Not enough data
Platform
8.8
96
|
Verified
Not enough data
9.0
97
|
Verified
Not enough data
8.8
97
|
Verified
Not enough data
8.7
70
Not enough data
8.9
79
|
Verified
Not enough data
8.7
82
|
Verified
Not enough data
8.8
91
|
Verified
Not enough data
8.6
76
|
Verified
Not enough data
Integration
8.8
98
|
Verified
Not enough data
8.7
81
|
Verified
Not enough data
8.5
75
Not enough data
Generative AI
9.0
28
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retail Distributed Order Management SystemsHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Inventory Control
Not enough data
Not enough data
Not enough data
Not enough data
Omni-Channel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Setup
9.2
22
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
9.1
24
Not enough data
Management
8.9
19
Not enough data
8.9
18
Not enough data
8.8
20
Not enough data
Generative AI
9.0
10
Not enough data
Agentic AI - Workflow Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.8
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.8
19
Not enough data
Generative AI
9.3
5
Not enough data
Functions
8.5
19
Not enough data
8.6
18
Not enough data
8.9
19
|
Verified
Not enough data
8.5
14
Not enough data
7.9
15
Not enough data
8.4
16
Not enough data
8.1
16
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
Agentic AI - Contact Center
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administrative
8.3
19
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
9.0
23
|
Verified
Not enough data
7.7
15
Not enough data
9.2
18
Not enough data
Digital Workflows
9.0
10
9.1
49
9.5
13
8.9
50
9.1
13
7.4
46
Forms
9.2
12
8.3
49
9.2
12
7.4
45
8.5
12
7.3
45
Automation
9.4
13
8.9
49
9.4
12
8.8
46
8.8
11
8.6
47
8.2
11
6.6
44
Agentic AI - Digital Process Automation (DPA)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
9.2
8
Not enough data
9.3
10
Not enough data
8.8
7
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.3
8
Not enough data
8.8
8
Not enough data
7.9
7
Not enough data
8.6
7
Not enough data
Analytics
8.7
9
Not enough data
8.8
10
Not enough data
Customization
8.5
8
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
9.0
8
Not enough data
Revenue Operations & Intelligence (RO&I)Hide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
CRM Data Enrichment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
76
Not enough data
8.6
74
Not enough data
8.0
72
Not enough data
7.5
70
Data Control
Not enough data
8.5
70
Not enough data
8.4
72
Not enough data
8.4
69
Agentic AI - Drag and Drop App Builder
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
7.7
5
Functionality
Not enough data
8.4
112
Not enough data
7.9
103
Not enough data
7.2
99
Not enough data
8.1
111
Not enough data
8.6
112
Not enough data
7.8
105
Not enough data
8.3
102
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generation and Interpretation - AI App Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generated Application Quality - AI App Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.9
23
Not enough data
8.9
24
Not enough data
8.5
20
Not enough data
8.6
25
Not enough data
9.0
21
Not enough data
Predictive Analytics
9.2
22
Not enough data
8.8
23
Not enough data
8.4
20
Not enough data
8.8
23
Not enough data
Sales Management
8.7
26
Not enough data
8.5
21
Not enough data
9.2
24
Not enough data
8.6
27
Not enough data
Application Design
Not enough data
8.1
137
Not enough data
8.3
139
Not enough data
7.8
130
Not enough data
7.4
128
Not enough data
8.0
133
Data Control
Not enough data
8.1
130
Not enough data
8.3
135
Not enough data
8.2
129
Publishing
Not enough data
8.5
134
Not enough data
8.3
135
Not enough data
8.2
132
Agentic AI - Low-Code Development Platforms
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
9.0
5
User Interface Design
9.5
22
Not enough data
9.0
23
Not enough data
9.0
24
Not enough data
9.5
28
Not enough data
Data Control
9.0
25
Not enough data
9.0
25
Not enough data
9.4
25
Not enough data
Publishing
9.2
24
Not enough data
9.2
23
Not enough data
9.3
23
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Creatio and Retool are categorized as Digital Process Automation (DPA)
Unique Categories
Retool is categorized as Application Development Platforms, Drag and Drop App Builder, Low-Code Development Platforms, and AI App Builder
Reviews
Reviewers' Company Size
Creatio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Retool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.0%
Computer Software
10.9%
Financial Services
6.0%
Banking
4.9%
Telecommunications
2.6%
Other
57.7%
Computer Software
21.0%
Financial Services
10.7%
Information Technology and Services
9.5%
Marketing and Advertising
4.7%
Health, Wellness and Fitness
3.8%
Other
50.3%
Alternatives
Discussions
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CZ
It's easier to organize customer data, better plan activities and analyze them. Campaigns are now better and information can be used in more effective ways.Read more
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1 Comment
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