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Compare Chartbeat and Google Tag Manager 
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At a Glance
Market Segments
Mid-Market (47.1% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
Custom
No pricing available
Chartbeat
Star Rating
(69)4.4 out of 5
Market Segments
Mid-Market (47.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Custom
Browse all 3 pricing plansGoogle Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Chartbeat excels in real-time reporting with a score of 9.7, allowing for immediate insights into audience engagement, while Google Tag Manager, although strong at 9.3, does not match the immediacy and depth of Chartbeat's analytics capabilities.
- Reviewers mention that Chartbeat's ease of use is rated at 9.1, making it user-friendly for teams without extensive technical expertise, whereas Google Tag Manager's ease of use is lower at 8.0, which some users find challenging due to its more complex setup.
- G2 users highlight that Chartbeat's quality of support is rated at 8.9, indicating a strong customer service experience, while Google Tag Manager's support is rated significantly lower at 7.1, leading to frustrations among users seeking timely assistance.
- Users on G2 note that Chartbeat provides superior engagement metrics with a score of 9.1, particularly in tracking user sessions and interactions, while Google Tag Manager, with a score of 8.9, offers solid engagement tracking but lacks some of the nuanced insights that Chartbeat provides.
- Reviewers mention that Google Tag Manager shines in custom event tracking with a score of 9.0, allowing for detailed tracking of user interactions, while Chartbeat's score of 8.2 in this area indicates it may not offer the same level of customization for event tracking.
- Users say that Chartbeat's focus on content performance, particularly in real-time metrics, is a standout feature, while Google Tag Manager is more focused on tag management and integration capabilities, which may not be as beneficial for users primarily interested in content analytics.
Pricing
Entry-Level Pricing
Chartbeat
Plus plan
Custom
All of the Basic plan features, plus ONE of the following Premium features:
- Headline Testing
- Advanced Queries
- Multi-Site View
Google Tag Manager
No pricing availableFree Trial
Chartbeat
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
8.8
53
9.2
338
Ease of Use
9.1
53
8.0
339
Ease of Setup
8.7
18
7.9
199
Ease of Admin
8.9
18
8.3
191
Quality of Support
8.9
41
7.1
277
Has the product been a good partner in doing business?
9.2
16
8.1
166
Product Direction (% positive)
8.3
48
8.8
329
Features by Category
Metrics
9.1
39
9.0
208
9.1
41
8.9
207
8.0
36
8.7
201
8.3
24
9.1
233
Feature Not Available
9.0
239
8.7
34
8.4
184
8.9
30
8.3
181
8.2
26
9.1
225
Feature Not Available
8.6
186
Reporting
9.7
33
Feature Not Available
9.1
40
8.4
167
Feature Not Available
8.0
158
8.0
32
Feature Not Available
8.6
28
Feature Not Available
8.5
27
8.6
171
8.0
30
Feature Not Available
Other
7.6
24
8.6
185
Feature Not Available
8.5
169
8.2
24
8.3
166
Feature Not Available
9.0
197
Feature Not Available
8.8
157
Feature Not Available
7.9
124
7.6
24
8.2
151
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.5
16
8.8
159
7.6
15
8.7
174
8.8
24
9.0
217
7.8
26
9.1
225
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking & Reporting
Feature Not Available
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Metrics
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Analytics
9.3
5
Not enough data
Not enough data
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.4
20
Not enough data
8.3
16
Not enough data
Metrics
Feature Not Available
Not enough data
8.5
8
Not enough data
9.2
24
Not enough data
9.0
21
Not enough data
9.0
15
Not enough data
8.2
14
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Chartbeat and Google Tag Manager are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Chartbeat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Online Media
33.8%
Broadcast Media
13.2%
Newspapers
11.8%
Publishing
8.8%
Media Production
7.4%
Other
25.0%
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Discussions
Chartbeat has no discussions with answers
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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