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# Buffer vs Post Planner Comparison - What are their main differences?

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BufferPost Planner[+ Add Product](#)

Reviews

**Buffer** [

4.3/5(1,041)

](https://www.g2.com/products/buffer/reviews#reviews)

**Post Planner** [

4/5(59)

](https://www.g2.com/products/post-planner/reviews#reviews)

Pricing

**Buffer**
Free Trial

**Free** · Free

**Post Planner**
 **$5** per month (billed annually)

**Pricing Insights**
from reviews

Time to Implement

**Buffer**
\<1 monthFaster

Based on 171 responses

**Post Planner**
1 month

Based on 11 responses

Return on Investment

**Buffer**
10 months15 months sooner

Based on 122 responses

**Post Planner**
25 months

Based on 11 responses

Perceived Cost

**Buffer**
$$$$$

**Post Planner**
$$$$$

Average Discount

**Buffer**
9%

**Post Planner**
Not enough reviews yet

 ![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")

 ![Post Planner](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2b9c02723ee1ac042bdbe8704a305e44/post-planner.jpg "Post Planner")

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Pros & Cons

**Buffer**
[
Ease of Use (13)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813322&qs=pros-and-cons#reviews)[
Post Scheduling (9)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813596&qs=pros-and-cons#reviews)[
Lack of Analytics (4)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=1813613&qs=pros-and-cons#reviews)[
High Pricing (3)
](https://www.g2.com/products/buffer/reviews?filters%5Bsentiment_snippet%5D=2258575&qs=pros-and-cons#reviews)

**Post Planner**
[
Customer Service (2)
](https://www.g2.com/products/post-planner/reviews?filters%5Bsentiment_snippet%5D=1419447&qs=pros-and-cons#reviews)[
Time Saving (2)
](https://www.g2.com/products/post-planner/reviews?filters%5Bsentiment_snippet%5D=1419320&qs=pros-and-cons#reviews)[
AI Limitations (1)
](https://www.g2.com/products/post-planner/reviews?filters%5Bsentiment_snippet%5D=2069450&qs=pros-and-cons#reviews)[
Image Resizing (1)
](https://www.g2.com/products/post-planner/reviews?filters%5Bsentiment_snippet%5D=1419330&qs=pros-and-cons#reviews)

Integrations

**Buffer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f0220c5968b52fb3d6a6c78134f49171/integromat-by-celonis-make.png "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[
View all
](https://www.g2.com/products/buffer/integrations)

**Post Planner**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[
View all
](https://www.g2.com/products/post-planner/integrations)

Screenshots

**Buffer**
 ![Buffer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/203653/publishing.png)

**Post Planner**
No screenshot available

Ratings

Meets Requirements

**Buffer**

8.6

8.6911

**Post Planner**

8.2

8.249

Ease of Use

**Buffer**

9.2

9.2919

**Post Planner**

8.6

8.647

Ease of Setup

**Buffer**

9.2

9.2338

**Post Planner**

9.1

9.127

Ease of Admin

**Buffer**

9.1

9.1311

**Post Planner**

8.6

8.620

Quality of Support

**Buffer**

8.5

8.5651

**Post Planner**

8.0

8.044

Has the product been a good partner in doing business?

**Buffer**

8.8

8.8271

**Post Planner**

8.4

8.420

Product Direction (% positive)

**Buffer**

8.2

8.2890

**Post Planner**

7.1

7.144

Features

Social Media Management[Hide 56 FeaturesShow 56 Features](javascript:void(0);)

8.0

831

8.6

42

Content & Collaboration

Content Calendar

9.1

145

9.5(won by 0.4)

20

Content Library

8.6

124

9.1(won by 0.5)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Shared Inbox

8.2(won by 0.3)

103

7.9

13

Approval Workflows

8.5

104

9.2(won by 0.7)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Users and Permissions

8.7(won by 0.1)

113

8.6

14

Content Creation

8.5

97

8.6(won by 0.1)

16

Image Library

Not enough data

Not enough data

Social Management

Social Analytics

7.8

668

8.0(won by 0.2)

29

Social Publishing

9.3(won by 0.5)

798

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.8

40

Campaign Optimization

8.4(won by 0.2)

641

8.2

28

Multi-Account Management

8.3(won by 0.1)

693

8.2

36

Campaign Planning

8.7

100

9.1(won by 0.4)

16

Hashtag Capabilites

8.3

25

9.8(won by 1.5)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Social Ads

Feature Not Available

6.9(won by default)

21

Multi-Campaign

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Agentic AI - Social Media Management

Autonomous Task Execution

6.9(won by default)

12

Not enough data

Multi-step Planning

7.4(won by default)

12

Not enough data

Cross-system Integration

6.7(won by default)

11

Not enough data

Adaptive Learning

7.1(won by default)

11

Not enough data

Natural Language Interaction

7.0(won by default)

11

Not enough data

Proactive Assistance

7.3(won by default)

11

Not enough data

Decision Making

7.0(won by default)

11

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Brand Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)

Buffer

Small-Business(50 or fewer emp.)

71.2%

Mid-Market(51-1000 emp.)

22.4%

Enterprise(\> 1000 emp.)

6.4%

[![Post Planner](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2b9c02723ee1ac042bdbe8704a305e44/post-planner.jpg "Post Planner")](https://www.g2.com/products/post-planner/reviews)

Post Planner

Small-Business(50 or fewer emp.)

94.7%

Mid-Market(51-1000 emp.)

5.3%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

71.2%

94.7%

Mid-Market

(51-1000 emp.)

22.4%

5.3%

Enterprise

(\> 1000 emp.)

6.4%

0%

Reviewers' Industry

[![Buffer](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ff3e7035820bd5f8e5144714fcf71ef8/buffer.png "Buffer")](https://www.g2.com/products/buffer/reviews)
Buffer

Marketing and Advertising

23.0%

Computer Software

7.2%

Information Technology and Services

6.7%

Internet

5.2%

Non-Profit Organization Management

4.2%

Other

53.7%

[![Post Planner](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2b9c02723ee1ac042bdbe8704a305e44/post-planner.jpg "Post Planner")](https://www.g2.com/products/post-planner/reviews)
Post Planner

Marketing and Advertising

25.0%

Health, Wellness and Fitness

5.4%

Publishing

5.4%

Online Media

5.4%

Education Management

3.6%

Other

55.4%

FAQs

## Buffer vs Post Planner FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Buffer vs Post Planner?

Buffer stands out for its higher G2 rating, larger review volume, and stronger Ease of Use, while Post Planner is noted for its advanced content organization features and strong customer support sentiment.

| [Buffer](https://www.g2.com/products/buffer/reviews) | [Post Planner](https://www.g2.com/products/post-planner/reviews) |
| --- | --- |
| 4.3/5 (1039 reviews) | 4.0/5 (56 reviews) |
| Small-Business | Small-Business |
| 9.2 | 9.1 |
| 8.5 | 7.9 |
| Ease of Use (13 all-time mentions) | Content Buckets & Scheduling Automation (recent reviews) |

### How do the pricing models of Buffer and Post Planner compare?

Buffer is rated higher for price satisfaction, making it the stronger value according to G2 reviewers.

- **Buffer:** Reviewers frequently cite Buffer as affordable and a good value, especially for small businesses, though some mention higher pricing for advanced features.
- **Post Planner:** Recent reviews describe Post Planner's pricing as high and note dissatisfaction with refund policies, but also mention coupon codes for discounted access.
- **Switching reasons:** Reviewers mention switching to Buffer for its affordability and to Post Planner for its advanced scheduling and content automation features.

### What are the best alternatives to Buffer and Post Planner?

The top three alternatives to Buffer and Post Planner are HubSpot Marketing Hub, Hootsuite, and Sprout Social.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Buffer](https://www.g2.com/products/buffer/reviews) | 4.3/5 (1039 reviews) | Small-Business | Affordable for small businesses; higher pricing for advanced features | Ease of Use (13 all-time mentions) |
| [Post Planner](https://www.g2.com/products/post-planner/reviews) | 4.0/5 (56 reviews) | Small-Business | High pricing; coupon codes available; refund policy dissatisfaction | Content Buckets & Scheduling Automation (recent reviews) |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14921 reviews) | Small-Business | — | Comprehensive marketing automation (recent reviews) |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7413 reviews) | Small-Business | — | Multi-platform scheduling (recent reviews) |
| [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5 (6873 reviews) | Small-Business | — | Robust analytics and reporting (recent reviews) |

### Which Social Media Management features should I prioritize when comparing Buffer and Post Planner?

Buyers comparing Buffer and Post Planner should prioritize Content Calendar, Scheduling Automation, Analytics & Reporting, Integrations, and Ease of Use.

- **Content Calendar:** Buffer (3 all-time mentions), Post Planner (recent reviews highlight advanced content buckets and calendar automation).
- **Scheduling Automation:** Buffer (10 all-time mentions for post scheduling), Post Planner (recent reviews highlight automation and recurring posting plans).
- **Analytics & Reporting:** Buffer (3 all-time mentions for analytics focus), Post Planner (recent reviews mention built-in analytics and engagement metrics).
- **Integrations:** Buffer (8 all-time mentions for social media integration), Post Planner (recent reviews mention Canva integration).
- **Ease of Use:** Buffer (13 all-time mentions), Post Planner (recent reviews highlight user-friendly interface).

### What are the pros and cons of Buffer vs Post Planner?

Buffer's headline strength is ease of use and multi-channel scheduling, while Post Planner excels in content organization and automation.

- **Buffer strengths:** Ease of Use (13 all-time mentions), Post Scheduling (10), Social Media Integration (8), Automation Benefits (5), Time Saving (5), Easy Setup (4), Multiple Accounts (4), User-Friendly (4), Affordability (3), Analytics Focus (3), Calendar View (3).
- **Buffer trade-offs:** Lack of Analytics (5), High Pricing (3), Performance Issues (3), Social Media Limitations (3).
- **Post Planner strengths:** Customer Service (2), Time Saving (2), User-Friendly (2), Content Buckets & Scheduling Automation (recent reviews), Multiple Accounts (recent reviews), Built-in Analytics (recent reviews).
- **Post Planner trade-offs:** High Pricing (recent reviews), Refund Policy Dissatisfaction (recent reviews), Setup Challenges (recent reviews), Outdated Design (recent reviews), Social Media Limitations (recent reviews).

### Is Buffer or Post Planner better for small businesses?

Buffer is the better fit for small businesses, supported by its dominant small-business segment and affordability sentiment.

- **Buffer:** Small-Business segment; reviewers consistently highlight affordability, ease of use, and value for small teams.
- **Post Planner:** Small-Business segment; reviewers note time-saving automation and content organization, but also mention a learning curve and higher pricing concerns.

### Which Social Media Management platform has better integrations?

Buffer is favored for integrations, with a broader range and higher reviewer-cited integration counts.

- **Buffer:** Make (325 all-time mentions), Hootsuite (79 all-time mentions), frequent mentions of integration with major social platforms.
- **Post Planner:** Canva (recent reviews), integration with Facebook and Instagram cited in recent reviews.

### How do Buffer and Post Planner compare on customer support?

Buffer and Post Planner are at near-parity on Quality of Support, with Buffer scoring 8.5 and Post Planner 7.9, a difference below the materiality threshold.

- **Buffer:** Reviewers frequently describe support as helpful and responsive, with several citing fast resolution of integration and setup issues.
- **Post Planner:** Recent reviews highlight excellent chat support and responsive customer service, though a minority mention dissatisfaction with refund policies.

### Which is easier to implement, Buffer or Post Planner?

Buffer and Post Planner are at near-parity on Ease of Setup, with Buffer at 9.2 and Post Planner at 9.1, indicating both are easy to implement.

- **Buffer:** Reviewers consistently describe setup as straightforward, with guided onboarding and minimal need for support intervention.
- **Post Planner:** Most reviewers report easy and intuitive setup, though a few mention an initial learning curve due to feature depth.

### Which product has better Content Calendar?

Buffer and Post Planner both receive strong reviewer praise for their Content Calendar features, with Buffer noted for its visual calendar and Post Planner for its content buckets and automation.

- **Buffer:** Calendar View (3 all-time mentions), reviewers highlight the visual calendar and ease of scheduling across multiple platforms.
- **Post Planner:** Recent reviews emphasize content buckets, recurring posting plans, and clarity in content scheduling as key calendar strengths.

Alternatives

**Buffer Alternatives**

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![Sprout Social](https://images.g2crowd.com/uploads/product/hd_favicon/23c97f84483973fc952fc0ce526a9227/sprout-social.svg "Sprout Social")

[
Sprout Social
](/products/sprout-social/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

**Post Planner Alternatives**

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

 ![MeetEdgar](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d96ce218bf2ce2a7f37f82a7eefa3e34/meetedgar.jpg "MeetEdgar")

[
MeetEdgar
](/products/meetedgar/reviews)

 ![Loomly](https://images.g2crowd.com/uploads/product/hd_favicon/9cfeb65443c160857a74179628cf0373/loomly.svg "Loomly")

[
Loomly
](/products/loomly/reviews)

 ![SocialPilot](https://images.g2crowd.com/uploads/product/hd_favicon/1eed1cd49098aa23e482abb097f0f6c1/socialpilot.svg "SocialPilot")

[
SocialPilot
](/products/socialpilot/reviews)