# Broadsign vs OptiSigns Comparison
---
## AI Generated Summary
- **G2 reviewers report** that OptiSigns excels in user-friendliness, with many users highlighting its intuitive interface that allows for easy content creation and updates. This simplicity has significantly reduced reliance on IT support, making it a favorite among small businesses looking for cost-effective solutions.
- **Users say** that Broadsign is particularly strong in managing large networks and executing dynamic out-of-home (OOH) campaigns. Reviewers appreciate its robust performance and automation capabilities, which have proven effective in achieving impressive results, such as a 10x lift in viewing intent for campaigns.
- **According to verified reviews** , OptiSigns stands out for its quick setup and ease of administration. Users frequently mention how straightforward the onboarding process is, allowing teams to get up and running without extensive training or technical expertise.
- **Reviewers mention** that while Broadsign offers high-quality support, with many praising its strategic assistance in campaign planning, it may not be as accessible for smaller teams due to its complexity compared to OptiSigns, which is noted for its straightforward dashboard and reliable performance.
- **Users highlight** that both platforms have strong content management features, but OptiSigns is often preferred for its remote content management capabilities, allowing users to easily schedule and update content from anywhere, which is a significant advantage for businesses with multiple locations.
- **G2 reviewers indicate** that while Broadsign has a solid reputation in the digital signage space, its lower overall satisfaction score compared to OptiSigns suggests that users may face challenges in day-to-day usability, particularly in terms of ease of use and setup, which are critical for small businesses.



| | Broadsign | OptiSigns | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 15 | 3,599 | 
| **Largest Market Segment** | Small-Business (46.7% of reviews) | Small-Business (52.1% of reviews) | 
| **Entry Level Price** | No pricing available | $10.00 1 screen Per Month | 

---
## Top Pros & Cons

### Broadsign

**Not enough data**

### OptiSigns

Pros:
- Ease of Use (937 reviews)
- Easy Setup (293 reviews)

Cons:
- Learning Curve (103 reviews)
- Complexity (84 reviews)

---
## Ratings Comparison
| Rating | Broadsign | OptiSigns | 
|---|---|---|
  | **Meets Requirements** | 9.2 (13 reviews) | 9.3 (3136 reviews) | 
  | **Ease of Use** | 7.4 (13 reviews) | 9.2 (3199 reviews) | 
  | **Ease of Setup** | 8.3 (6 reviews) | 9.2 (2813 reviews) | 
  | **Ease of Admin** | 7.2 (6 reviews) | 9.4 (2122 reviews) | 
  | **Quality of Support** | 9.6 (12 reviews) | 9.2 (2290 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (6 reviews) | 9.4 (1941 reviews) | 
  | **Product Direction (% positive)** | 8.3 (14 reviews) | 9.4 (3006 reviews) | 

---
## Pricing

### Broadsign

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### OptiSigns

#### Entry-Level Pricing

Plan: Standard

Price: $10.00 1 screen Per Month

Description: Digital Signage Simplified

Key Features:
- Ready to use Templates
- 100+ Apps & Integrations
- Designer - Easy-to-Use Content Creation Studio

[Browse all 4 editions](https://www.g2.com/products/optisigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Signage

| Product | Score | Reviews |
|---|---|---|
| **Broadsign** | 8.9/10 | 11 |
| **OptiSigns** | 8.9/10 | 2783 |

#### Platform Basics

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Remotely Content Management** | 8.9 (9 reviews) | 9.5 (2622 reviews) ✓ Verified | 
| **Content Scheduling** | 8.8 (11 reviews) | 9.0 (2448 reviews) ✓ Verified | 
| **Multi-User Access** | 9.7 (11 reviews) | 9.2 (2305 reviews) ✓ Verified | 

#### Platform Content

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Media Formats** | 9.2 (11 reviews) | 9.1 (2456 reviews) ✓ Verified | 
| **Media Editor** | 8.0 (5 reviews) | 8.5 (2355 reviews) ✓ Verified | 

#### Platform Interoperability

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Hardware** | 7.4 (7 reviews) | 8.9 (2334 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Screen Grouping** | 9.3 (9 reviews) | 8.9 (2194 reviews) ✓ Verified | 
| **Asset Management Integration** | 9.1 (9 reviews) | 8.9 (2201 reviews) ✓ Verified | 
| **Network Reporting** | 9.4 (11 reviews) | 8.6 (2021 reviews) | 

#### Agentic AI - Digital Signage

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (444 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Broadsign** | N/A | N/A |
| **OptiSigns** | N/A | N/A |

#### Demand Side Platforms

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | 
| **Estimate and Projections** | Not enough data | Not enough data | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 

#### Platform

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Supply Side Platform (SSP)

| Product | Score | Reviews |
|---|---|---|
| **Broadsign** | N/A | N/A |
| **OptiSigns** | N/A | N/A |

#### Agentic AI - Supply Side Platform (SSP)

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### SSP Functionality 

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **SSP Functionality ** | Not enough data | Not enough data | 

#### SSP

| Feature | Broadsign | OptiSigns | 
|---|---|---|
| **Ad Unit Availability** | Not enough data | Not enough data | 
| **Impression Targeting** | Not enough data | Not enough data | 
| **Floor Price** | Not enough data | Not enough data | 
| **Advertiser Restrictions** | Not enough data | Not enough data | 
| **Bid Reporting** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Signage Software](https://www.g2.com/categories/digital-signage)

**Unique to Broadsign (2):** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)



---
## Reviewer Demographics

### By Company Size

| Segment | Broadsign | OptiSigns | 
|---|---|---|
| **Small-Business** | 46.7% | 52.1% | 
| **Mid-Market** | 26.7% | 41.6% | 
| **Enterprise** | 26.7% | 6.3% | 

### By Industry

#### Broadsign

- **Marketing and Advertising:** 46.7%
- **Broadcast Media:** 13.3%
- **Telecommunications:** 6.7%
- **Retail:** 6.7%
- **Printing:** 6.7%
- **Information Technology and Services:** 6.7%
- **Information Services:** 6.7%
- **Education Management:** 6.7%

#### OptiSigns

- **Manufacturing:** 5.3%
- **Retail:** 4.9%
- **Food & Beverages:** 4.9%
- **Marketing and Advertising:** 4.5%
- **Health, Wellness and Fitness:** 4.2%
- **Non-Profit Organization Management:** 4.1%
- **Restaurants:** 3.9%
- **Hospital & Health Care:** 3.7%
- **Hospitality:** 3.3%
- **Primary/Secondary Education:** 3.2%
- **Other:** 58.1%

---
## Alternatives

### Alternatives to Broadsign

- [Yodeck](https://www.g2.com/products/yodeck/reviews) — 4.7/5 stars (2984 reviews)
- [ScreenCloud Digital Signage](https://www.g2.com/products/screencloud-digital-signage/reviews) — 4.7/5 stars (454 reviews)
- [Rise Vision](https://www.g2.com/products/rise-vision/reviews) — 4.7/5 stars (972 reviews)
- [Zoom Rooms](https://www.g2.com/products/zoom-rooms/reviews) — 4.5/5 stars (435 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56381 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)

### Alternatives to OptiSigns

- [Yodeck](https://www.g2.com/products/yodeck/reviews) — 4.7/5 stars (2984 reviews)
- [Rise Vision](https://www.g2.com/products/rise-vision/reviews) — 4.7/5 stars (972 reviews)
- [ScreenCloud Digital Signage](https://www.g2.com/products/screencloud-digital-signage/reviews) — 4.7/5 stars (454 reviews)
- [Displai](https://www.g2.com/products/displai/reviews) — 4.7/5 stars (398 reviews)
- [TelemetryTV Digital Signage](https://www.g2.com/products/telemetrytv-digital-signage/reviews) — 4.8/5 stars (101 reviews)
- [Atmosphere TV](https://www.g2.com/products/atmosphere-tv/reviews) — 4.8/5 stars (265 reviews)
- [Spectrio](https://www.g2.com/products/spectrio/reviews) — 4.5/5 stars (197 reviews)
- [REACH Media Network](https://www.g2.com/products/reach-media-network/reviews) — 4.8/5 stars (290 reviews)
- [Zoom Rooms](https://www.g2.com/products/zoom-rooms/reviews) — 4.5/5 stars (435 reviews)
- [Signagelive](https://www.g2.com/products/signagelive/reviews) — 4.5/5 stars (212 reviews)

---
## Top Discussions

### Broadsign

- Title: [What is Broadsign control?](https://www.g2.com/discussions/what-is-broadsign-control) — 1 comment
  > **Top comment:** "It is the programming platform used for total control of players and displays in Broadsign"

### OptiSigns

- Title: [How to integrate IG stories](https://www.g2.com/discussions/how-to-integrate-ig-stories) — 2 comments, 1 upvote
  > **Top comment:** "Hi Ettore, you can do these by using a having your customers use an established #hashtag and using an Instagram Business/Creator account. Then you just need..."
- Title: [How do I adjust sound levels on videos?](https://www.g2.com/discussions/how-do-i-adjust-sound-levels-on-videos) — 2 comments, 1 upvote
  > **Top comment:** "Hi Emily, you can adjust the volume of the videos playing using your TV HDMI-CEC feature with most devices you are using. Please refer to this guide to learn..."
- Title: [Do you have any issues running the app on Mac](https://www.g2.com/discussions/46579-do-you-have-any-issues-running-the-app-on-mac) — 2 comments, 1 upvote
  > **Top comment:** "Hi Chris,

We have tested the our app on latest Big Sur, Macbook Pro 16' 2020. It runs fine. Could you please download the latest and try again?
It should..."
- Title: [How do I get the best understanding of how to properly use the Scheduling tool on OptiSign?](https://www.g2.com/discussions/40001-how-do-i-get-the-best-understanding-of-how-to-properly-use-the-scheduling-tool-on-optisign) — 2 comments, 1 upvote
  > **Top comment:** "Hi Jemma,

You can read more about scheduling feature here:..."
- Title: [Is there storage limit for my account?](https://www.g2.com/discussions/is-there-storage-limit-for-my-account) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Currently there's limit of 1GB of cloud storage per paid screen you have.
I.e. if you have 5 paid screens subscription, you will have 5GB.
However, if you..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/broadsign-vs-optisigns)