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Compare Broadsign and OptiSigns 
Featured Products
At a Glance
Market Segments
Small-Business (46.7% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
No pricing available
$10.00 1 screen Per Month
Broadsign
Star Rating
(15)4.4 out of 5
Market Segments
Small-Business (46.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about BroadsignOptiSigns
Star Rating
(3,390)4.7 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
$10.00 1 screen Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OptiSigns excels in ease of use, with users highlighting its intuitive interface that allows for quick updates and scheduling of content. One user mentioned the ability to "instantly update our in-office screens" as invaluable, showcasing its user-friendly design.
- Users say Broadsign is particularly strong in managing large networks, with feedback indicating it has been a reliable partner for dynamic out-of-home (dOOH) campaigns. Reviewers noted its capability to achieve significant results, such as a "10x lift in viewing intent" for campaigns, emphasizing its robust performance in complex environments.
- According to verified reviews, OptiSigns stands out for its flexibility in content creation, allowing users to upload graphics or design directly on the platform. This feature has been praised for enhancing user experience, making it easier to tailor content to specific needs.
- Reviewers mention that while Broadsign has a strong reputation for its automation and performance, some users have faced challenges with configuration, indicating that it may not always align perfectly with every workflow. However, its extensive functionality is recognized as a significant advantage for larger operations.
- Users highlight that OptiSigns offers a superior support experience, with many finding the system easy to manage and navigate. One user noted it was "much better than other solutions we've tried," reflecting a positive sentiment towards its customer service and overall usability.
- G2 reviewers report that Broadsign's strength lies in its strategic capabilities for planning and evaluating campaigns, as evidenced by users who appreciated its role in developing strong strategies for their advertising efforts. This strategic focus is particularly beneficial for businesses looking to maximize their advertising impact.
Pricing
Entry-Level Pricing
Broadsign
No pricing availableOptiSigns
Standard
$10.00
1 screen Per Month
Digital Signage Simplified
- Ready to use Templates
- 100+ Apps & Integrations
- Designer - Easy-to-Use Content Creation Studio
Free Trial
Broadsign
Free Trial is available
OptiSigns
Free Trial is available
Ratings
Meets Requirements
9.2
13
9.3
2,934
Ease of Use
7.4
13
9.2
2,993
Ease of Setup
8.3
6
9.2
2,613
Ease of Admin
7.2
6
9.4
2,076
Quality of Support
9.6
12
9.2
2,155
Has the product been a good partner in doing business?
9.7
6
9.4
1,897
Product Direction (% positive)
8.3
14
9.4
2,824
Features by Category
Platform Basics
8.9
9
9.4
2460
|
Verified
8.8
11
9.0
2361
|
Verified
9.7
11
9.1
2225
|
Verified
Platform Content
9.2
11
9.1
2369
|
Verified
8.0
5
8.5
2295
|
Verified
Platform Interoperability
7.4
7
8.8
2266
|
Verified
Platform Additional Functionality
9.3
9
8.9
2136
|
Verified
9.1
9
8.9
2177
|
Verified
9.4
11
8.6
2004
Agentic AI - Digital Signage
Not enough data
8.1
418
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Broadsign and OptiSigns are categorized as Digital Signage
Unique Categories
Broadsign is categorized as Supply Side Platform (SSP) and Demand Side Platform (DSP)
OptiSigns has no unique categories
Reviews
Reviewers' Company Size
Broadsign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiSigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
46.7%
Broadcast Media
13.3%
Telecommunications
6.7%
Retail
6.7%
Printing
6.7%
Other
20.0%
Manufacturing
5.2%
Retail
5.1%
Food & Beverages
4.9%
Marketing and Advertising
4.5%
Health, Wellness and Fitness
4.3%
Other
76.0%
Alternatives
Discussions
What is Broadsign control?
1 Comment
AS
It is the programming platform used for total control of players and displays in BroadsignRead more
Broadsign has no more discussions with answers
What happen if internet connection is lost?
2 Comments
Official Response from OptiSigns
OptiSigns is designed to handle offline playback:
All downloadable content (pictures, videos, documents) will be downloaded to your device, so losing...Read more
Is there storage limit for my account?
2 Comments
Official Response from OptiSigns
Currently there's limit of 1GB of cloud storage per paid screen you have.
I.e. if you have 5 paid screens subscription, you will have 5GB.
However, if you...Read more
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