Broadsign has become a staple when activating dOOH campaigns. It provides great results (achieved a 10x lift in viewing intent for our Fall F’23 campaign) and allows building dynamic and flexible dOOH campaigns. Its audience and location data aids in identifying and targeting potential viewers, reaching them contextually via different formats and advertising seamlessly across most OOH owners. Most importantly, it allows leveraging negotiated deal IDs and optimizing in real time using actual results. Broadsign is an extremely easy platform to use, but when needed, their team is always ready to help. Review collected by and hosted on G2.com.
There is not much I dislike about Broadsign platform. The company continuously adds media owners, provides guidance in how to use the software and provides webinars that educates about programmatic OOH Review collected by and hosted on G2.com.
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