# Brand24 vs BrandMentions Comparison - What are their main differences? 

At a Glance

Star Rating

**Brand24** [

4.6/5(356)

](https://www.g2.com/products/brand24/reviews#reviews)

**BrandMentions** [

4.9/5(242)

](https://www.g2.com/products/brandmentions/reviews#reviews)

Market Segments

**Brand24**
Small-Business (65.0% of reviews)

**BrandMentions**
Mid-Market (43.6% of reviews)

Pros & Cons

**Brand24**
[
Ease of Use (19)
](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=1258200&qs=pros-and-cons#reviews)[
Helpful (14)
](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=1259455&qs=pros-and-cons#reviews)[
Filtering Problems (8)
](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=2347305&qs=pros-and-cons#reviews)[
Limited Features (6)
](https://www.g2.com/products/brand24/reviews?filters%5Bsentiment_snippet%5D=1258690&qs=pros-and-cons#reviews)

**BrandMentions**
[
Ease of Use (97)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=1946313&qs=pros-and-cons#reviews)[
Sentiment Analysis (92)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=2237038&qs=pros-and-cons#reviews)[
Filtering Problems (26)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=2237229&qs=pros-and-cons#reviews)[
Limited Customization (24)
](https://www.g2.com/products/brandmentions/reviews?filters%5Bsentiment_snippet%5D=2237253&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Brand24**
 **$199.00** Per Month

**BrandMentions**
 **$99.00** Per Month

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that BrandMentions excels in providing automated insights, with features like the Automated AI Digests that summarize brand health and highlight key influencers. Users appreciate how this feature enhances client communication, making it a standout for those needing regular updates.
- **Users say** Brand24 shines with its user-friendly interface and robust customer support. Many recent users have praised the platform for its easy setup process, noting that it only takes a few clicks to get started, which is particularly beneficial for small businesses.
- **Reviewers mention** that BrandMentions offers superior influencer identification capabilities, helping users discover relevant creators and trends. This feature has been particularly useful for marketers looking to capitalize on emerging conversations, as highlighted by a user who successfully created content based on flagged discussions.
- **According to verified reviews** , Brand24 is recognized for its strong brand monitoring features, with users noting its ability to track mentions across various platforms effectively. This capability allows businesses to stay informed about their online presence, especially in niche markets.
- **G2 reviewers highlight** that while both tools have similar ease of use ratings, BrandMentions edges out slightly with a more intuitive setup experience. Users have noted that BrandMentions' onboarding process is streamlined, making it easier for teams to adopt the tool quickly.
- **Users report** that Brand24's quality of support is exceptional, with many praising the caring customer care team. This level of support can be crucial for businesses that may need assistance navigating the platform or troubleshooting issues, making it a reliable choice for those who value customer service.

Pricing

Entry-Level Pricing

**Brand24**

Brand24

Individual

$199.00

Per Month

For tracking a small brand.

- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features

[Browse all 4 pricing plans](/products/brand24/pricing)

**BrandMentions**

BrandMentions

STARTER

$99.00

Per Month

For small businesses looking to establish their brand presence.

- 5 keywords
- 5k mentions / mo
- 3 projects

[Browse all 4 pricing plans](/products/brandmentions/pricing)

Free Trial

**Brand24**

Brand24

Free Trial is available

**BrandMentions**

BrandMentions

Free Trial is available

Ratings

Meets Requirements

9.0

320

9.0

234

Ease of Use

9.2

326

9.3

234

Ease of Setup

8.9

199

9.3

218

Ease of Admin

8.9

160

9.0

68

Quality of Support

9.5

301

9.1

232

Has the product been a good partner in doing business?

9.4

152

8.9

69

Product Direction (% positive)

9.1

317

9.7

232

Features by Category

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Social Media Analytics[Hide 67 FeaturesShow 67 Features](javascript:void(0);)

8.5

140

Not enough data

Social Analytics

Competitor Analysis

8.8(won by default)

115

Not enough data

Follower Analysis

8.7(won by default)

115

Not enough data

Post Performance

8.9(won by default)

116

Not enough data

Paid Campaign Tracking

Feature Not Available

Not enough data

Attribution

8.4(won by default)

102

Not enough data

Hashtag Analytics

9.0(won by default)

45

Not enough data

Sentiment Analysis

8.5(won by default)

47

Not enough data

Lead Attribution

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Reports & Dashboards

Report Customizability

8.4(won by default)

118

Not enough data

Report Exporting

9.0(won by default)

120

Not enough data

Scalability

9.0(won by default)

57

Not enough data

White Label

8.3(won by default)

42

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Social Media Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

7.7(won by default)

5

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

7.3(won by default)

5

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Media Monitoring[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

8.8

91

Not enough data

Media Channels

Broadcast Media

Feature Not Available

Not enough data

Print Media

Feature Not Available

Not enough data

Online Media

9.1(won by default)

86

Not enough data

Geographic Coverage

Local Media

8.3(won by default)

75

Not enough data

National Media

8.8(won by default)

76

Not enough data

International Media

8.8(won by default)

69

Not enough data

Reporting

Keyword Targeting

8.9(won by default)

82

Not enough data

Custom Feeds and Alerts

8.8(won by default)

85

Not enough data

Custom Reports

8.8(won by default)

74

Not enough data

Dashboards

9.2(won by default)

77

Not enough data

Agentic AI - Media Monitoring

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Generative AI

AI Text Generation

Feature Not Available

Not enough data

AI Text Summarization

8.4(won by default)

44

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Press Release Builder

Not enough data

Not enough data

API

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Press Monitoring

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Media Monitoring

Not enough data

Not enough data

Auto Update

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Listening Tools[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.4

261

9.0

269

Monitoring & Listening

Social Measurement

8.8

217

8.9(won by 0.1)

211

Influencer Identification

8.5

208

9.2(won by 0.7)

208

Brand Monitoring

9.4(won by 0.4)

96

9.0

190

Keyword Tracking

9.0

84

9.1(won by 0.1)

186

Trend Analysis

8.8(won by 0.1)

74

8.7

181

Competitor Analysis

8.6

70

9.2(won by 0.6)

181

Social Media Monitoring

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Impact Measurement

Not enough data

Not enough data

Agentic AI - Social Media Listening Tools

Autonomous Task Execution

7.6

9

8.9(won by 1.3)

168

Cross-system Integration

7.6

11

8.8(won by 1.2)

173

Adaptive Learning

7.4

9

9.0(won by 1.6)

173

Proactive Assistance

8.0

9

8.9(won by 0.9)

174

Decision Making

8.1

9

9.1(won by 1.0)

173

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Management & Analysis

Sentiment Analysis

8.0

217

8.6(won by 0.6)

211

Social Reporting

8.9

221

9.1(won by 0.2)

211

Alerts and Notifications

9.0(won by 0.1)

79

8.9

186

Advanced Data Filtering

8.4

75

9.1(won by 0.7)

183

Additional Functionality

Negative Feedback Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Audience Analytics

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Content Publishing Options

Not enough data

Not enough data

Content Discovery

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Multi-Channel Data Collection

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Boolean Search

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Listening

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Brand Intelligence[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

8.9

195

Brand Signals

Comparison

Not enough data

8.7(won by default)

168

AI

Not enough data

8.9(won by default)

159

Brand Health

Not enough data

8.9(won by default)

166

Brand Analytics

Trend Analysis

Not enough data

9.0(won by default)

168

Tracking

Not enough data

8.8(won by default)

166

Reviews

Reviewers' Company Size

[![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24")](https://www.g2.com/products/brand24/reviews)

Brand24

Small-Business(50 or fewer emp.)

65.0%

Mid-Market(51-1000 emp.)

28.5%

Enterprise(\> 1000 emp.)

6.6%

[![BrandMentions](https://images.g2crowd.com/uploads/product/hd_favicon/3bfa912fe3e984a502995b8686f951df/brandmentions.svg "BrandMentions")](https://www.g2.com/products/brandmentions/reviews)

BrandMentions

Small-Business(50 or fewer emp.)

38.1%

Mid-Market(51-1000 emp.)

43.6%

Enterprise(\> 1000 emp.)

18.2%

Small-Business

(50 or fewer emp.)

65.0%

38.1%

Mid-Market

(51-1000 emp.)

28.5%

43.6%

Enterprise

(\> 1000 emp.)

6.6%

18.2%

Reviewers' Industry

[![Brand24](https://images.g2crowd.com/uploads/product/hd_favicon/1487565876/brand24.svg "Brand24")](https://www.g2.com/products/brand24/reviews)
Brand24

Marketing and Advertising

22.4%

Information Technology and Services

8.6%

Internet

7.1%

Computer Software

7.1%

Public Relations and Communications

4.4%

Other

50.4%

[![BrandMentions](https://images.g2crowd.com/uploads/product/hd_favicon/3bfa912fe3e984a502995b8686f951df/brandmentions.svg "BrandMentions")](https://www.g2.com/products/brandmentions/reviews)
BrandMentions

Marketing and Advertising

19.9%

Computer Software

6.8%

Information Technology and Services

5.9%

Financial Services

5.5%

Real Estate

3.4%

Other

58.5%

Alternatives

**Brand24 Alternatives**

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

 ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence")

[
Brandwatch Consumer...
](/products/brandwatch-consumer-intelligence/reviews)

 ![Mentionlytics](https://images.g2crowd.com/uploads/product/hd_favicon/374068704d3e8ad9268aa24d76a7029f/mentionlytics.svg "Mentionlytics")

[
Mentionlytics
](/products/mentionlytics/reviews)

 ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite")

[
Hootsuite
](/products/hootsuite/reviews)

**BrandMentions Alternatives**

 ![Brandwatch Consumer Intelligence](https://images.g2crowd.com/uploads/product/hd_favicon/5117a24ef41c579d55a92924d8e09fed/brandwatch-consumer-intelligence.svg "Brandwatch Consumer Intelligence")

[
Brandwatch Consumer...
](/products/brandwatch-consumer-intelligence/reviews)

 ![Mention](https://images.g2crowd.com/uploads/product/hd_favicon/1502380450/mention.svg "Mention")

[
Mention
](/products/mention/reviews)

 ![Awario](https://images.g2crowd.com/uploads/product/hd_favicon/10139ea254c70959de5cd1ca49ab8ff2/awario.svg "Awario")

[
Awario
](/products/awario/reviews)

 ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater")

[
Meltwater
](/products/meltwater/reviews)

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