# Awario Reviews **Vendor:** Awario **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 3.9/5.0 **Total Reviews:** 48 ## About Awario Awario is a social media & web monitoring tool that will help you track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with your audience online. ## Awario Pros & Cons **What users like:** - Users find Awario's **ease of use** impressive, as it supports efficient social media monitoring with user-friendly setup. (6 reviews) - Users find Awario to be a **reliable and cost-efficient tool** for effective social media monitoring and engagement. (5 reviews) - Users value Awario for its **effective social listening features** , enabling quick monitoring and insightful sentiment analysis. (4 reviews) - Users highlight Awario’s **outstanding customer support** , noting fast responses and a deep understanding of client needs. (3 reviews) - Users commend Awario for its **intuitive user interface** and abundance of helpful features enhancing their experience. (3 reviews) - Brand Monitoring (2 reviews) - Integrations (2 reviews) - Communication Ease (1 reviews) - Data Accuracy (1 reviews) - Easy Integrations (1 reviews) **What users dislike:** - Users note **insufficient information** , as Awario struggles with accuracy and quality in data collection and analysis. (2 reviews) - Users criticize the **lack of insights** from Awario, noting limitations in data accuracy and analytical depth. (2 reviews) - Users are frustrated by the **difficult cancellation process** and automatic renewal, leading to dissatisfaction with Awario. (1 reviews) - Users note **data inaccuracy** in Awario, which limits the depth and precision of the analysis provided. (1 reviews) - Users find Awario to be **expensive and difficult to cancel** , facing issues with auto-renewal and no refunds. (1 reviews) - Filtering Problems (1 reviews) - Users report significant **improvement needed** in functionality and cancellation processes, leading to dissatisfaction with Awario. (1 reviews) - Inaccuracy (1 reviews) - Inadequate Filtering (1 reviews) - Lack of TikTok Integration (1 reviews) ## Awario Reviews ### 1. The worst tool ever **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Awario?** It's cheap compared to other tools but I wouldn't say it's a competitive advantage in their case. You can use it for a very basic tracking that doesn't require accuracy, which I don't think any business actually needs. **What do you dislike about Awario?** Simply terrible customer support. The tool is limited, some mentions are not there and have to be added manually (you have to track that yourself), some can't even be added manually. The whole point of having a tool to track mentions for you is kind of lost. The reporting is incorrect – you never have accurate data for a specific period (fresh mentions for this month can be found and not reflected in the SOV report for this period, no way to fix that). You can’t track things properly, and the support manager Dmitriy is the worst person I’ve ever communicated with. Rude, not there to help. I didn’t expect this level of support to still exist in 2026. **What problems is Awario solving and how is that benefiting you?** It was supposed to help us track online mentions (social media, digital, forums, etc) and SOV. ### 2. Outstanding Value and Exceptional Support with Awario **Rating:** 5.0/5.0 stars **Reviewed by:** Nuria M. | Digital Markerting Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Awario?** One of Awario’s main strengths is its excellent value for money, as it is a very affordable social listening platform compared to many other tools with similar or even fewer features. This makes it an attractive option for small and mid-sized companies or teams looking to optimize their budget without sacrificing performance. Another key highlight is Awario’s outstanding customer support. The key account managers are professional, proactive, and genuinely attentive, offering fast, effective responses and practical solutions that show a deep understanding of both the platform and client needs. In my experience, this level of support is among the best I have seen and clearly sets Awario apart from many competitors. Lastly, after using it for three months, Awario has proven to be a very easy-to-use tool with a great user experience and plenty of tutorials to help users go deeper. Additionally, its API is very easy to integrate and works perfectly. **What do you dislike about Awario?** On the downside, Awario has some limitations when it comes to collecting highly accurate and high-quality mentions, which can affect the depth and precision of the analysis. While the data it provides is still solid and more than acceptable for its price point, it may feel somewhat limited if you are looking for very advanced insights or a particularly high level of analytical depth. That said, considering its cost, the overall value for money remains strong. **What problems is Awario solving and how is that benefiting you?** Overall, it is a great tool for small and mid-sized companies that want to better understand their digital ecosystem and reputational landscape. This insight supports smarter decision-making and provides significant value when it comes to identifying opportunities and finding effective solutions. ### 3. Effortless social media mention monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur A. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Awario?** I’ve been using Awario for social media monitoring for over 3 years, and I can definitely say it’s a reliable and cost-efficient tool. I monitor brand mentions on Reddit, Twitter, and YouTube, and Awario is super quick at picking up new mentions, so I can reply almost instantly. I also love the Leads module, which collects relevant social media discussions where you can jump in and talk about your brand. All in all, it’s one of those tools I use daily and would recommend to anyone doing social listening. **What do you dislike about Awario?** It would be great if more popular platforms, such as TikTok, could be added for alerts and monitoring. I hope that’s added in the future. **What problems is Awario solving and how is that benefiting you?** Awario has been a huge help for both social listening and competitor research. It keeps me aware of every important brand conversation, plus the trends and feedback that matter. ### 4. Perfect for social media listening **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Awario?** I’m not sure how I missed Awario all this time, but I saw their launch on Product Hunt and decided to try it. The tool helps with social listening - you create alerts for your main phrases (like your brand name or competitor), and then it builds a feed of relevant social media discussions. I like the straightforward interface and helpful features like sentiment analysis, which shows the percentage of positive, negative, and neutral discussions - really useful for spotting reputation issues when there’s a spike in negativity. **What do you dislike about Awario?** Honestly, nothing so far. I enjoy using it, and the support team has been very helpful, they even scheduled a demo when I was setting up my account. **What problems is Awario solving and how is that benefiting you?** The tool's very helpful for digital marketing, especially social media marketing, where you need to be aware of what people are talking about and in what context they are discussing your company and services. ### 5. Awesome for Reddit monitoring and marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Awario?** I was looking for a tool that could help with Reddit marketing, something to quickly find Reddit posts and comments mentioning my clients and help manage brand reputation. Awario finds Reddit posts in real time, and I can easily review links, snippets, and subreddit details. I use Slack for all work communication, so it’s great that Awario supports Slack notifications for newly found discussions. If you’re looking for a Reddit monitoring tool, Awario is worth a try. **What do you dislike about Awario?** It would be nice if the tool supported native Reddit search operators, but right now I can only use the built-in filters to exclude irrelevant keywords. **What problems is Awario solving and how is that benefiting you?** Awario mainly helps with social listening on Reddit and X (there are more, but I focus on these two) - the tool sends alerts when a brand keyword is mentioned on these platforms, so I can respond really quickly. This also helps plan new content for the blog, as we keep collecting questions and related discussion in the niche. ### 6. Effortless Alerts and Reliable Social Media Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Awario?** The functionality simply works - it does exactly as it's designed to. Setting up alerts is user friendly, and the daily email updates mean I receive notifications of any social media mentions. Customer support is first class. **What do you dislike about Awario?** The sentiment analysis could be better, but it's not a feature I really use anyway **What problems is Awario solving and how is that benefiting you?** It allows me to keep track of any mentions of my employer across social media. Awario notifies me via a daily round-up, with links to each of the original posts included. ### 7. The worst tool and team i have ever interacted with **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Awario?** nothing. the tool doesn't work and they have a very dodgy cancellation and refund policy **What do you dislike about Awario?** the tool does not pull social mentions as decscribed. signed up for a year barely used it for a month. They then automatically charged another year renewal, when i tried to cancel i found the process impossible and they have a no refund policy. It's the worst **What problems is Awario solving and how is that benefiting you?** it doesn't solve any problem to be honest. There are a lot of better tools in the market ### 8. Incredible social listening tool and custom experience with Awario **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Awario?** UI is super simple to use and encompasses the same features that a lot of the more expensive tools have. The customer support team has been super helpful. Dmitriy has been wonderful in helping us learn about how to use Awario for our use case. **What do you dislike about Awario?** While Awario has an API, I'm looking forward to seeing how they build it out to make it better. **What problems is Awario solving and how is that benefiting you?** Awario is providing us with real-time insights into important brand mentions and keywords. ### 9. Worst customer support **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Awario?** It's simple and easy to set up, that's it. **What do you dislike about Awario?** Even if you add specific keywords, it yields irrelevant outcomes. The statistics provided are way off compared to the actual ones from the platform. The customer service sucks. We were asking nicely about something, and I have never encountered such reply. **What problems is Awario solving and how is that benefiting you?** It's lacing but we use it to have a centralized place to keep track of all our company's mentions on social media. ### 10. The Social media monitoring tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Amir C. | Founder, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Awario?** One of the best things about Awario is its 360 social media monitoring. Their technology keeps track of every mentions from multiple social media platforms like Twitter, Reddit, Meta, Etc **What do you dislike about Awario?** One of the first things to note about delving into Awario is it's learning curve. There is a TON for you to go over and monitor. It'll take you a few weeks to get a good handle of things and all the 360 monitoring that you need to keep track of! **What problems is Awario solving and how is that benefiting you?** The problem we're trying to solve using Awario is understanding our customers from a top-down perspective. We want to monitor the positive and negative mentions that we would get across all social media platforms. ### 11. Does not perform as advertised, and no refunds **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2022 **What do you like best about Awario?** The promise of sentiment analysis on a broad range of social media posts. The promise of historical analysis across a wide variety of social media platforms and web interfaces. The promise of downloading the data. Unfortunately, these are all empty promises because the product does none of this. **What do you dislike about Awario?** Most of the basic features that the product boasts don't work. The sentiment analysis is few and far between. They claim to offer historical data, but it took over 5 hours for the product to generate one week of tweets on a single keyword, so you're looking at days/weeks to analyze anything further back, or more complex queries. Then they make you upgrade to PRO to download the data, only to provide a spreadsheet where all but three columns are blank - no tweet content, no location data, etc. Completely useless. Customer support was unavailable and unhelpful. And don't bother asking for a refund given their product doesn't do what they say it does - they have a strict no-refund policy. Don't waste your time or money. **What problems is Awario solving and how is that benefiting you?** The goal was to analyze historical tweets to determine sentiment around several keywords. Unfortunately, no benefits were realized using Awario because the product doesn't actually do the basic things necessary to perform this analysis. **Official Response from Pavel Demidchick:** > Hi there, thanks for your feedback. It is true, that there are certain limits for Twitter historical data. However, Twitter monitoring is performed strictly according to Twitter rules. Keeping the social network terms untouched enables the non-stop real-time mentions search. ### 12. Necessary for Now But Lacking Key Features **Rating:** 1.5/5.0 stars **Reviewed by:** Annie A. | Project Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Awario?** Our case manager Danielle is very responsive to emails and helpful in accessing information. The software categorizes information by where it was from, allowing us to see which platforms have more activity. **What do you dislike about Awario?** Awario is a tool that is necessary for my work but the features have decreased significantly. Ever since they lost access to Facebook and Instagram the usefulness has decreased significantly. Every alert has suggestions for linking Slack and Twitter that is completely unnecessary and annoying that I have to close them out every time. Though they decreased the cost of our subscription after they lost access, we are still looking for a different tool that will give us access to mentions on those platforms. They mentioned possibly supplementing **What problems is Awario solving and how is that benefiting you?** Finding mentions for our clients on social media and analyzing the sentiment. **Official Response from Pavel Demidchick:** > Hi Annie, thanks for your feedback! We greatly appreciate it! Currently, we are working on Facebook and Instagram return, stay tuned for the updates. We also added the Slack alert to our backlog, and we'll do our best to make Awario more comfortable for you. ### 13. Awario experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Awario?** I used Awario for competitor analysis. The presentation of the data is fantastic and can seamlessly be incorporated into a report **What do you dislike about Awario?** Sometimes searching for key words can bring up unwanted results **What problems is Awario solving and how is that benefiting you?** Great for tracking competitors use and effectiveness of social media **Official Response from Pavel Demidchick:** > Hi, many thanks for your feedback! It means a lot to us. Our customer support team is always available to help you set up the search and eliminate unwanted mentions in the feed. You can reach out to our team via chat on the website and inside the app, or just shoot us a message at support@awario.com ### 14. Well-priced social media listening system **Rating:** 4.5/5.0 stars **Reviewed by:** Maylee J. | Brand Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2021 **What do you like best about Awario?** It was easy to get set up and the pricing was really reasonable. **What do you dislike about Awario?** You can't reply to tweets (as an example) directly from the system. **Recommendations to others considering Awario:** If you're looking for an inexpensive solution to track your brand, this is a great tool. **What problems is Awario solving and how is that benefiting you?** We needed something that would keep a pulse on mentions in the digital space to better respond to any potential issues that arose. Plus also for engagement opportunities as a brand. We've been able to capture some great insights through using Awario - and love that it integrates into Slack. **Official Response from Pavel Demidchick:** > Hi Maylee, thanks for your feedback! We greatly appreciate it! ### 15. The perfect tool for monitoring online conversations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Awario?** The daily email and the slack integration. **What do you dislike about Awario?** Nothing really so far. It does everything we need for the time being. **What problems is Awario solving and how is that benefiting you?** Awario helps us stay on top of any online mentions of our brand. We can also be part of online conversations relevant to our market. **Official Response from Pavel Demidchick:** > Many thanks for your feedback! It means a lot to us. ### 16. Awesome Awario Answers! **Rating:** 5.0/5.0 stars **Reviewed by:** Timothy F. | Professor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2021 **What do you like best about Awario?** The constant flow of results from mentions **What do you dislike about Awario?** Eliminate the negative keywords as i go. **Recommendations to others considering Awario:** It's my secret weapon for research **What problems is Awario solving and how is that benefiting you?** Finding complementary articles for my class and teaching people new ideas about digital tools. ### 17. smart solution for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2021 **What do you like best about Awario?** - good coverage - nice dashboard - boolean search possible (gives more flexibility) **What do you dislike about Awario?** - all fine so far - i will send feature requests soon ;-) **What problems is Awario solving and how is that benefiting you?** brand monitoring reputation management ### 18. A solid product whose insights leave something to be desired. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Awario?** I love Awario's simplicity, ease of creating reports, and speed. It's daily reports are helpful to give you a quick birds-eye view. There are really lots of powerful and key features for the price. **What do you dislike about Awario?** I don't like how much the pricing skyrockets when your social media traffic increases. As much as I like Awario's value, it's the kind of product you can outgrow. I get lots of raw data but would like to see it more actionable. I see different stats from Twitter Media Studio than Awario which makes me question the comprehensiveness of the data I'm getting from Aware. As easy and simple as it is, it takes a lot of work to go through comments that are mis-categorized as positive/negative. **What problems is Awario solving and how is that benefiting you?** We're trying to understand audience engagement and more specifically if that engagement is positive, negative, etc. From that we want to likewise identify who our key influencers are. Which influencers are engaging with our content and who are the key influencers on both pro and cons to our messaging. ### 19. Great customer support! Great price! **Rating:** 5.0/5.0 stars **Reviewed by:** karen s. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2020 **What do you like best about Awario?** Gives you what you need to create social media monitoring reports at an affordable price. **What do you dislike about Awario?** Seven day limit on historical twitter data, but you get what you pay for... **What problems is Awario solving and how is that benefiting you?** The seven day limit on Twitter results is a pain but I can work around it by manually entering in the reach. ### 20. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah M. | Student, Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** The filtering options were very helpful to keep mentions organized and easy to reference. Additionally, the option to download mention data into an Excel file supported the analysis of the data captured by Awario. After the initial learning curve, the software was also fairly easy to use. The educational materials on Awario's website, especially related to using the Boolean searches, were very beneficial when first learning to use this software. **What do you dislike about Awario?** There was a very steep learning curve when fist learning to use the software, so it took a bit of trial and error and a decent amount of time to get the hang of things. **What problems is Awario solving and how is that benefiting you?** Awario helped to determine consumer perspectives of a CPG product. This information was then used to create strategic marketing suggestions and solve consumer problems and address negative perceptions. ### 21. easy to use, but not comprehensive, can not get mentions recently. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2020 **What do you like best about Awario?** easy to get data from twitter, can create a report anytime. **What do you dislike about Awario?** no ins, fb data, occasionally can not receive updates, especial recently. **What problems is Awario solving and how is that benefiting you?** to see the hashtag we create for a campaign or brand. ### 22. Great software for tracking a given product... however needs ease of use to be greater. **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan B. | Marketing Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** The best part of tracking the information you need through charts and graphs that make it easy to understand what information you are gathering. **What do you dislike about Awario?** The constant information coming through makes it hard to keep track or stay on track with the information that is given to you. Sometimes it was hard to understand what some of the information that Awario was picking up was meaning to me. **Recommendations to others considering Awario:** Easy to use software to gather information of a topic of your choosing. **What problems is Awario solving and how is that benefiting you?** Solving problems such as a better understanding of the consumer from awario is great as it eases on the extensive research I would have to do without it. ### 23. A great tool for marketing research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** Awario is a extremely helpful tool that can help you find any form of mentions regarding a product or service you work for. It gathers information from a variety of sites, acting as a far more efficient alternative to looking up the product or service through the web. **What do you dislike about Awario?** No dislikes to report, but I will give a warning. It can have a tendency to get overloaded with responses, but the worst that has brought me is the software wouldn't update for a few days. **What problems is Awario solving and how is that benefiting you?** With Awario, I was able to find all the customer and social media references I needed, in half the time. ### 24. Great product, very helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Megan L. | Megan Lau, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** The "NOT" feature. I found it so helpful in removing noise. **What do you dislike about Awario?** Once the limit is reached, it throws out the old comments. I'd rather it stop collecting all together, because when writing the report, I wanted to access old comments that had been thrown out. **Recommendations to others considering Awario:** The customer service is an 11/10. One of the employees Skyped to give me a demo when I was confused about how to use the software. Not only did she take time out of her day to do it, but it was 1 PM my time, and 10 PM her time. Never had such dedication! **What problems is Awario solving and how is that benefiting you?** I used Awario to conduct a project on Patagonia with the end goal of learning what drives a customer to buy Patagonia, or what drives them away from it ### 25. Social selling in all its power **Rating:** 4.0/5.0 stars **Reviewed by:** Anna M. | Sales and Marketing Operations Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2020 **What do you like best about Awario?** Easy to set up and great support. Great for leadgen teams. **What do you dislike about Awario?** It's good to have a sort of forecast for existing limits, to be able to track and get notified if you messed up with social mentions (too much or too less). **What problems is Awario solving and how is that benefiting you?** We use this service to gather market intelligence and social selling. ### 26. awario is a good software that could use minor improvements. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** The consolidation of social media results to one platform. It made going through results smooth and easy. **What do you dislike about Awario?** awario's results were helpful, but the filters had to be exact to find anything helpful at all. It seemed easier to use my personal social media profiles to find optimal results. This is not a reason I would not use awario, but I feel it is an opportunity for growth. **Recommendations to others considering Awario:** Learning the boolean filtering will allow you to establish a quality project. **What problems is Awario solving and how is that benefiting you?** I used awario to monitor social media and quantify consumer buying behavior for a specific product. ### 27. Great to get a different perspective on research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** See all the channels in social media and look for key words to get great data. **What do you dislike about Awario?** I did not like how the layout of the app was designed. The feed was very small and was hard to keep track off. Also would like more data/metric options if possible. **Recommendations to others considering Awario:** Great innovation to research multiple social media channels about a product. **What problems is Awario solving and how is that benefiting you?** I am solving the problem of looking for qualitative data and turn it into quantitative data. Some benefits I have noticed are the ability to look and search for key words. ### 28. User for a year **Rating:** 3.0/5.0 stars **Reviewed by:** Katy F. | Social Media Marketing Coordinator, Consumer Electronics, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2019 **What do you like best about Awario?** I enjoy the visuals the most about Awario. There are several almost interactive functions within the app or desktop site. I loved seeing where our followers, influencers, and users are, all over the world! As you scroll your mouse around, different information and pop-ups will appear! Making the site more fun than work. **What do you dislike about Awario?** I did dislike it's sort of vague-ness. Some of the metrics seem either pointless or lack depth. The reporting was fine however. Also, you can only fine-tune your searches so much so you may get irrelevant notifications or results. For instance, if a Twitter user has a similar name to yours, their tweets will show in your feed **Recommendations to others considering Awario:** If finding where your shoppers, users, followers, infulencers, mentions are located, Awario is right for you. **What problems is Awario solving and how is that benefiting you?** We wanted to see everything that mentioned our company name. Awario helped us crawl the world wide web for just that. ### 29. It's real time! **Rating:** 4.5/5.0 stars **Reviewed by:** Dale P. | Web Hosting Support Guru, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2018 ### 30. A resourceful and thorough software for social media listening **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** The most helpful part of Awario is its ability to scoop key words and details from various social media platforms. **What do you dislike about Awario?** Initially learning how to use the platform was challenging but well worth it. **What problems is Awario solving and how is that benefiting you?** Looking for consumer insights on Mophie phone cases. ### 31. it was interesting **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Awario?** I liked that whatever product you wanted to gather data on, it wouldn't take long. **What do you dislike about Awario?** There were a lot of complicated steps that made it difficult to understand **What problems is Awario solving and how is that benefiting you?** figuring out what people do and don't like about jack daniels ### 32. Social Media Listening Tool to Monitor Brands Effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Syafiqa M. | Senior Data Analyst, Defense & Space, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2018 **What do you like best about Awario?** Simple interface that provides essential information for monitoring brands' activities. Leads; its latest feature helps me tremendously in doing my PESTEL and SWOT analysis. **What do you dislike about Awario?** Dislike is a strong word. I rather use rooms for improvement:- - Hourly-statistic histogram in 'Mentions' statistics - 'Alert comparison' for all alerts instead of only three alerts - 24 hours ago/1 day ago "date range" in the alert setting **What problems is Awario solving and how is that benefiting you?** Customised sentiment analysis on specific brands/topics (positive, negative and neutral). The exported CSV provides me with essential parameters to curate report.I can only complement my findings with the current and future trends, thanks to 'Leads' feature. ### 33. Awario to know your internet presence and those of your competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Jason A. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Awario?** I like being able to know when I'm mentioned online. Awario pushes this information to me. **What do you dislike about Awario?** There's not much to dislike, Awario makes you realize how much information is online about everyone, our competitors, and possible opportunities. **Recommendations to others considering Awario:** Use Awario. It works! **What problems is Awario solving and how is that benefiting you?** Monitoring our internet presence as well as the competiion, and finding new opportunities online. ### 34. Incredible tool for turning cold calls into 'hot calls' **Rating:** 4.5/5.0 stars **Reviewed by:** Joshua J. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2018 **What do you like best about Awario?** 1. The way that Awario works (ie hunting down mentions of our product across social media) means that we can find out with almost no effort (just the initial search setup) who is talking about us, what they are saying, and where they are saying it. While some may use this as a "brand management" tool, for us its become a way to determine who to prioritize in out 'reach out' program. **What do you dislike about Awario?** 1. Responsiveness on the dashboard is sometimes a bit slow when I'm in China (however, most of my other SaaS apps are affected this way too, not just an Awario issue). 2. While Awario offers both fully-automated (ie pick and choose) search configuration and more sophisticated (fully manual) boolean search configurations, it would be great if there was more easily accessible support for setting up boolean searches. The info is there, just have to click away from your current search to find which i find frustrating at times. **Recommendations to others considering Awario:** If you are in niche market where keywords for your business are relatively unique, then i HIGHLY recommend this! For example, i grow coffee and our farm names are very unique, so 90% mentions of our farm name on social media directly lead back to our business. If your business was dependant on less unique keywords, then Awario can still work for you, just more work required to mine the most helpful data :) **What problems is Awario solving and how is that benefiting you?** Prioritizing cold calls Prioritizing social media platform target Determining keywords for our IG hashtags ### 35. Good for monitoring basic mentions. More complex keywords requires finesse. **Rating:** 3.0/5.0 stars **Reviewed by:** Jeff L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Awario?** Useful to stay on top of social media that mentions your domain or keywords. **What do you dislike about Awario?** If you're using very broad keywords, results are not very useful. **Recommendations to others considering Awario:** For facebook, twitter, instagram, it does a decent job. Reddit still needs some work. It can find topics in subreddits, but you can't filter by comments or filter down to specific subreddits yets. **What problems is Awario solving and how is that benefiting you?** I'm trying to find content that relates to my blog to engage with. ### 36. Allows us to keep our finger on the pulse of social media **Rating:** 5.0/5.0 stars **Reviewed by:** Martha H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2018 **What do you like best about Awario?** Awario compliments our working day and does not consume it. It allows us to keep our fingers on the pulse and to not feel overwhelmed that we may have missed an important opportunity. Part of our daily activity and a must for every business. **What do you dislike about Awario?** I simply like it. No faults. I i really had to find one it is additional push notifications. Not a big deal when I get daily email notifications **Recommendations to others considering Awario:** Ease of use and not time consuming **What problems is Awario solving and how is that benefiting you?** Media and news coverage monitoring ### 37. Dishonest Sales Tactics **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2019 **What do you like best about Awario?** simple review system, but not a lot of benefits at the basic level. **What do you dislike about Awario?** Refused to upgrade to the service I paid for. Confrontational back and forth with customer support. Lack of responsibility to honor commitment with users. **Recommendations to others considering Awario:** Look for a more reliable company that honors their commitments. **What problems is Awario solving and how is that benefiting you?** None now, as the basic level is less usefull. ### 38. Mention Monitoring for Social **Rating:** 4.0/5.0 stars **Reviewed by:** Jasem Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Awario?** Unique and different from Hootsuite, etc. - specifically geared toward mention management. **What do you dislike about Awario?** No integrations with outside applications, makes it super difficult to get triggers and alerts where you want them. **Recommendations to others considering Awario:** If you need a simple and clean mention monitoring service this is it, for a great price. The only downside is the lack of integrations with outside apps. If you are concerned about price, Awario is also great on the price side of mention monitoring tools. Overall, I'm sure if you get in now as a legacy user, Aware will be adding many high level integrations in their road map builds as the further build out the platform and take feedback from their users. Right now, it is a great tool to introduce you to the mention monitoring industry. **What problems is Awario solving and how is that benefiting you?** Business reputation mention management. Realized it is easily managed from one platform. ### 39. Makes social media management a much easier job **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Social Media Specialist, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Awario?** It's a good software that tracks mentions of my brand on social media. I check it daily to find relevant questions, comments, complaints etc and reply to them from the app without having to go to every social media platform. I find this very convenient. Also, I react to mentions from different accounts, depending on who'd be a more credible persona to react. **What do you dislike about Awario?** It's a relatively new tool and sometimes some features don't work, but they get fixed quickly. **What problems is Awario solving and how is that benefiting you?** Customer service and tracking ROI - I think it's very important to see the reaction to marketing campaigns online, and that's what I do using Awario. ### 40. best value for money tool on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlyn L. | Social Media Business Strategist, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2018 **What do you like best about Awario?** Awario has great analytics - it shows mentions' locations, languages, sources, etc. It's easy to filter out unnecessary authors. In the end you get a handy report with all necessary stats and you can get an idea of the brand's place on social media just by looking at it. **What do you dislike about Awario?** Awario shows mention's sentiment, but it's not always right. However, it's been improving. **Recommendations to others considering Awario:** Definitely have a go at it - there's a free 14-day trial **What problems is Awario solving and how is that benefiting you?** I discovered lots of mentions of my brand on social media platforms that I now reply to. I've managed to find a good number of new customers this way! ### 41. Ultimate SMM tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel B. | Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Awario?** Awario found data which most of the same tools could not or at least does it much cheaper. Their Boolean Search is quite complicated, but very useful. Especially when the responsive support helped to figure out how it works. **What do you dislike about Awario?** I'd like to see more guides which would help me better understand some terms and values. **What problems is Awario solving and how is that benefiting you?** I use Awario for promotion of my own brand. ### 42. Great tool, easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony G. | Web Design & Content Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Awario?** it's very fast and simple to setup, gives you great information really quickly, and you can share reports with your clients via a link. The design is clean and simple — everything seems to be right where you would expect it to be, which makes for a very intuitive and user-friendly experience. **What do you dislike about Awario?** I'd like to export pdf reports, and that's currently only possible with the standard print option. A well-formatted pdf export option would be great **What problems is Awario solving and how is that benefiting you?** Responding to mentions on social media, and also keyword and competitor research. ### 43. The Best Brand Monitoring Tool and keeps getting Better!! **Rating:** 5.0/5.0 stars **Reviewed by:** Rommel C. | Owner + Operator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Awario?** Easy setup and the boolean search, definitely, are its best features. In-app previews and Interacting with social mentions within the app are also a plus. **What do you dislike about Awario?** At the moment, for web agencies, allocating resources per client is laborious work to monitor and adjust to avoid hitting your monthly cap. **Recommendations to others considering Awario:** With so much clutter and noise online, Awario helps focus your attention to what matters with your brand and better service your customers. Stop reading this and get it now! **What problems is Awario solving and how is that benefiting you?** Brand reputation, competitor analysis, and lead generation. ### 44. Great app for Social Media & Web Monitoring Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Awario?** I like so much that the app it's very easy to use. I see so much value in their deeper analysis for Social Media, everything in one place. Great to set alerts and create reports. **What do you dislike about Awario?** I don't like that my first time using it, I needed few hours to see deeper results. After that it works great and very fast. **What problems is Awario solving and how is that benefiting you?** I use Awario to have a global view of my business brand in seconds. The app has a great value for companies and entrepreneurs. I've moved from Hootsuite to Awario. ### 45. A great blend of brand monitoring and lead gen **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2018 **What do you like best about Awario?** Awario's great at what it promises - finding mentions of any keywords or phrases across social and the web. Tracking brands and competitors is fairly straightforward with a 2-minute setup. However, the real deal are the custom "Boolean" alerts that let you put up some really complex queries and find customers complaining about a competitor or interested in your service. **What do you dislike about Awario?** I'm really looking forward to Reddit monitoring (I'm told it's coming in a few weeks). **Recommendations to others considering Awario:** Take the time to get the hang of Boolean searches - those are incredibly smart and flexible **What problems is Awario solving and how is that benefiting you?** Brand monitoring (for my own brand and competitors) and social selling. ### 46. 24/7 Web Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian N. | Head of Growth, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2018 **What do you like best about Awario?** Very fast Twitter updates and the ability to respond, retweet and like directly inside the tool. **What do you dislike about Awario?** Missing some website mentions but so does other similar products that I have tested. **What problems is Awario solving and how is that benefiting you?** Monitor the web for brand mentions. ### 47. Great way to get a pulse on the world **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Awario?** Nice user interface and great searching system to find stuff you would have never seen before **What do you dislike about Awario?** Could have more data backing up the platform **What problems is Awario solving and how is that benefiting you?** Finding mentions of brands across the internet ### 48. AWAR.IO is TOO aware **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2016 **What do you like best about Awario?** They had very responsive customer service and really wanted to help make sure we were happy with our experience and results. **What do you dislike about Awario?** The net they cast was far too broad for a local, regional, or even U.S.-only based company. Their algorithm searches internationally, so I was receiving results from China, Russia, and other foreign entities. None were even in English. It was explained that they will have the ability to narrow searches in about 6 months. The results were much too broad for us and few were relevant. **Recommendations to others considering Awario:** Don't use it unless you're an international organization. **What problems is Awario solving and how is that benefiting you?** Our reason for wanting to know what was being said about us was to monitor our external reputation and customer experience. Of course, we also want to know who is picking up our press releases and publishing news about our organization. ## Awario Discussions - [How do I use Awario?](https://www.g2.com/discussions/how-do-i-use-awario) - 1 comment - [View Awario pricing details and edition comparison](https://www.g2.com/products/awario/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+03%3A01%3A49+-0500&secure%5Bsession_id%5D=0ac60344-1bfd-4bc4-8aab-becf29ad2509&secure%5Btoken%5D=44d788e2b9241ba042820f9cee4c225d28b4b600f5ded9d202e3ce621eace35a&format=llm_user) ## Awario Integrations - [Slack](https://www.g2.com/products/slack/reviews) - [X (Twitter)](https://www.g2.com/products/x-twitter/reviews) ## Awario Features **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Process** - Mentions - Tickets - Macros **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Channels** - Email - Social - Live Chat - Phone - Text **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Insight** - Surveys - Reporting - Visitor Activity - Help Desk **Generative AI** - AI Text Generation - AI Text Summarization ## Top Awario Alternatives - [Mention](https://www.g2.com/products/mention/reviews) - 4.3/5.0 (436 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) - 4.6/5.0 (344 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (704 reviews)