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# BoomTown vs Zurple Comparison - What are their main differences?

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BoomTownZurple[+ Add Product](#)

Reviews

**BoomTown** [

4.7/5(588)

](https://www.g2.com/products/boomtown/reviews#reviews)

**Zurple** [

3.8/5(56)

](https://www.g2.com/products/zurple/reviews#reviews)

Pricing

**BoomTown**
 **Contact us to learn more!** · GROW

**Zurple**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**BoomTown**
1 month

Based on 85 responses

**Zurple**
Not enough reviews yet

Return on Investment

**BoomTown**
14 months

Based on 70 responses

**Zurple**
Not enough reviews yet

Perceived Cost

**BoomTown**
$$$$$

**Zurple**
$$$$$

Average Discount

**BoomTown**
8%

**Zurple**
Not enough reviews yet

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

 ![Zurple](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7567d422da559ecd54a87d1d5cf7fc8d/zurple.png "Zurple")

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Pros & Cons

**BoomTown**
[
Ease of Use (7)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1155692&qs=pros-and-cons#reviews)[
Lead Generation (4)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1153794&qs=pros-and-cons#reviews)[
Update Issues (3)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=2061722&qs=pros-and-cons#reviews)[
Email Issues (2)
](https://www.g2.com/products/boomtown/reviews?filters%5Bsentiment_snippet%5D=1153613&qs=pros-and-cons#reviews)

**Zurple**
Not enough data

Screenshots

**BoomTown**
 ![BoomTown screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/54887/Montage-Version-3.png)

**Zurple**
 ![Zurple screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/98980/Lead-Details---Hot-Behavior---mobile.png)

Ratings

Meets Requirements

**BoomTown**

9.0

9.0404

**Zurple**

7.5

7.547

Ease of Use

**BoomTown**

9.1

9.1408

**Zurple**

8.2

8.247

Ease of Setup

**BoomTown**

8.9

8.9147

**Zurple**

8.3

8.36

Ease of Admin

**BoomTown**

9.2

9.2133

**Zurple**

8.1

8.16

Quality of Support

**BoomTown**

9.1

9.1380

**Zurple**

7.8

7.847

Has the product been a good partner in doing business?

**BoomTown**

9.3

9.3136

**Zurple**

8.1

8.16

Product Direction (% positive)

**BoomTown**

8.5

8.5370

**Zurple**

6.1

6.145

Features

Real Estate CRM[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.7

308

8.1

31

Client Management

Lead Scoring

8.7(won by default)

212

Not enough data

Contact Management

9.1(won by default)

229

Not enough data

Lead Generation

8.8(won by default)

228

Not enough data

Task Management

Marketing Automation

8.8(won by default)

212

Not enough data

Document Management

8.1(won by default)

131

Not enough data

Third-Party Integration

8.5(won by default)

164

Not enough data

Platform Features

Contact & Account Management

9.0(won by 1.4)

267

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

27

Opportunity & Pipeline Management

9.1(won by 0.4)

265

8.7

26

Task / Activity Management

9.0(won by 1.2)

278

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

26

Listing Management

8.2(won by 0.9)

204

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

22

Email Marketing

9.0(won by 0.9)

265

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

28

Transaction Management

8.2(won by 0.2)

184

8.0

22

Lead Management

9.2(won by 0.6)

286

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

28

CMA Management

8.5(won by 1.0)

203

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

23

Forecasting & Reporting

8.4(won by 0.4)

204

8.0

20

Dashboards

8.9

270

9.0(won by 0.1)

23

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Agentic AI - Real Estate CRM

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Reporting/Analytics

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Property Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

For Real Estate

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Omnichannel Outreach

Not enough data

Not enough data

Real Estate Activities Management[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

8.5

188

Not enough data

Administrative

E-Signature Capabilities

7.9(won by default)

86

Not enough data

Document Management

7.7(won by default)

81

Not enough data

Contact Management

9.3(won by default)

160

Not enough data

Commission Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Agent Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Electronic Signature

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Operational

Contract Management

7.8(won by default)

86

Not enough data

Communication Tools

9.2(won by default)

167

Not enough data

Transaction Management

7.7(won by default)

96

Not enough data

Mobile App

8.6(won by default)

171

Not enough data

Opportunity Tracking

9.2(won by default)

160

Not enough data

Agent Monitoring

9.2(won by default)

138

Not enough data

Property Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Additional Functionality

Social Media Integration

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

For Real Estate Agencies

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Client/Property Matching

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Client Portal

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real Estate Marketing[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

8.4

168

Not enough data

Relationship Management

Lead Generation

9.2(won by default)

153

|

Verified

Not enough data

Social Media Integration

8.7(won by default)

126

|

Verified

Not enough data

CRM Integration

9.2(won by default)

143

|

Verified

Not enough data

Presentation

Website Builder

8.6(won by default)

119

|

Verified

Not enough data

MLS Integration

9.0(won by default)

74

Not enough data

SEO Strategization

8.6(won by default)

60

Not enough data

IDX Website

9.1(won by default)

121

|

Verified

Not enough data

Platform Branding

Operability

8.4(won by default)

26

Not enough data

Brand Management

8.4(won by default)

23

Not enough data

Platform Content

Social Media Management

7.4(won by default)

17

Not enough data

Communication Management

8.4(won by default)

22

Not enough data

Website Management

7.9(won by default)

21

Not enough data

Campaign Building

7.9(won by default)

19

Not enough data

Platform Additional Functionality

Reporting

8.1(won by default)

22

Not enough data

Platform Integrations

Integration with Real Estate CRM

8.3(won by default)

21

Not enough data

Integration with Virtual Tour

7.8(won by default)

17

Not enough data

Integration with Real Estate Activities Management

7.5(won by default)

19

Not enough data

User Insights

Reviewers' Company Size

[![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")](https://www.g2.com/products/boomtown/reviews)

BoomTown

Small-Business(50 or fewer emp.)

78.8%

Mid-Market(51-1000 emp.)

18.5%

Enterprise(\> 1000 emp.)

2.7%

[![Zurple](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7567d422da559ecd54a87d1d5cf7fc8d/zurple.png "Zurple")](https://www.g2.com/products/zurple/reviews)

Zurple

Small-Business(50 or fewer emp.)

54.0%

Mid-Market(51-1000 emp.)

40.0%

Enterprise(\> 1000 emp.)

6.0%

Small-Business

(50 or fewer emp.)

78.8%

54.0%

Mid-Market

(51-1000 emp.)

18.5%

40.0%

Enterprise

(\> 1000 emp.)

2.7%

6.0%

Reviewers' Industry

[![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")](https://www.g2.com/products/boomtown/reviews)
BoomTown

Real Estate

97.2%

Marketing and Advertising

0.5%

Commercial Real Estate

0.5%

Financial Services

0.4%

Telecommunications

0.2%

Other

1.2%

[![Zurple](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7567d422da559ecd54a87d1d5cf7fc8d/zurple.png "Zurple")](https://www.g2.com/products/zurple/reviews)
Zurple

Real Estate

68.6%

Computer Software

29.4%

Graphic Design

2.0%

‐

‐

Other

0.0%

FAQs

## BoomTown vs Zurple FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between BoomTown vs Zurple?

BoomTown stands out from Zurple with higher reviewer ratings, stronger support, and a more robust feature set for small businesses.

| [BoomTown](https://www.g2.com/products/boomtown/reviews) | [Zurple](https://www.g2.com/products/zurple/reviews) |
| --- | --- |
| 4.7/5 (588 reviews) | 3.8/5 (56 reviews) |
| Small-Business | Small-Business |
| 8.9 | 8.3 |
| 9.1 | 7.8 |
| Ease of Use (7 all-time mentions) | — |

### How do the pricing models of BoomTown and Zurple compare?

BoomTown is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Zurple.

- **BoomTown:** Reviewers highlight that BoomTown is expensive but feel the value is justified by its robust features and lead generation capabilities.
- **Zurple:** Reviewers note dissatisfaction with pricing, citing issues with contract renewals and perceived lack of value, especially when lead quality is low.
- **Switching reasons:** Several reviewers mention switching from Zurple due to business practices and low lead quality, while BoomTown is retained for its organizational benefits despite cost concerns.

### What are the best alternatives to BoomTown and Zurple?

The top 3 alternatives to BoomTown and Zurple are Brivity, Lofty, and Market Leader.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | Expensive but robust features | Ease of Use (7 all-time mentions) |
| [Zurple](https://www.g2.com/products/zurple/reviews) | 3.8/5 (56 reviews) | Small-Business | Lower cost, but lead quality concerns | — |
| [Brivity](https://www.g2.com/products/brivity/reviews) | 4.2/5 (44 reviews) | Small-Business | — | — |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (406 reviews) | Small-Business | — | — |
| [Market Leader](https://www.g2.com/products/market-leader/reviews) | 3.2/5 (258 reviews) | Small-Business | — | — |

### Which Real Estate CRM features should I prioritize when comparing BoomTown and Zurple?

Buyers comparing BoomTown and Zurple should prioritize Ease of Use, Lead Generation, Contact Management, Automation, and Quality of Support.

- **Ease of Use:** BoomTown 9.1, Zurple 8.2; BoomTown has 7 all-time mentions for ease of use.
- **Lead Generation:** BoomTown has 4 all-time mentions; reviewers cite robust lead generation for both products, but BoomTown is more frequently praised.
- **Contact Management:** BoomTown has 3 all-time mentions; reviewers highlight its organizational capabilities.
- **Automation:** BoomTown has 2 all-time mentions; reviewers note effective automation and smart drip campaigns.
- **Quality of Support:** BoomTown 9.1, Zurple 7.8; BoomTown is rated higher for support.

### What are the pros and cons of BoomTown vs Zurple?

BoomTown's headline strength is ease of use and organization, while Zurple's main advantage is its drip campaigns and automation.

- **BoomTown strengths:** Ease of use (7 all-time mentions), lead generation (4), contact management (3), automation (2), client management (2), customer support (2), organization (2).
- **BoomTown trade-offs:** Update issues (3), email issues (2), poor lead quality (2), attachment issues (1), some reviewers cite high cost.
- **Zurple strengths:** Reviewers highlight effective drip campaigns and automation for nurturing leads, with several noting improved follow-up and engagement.
- **Zurple trade-offs:** Reviewers cite low lead quality, contract and billing issues, outdated interface, and challenges with customer support.

### Is BoomTown or Zurple better for small businesses?

BoomTown is the better fit for small businesses, with higher ratings and more positive small-business reviewer sentiment.

- **BoomTown:** Largest segment is Small-Business; reviewers consistently praise its ease of use, organization, and lead management for small teams.
- **Zurple:** Largest segment is Small-Business; reviewers note automation benefits but express concerns about lead quality and support.

### Which Real Estate CRM platform has better integrations?

BoomTown is favored for integrations, with reviewers mentioning integration capabilities more frequently than for Zurple.

- **BoomTown:** Reviewers mention integration with marketing tools and BomBom, with positive sentiment around syncing with other programs.
- **Zurple:** No recent reviewer-cited integrations.

### How do BoomTown and Zurple compare on customer support?

BoomTown is rated higher for Quality of Support, with a 1.3-point advantage over Zurple (9.1 vs 7.8).

- **BoomTown:** Reviewers frequently praise responsive and helpful support, with several citing "top notch" customer service and strong onboarding assistance.
- **Zurple:** Reviewers report mixed experiences, with some noting helpful support but others citing challenges with responsiveness, contract issues, and difficulty reaching support staff.

### Which is easier to implement, BoomTown or Zurple?

BoomTown is rated higher for Ease of Setup, with a 0.6-point advantage over Zurple (8.9 vs 8.3).

- **BoomTown:** Reviewers describe setup as straightforward, with many citing easy onboarding and user-friendly interfaces for new agents.
- **Zurple:** Reviewers note that setup can be challenging, with some citing a steeper learning curve and less intuitive onboarding.

### Which product has better Lead Generation?

BoomTown is stronger for Lead Generation, with more frequent and positive reviewer mentions.

- **BoomTown:** Lead Generation has 4 all-time mentions; reviewers consistently highlight effective lead capture, follow-up, and conversion features.
- **Zurple:** Reviewers note automation and drip campaigns for nurturing leads, but also cite concerns about lead quality and conversion rates.

Alternatives

**BoomTown Alternatives**

 ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")

[
Brivity
](/products/brivity/reviews)

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

[
Lofty
](/products/lofty-lofty/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

**Zurple Alternatives**

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

[
BoldTrail
](/products/boldtrail/reviews)

 ![Real Geeks](https://images.g2crowd.com/uploads/product/hd_favicon/47f2ea1341937e360e1a0f9bdf5c6cd7/real-geeks.svg "Real Geeks")

[
Real Geeks
](/products/real-geeks/reviews)

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

[
Lofty
](/products/lofty-lofty/reviews)

## BoomTown vs Zurple

When assessing the two solutions, reviewers found BoomTown easier to use, set up, and administer. Reviewers also preferred doing business with BoomTown overall.

- Reviewers felt that BoomTown meets the needs of their business better than Zurple.
- When comparing quality of ongoing product support, reviewers felt that BoomTown is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BoomTown over Zurple.