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Compare Benchmark Email and Emma by Marigold 
Featured Products
At a Glance
Market Segments
Small-Business (69.2% of reviews)
Small-Business (49.6% of reviews)
Entry-Level Pricing
$0.00
$99.00 Per Month
Benchmark Email
Star Rating
(113)4.3 out of 5
Market Segments
Small-Business (69.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 2 pricing plansEmma by Marigold
Star Rating
(547)4.0 out of 5
Market Segments
Small-Business (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 Per Month
Browse all 4 pricing plansBenchmark Email vs Emma by Marigold
When assessing the two solutions, reviewers found Benchmark Email easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Benchmark Email meets the needs of their business better than Emma by Marigold.
- When comparing quality of ongoing product support, reviewers felt that Benchmark Email is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Benchmark Email over Emma by Marigold.
Pricing
Entry-Level Pricing
Benchmark Email
Free
$0.00
Try for free! 500 contacts and 2500 email sends
- Design Amazing Emails
- Capture New Subscribers
- Manage Contacts with Lists and Tags
Emma by Marigold
Emma Lite
$99.00
Per Month
Marketers who need to nail the basics.
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support
Free Trial
Benchmark Email
Free Trial is available
Emma by Marigold
No trial information availableRatings
Meets Requirements
8.8
93
8.3
473
Ease of Use
8.8
93
8.3
475
Ease of Setup
8.8
41
8.2
189
Ease of Admin
9.0
32
8.2
185
Quality of Support
8.5
86
8.2
416
Has the product been a good partner in doing business?
8.3
32
8.3
179
Product Direction (% positive)
8.8
88
7.6
466
Features by Category
Email Marketing
8.8
74
|
Verified
8.7
389
|
Verified
8.4
73
|
Verified
8.0
385
|
Verified
8.5
68
|
Verified
8.8
368
|
Verified
8.9
73
|
Verified
8.3
389
|
Verified
8.7
72
|
Verified
8.8
392
|
Verified
8.4
72
|
Verified
8.3
383
|
Verified
8.8
56
|
Verified
8.3
267
|
Verified
8.0
27
|
Verified
8.6
67
|
Verified
Feature Not Available
8.4
53
|
Verified
Reporting & Analytics
Feature Not Available
8.0
249
|
Verified
8.9
70
|
Verified
8.5
360
|
Verified
Generative AI
8.1
13
8.1
16
8.1
12
8.0
16
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.6
34
|
Verified
8.1
144
|
Verified
Feature Not Available
7.3
92
|
Verified
Feature Not Available
7.6
85
|
Verified
Feature Not Available
7.8
27
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
8.2
21
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.5
13
7.4
7
9.0
13
7.5
6
8.5
16
7.1
7
9.0
16
6.7
8
Tracking
9.5
16
7.1
8
8.7
15
6.3
8
8.1
16
8.7
9
8.2
16
6.4
7
7.8
15
6.7
7
Reporting
9.0
15
7.9
8
8.7
13
6.7
7
8.8
13
7.1
8
8.2
15
7.1
8
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
9.0
8
Not enough data
8.6
7
Not enough data
9.5
7
Not enough data
Formatting
8.3
5
Not enough data
9.0
7
Not enough data
9.0
5
Not enough data
Content
8.1
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
Product Type
8.6
6
Not enough data
8.3
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.9
11
7.9
8
7.4
9
7.4
7
8.5
10
7.4
7
8.0
11
7.8
6
Edit
9.8
8
8.1
8
8.7
9
8.5
8
8.7
10
8.1
7
Logistics
8.8
10
7.9
8
7.8
9
5.6
6
Feature Not Available
6.9
6
Feature Not Available
7.3
5
Generative AI
7.8
6
Not enough data
7.8
6
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.9
6
SMS Platform
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.0
5
Platform Data
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.5
6
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Benchmark Email and Emma by Marigold are categorized as Email Deliverability, Email Marketing, and Email Template Builder
Unique Categories
Benchmark Email is categorized as AI Writing Assistant
Emma by Marigold is categorized as Personalization, Personalization Engines, Transactional Email, Landing Page Builders, SMS Marketing, and Email Testing
Reviews
Reviewers' Company Size
Benchmark Email
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Emma by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.4%
Non-Profit Organization Management
7.6%
Computer Software
7.6%
Information Technology and Services
6.7%
Hospitality
4.8%
Other
61.0%
Marketing and Advertising
14.8%
Higher Education
9.0%
Non-Profit Organization Management
8.8%
Education Management
5.0%
Computer Software
4.4%
Other
58.0%
Alternatives
Discussions
Is Benchmark Email free?
1 Comment
AW
Benchmark Email has a free plan available that starts at 500 contacts and 3,500 emails per month! You can upgrade whenever you're ready to add additional...Read more
Benchmark Email has no more discussions with answers
WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?
1 Comment
SM
I agree, there are areas that need work, but overall it is a great tool.
If you have a specific problem, inform them so they might be able to develop a...Read more
Emma by Marigold has no more discussions with answers
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