Introducing G2.ai, the future of software buying.Try now
Compare Amazon Pinpoint and Google Analytics 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointGoogle Analytics
Star Rating
(6,620)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics metric with a score of 9.0, providing comprehensive insights into user behavior, while Amazon Pinpoint's engagement metrics shine with a score of 9.3, highlighting its strength in user engagement tracking.
- Reviewers mention that Google Analytics offers robust Custom Event Tracking capabilities with a score of 8.5, allowing for detailed tracking of user interactions, whereas Amazon Pinpoint outperforms with a score of 8.9, indicating a more user-friendly approach to event tracking.
- G2 users highlight that Google Analytics provides superior Real-Time Reporting with a score of 8.8, which is crucial for immediate insights, while Amazon Pinpoint matches this with an equal score, but reviewers note its additional focus on Attribution scoring 9.1, which helps in understanding the effectiveness of marketing channels.
- Users on G2 report that Google Analytics has a strong SEO score of 8.7, making it a preferred choice for businesses focused on organic traffic, while Amazon Pinpoint's A/B Testing feature, rated at 8.3, is seen as less comprehensive, leading to mixed reviews on its effectiveness for optimizing campaigns.
- Reviewers mention that Google Analytics provides a more intuitive Dashboard experience with a score of 8.8, which is essential for quick data access, while Amazon Pinpoint's dashboard, rated at 8.7, is noted for its customization options, allowing users to tailor their views.
- Users say that Google Analytics has a higher Quality of Support rating at 7.5, which can be a deciding factor for businesses needing assistance, while Amazon Pinpoint's support is rated higher at 8.4, indicating a more responsive customer service experience.
Pricing
Entry-Level Pricing
Amazon Pinpoint
No pricing availableGoogle Analytics
No pricing availableFree Trial
Amazon Pinpoint
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.7
40
9.0
5,508
Ease of Use
8.5
40
7.8
5,539
Ease of Setup
7.9
20
7.9
2,743
Ease of Admin
8.3
19
8.2
2,602
Quality of Support
8.4
38
7.5
4,585
Has the product been a good partner in doing business?
8.5
18
8.3
2,383
Product Direction (% positive)
8.0
40
8.5
5,386
Features by Category
Metrics
Not enough data
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3659
Other
Not enough data
8.5
3682
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3427
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
Not enough data
8.5
2619
Not enough data
8.2
2330
Not enough data
8.9
3457
Not enough data
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.7
9
8.9
1178
8.9
9
8.8
1136
8.1
9
9.1
1150
Tracking & Reporting
8.9
9
8.6
1021
8.9
9
8.9
1166
9.1
9
8.5
1070
8.7
9
8.9
1180
8.7
9
8.7
1123
8.5
9
8.6
1098
Metrics
9.3
9
8.8
237
8.9
9
8.7
232
8.5
9
8.8
226
8.7
9
8.6
236
8.9
9
8.8
239
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Metrics
9.3
9
8.8
237
8.9
9
8.7
232
8.5
9
8.8
226
8.7
9
8.6
236
8.9
9
8.8
239
Categories
Categories
Shared Categories
Amazon Pinpoint and Google Analytics are categorized as Mobile App Analytics
Unique Categories
Amazon Pinpoint is categorized as Notification Infrastructure
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.7%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Amazon Pinpoint has no discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
