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Compare Amazon Pinpoint and Google Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointGoogle Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as visitor demographics and landing pages, which enhances their understanding of website performance.
- Users say that Amazon Pinpoint stands out for its user-friendly interface, making it easy for marketers to send bulk emails and notifications. Reviewers highlight the ability to customize SMS and email campaigns based on real-time events, which adds a layer of flexibility to their marketing strategies.
- According to verified reviews, Google Analytics receives high marks for its integration capabilities, with users noting that the platform's cross-connectivity features significantly improve their workflow. This is particularly beneficial for those who rely on multiple tools for their analytics needs.
- Reviewers mention that while Amazon Pinpoint is effective for sending communications, it has a smaller user base and fewer reviews compared to Google Analytics. This may impact the breadth of community support and shared knowledge available for troubleshooting and best practices.
- G2 reviewers highlight that Google Analytics has a higher overall satisfaction score, reflecting its robust feature set and reliability. Users frequently commend its low latency and deep research capabilities, which are essential for detailed analytical tasks.
- Users express that while Amazon Pinpoint offers solid engagement features, such as real-time event tracking, it may not provide the same level of detailed insights as Google Analytics. This difference can be crucial for businesses that prioritize in-depth analysis over communication capabilities.
Pricing
Entry-Level Pricing
Amazon Pinpoint
No pricing availableGoogle Analytics
No pricing availableFree Trial
Amazon Pinpoint
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.7
40
9.0
5,556
Ease of Use
8.5
40
7.8
5,591
Ease of Setup
7.9
20
7.9
2,795
Ease of Admin
8.3
19
8.3
2,620
Quality of Support
8.4
38
7.5
4,625
Has the product been a good partner in doing business?
8.5
18
8.3
2,399
Product Direction (% positive)
8.0
40
8.5
5,434
Features by Category
Metrics
Not enough data
9.0
4045
Not enough data
8.8
4015
Not enough data
8.7
3944
Not enough data
8.6
3622
Not enough data
8.4
3396
Not enough data
8.4
3598
Not enough data
8.5
3646
Not enough data
8.6
3728
Not enough data
8.2
3311
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3551
Not enough data
8.2
3257
Not enough data
8.4
3503
Not enough data
8.5
3437
Not enough data
8.3
3117
Not enough data
8.5
3680
Other
Not enough data
8.5
3697
Not enough data
8.5
3500
Not enough data
8.3
3293
Not enough data
8.7
3449
Not enough data
8.5
2702
Not enough data
8.0
2427
Not enough data
8.2
2803
Agentic AI - Digital Analytics
Not enough data
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Administration
Not enough data
8.5
2636
Not enough data
8.2
2335
Not enough data
8.9
3463
Not enough data
8.9
3568
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.7
9
8.9
1178
8.9
9
8.8
1136
8.1
9
9.1
1151
Tracking & Reporting
8.9
9
8.6
1021
8.9
9
8.9
1166
9.1
9
8.5
1071
8.7
9
8.9
1180
8.7
9
8.7
1123
8.5
9
8.6
1098
Metrics
9.3
9
8.8
238
8.9
9
8.7
233
8.5
9
8.8
227
8.7
9
8.6
237
8.9
9
8.8
240
Exchange Functions
Not enough data
9.4
17
Not enough data
9.4
17
Data as a Service
Not enough data
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Management
Not enough data
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
9.3
9
8.8
238
8.9
9
8.7
233
8.5
9
8.8
227
8.7
9
8.6
237
8.9
9
8.8
240
Categories
Categories
Shared Categories
Amazon Pinpoint and Google Analytics are categorized as Mobile App Analytics
Unique Categories
Amazon Pinpoint is categorized as Notification Infrastructure
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.4%
Retail
2.8%
Other
56.7%
Discussions
Amazon Pinpoint has no discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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