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Compare Amazon Pinpoint and Google Analytics 
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At a Glance
Market Segments
Small-Business (55.8% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointGoogle Analytics
Star Rating
(6,603)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Sessions - Digital Analytics metric with a score of 9.0, providing comprehensive insights into user behavior, while Amazon Pinpoint's engagement metrics shine with a score of 9.3, highlighting its strength in user engagement tracking.
- Reviewers mention that Google Analytics offers robust Custom Event Tracking capabilities with a score of 8.5, allowing for detailed tracking of user interactions, whereas Amazon Pinpoint outperforms with a score of 8.9, indicating a more user-friendly approach to event tracking.
- G2 users highlight that Google Analytics provides superior Real-Time Reporting with a score of 8.8, which is crucial for immediate insights, while Amazon Pinpoint matches this with an equal score, but reviewers note its additional focus on Attribution scoring 9.1, which helps in understanding the effectiveness of marketing channels.
- Users on G2 report that Google Analytics has a strong SEO score of 8.7, making it a preferred choice for businesses focused on organic traffic, while Amazon Pinpoint's A/B Testing feature, rated at 8.3, is seen as less comprehensive, leading to mixed reviews on its effectiveness for optimizing campaigns.
- Reviewers mention that Google Analytics provides a more intuitive Dashboard experience with a score of 8.8, which is essential for quick data access, while Amazon Pinpoint's dashboard, rated at 8.7, is noted for its customization options, allowing users to tailor their views.
- Users say that Google Analytics has a higher Quality of Support rating at 7.5, which can be a deciding factor for businesses needing assistance, while Amazon Pinpoint's support is rated higher at 8.4, indicating a more responsive customer service experience.
Pricing
Entry-Level Pricing
Amazon Pinpoint
No pricing availableGoogle Analytics
No pricing availableFree Trial
Amazon Pinpoint
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
8.7
40
9.0
5,496
Ease of Use
8.5
40
7.8
5,526
Ease of Setup
7.9
20
7.9
2,730
Ease of Admin
8.3
19
8.2
2,598
Quality of Support
8.4
38
7.5
4,573
Has the product been a good partner in doing business?
8.5
18
8.3
2,380
Product Direction (% positive)
8.0
40
8.5
5,373
Features by Category
Metrics
Not enough data
9.0
4005
Not enough data
8.7
3987
Not enough data
8.7
3927
Not enough data
8.6
3609
Not enough data
8.4
3379
Not enough data
8.4
3587
Not enough data
8.5
3634
Not enough data
8.6
3699
Not enough data
8.2
3290
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3534
Not enough data
8.2
3246
Not enough data
8.4
3488
Not enough data
8.5
3428
Not enough data
8.3
3106
Not enough data
8.5
3650
Other
Not enough data
8.5
3674
Not enough data
8.5
3491
Not enough data
8.3
3282
Not enough data
8.7
3421
Not enough data
8.5
2692
Not enough data
8.0
2419
Not enough data
8.2
2794
Agentic AI - Digital Analytics
Not enough data
7.8
80
Not enough data
8.0
81
Not enough data
7.7
80
Not enough data
8.4
84
Administration
Not enough data
8.5
2614
Not enough data
8.2
2325
Not enough data
8.9
3451
Not enough data
8.9
3559
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.7
9
8.9
1173
8.9
9
8.8
1132
8.1
9
9.1
1145
Tracking & Reporting
8.9
9
8.6
1017
8.9
9
8.9
1161
9.1
9
8.5
1066
8.7
9
8.9
1175
8.7
9
8.7
1119
8.5
9
8.6
1094
Metrics
9.3
9
8.8
232
8.9
9
8.6
228
8.5
9
8.7
221
8.7
9
8.6
231
8.9
9
8.8
235
Exchange Functions
Not enough data
9.2
12
Not enough data
9.2
12
Data as a Service
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
9.4
12
Not enough data
9.0
12
Management
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
8.8
12
Not enough data
9.0
12
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1122
Not enough data
8.9
1491
Not enough data
8.3
1255
Metrics
Not enough data
8.9
1463
Not enough data
8.9
1496
Not enough data
8.9
1497
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Agentic AI - Content Analytics
Not enough data
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Metrics
9.3
9
8.8
232
8.9
9
8.6
228
8.5
9
8.7
221
8.7
9
8.6
231
8.9
9
8.8
235
Categories
Categories
Shared Categories
Amazon Pinpoint and Google Analytics are categorized as Mobile App Analytics
Unique Categories
Amazon Pinpoint is categorized as Notification Infrastructure
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Amazon Pinpoint has no discussions with answers
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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