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Compare Atlan and mParticle by Rokt 
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At a Glance
Market Segments
Mid-Market (52.9% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Atlan
Star Rating
(121)4.5 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AtlanmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktAtlan vs mParticle by Rokt
When assessing the two solutions, reviewers found Atlan easier to use, set up, and administer. Reviewers also preferred doing business with Atlan overall.
- Reviewers felt that Atlan meets the needs of their business better than mParticle by Rokt.
- When comparing quality of ongoing product support, reviewers felt that Atlan is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Atlan over mParticle by Rokt.
Pricing
Entry-Level Pricing
Atlan
No pricing availablemParticle by Rokt
No pricing availableFree Trial
Atlan
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.6
105
8.1
135
Ease of Use
9.0
105
8.3
134
Ease of Setup
9.2
78
8.0
55
Ease of Admin
8.9
73
8.5
52
Quality of Support
9.3
101
8.8
115
Has the product been a good partner in doing business?
9.5
74
8.9
56
Product Direction (% positive)
9.5
103
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Data Governance
8.5
39
Not enough data
8.2
26
Not enough data
9.3
44
Not enough data
Data Preparation
9.1
44
Not enough data
7.2
27
Not enough data
6.7
24
Not enough data
6.6
23
Not enough data
Collaboration
8.5
35
Not enough data
8.1
36
Not enough data
9.2
43
Not enough data
9.3
42
Not enough data
Artificial Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
5.9
9
Not enough data
6.1
9
Not enough data
Agentic AI - Machine Learning Data Catalog
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
6.4
29
6.7
9
7.2
32
6.5
9
7.4
34
7.1
8
7.0
31
5.9
9
Management
9.3
48
7.8
9
9.5
48
7.8
9
7.5
37
8.0
10
7.3
38
5.6
9
9.2
48
7.0
9
Compliance
8.4
33
9.0
10
8.6
37
8.3
9
8.4
34
8.3
9
6.9
27
8.0
9
Security
8.1
41
8.9
9
8.7
39
8.0
10
8.5
32
8.7
10
Data Quality
6.7
24
8.2
10
6.5
24
8.3
9
6.6
24
8.5
9
Maintainence
7.5
34
8.7
10
7.9
35
8.3
9
Generative AI
5.8
19
Not enough data
6.3
19
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
7.0
21
Not enough data
8.2
27
Intelligence
Not enough data
7.4
24
Not enough data
7.0
21
Not enough data
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
8.3
5
Not enough data
9.3
5
Not enough data
7.3
5
Not enough data
8.3
5
Not enough data
Analytics
Not enough data
Not enough data
Security
6.7
5
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Fabric
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Data Management
8.8
21
Not enough data
9.3
36
Not enough data
8.9
34
Not enough data
8.6
28
Not enough data
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.4
22
Not enough data
8.0
18
Not enough data
Monitoring and Management
8.5
27
Not enough data
7.4
11
Not enough data
Cloud Deployment
7.4
13
Not enough data
7.4
11
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Data management
9.2
69
Not enough data
8.6
57
Not enough data
8.6
65
Not enough data
9.2
67
Not enough data
8.9
67
Not enough data
Reporting
7.3
36
Not enough data
7.4
36
Not enough data
7.2
40
Not enough data
Generative AI
6.7
21
Not enough data
6.3
21
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Functionality
7.6
17
Not enough data
6.9
15
Not enough data
7.3
15
Not enough data
6.8
15
Not enough data
7.5
16
Not enough data
Management
7.2
20
Not enough data
7.7
20
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
8.0
21
Not enough data
Generative AI
6.4
11
Not enough data
7.0
11
Not enough data
Categories
Categories
Shared Categories
Atlan and mParticle by Rokt are categorized as Data Governance
Unique Categories
Atlan is categorized as Active Metadata Management, DataOps Platforms, Data Fabric, Machine Learning Data Catalog, and Data Quality
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Customer Data Platform (CDP), E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Atlan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
21.5%
Information Technology and Services
9.1%
Computer Software
9.1%
Retail
6.6%
Insurance
6.6%
Other
47.1%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
Atlan has no discussions with answers
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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