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Compare Apple Search Ads and Google Ads 
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At a Glance
Market Segments
Small-Business (63.2% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Apple Search Ads
Star Rating
(19)4.3 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Apple Search AdsGoogle Ads
Star Rating
(1,992)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ads excels in "Ad Creation and Editing" with a score of 8.2, allowing for more flexibility and creativity in crafting ads compared to Apple Search Ads, which scored 8.5 but has been noted for its more streamlined approach.
- Reviewers mention that Google Ads offers superior "Ad and Conversion Tracking" with a score of 8.4, providing detailed insights into campaign performance, while Apple Search Ads scored lower at 7.1, leading to concerns about tracking capabilities.
- G2 users highlight that Google Ads has a robust "Portfolio Bid Optimization" feature with a score of 7.7, which helps in managing multiple campaigns effectively, whereas Apple Search Ads scored 6.9, indicating less effectiveness in this area.
- Users on G2 report that Google Ads provides better "Budget Execution & Monitoring" with a score of 8.0, ensuring that budgets are managed efficiently, while Apple Search Ads matched this score but lacks some advanced features that Google Ads offers.
- Reviewers mention that Google Ads has a more comprehensive "Analytics & Administration" suite, particularly in "Reports" with a score of 8.3, which is crucial for data-driven decision-making, compared to Apple Search Ads' score of 8.0.
- Users say that Google Ads shines in "Internationalization" with a score of 8.4, making it easier for businesses to target global audiences, while Apple Search Ads scored slightly higher at 8.6, but users feel Google Ads provides more extensive localization options.
Pricing
Entry-Level Pricing
Apple Search Ads
No pricing availableGoogle Ads
No pricing availableFree Trial
Apple Search Ads
No trial information availableGoogle Ads
No trial information availableRatings
Meets Requirements
8.3
17
8.7
1,692
Ease of Use
8.3
17
7.5
1,696
Ease of Setup
8.0
10
7.3
893
Ease of Admin
8.1
9
7.8
857
Quality of Support
7.5
14
7.4
1,580
Has the product been a good partner in doing business?
8.0
10
8.1
838
Product Direction (% positive)
9.2
15
7.7
1,672
Features by Category
Campaign Management & Optimization
8.2
12
8.5
1386
7.8
12
7.8
1320
8.6
11
8.2
1367
6.5
9
8.0
1149
6.9
9
7.3
999
6.9
9
7.7
1121
8.2
10
8.2
1342
7.1
7
6.9
873
6.5
8
8.1
1120
6.5
9
8.0
998
7.9
11
8.0
1340
Analytics & Administration
7.1
13
8.4
1376
7.5
12
7.9
1240
8.1
12
8.2
1354
Platform
7.7
8
7.9
879
8.1
8
7.9
1229
7.8
9
7.8
1231
8.2
10
8.4
1264
8.1
12
8.6
1344
8.1
7
8.5
1104
8.1
7
8.2
1079
8.5
8
8.4
963
Categories
Categories
Shared Categories
Apple Search Ads and Google Ads are categorized as Paid Search Advertising
Unique Categories
Apple Search Ads has no unique categories
Google Ads has no unique categories
Reviews
Reviewers' Company Size
Apple Search Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
31.6%
Online Media
10.5%
Information Technology and Services
10.5%
Computer Games
10.5%
Political Organization
5.3%
Other
31.6%
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.7%
Internet
3.9%
Retail
2.9%
Other
51.6%
Discussions
What is Apple search ad?
1 Comment
SK
It's a place where you can run paid advertising to promote a mobile app.Read more
Apple Search Ads has no more discussions with answers
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
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