Compare Appinio and Qualtrics Strategy & Research 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Enterprise (44.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Appinio
Star Rating
(12)4.8 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AppinioQualtrics Strategy & Research
Star Rating
(3,001)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a seamless user experience, with features that allow users to build questions and adjust logic in a continuous flow. This is highlighted by feedback praising its intuitive design, making it feel more like a research workspace than a traditional survey tool.
- Users say that Appinio stands out for its flexibility, offering the option to conduct surveys independently or with the assistance of a consultant. This dual approach caters to different user needs, making it a versatile choice for those who may require varying levels of support.
- Reviewers mention that Qualtrics Strategy & Research has a robust feature set, including the ExpertReview engine, which acts as a built-in research consultant. This feature helps identify potential survey fatigue before publishing, ensuring higher quality data collection.
- According to verified reviews, Appinio is praised for its quick turnaround on quantitative research and real-time survey responses. Users appreciate the speed at which they can make market decisions based on the insights gathered, which is crucial in fast-paced environments.
- G2 reviewers highlight that while Qualtrics Strategy & Research has a higher overall satisfaction score, Appinio boasts a slightly better rating for support quality. Users commend Appinio's competent team for their quick response times and valuable feedback, enhancing the overall user experience.
- Users report that both platforms have their strengths, but Qualtrics Strategy & Research is noted for its comprehensive capabilities suited for enterprise-level needs, while Appinio is favored by mid-market users for its ease of use and straightforward dashboard, making it accessible for teams with varying levels of expertise.
Pricing
Entry-Level Pricing
Appinio
No pricing availableQualtrics Strategy & Research
No pricing availableFree Trial
Appinio
Free Trial is available
Qualtrics Strategy & Research
Free Trial is available
Ratings
Meets Requirements
9.4
8
8.9
2,505
Ease of Use
9.3
7
8.5
2,510
Ease of Setup
Not enough data
8.3
1,058
Ease of Admin
Not enough data
8.4
1,027
Quality of Support
9.5
7
8.7
2,185
Has the product been a good partner in doing business?
Not enough data
8.7
952
Product Direction (% positive)
10.0
5
8.1
2,418
Features by Category
User Response Methods
Not enough data
8.7
13
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.2
9
Not enough data
8.5
10
Participant Selection
Not enough data
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Insights
Not enough data
9.0
13
Not enough data
8.2
10
Not enough data
8.9
11
Generative AI
Not enough data
6.9
7
Administration
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
11
Capabilities
Not enough data
8.2
11
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
8.2
10
Methodology
Not enough data
8.3
10
Not enough data
7.0
10
Not enough data
7.1
11
Generative AI
Not enough data
7.1
8
Not enough data
7.4
9
Analytics
Not enough data
8.7
10
Not enough data
8.8
11
Not enough data
8.7
10
Not enough data
7.8
10
Customization
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.5
9
Not enough data
8.9
9
Generative AI
Not enough data
6.4
7
Not enough data
6.4
7
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
8.5
9
Not enough data
7.7
8
Not enough data
7.6
9
Segment Trending
Not enough data
6.9
9
Not enough data
7.1
8
Not enough data
8.0
9
Not enough data
6.7
9
Analysis
Not enough data
7.5
10
Not enough data
8.2
10
Not enough data
6.7
10
Platform
Not enough data
7.3
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
9.0
453
Not enough data
9.1
456
Not enough data
8.4
398
Not enough data
8.9
451
Survey Customization
Not enough data
8.9
435
Not enough data
8.5
397
Not enough data
8.5
362
Not enough data
8.6
315
Survey Insights
Not enough data
8.5
445
Not enough data
8.4
290
Not enough data
8.7
439
Not enough data
8.5
387
Agentic AI - Survey
Not enough data
7.8
13
Not enough data
8.0
14
Not enough data
8.4
15
Brand Signals
Not enough data
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Brand Analytics
Not enough data
8.8
69
Not enough data
8.7
70
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Appinio and Qualtrics Strategy & Research are categorized as Consumer Insights Platforms
Unique Categories
Appinio has no unique categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Survey, Experience Management, Statistical Analysis, Market Intelligence, and User Research
Reviews
Reviewers' Company Size
Appinio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Writing and Editing
8.3%
Wine and Spirits
8.3%
Retail
8.3%
Medical Practice
8.3%
Marketing and Advertising
8.3%
Other
58.3%
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.7%
Market Research
4.3%
Other
48.4%
Discussions
Appinio has no discussions with answers
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
SL
Qualtrics has great training. Check out the help section located in the top right of your account after you log in.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
