Users report that Ahrefs excels in its comprehensive backlink analysis tools, with many reviewers highlighting the "Site Explorer" feature as a standout for understanding link profiles. However, Affise's "Campaign Tracking" feature is praised for its robust tracking capabilities, allowing users to monitor performance across various channels effectively.
Reviewers mention that Affise offers superior ease of use, particularly with its intuitive dashboard and streamlined setup process, scoring higher in both "Ease of Use" and "Ease of Setup" compared to Ahrefs. Users on G2 appreciate how quickly they can get started with Affise without extensive training.
G2 users highlight that Affise provides exceptional customer support, with a score of 9.5 in "Quality of Support," while Ahrefs, with a score of 8.3, has received feedback indicating that response times can be slower. Reviewers say that Affise's support team is proactive and knowledgeable, which enhances the overall user experience.
Users say that Affise shines in its real-time reporting capabilities, scoring 9.1 in "Real-Time Reporting," which allows marketers to make immediate adjustments to campaigns. In contrast, Ahrefs, with a score of 7.0, is noted for its slower reporting features, which can hinder timely decision-making.
Reviewers mention that Affise's "Custom Event Tracking" and "Standard Event Tracking" features are significantly more advanced than those offered by Ahrefs, with scores of 9.1 and 9.2 respectively. Users report that these features allow for more granular insights into user behavior, which is crucial for optimizing marketing strategies.
Users on G2 report that while Ahrefs is a strong tool for SEO analysis, Affise's focus on e-commerce and campaign management, reflected in its higher scores for "E-Commerce" and "Conversions," makes it a better fit for businesses looking to drive sales through targeted marketing efforts.
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