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Compare Affinity and Sugar Sell 
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At a Glance
Market Segments
Small-Business (78.5% of reviews)
Mid-Market (48.6% of reviews)
Entry-Level Pricing
No pricing available
$19.00 Per Month
Affinity
Star Rating
(71)4.4 out of 5
Market Segments
Small-Business (78.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AffinitySugar Sell
Star Rating
(772)3.8 out of 5
Market Segments
Mid-Market (48.6% of reviews)
Pros & Cons
Entry-Level Pricing
$19.00 Per Month
Browse all 6 pricing plansAffinity vs Sugar Sell
When assessing the two solutions, reviewers found Affinity easier to use and set up. However, Sugar Sell is easier to administer. Reviewers agreed that both vendors make it equally easy to do business overall.
- Reviewers felt that Affinity meets the needs of their business better than Sugar Sell.
- When comparing quality of ongoing product support, reviewers felt that Affinity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Affinity over Sugar Sell.
Pricing
Entry-Level Pricing
Affinity
No pricing availableSugar Sell
Sell Essentials
$19.00
Per Month
3 Users Minimum. Sales force automation for growing teams needing 3-5 seats with basic support and ease of upgrade.
- Account Management
- Contact Management
- Lead Management
Free Trial
Affinity
Free Trial is available
Sugar Sell
No trial information availableRatings
Meets Requirements
8.4
51
8.0
614
Ease of Use
8.7
52
7.6
650
Ease of Setup
8.1
23
7.2
347
Ease of Admin
7.5
21
7.6
319
Quality of Support
8.7
51
7.7
557
Has the product been a good partner in doing business?
7.8
21
7.8
303
Product Direction (% positive)
9.0
49
7.1
601
Features by Category
Sales Force Automation
Not enough data
8.2
503
|
Verified
Not enough data
7.6
323
Not enough data
7.9
470
|
Verified
Not enough data
7.7
488
|
Verified
Not enough data
7.2
359
|
Verified
Not enough data
7.4
413
|
Verified
Not enough data
7.3
347
|
Verified
Not enough data
7.4
349
|
Verified
Not enough data
7.8
377
|
Verified
Marketing Automation
Not enough data
7.1
355
|
Verified
Not enough data
7.2
362
|
Verified
Not enough data
7.9
428
|
Verified
Not enough data
7.0
313
|
Verified
Customer Support
Not enough data
7.9
387
|
Verified
Not enough data
7.7
349
|
Verified
Not enough data
7.8
359
|
Verified
Not enough data
7.4
293
Not enough data
7.7
314
|
Verified
Reporting & Analytics
Not enough data
7.7
470
|
Verified
Not enough data
8.0
476
|
Verified
Not enough data
7.4
367
|
Verified
Mobile & Social
Not enough data
7.2
270
|
Verified
Not enough data
7.2
268
|
Verified
Not enough data
7.4
332
|
Verified
Platform
Not enough data
8.2
261
|
Verified
Not enough data
7.8
255
|
Verified
Not enough data
8.1
268
|
Verified
Not enough data
7.9
168
|
Verified
Not enough data
8.2
214
|
Verified
Not enough data
7.5
216
|
Verified
Not enough data
7.6
258
|
Verified
Not enough data
7.2
199
|
Verified
Integration
Not enough data
7.6
260
|
Verified
Not enough data
7.7
202
|
Verified
Not enough data
7.3
198
|
Verified
Generative AI
Not enough data
6.4
29
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Investment Management
7.0
15
Not enough data
6.4
15
Not enough data
7.3
17
Not enough data
3.5
12
Not enough data
Fund Management
8.8
18
Not enough data
7.9
13
Not enough data
5.3
11
Not enough data
Agentic AI - Venture Capital Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deal Identification - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Market Intelligence - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Customization - Deal Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
7.8
6
Not enough data
Platform Additional Functionality
4.3
5
Not enough data
6.7
6
Not enough data
6.3
5
Not enough data
4.3
5
Not enough data
2.7
5
Not enough data
Platform Reporting and Analytics
6.7
6
Not enough data
6.0
5
Not enough data
Customer Support
6.3
5
Not enough data
7.3
5
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Marketing Automation
5.0
5
Not enough data
7.5
6
Not enough data
5.0
5
Not enough data
Sales Force Automation
8.1
6
Not enough data
6.4
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Financial Services CRM
Not enough data
Not enough data
Categories
Categories
Shared Categories
Affinity and Sugar Sell share no categories
Reviews
Reviewers' Company Size
Affinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sugar Sell
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
53.8%
Financial Services
12.3%
Computer Software
9.2%
Investment Management
3.1%
Investment Banking
3.1%
Other
18.5%
Information Technology and Services
13.2%
Computer Software
10.5%
Marketing and Advertising
5.8%
Financial Services
5.6%
Construction
2.7%
Other
62.2%
Discussions
Affinity has no discussions with answers
Why did you choose Sugar over something like Salesforce? what benefits do you see?
2 Comments
KR
We went with Sugar for the cost savings and it did what we needed well enough at the time. As we grew it was difficult to scale. We ended up switching to...Read more
How can my business deploy Sugar?
1 Comment
Official Response from Sugar Sell
Sugar can be deployed in nearly any IT environment: As a SaaS "On Demand" solution; behind your organizations firewall in your own datacenter; on public...Read more
How much does Sugar cost to deploy?
1 Comment
Official Response from Sugar Sell
Sugar is priced simply - with no hidden fees unlike other SaaS CRM providers.
Costs vary depending on edition, here are the breakdowns, in terms of user...Read more
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