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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
Contact Us Per Month
$20 per month
Adobe Marketo Engage
Star Rating
(3,061)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Adobe Marketo Engage excels in its comprehensive email scheduling capabilities, scoring 8.5, which allows users to effectively plan and execute their campaigns. In contrast, SparkPost, while still strong at 8.2, does not offer the same level of advanced scheduling features that some users find essential for their marketing strategies.
- Users report that SparkPost shines in ease of use, with a score of 8.6, making it particularly appealing for small businesses that may not have dedicated marketing teams. Adobe Marketo Engage, with a score of 7.4, is noted for its robust features but can be more complex for new users to navigate.
- Reviewers mention that both platforms have similar open rates, each scoring 8.3, indicating that users can expect effective engagement from their email campaigns regardless of the choice. However, SparkPost's link activity score of 8.4 suggests it may provide slightly better tracking and engagement insights compared to Adobe Marketo Engage's 7.8.
- Users on G2 highlight that Adobe Marketo Engage offers superior attachment activity with a score of 8.7, which is beneficial for campaigns that require sending documents or files. SparkPost, with a score of 8.3, does not provide the same level of functionality in this area, which could be a deciding factor for users needing to share attachments frequently.
- G2 users report that both products have strong email platform integration, but SparkPost edges out with a score of 8.1 compared to Adobe Marketo Engage's 7.8. This could be crucial for businesses looking to seamlessly connect their email marketing with other tools and platforms.
- Reviewers mention that while Adobe Marketo Engage has a higher overall star rating of 4.1 compared to SparkPost's 4.0, the larger number of reviews (2813 for Marketo vs. 70 for SparkPost) suggests a more established user base, which may provide more insights and community support for potential buyers.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
SparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
Adobe Marketo Engage
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
8.3
2,602
8.2
63
Ease of Use
7.3
2,657
8.6
62
Ease of Setup
6.7
1,308
8.3
41
Ease of Admin
7.7
1,169
7.9
41
Quality of Support
7.5
2,453
7.7
59
Has the product been a good partner in doing business?
7.7
1,162
7.5
40
Product Direction (% positive)
8.0
2,571
8.1
61
Features by Category
Email Marketing
8.3
1750
|
Verified
Not enough data
8.7
1739
|
Verified
Not enough data
8.1
1715
|
Verified
Not enough data
8.5
1650
|
Verified
Not enough data
Online Marketing
7.8
1698
|
Verified
Not enough data
7.8
1518
|
Verified
Not enough data
7.9
1574
|
Verified
Not enough data
7.4
1575
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1354
|
Verified
Not enough data
7.9
1252
|
Verified
Not enough data
8.2
1624
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
8.4
1643
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1548
|
Verified
Not enough data
8.2
1592
|
Verified
Not enough data
Campaign Management
8.3
1603
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
948
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
802
|
Verified
Not enough data
7.6
790
|
Verified
Not enough data
7.5
757
|
Verified
Not enough data
7.5
719
|
Verified
Not enough data
Reporting & Analytics
7.7
1641
|
Verified
Not enough data
7.2
1416
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1163
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
896
|
Verified
Not enough data
8.0
886
|
Verified
Not enough data
8.4
913
|
Verified
Not enough data
7.7
636
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
595
Not enough data
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
61
Not enough data
7.4
62
Not enough data
7.1
62
Not enough data
7.3
63
Not enough data
7.5
63
Not enough data
Integration
8.0
912
|
Verified
Not enough data
7.9
865
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Administration
Not enough data
7.1
23
Not enough data
6.5
18
Not enough data
8.6
20
Not enough data
7.1
18
Not enough data
7.8
28
Not enough data
8.1
30
Integrations
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
8.9
29
Not enough data
7.7
22
Platform
Not enough data
8.9
27
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.2
30
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
8.3
25
Not enough data
8.5
32
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Diagnosis
Not enough data
6.1
11
Not enough data
6.3
13
Not enough data
6.7
13
Not enough data
7.2
12
Tracking
Not enough data
8.3
14
Not enough data
7.2
10
Not enough data
7.1
11
Not enough data
7.9
11
Not enough data
6.8
13
Reporting
Not enough data
5.7
12
Not enough data
5.6
12
Not enough data
6.1
12
Not enough data
6.0
13
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
31
Not enough data
8.2
31
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.5
24
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
28
Not enough data
7.7
30
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.1
24
Not enough data
8.1
25
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
12
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.1
13
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
82
8.4
17
8.0
82
8.4
17
7.8
46
8.5
12
Customizations
7.7
81
8.1
16
8.4
78
8.3
13
7.9
45
8.1
14
7.5
46
7.8
13
7.9
82
8.2
11
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
8
Not enough data
8.1
8
Not enough data
7.7
8
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
311
Not enough data
Lead Management
8.6
309
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
231
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and SparkPost are categorized as Email Tracking
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, and Sales Engagement
SparkPost is categorized as Transactional Email and Email Deliverability
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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