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Compare Adobe Customer Journey Analytics and Adobe Journey Optimizer 
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At a Glance
Market Segments
Enterprise (41.0% of reviews)
Small-Business (43.6% of reviews)
Entry-Level Pricing
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Adobe Customer Journey Analytics
Star Rating
(113)4.2 out of 5
Market Segments
Enterprise (41.0% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 2 pricing plansAdobe Journey Optimizer
Star Rating
(129)4.3 out of 5
Market Segments
Small-Business (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Adobe Journey Optimizer excels in its Quality of Support with a score of 8.3, where users appreciate the responsiveness and helpfulness of the support team. In contrast, Adobe Customer Journey Analytics has a lower score of 7.8, with some users mentioning delays in response times.
- Users report that Adobe Journey Optimizer offers superior Ease of Use with a score of 7.6, making it more intuitive for small businesses. Conversely, Adobe Customer Journey Analytics, with a score of 7.4, has been noted by reviewers as having a steeper learning curve, particularly for new users.
- Reviewers mention that Adobe Journey Optimizer shines in Dashboards, scoring 8.4, which allows for customizable and visually appealing data presentations. Users on G2 have pointed out that Adobe Customer Journey Analytics, with a score of 7.9, lacks some of the flexibility and user-friendliness found in Journey Optimizer's dashboard features.
- Users say that both products perform equally well in Journey Reporting, each scoring 8.4. However, reviewers highlight that Adobe Journey Optimizer provides more actionable insights, making it easier to implement changes based on the reports.
- G2 users report that Adobe Journey Optimizer's Integrations score of 8.1 is a significant advantage, as it seamlessly connects with various marketing tools. In contrast, Adobe Customer Journey Analytics, with a score of 7.5, has been criticized for limited integration options, which can hinder workflow efficiency.
- Users report that Adobe Journey Optimizer's Dynamic Segmentation feature, scoring 8.2, allows for more precise targeting of customer segments, enhancing marketing efforts. Meanwhile, Adobe Customer Journey Analytics, with a slightly higher score of 8.3, is noted for its robust segmentation capabilities but lacks the user-friendly interface that Journey Optimizer offers.
Pricing
Entry-Level Pricing
Adobe Customer Journey Analytics
Core Analysis
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Built on the powerful Adobe Experience Platform, Customer Journey Analytics gives you tools and features you can’t get with other packages. Our core package comes with everything you find below. What more could you ask for?
- Omnichannel Data Sets
- Data Views
- Metrics, Dimensions
Adobe Journey Optimizer
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Free Trial
Adobe Customer Journey Analytics
No trial information availableAdobe Journey Optimizer
No trial information availableRatings
Meets Requirements
8.3
85
8.2
102
Ease of Use
7.6
101
7.7
110
Ease of Setup
7.1
95
7.5
100
Ease of Admin
7.8
33
7.4
31
Quality of Support
8.1
83
8.3
98
Has the product been a good partner in doing business?
8.1
32
7.9
29
Product Direction (% positive)
8.8
85
9.2
99
Features by Category
Email Marketing
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.6
29
Not enough data
8.1
28
Not enough data
7.8
28
Reporting & Analytics
Not enough data
8.4
31
Not enough data
8.7
31
Generative AI
Not enough data
7.5
27
Not enough data
7.8
27
Agentic AI - Email Marketing
Not enough data
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Integration
Not enough data
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Campaigns
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Analytics
Not enough data
8.1
7
Not enough data
8.1
6
Optimization
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.6
15
Not enough data
8.9
17
Targeting
Not enough data
8.9
16
Not enough data
8.3
10
Triggered Content
Not enough data
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Personalized Content
Not enough data
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Edit
Not enough data
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Logistics
Not enough data
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Generative AI
Not enough data
8.2
12
Not enough data
8.5
12
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
SMS Platform
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.5
57
8.4
58
8.5
57
8.5
64
Platform Data
8.6
60
8.5
60
8.5
56
8.2
57
8.4
60
8.3
57
8.6
57
8.2
57
Platform Additional Functionality
8.5
57
Feature Not Available
8.0
56
8.2
60
8.3
58
8.4
55
Agentic AI - Customer Journey Analytics
7.8
34
8.4
26
8.1
35
8.3
27
8.0
35
8.1
26
7.9
33
7.9
26
Analysis
Not enough data
8.2
14
Not enough data
8.3
14
Not enough data
7.6
14
Not enough data
7.6
14
Campaigns
Not enough data
9.0
13
Not enough data
8.2
15
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
9.2
14
Not enough data
9.0
16
Engagement
Not enough data
9.0
14
Platform
Not enough data
8.9
14
Not enough data
8.3
15
Not enough data
7.8
13
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
36
Not enough data
8.3
37
Not enough data
8.6
36
Not enough data
7.9
36
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
36
Not enough data
8.4
36
Not enough data
7.6
34
Not enough data
7.9
35
Not enough data
Feature Not Available
Not enough data
7.1
36
Not enough data
Agentic AI - Marketing Analytics
7.9
14
Not enough data
7.7
14
Not enough data
7.6
14
Not enough data
Categories
Categories
Shared Categories
Adobe Customer Journey Analytics and Adobe Journey Optimizer are categorized as Customer Journey Analytics
Unique Categories
Adobe Customer Journey Analytics is categorized as Marketing Analytics
Adobe Journey Optimizer is categorized as Personalization Engines, Email Template Builder, Push Notification, Email Marketing, SMS Marketing, and Mobile Marketing
Reviews
Reviewers' Company Size
Adobe Customer Journey Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Consulting
9.0%
Financial Services
9.0%
Information Technology and Services
8.0%
Computer Software
6.0%
Other
52.0%
Marketing and Advertising
13.7%
Information Technology and Services
12.8%
Computer Software
7.7%
Consulting
4.3%
Health, Wellness and Fitness
4.3%
Other
57.3%
Alternatives
Discussions
Adobe Customer Journey Analytics has no discussions with answers
Adobe Journey Optimizer has no discussions with answers
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