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Compare Adobe Customer Journey Analytics and Adobe Journey Optimizer 
Featured Products
At a Glance
Market Segments
Enterprise (35.9% of reviews)
Small-Business (43.1% of reviews)
Entry-Level Pricing
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Adobe Customer Journey Analytics
Star Rating
(137)4.2 out of 5
Market Segments
Enterprise (35.9% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 2 pricing plansAdobe Journey Optimizer
Star Rating
(140)4.3 out of 5
Market Segments
Small-Business (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
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Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Journey Optimizer excels in user experience, with many praising its intuitive interface and the ability to manage personalized customer journeys seamlessly across multiple channels. Users appreciate how it simplifies the design and automation of complex journeys, making campaign management smoother.
- Users say Adobe Customer Journey Analytics provides robust real-time insights that are invaluable for optimizing campaigns. Reviewers highlight its ability to gather data from various sources, offering actionable insights that help improve conversion rates and overall performance.
- According to verified reviews, Adobe Journey Optimizer stands out for its ease of setup, with users noting a quick implementation process that allows them to start managing customer journeys effectively without extensive training.
- Reviewers mention that while Adobe Customer Journey Analytics offers strong reporting features, some users find it slightly less user-friendly compared to Adobe Journey Optimizer. The real-time reporting is a highlight, but the learning curve can be steeper for new users.
- G2 reviewers highlight the quality of support for Adobe Journey Optimizer, with many users expressing satisfaction with the assistance they receive. This support is crucial for businesses looking to maximize the platform's capabilities and ensure smooth operations.
- Users report that both products have their strengths in journey optimization, but Adobe Customer Journey Analytics is particularly noted for its advanced data filtering and trends reporting features, which help users gain deeper insights into customer behavior and campaign effectiveness.
Pricing
Entry-Level Pricing
Adobe Customer Journey Analytics
Core Analysis
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Built on the powerful Adobe Experience Platform, Customer Journey Analytics gives you tools and features you can’t get with other packages. Our core package comes with everything you find below. What more could you ask for?
- Omnichannel Data Sets
- Data Views
- Metrics, Dimensions
Adobe Journey Optimizer
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The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Free Trial
Adobe Customer Journey Analytics
No trial information availableAdobe Journey Optimizer
No trial information availableRatings
Meets Requirements
8.5
102
8.2
106
Ease of Use
7.8
118
7.7
114
Ease of Setup
7.4
111
7.5
104
Ease of Admin
7.8
35
7.5
34
Quality of Support
8.3
100
8.3
102
Has the product been a good partner in doing business?
8.2
34
8.0
32
Product Direction (% positive)
8.8
101
9.2
103
Features by Category
Email Marketing
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.1
28
Not enough data
7.8
28
Reporting & Analytics
Not enough data
8.4
31
Not enough data
8.7
31
Generative AI
Not enough data
7.5
27
Not enough data
7.8
27
Agentic AI - Email Marketing
Not enough data
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Integration
Not enough data
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Campaigns
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Analytics
Not enough data
8.1
7
Not enough data
8.1
6
Optimization
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.6
15
Not enough data
8.9
17
Targeting
Not enough data
8.9
16
Not enough data
8.3
10
Triggered Content
Not enough data
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Personalized Content
Not enough data
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Edit
Not enough data
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Logistics
Not enough data
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Generative AI
Not enough data
8.2
12
Not enough data
8.5
12
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
SMS Platform
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.4
62
8.5
59
8.6
61
8.5
67
Platform Data
8.8
71
8.5
61
8.6
63
8.2
58
8.5
66
8.3
57
8.7
61
8.2
57
Platform Additional Functionality
8.5
61
Feature Not Available
8.2
68
8.2
60
8.2
61
8.4
55
Agentic AI - Customer Journey Analytics
7.9
36
8.4
26
8.2
38
8.3
27
8.2
39
8.1
26
8.2
37
8.0
27
Analysis
Not enough data
8.2
14
Not enough data
8.3
14
Not enough data
7.6
14
Not enough data
7.6
14
Campaigns
Not enough data
9.0
13
Not enough data
8.2
15
Not enough data
8.2
14
Not enough data
7.7
14
Not enough data
9.2
14
Not enough data
9.0
16
Engagement
Not enough data
9.0
14
Platform
Not enough data
8.9
14
Not enough data
8.3
15
Not enough data
7.8
13
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
40
Not enough data
8.4
40
Not enough data
8.5
41
Not enough data
7.9
38
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
39
Not enough data
8.4
39
Not enough data
7.7
36
Not enough data
8.0
38
Not enough data
Feature Not Available
Not enough data
7.1
38
Not enough data
Agentic AI - Marketing Analytics
8.2
17
Not enough data
8.2
19
Not enough data
7.9
16
Not enough data
Categories
Categories
Shared Categories
Adobe Customer Journey Analytics and Adobe Journey Optimizer are categorized as Customer Journey Analytics
Unique Categories
Adobe Customer Journey Analytics is categorized as Marketing Analytics
Adobe Journey Optimizer is categorized as Personalization Engines, Email Template Builder, Push Notification, Email Marketing, SMS Marketing, and Mobile Marketing
Reviews
Reviewers' Company Size
Adobe Customer Journey Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Consulting
8.5%
Financial Services
7.7%
Information Technology and Services
6.8%
Retail
6.0%
Other
54.7%
Marketing and Advertising
14.0%
Information Technology and Services
14.0%
Computer Software
8.3%
Consulting
4.1%
Health, Wellness and Fitness
4.1%
Other
55.4%
Alternatives
Discussions
Adobe Customer Journey Analytics has no discussions with answers
Adobe Journey Optimizer has no discussions with answers
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