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- Customer Journey Analytics Software
- Adobe Campaign
- Treasure Data Customer Data Platform
- Adobe Campaign-vs-Treasure Data Customer Data Platform
Compare Adobe Campaign and Treasure Data Customer Data Platform 
At a Glance
Market Segments
Adobe Campaign
Small-Business (37.5% of reviews)
Treasure Data Customer Data Platform
Mid-Market (38.0% of reviews)
Entry-Level Pricing
Adobe Campaign
No pricing availableTreasure Data Customer Data Platform
Contact UsAdobe Campaign vs Treasure Data Customer Data Platform
- Users report that Adobe Campaign excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," with scores of 8.4, while Treasure Data's strengths lie in its robust data integration and analytics features, scoring higher in "Integrations" at 9.2.
- Reviewers mention that Treasure Data Customer Data Platform offers superior ease of use and setup, with scores of 8.5 and 8.4 respectively, compared to Adobe Campaign's lower scores of 7.3 and 6.8, making it a more user-friendly option for new users.
- G2 users highlight that Adobe Campaign has strong capabilities in "Campaign Management" and "Audience Segmentation," scoring 8.6, which is crucial for marketers looking to optimize their outreach, whereas Treasure Data shines in "Journey Reporting" with a score of 8.9, providing deeper insights into customer interactions.
- Users on G2 report that the quality of support for Treasure Data is notably higher, with a score of 9.0, compared to Adobe Campaign's 7.8, indicating that users may find more reliable assistance when using Treasure Data.
- Reviewers mention that Adobe Campaign's "Multi-user Access and Collaboration" feature scores 8.6, which is beneficial for teams, while Treasure Data's "Advanced Data Filtering" feature scores 8.7, allowing for more precise data analysis and segmentation.
- Users say that while both platforms offer strong data analytics capabilities, Adobe Campaign's "Data Analytics" score of 9.3 stands out, suggesting it may provide more comprehensive insights for marketing campaigns compared to Treasure Data's 8.9 in "Journey Reporting."
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableTreasure Data Customer Data Platform
Custom Quote
Contact Us
Pricing to fit your needs
We would love to walk you through pricing. Keep in mind that all of our plans include full onboarding support and can be customized to meet your needs. Contact us to get started!
- Custom Pricing based on your requirements
Free Trial
Adobe Campaign
No trial information availableTreasure Data Customer Data Platform
No trial information availableRatings
Meets Requirements
8.5
292
8.6
121
Ease of Use
7.3
295
8.5
124
Ease of Setup
6.8
103
8.4
68
Ease of Admin
7.4
102
8.5
71
Quality of Support
7.8
282
9.0
119
Has the product been a good partner in doing business?
7.8
101
9.1
71
Product Direction (% positive)
7.7
288
9.1
118
Features by Category
Email Marketing
8.4
160
|
Verified
Not enough data
8.4
155
|
Verified
Not enough data
8.2
154
|
Verified
Not enough data
8.2
149
|
Verified
Not enough data
Online Marketing
8.3
123
|
Verified
Not enough data
8.1
154
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
7.9
146
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
Lead Management
8.1
70
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.1
142
|
Verified
Not enough data
7.9
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
8.4
65
|
Verified
Not enough data
8.0
133
|
Verified
Not enough data
7.9
124
|
Verified
Not enough data
Campaign Management
8.3
148
|
Verified
Not enough data
8.1
130
|
Verified
Not enough data
8.1
128
|
Verified
Not enough data
8.0
109
|
Verified
Not enough data
Social
8.0
77
Not enough data
8.4
122
|
Verified
Not enough data
8.4
124
|
Verified
Not enough data
8.2
75
|
Verified
Not enough data
8.1
113
|
Verified
Not enough data
Reporting & Analytics
8.0
155
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
7.8
73
|
Verified
Not enough data
8.1
72
|
Verified
Not enough data
8.2
76
|
Verified
Not enough data
Platform
8.2
52
|
Verified
Not enough data
8.1
52
|
Verified
Not enough data
8.0
50
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.3
44
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
8.1
45
|
Verified
Not enough data
Integration
7.9
52
|
Verified
Not enough data
7.6
45
|
Verified
Not enough data
7.1
42
|
Verified
Not enough data
Data Sourcing
Not enough data
8.4
88
|
Verified
Not enough data
8.8
84
|
Verified
Not enough data
7.7
74
|
Verified
Not enough data
8.3
80
|
Verified
Intelligence
Not enough data
8.0
78
|
Verified
Not enough data
7.9
71
|
Verified
Not enough data
8.0
66
|
Verified
Platform Basics
Not enough data
7.7
18
Not enough data
9.0
22
Not enough data
8.6
22
Not enough data
8.4
18
Not enough data
9.3
21
Platform Basics
8.8
12
|
Verified
8.8
27
8.6
14
|
Verified
8.7
25
Platform Data
8.3
14
|
Verified
8.9
24
8.1
12
|
Verified
8.6
24
8.6
14
|
Verified
8.1
26
8.6
14
|
Verified
8.7
26
Platform Additional Functionality
8.6
12
8.8
24
8.2
13
|
Verified
9.3
29
8.3
12
|
Verified
8.9
25
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Not enough data
8.8
11
|
Verified
Not enough data
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Treasure Data Customer Data Platform are categorized as Customer Journey Analytics
Unique Categories
Treasure Data Customer Data Platform is categorized as Customer Data Platform (CDP), Identity Resolution, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Information Technology and Services
6.0%
Computer Software
4.2%
Financial Services
3.9%
Retail
3.3%
Other
66.7%
Marketing and Advertising
17.5%
Food & Beverages
9.5%
Information Technology and Services
8.0%
Automotive
7.3%
Consumer Goods
6.6%
Other
51.1%
Most Helpful Reviews
Adobe Campaign
Most Helpful Favorable Review
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Most Helpful Critical Review
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Treasure Data Customer Data Platform
Most Helpful Favorable Review
Harris W.
Verified User in Marketing and Advertising
For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks...
Most Helpful Critical Review
Maria C.
Verified User in Cosmetics
As a final user you can't use query to create a segment, you cannot create random audiences, split audiences or limit to a sample size. So when you have an A/B testing or other type of tests, you need an additional step to complete your segment.
Joe S.
Verified User in Internet
Great features, excellent advanced email delivery and tracking capabilities, all hosted platforms I have worked on have had over 97% availability. The managed services offered by Adobe is top of the line. The deliverability functionality provides an...
Harris W.
Verified User in Marketing and Advertising
For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks...
Verified User in Computer Software
Steep learning curve for new hires - making it difficult to hire people with Adobe Campaign (Neolane) experience. Adobe doesn't appear to be providing any beneficial training to its users - unless you pay the $$. Many companies out there have a series...
Maria C.
Verified User in Cosmetics
As a final user you can't use query to create a segment, you cannot create random audiences, split audiences or limit to a sample size. So when you have an A/B testing or other type of tests, you need an additional step to complete your segment.
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
How i can do a Netsuite Integration with Treasure Data?
1 comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
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