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Compare Adobe Campaign and Mapp Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Enterprise (39.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignMapp Marketing Cloud
Star Rating
(67)3.9 out of 5
Market Segments
Enterprise (39.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudAdobe Campaign vs Mapp Marketing Cloud
When assessing the two solutions, reviewers found Adobe Campaign easier to use, set up, and administer. Reviewers also preferred doing business with Adobe Campaign overall.
- Reviewers felt that Adobe Campaign meets the needs of their business better than Mapp Marketing Cloud.
- When comparing quality of ongoing product support, reviewers felt that Mapp Marketing Cloud is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Adobe Campaign over Mapp Marketing Cloud.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableMapp Marketing Cloud
No pricing availableFree Trial
Adobe Campaign
No trial information availableMapp Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
284
7.9
44
Ease of Use
7.4
290
7.3
44
Ease of Setup
6.7
105
6.0
16
Ease of Admin
7.3
99
6.8
17
Quality of Support
7.8
274
8.1
43
Has the product been a good partner in doing business?
7.8
98
7.6
17
Product Direction (% positive)
7.7
280
7.4
41
Features by Category
Email Marketing
8.4
160
|
Verified
8.4
23
|
Verified
8.4
155
|
Verified
8.7
25
|
Verified
8.2
154
|
Verified
8.1
24
|
Verified
8.2
149
|
Verified
7.9
20
|
Verified
Online Marketing
8.3
123
|
Verified
7.2
19
|
Verified
8.1
154
|
Verified
7.8
15
|
Verified
8.1
135
|
Verified
8.1
16
|
Verified
7.9
146
|
Verified
8.4
17
|
Verified
8.1
87
|
Verified
7.6
14
Lead Management
8.1
70
|
Verified
7.7
13
|
Verified
8.2
141
|
Verified
7.7
13
|
Verified
8.1
142
|
Verified
8.4
21
|
Verified
7.9
64
|
Verified
7.1
11
|
Verified
8.2
64
|
Verified
7.4
11
|
Verified
8.4
65
|
Verified
8.1
14
|
Verified
8.0
133
|
Verified
8.1
12
|
Verified
7.9
124
|
Verified
7.5
10
|
Verified
Campaign Management
8.3
148
|
Verified
8.5
12
|
Verified
8.1
130
|
Verified
7.4
7
8.1
128
|
Verified
7.5
10
|
Verified
8.0
109
|
Verified
7.6
11
Social
8.0
77
6.7
7
8.4
122
|
Verified
6.3
8
|
Verified
8.4
124
|
Verified
6.7
7
|
Verified
8.2
75
|
Verified
6.9
9
|
Verified
8.1
113
|
Verified
6.4
7
|
Verified
Reporting & Analytics
8.0
155
|
Verified
7.9
25
|
Verified
8.0
91
|
Verified
7.0
16
|
Verified
7.8
73
|
Verified
6.9
15
|
Verified
8.1
72
|
Verified
6.3
14
|
Verified
8.2
76
|
Verified
6.0
12
Platform
8.2
52
|
Verified
5.2
8
|
Verified
8.1
52
|
Verified
5.8
8
|
Verified
8.0
50
|
Verified
6.9
9
|
Verified
8.0
44
|
Verified
6.3
5
|
Verified
8.3
44
|
Verified
6.4
7
|
Verified
8.0
51
|
Verified
5.5
7
|
Verified
8.1
45
|
Verified
6.4
6
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
6.4
6
|
Verified
7.6
45
|
Verified
6.4
6
|
Verified
7.1
42
|
Verified
6.3
5
|
Verified
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Feature Not Available
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Mapp Marketing Cloud are categorized as Marketing Analytics and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Mobile Marketing and Customer Journey Analytics
Mapp Marketing Cloud is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Marketing and Advertising
19.0%
Retail
14.3%
Information Technology and Services
9.5%
Insurance
7.9%
Apparel & Fashion
6.3%
Other
42.9%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
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