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At a Glance
Market Segments
Small-Business (37.3% of reviews)
Enterprise (39.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Campaign
Star Rating
(343)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignMapp Marketing Cloud
Star Rating
(67)3.9 out of 5
Market Segments
Enterprise (39.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Mapp Marketing CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Campaign excels in Dynamic Segmentation with a score of 8.8, allowing for highly targeted marketing efforts, while Mapp Marketing Cloud's segmentation capabilities received a score of 8.4, indicating a solid but slightly less advanced feature set.
- Reviewers mention that Adobe Campaign's Automated Email Responses feature scores 8.2, providing effective automation for user engagement, whereas Mapp Marketing Cloud's score of 7.9 suggests it may not be as robust in this area.
- G2 users highlight that Adobe Campaign offers superior Journey Optimization with a score of 8.6, which helps in creating personalized customer journeys, while Mapp Marketing Cloud does not provide a comparable feature, indicating a potential gap in user experience.
- Users on G2 note that Mapp Marketing Cloud shines in Sending Outbound Emails with a score of 8.7, slightly outperforming Adobe Campaign's score of 8.4, suggesting it may have better deliverability or user interface for email campaigns.
- Reviewers mention that Adobe Campaign's Quality of Support is rated at 7.8, which is slightly lower than Mapp Marketing Cloud's 8.1, indicating that users may find Mapp's support more responsive or helpful.
- Users say that Adobe Campaign's Campaign Analysis feature scores 8.4, providing in-depth insights into campaign performance, while Mapp Marketing Cloud lacks a comparable feature, which could limit users' ability to analyze their marketing efforts effectively.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableMapp Marketing Cloud
No pricing availableFree Trial
Adobe Campaign
No trial information availableMapp Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
284
7.9
44
Ease of Use
7.4
290
7.3
44
Ease of Setup
6.7
105
6.0
16
Ease of Admin
7.3
99
6.8
17
Quality of Support
7.8
274
8.1
43
Has the product been a good partner in doing business?
7.8
98
7.6
17
Product Direction (% positive)
7.7
280
7.4
41
Features by Category
Email Marketing
8.4
160
|
Verified
8.4
23
|
Verified
8.4
155
|
Verified
8.7
25
|
Verified
8.2
154
|
Verified
8.1
24
|
Verified
8.2
149
|
Verified
7.9
20
|
Verified
Online Marketing
8.3
123
|
Verified
7.2
19
|
Verified
8.1
154
|
Verified
7.8
15
|
Verified
8.1
135
|
Verified
8.1
16
|
Verified
7.9
146
|
Verified
8.4
17
|
Verified
8.1
87
|
Verified
7.6
14
Lead Management
8.1
70
|
Verified
7.7
13
|
Verified
8.2
141
|
Verified
7.7
13
|
Verified
8.1
142
|
Verified
8.4
21
|
Verified
7.9
64
|
Verified
7.1
11
|
Verified
8.2
64
|
Verified
7.4
11
|
Verified
8.4
65
|
Verified
8.1
14
|
Verified
8.0
133
|
Verified
8.1
12
|
Verified
7.9
124
|
Verified
7.5
10
|
Verified
Campaign Management
8.3
148
|
Verified
8.5
12
|
Verified
8.1
130
|
Verified
7.4
7
8.1
128
|
Verified
7.5
10
|
Verified
8.0
109
|
Verified
7.6
11
Social
8.0
77
6.7
7
8.4
122
|
Verified
6.3
8
|
Verified
8.4
124
|
Verified
6.7
7
|
Verified
8.2
75
|
Verified
6.9
9
|
Verified
8.1
113
|
Verified
6.4
7
|
Verified
Reporting & Analytics
8.0
155
|
Verified
7.9
25
|
Verified
8.0
91
|
Verified
7.0
16
|
Verified
7.8
73
|
Verified
6.9
15
|
Verified
8.1
72
|
Verified
6.3
14
|
Verified
8.2
76
|
Verified
6.0
12
Platform
8.2
52
|
Verified
5.2
8
|
Verified
8.1
52
|
Verified
5.8
8
|
Verified
8.0
50
|
Verified
6.9
9
|
Verified
8.0
44
|
Verified
6.3
5
|
Verified
8.3
44
|
Verified
6.4
7
|
Verified
8.0
51
|
Verified
5.5
7
|
Verified
8.1
45
|
Verified
6.4
6
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.9
52
|
Verified
6.4
6
|
Verified
7.6
45
|
Verified
6.4
6
|
Verified
7.1
42
|
Verified
6.3
5
|
Verified
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Data
8.3
14
|
Verified
Not enough data
8.1
12
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
8.6
14
|
Verified
Not enough data
Platform Additional Functionality
8.6
12
Not enough data
8.2
13
|
Verified
Not enough data
8.3
12
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
18
|
Verified
Not enough data
8.4
20
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.1
18
|
Verified
Not enough data
Campaigns
8.6
19
Not enough data
8.8
19
|
Verified
Not enough data
8.6
18
|
Verified
Not enough data
9.0
16
|
Verified
Not enough data
8.3
18
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
Engagement
8.1
17
|
Verified
Not enough data
Platform
8.4
20
|
Verified
Not enough data
8.6
20
|
Verified
Not enough data
8.4
19
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
23
|
Verified
Not enough data
8.4
25
|
Verified
Not enough data
8.3
25
|
Verified
Not enough data
8.1
24
|
Verified
Not enough data
8.1
12
Feature Not Available
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
Not enough data
8.6
25
|
Verified
Not enough data
8.5
24
|
Verified
Not enough data
8.5
25
|
Verified
Not enough data
8.7
24
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Campaign and Mapp Marketing Cloud are categorized as Marketing Analytics and Marketing Automation
Unique Categories
Adobe Campaign is categorized as Mobile Marketing and Customer Journey Analytics
Mapp Marketing Cloud is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mapp Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Retail
3.4%
Other
66.1%
Marketing and Advertising
19.0%
Retail
14.3%
Information Technology and Services
9.5%
Insurance
7.9%
Apparel & Fashion
6.3%
Other
42.9%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Question About Teradata Certification
1 Comment
AN
Yes, it's worth learning how to use Teradata products, both hardware and software. They work in their own way and not too many people know how to configure...Read more
Mapp Marketing Cloud has no more discussions with answers
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