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Compare Acoustic Campaign and Oracle Responsys 
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At a Glance
Market Segments
Enterprise (44.7% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
Let's talk
No pricing available
Acoustic Campaign
Star Rating
(272)3.8 out of 5
Market Segments
Enterprise (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysAcoustic Campaign vs Oracle Responsys
When assessing the two solutions, reviewers found Oracle Responsys easier to use. However, Acoustic Campaign is easier to set up and administer. Reviewers also preferred doing business with Acoustic Campaign overall.
- Reviewers felt that Oracle Responsys meets the needs of their business better than Acoustic Campaign.
- When comparing quality of ongoing product support, reviewers felt that Acoustic Campaign is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Acoustic Campaign over Oracle Responsys.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
Oracle Responsys
No pricing availableFree Trial
Acoustic Campaign
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
7.8
196
8.0
97
Ease of Use
6.7
197
6.8
96
Ease of Setup
6.7
94
5.7
43
Ease of Admin
7.3
96
6.4
45
Quality of Support
7.3
187
6.5
95
Has the product been a good partner in doing business?
7.5
98
7.1
45
Product Direction (% positive)
6.8
189
6.7
95
Features by Category
Email Marketing
7.6
149
|
Verified
8.3
45
|
Verified
8.3
151
|
Verified
8.3
45
|
Verified
7.8
148
|
Verified
8.0
45
|
Verified
7.8
131
|
Verified
8.1
44
|
Verified
Online Marketing
6.7
118
|
Verified
7.0
18
|
Verified
7.4
124
|
Verified
8.0
46
|
Verified
7.5
126
|
Verified
7.8
47
|
Verified
7.0
116
|
Verified
7.5
38
|
Verified
7.1
96
|
Verified
7.7
33
Lead Management
7.2
102
|
Verified
8.0
16
|
Verified
7.1
103
|
Verified
7.6
34
|
Verified
7.5
113
|
Verified
7.3
41
|
Verified
7.0
83
|
Verified
7.4
21
|
Verified
7.2
93
|
Verified
8.1
25
|
Verified
7.1
89
|
Verified
7.6
26
|
Verified
7.1
83
|
Verified
8.2
30
|
Verified
7.2
84
|
Verified
8.1
28
|
Verified
Campaign Management
7.2
104
|
Verified
8.3
41
|
Verified
7.0
81
8.1
24
6.9
66
|
Verified
8.4
25
|
Verified
6.8
55
|
Verified
7.9
20
Social
6.4
59
8.3
10
7.2
74
|
Verified
8.7
15
|
Verified
6.8
66
|
Verified
8.2
15
|
Verified
6.8
67
8.1
15
|
Verified
6.7
61
|
Verified
8.4
15
Reporting & Analytics
7.2
132
|
Verified
7.9
45
|
Verified
6.6
104
|
Verified
7.9
25
|
Verified
6.5
81
|
Verified
7.5
26
|
Verified
6.2
79
|
Verified
7.4
26
|
Verified
6.2
68
7.9
19
Platform
6.9
65
|
Verified
7.4
21
|
Verified
6.7
63
|
Verified
7.9
20
|
Verified
7.7
65
|
Verified
7.3
22
|
Verified
6.2
37
|
Verified
8.0
14
|
Verified
6.5
47
|
Verified
6.4
17
|
Verified
7.2
62
|
Verified
8.0
20
|
Verified
6.6
42
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.4
69
|
Verified
7.6
21
|
Verified
7.3
57
|
Verified
7.8
20
|
Verified
6.2
49
|
Verified
7.8
17
|
Verified
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Campaigns
Not enough data
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Engagement
Not enough data
8.5
8
|
Verified
Platform
Not enough data
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acoustic Campaign and Oracle Responsys are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
Oracle Responsys is categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.8%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
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