Ontraport
Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Core Value Proposition: Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Who Should Use Ontraport: Ontraport is built for marketing, sales and operations teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core Features and Capabilities: Ontraport's CRM and contact management gives teams a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines. Marketing automation spans email and SMS with behavioral triggers, lead routing, and attribution reporting. Payments and ecommerce tools include order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center. Dynamic CMS provides no-code tools for building websites, landing pages, membership sites, online courses, and customer portals. A shared inbox centralizes customer communications across channels for support and sales teams, while the AI Assistant runs inside automations to segment contacts, personalize messaging, and route communications automatically. Reporting and analytics tools track campaign performance, revenue attribution, and contact-level activity history. Integrations and Access: Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.
Average Rating: 4.5/5.0
Total Reviews: 247
How Do G2 Users Rate Ontraport?
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.7/10)
Who Is the Company Behind Ontraport?
- Seller: Ontraport
- Company Website:
- Year Founded: 2006
- HQ Location: Covina, CA
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Twitter: @Ontraport
12,056 Twitter followers -
LinkedIn® Page: www.linkedin.com
90 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, CEO
- Top Industries: Professional Training & Coaching, Marketing and Advertising
- Company Size: 92% Small, 5% Medium
What Do G2 Reviewers Say About Ontraport?
AI-generated summary from verified user reviews
Pros
- Users praise the amazing customer support of Ontraport, highlighting its responsiveness and helpfulness with immediate assistance.
- Users rave about Ontraport's amazing customer support, noting responsive and knowledgeable agents that enhance their experience.
- Users appreciate the exceptional customer support of Ontraport, highlighting their responsiveness and effective assistance during setup.
- Users find Ontraport to be very user-friendly, enhancing their experience with efficient CRM and intuitive setup assistance.
- Users value the automation capabilities of Ontraport, streamlining their email marketing and client interaction tracking.
Cons
- Users find the steep learning curve of Ontraport challenging, particularly with triggers and grouping contacts.
- Users find the learning curve steep and interface not always intuitive, making navigation and features challenging at times.
- Users find poor customer support frustrating, especially when dealing with issues like rigid refund policies and learning curves.
- Users find Ontraport's rigid billing policy frustrating, particularly regarding refunds for unused services and automatic charges.
- Users find managing triggers and groups confusing, complicating their experience despite liking other aspects of Ontraport.
What Are Recent G2 Reviews of Ontraport?
"Ontraport has streamlined my business and helped me do more business online."
Rating: 5.0/5.0 stars
— Robyn C.
"Ontraport Makes Building Pages and Sequences Easy for Small Businesses"
Rating: 4.0/5.0 stars
— Leah H.
What Are G2 Users Discussing About Ontraport?
- Is Ontraport a CRM? - 2 comments
- How much does Ontraport cost? - 2 comments
- Who uses Ontraport? - 2 comments
- What is Ontraport used for? - 1 comment

