# Best Video Advertising Software - Page 5

## How Many Video Advertising Software Products Does G2 Track?

**Total Products under this Category:** 206

### Category Stats (Aug 2026)

- **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Video Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 11,800+ Authentic Reviews
- 206+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Video Advertising Software
 ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=3249&focus%5B%5D=74626)

Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, LocaliQ, and Amazon Video Ads.

Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=localiq&focus%5B%5D=amazon-amazon-video-ads)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-08-10T23%3A31%3A58Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%3Fpage%3D5%26review_source%3Dmktg&secure%5Btoken%5D=8596192008463e681f1a16d6bd76888258c781c8a8614c4ddd1471b6c71ea286&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url)

### [Insticator](https://www.g2.com/products/insticator/reviews)

At Insticator, we’re on a mission to create a smart, unified platform built to collect, aggregate and monetize all of a publisher’s first-party data. Our suite of engagement products empowers publishers and consumers alike to amplify their voices and express their opinions in safe, interactive environments. From our Commenting Platform backed by hybrid AI and human moderation to our Trivia & Polls Unit which enables audiences to interact with content that speaks directly to them, Insticator reaches and pulls insights from over 350 million users monthly. Our vast roster of partners includes Gannett, USA Today, Major League Baseball, Ancestry, WebMD, and countless others. Headquartered in New York City, Insticator’s global footprint spans offices in Miami, Canada, India, the Philippines, Ukraine and the United Kingdom. Visit insticator.com to learn more.

**Average Rating:** 4.4/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Insticator?

- **Ease of Use:** 8.6/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Insticator?

- **Seller:** [Insticator](https://www.g2.com/sellers/insticator)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f540812708ad81af3cb1b2e5fc76958955f63470a17fd0daefb113c6ff846875&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2757474%2F&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 43% Medium

#### What Are Recent G2 Reviews of Insticator?

**["It was a great experience to work on such an interective tool."](https://www.g2.com/survey_responses/insticator-review-4202006)**

**Rating:** 5.0/5.0 stars

_— Sanket A._

[Read full review](https://www.g2.com/survey_responses/insticator-review-4202006)

**["It's been a favorable experience working with insticator"](https://www.g2.com/survey_responses/insticator-review-7331681)**

**Rating:** 5.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/insticator-review-7331681)

#### What Are G2 Users Discussing About Insticator?

- [What is Insticator used for?](https://www.g2.com/discussions/what-is-insticator-used-for)

### [IQM](https://www.g2.com/products/iqm/reviews)

IQM is a specialized demand-side platform (DSP) designed to assist advertisers and agencies in high-stakes advertising verticals, where campaign outcomes can lead to significant real-world decisions, such as casting a vote, writing a prescription, or making substantial financial commitments. This platform is tailored for industries like political campaigning and healthcare, where precision and compliance are paramount. IQM enables users to transform complex audience data into actionable insights, ensuring that advertising efforts are both effective and compliant with industry regulations. Unlike traditional, general purpose DSPs that are built for mass-market applications, IQM focuses on the unique needs of high-stakes environments. These legacy platforms often lack the necessary compliance frameworks, granular targeting tools, and specialized workflows that are essential for advertisers operating in regulated sectors. As a result, many advertisers find themselves compromising on accuracy in favor of broader reach, which can be detrimental in scenarios where every decision counts. IQM addresses this critical gap by providing a platform that prioritizes precision over generalization. The key features of IQM include an integrated DSP and data management platform (DMP) architecture that enhances media efficiency and data integrity without relying on third-party identity resolution. This allows advertisers to maintain direct control over their audience strategies. The platform also facilitates seamless first-party data integration, enabling advertisers to match and activate their own audience assets directly within IQM. This capability significantly improves targeting precision and campaign outcomes, particularly in high-stakes scenarios. Additionally, IQM offers access to premium, brand-safe inventory across various channels, including connected TV (CTV), over-the-top television (OTT), and online video (OLV). This ensures that advertisers can deliver impactful storytelling at scale in trusted environments. Advanced geo-targeting features allow for precise, localized activation, which is crucial for campaigns that require surgical accuracy, such as those targeting specific districts or clinics. Furthermore, IQM includes Power Segments tailored for policy and legislative influence campaigns, where audience composition is directly linked to real-world impact. IQM also serves as a strategic extension for agency and in-house teams navigating the complexities of time-sensitive campaigns. Its focus on regulated and high consequence verticals means that the platform's development and service model are directly informed by the needs of its users. This results in a product that not only provides the necessary vertical expertise and data infrastructure but also offers operational responsiveness that is essential for outcomes driven advertising. With features like AI-driven optimization and chat-based campaign building, IQM streamlines workflows while ensuring full transparency and control for advertisers.

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate IQM?

- **Ease of Use:** 8.9/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind IQM?

- **Seller:** [IQM](https://www.g2.com/sellers/iqm)
- **Company Website:** iqm.com
- **Year Founded:** 2014
- **HQ Location:** Manhasset, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9023950073ff1bea2e09df74187c72e61b4700b4caed4c99461049fdd699535b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10274942&secure%5Burl_type%5D=linkedin_company_website)  
156 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 45% Medium

#### What Are Recent G2 Reviews of IQM?

**["Intuitive DSP with Stellar Support, Rapid Integrations, and Best-in-Class Performance"](https://www.g2.com/survey_responses/iqm-review-13045935)**

**Rating:** 5.0/5.0 stars

_— Will O._

[Read full review](https://www.g2.com/survey_responses/iqm-review-13045935)

**["Innovative, Cutting-Edge Platform with Strong Integrations and Responsive Support"](https://www.g2.com/survey_responses/iqm-review-13107443)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/iqm-review-13107443)

### [Magnite, for Buyers](https://www.g2.com/products/magnite-for-buyers/reviews)

Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

**Average Rating:** 3.7/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Magnite, for Buyers?

- **Ease of Use:** 8.0/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.1/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Magnite, for Buyers?

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite  
36,314 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f89a08670be12f06b69fbb036c8cf62253545485af3ac17281a35b811b4394f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnite%2F&secure%5Burl_type%5D=linkedin_company_website)  
998 employees on LinkedIn®
- **Ownership:** NASDAQ: MGNI

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 61% Medium, 56% Large

#### What Are Recent G2 Reviews of Magnite, for Buyers?

**["One of the best SSPs"](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012)

**["Definitely must have software for programmatic!"](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023)

### [NT Technology](https://www.g2.com/products/nt-technology/reviews)

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

**Average Rating:** 4.7/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate NT Technology?

- **Ease of Use:** 9.6/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.2/10)

#### Who Is the Company Behind NT Technology?

- **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology)
- **Year Founded:** 2012
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @nt\_programmatic  
32 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About NT Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional algorithmic optimization** of NT Technology, ensuring high-quality traffic and competitive market advantage.
- Users value the **exceptional optimization efficiency** of NT Technology, leading to high-quality traffic and insightful analytics.
- Users commend the **intuitive platform and exceptional support** , enhancing campaign effectiveness and providing valuable audience insights.
- Users value the **intuitive platform** of NT Technology, appreciating its ease of use and exceptional support team.
- Users value the **exceptional innovation** of NT Technology, enhancing stability and optimizing performance across various formats.

##### Cons

- Users desire more **real-time visualization features** in the dashboard for improved reporting experiences.
- Users desire a **broader library of automated templates** to enhance data visualization and reduce manual reporting efforts.
- Users desire a **broader library of templates** for improved automation in industry-specific reporting and data visualization.
- Users desire access to a wider range of **automated reporting templates** to enhance data visualization without manual effort.
- Users note the **slow reporting** but feel satisfied with manual deep-dive reports provided upon request.

#### What Are Recent G2 Reviews of NT Technology?

**["Smart Cross-Channel Advertising with Strong Brand Protection"](https://www.g2.com/survey_responses/nt-technology-review-12952867)**

**Rating:** 5.0/5.0 stars

_— Habeeb Efiamotu M._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867)

**["Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity"](https://www.g2.com/survey_responses/nt-technology-review-13186433)**

**Rating:** 4.0/5.0 stars

_— Umair R._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-13186433)

### [Wootag](https://www.g2.com/products/wootag/reviews)

Wootag stands as a premier interactive visual and audience intent platform, providing brands with an unparalleled opportunity to enhance audience engagement across various marketing visuals. Through deploying pertinent in-visual interactivity compatible across all media platforms, brands can unlock audience interaction and outcomes directly within the visual content. Leveraging contextual signals such as weather, sports, and more, brands can tap into audience emotions and drive product placements and interactions. Marketers can effortlessly measure results while accessing intent and cookieless audience behavioral data and insights.

**Average Rating:** 4.2/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Wootag?

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.0/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 5.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Wootag?

- **Seller:** [Wootag](https://www.g2.com/sellers/wootag)
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a88dd63b5c32ff400d9036c7e41c3812a8748d57ba639f152072d22efca0435f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwootag&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Do G2 Reviewers Say About Wootag?

_AI-generated summary from verified user reviews_

##### Pros

- Users admire the **creativity** of Wootag, enabling engaging interactive video experiences that boost viewer interaction.
- Users value the **interactive video management** of Wootag, enhancing engagement with embedded CTAs and other features.
- Users commend Wootag for its **exceptional customer support** , providing assistance from planning through execution reliably.
- Users commend Wootag for its **exceptional delivery service** , from planning through execution, ensuring satisfaction throughout the process.
- Users appreciate the **ease of creation** with Wootag, highlighting its responsiveness and speed in mock-up generation.

##### Cons

- Users experience **compatibility issues** with Wootag, especially on less common platforms, affecting seamless integration and functionality.
- Users note **functionality limitations** when integrating Wootag on less common platforms, affecting overall performance and experience.
- Users experience **integration issues** with Wootag on less common platforms, affecting overall performance and functionality.
- Users feel Wootag lacks **innovation and uniqueness** , making it hard to identify its key selling points.
- Users note the **limited functionality** of Wootag on less common platforms, affecting seamless integration and overall experience.

#### What Are Recent G2 Reviews of Wootag?

**["Interactive Video Experience Redefined with Wootag"](https://www.g2.com/survey_responses/wootag-review-9321926)**

**Rating:** 4.0/5.0 stars

_— Molly P._

[Read full review](https://www.g2.com/survey_responses/wootag-review-9321926)

**["limitless ways to interact within video"](https://www.g2.com/survey_responses/wootag-review-10531815)**

**Rating:** 5.0/5.0 stars

_— Vartika K._

[Read full review](https://www.g2.com/survey_responses/wootag-review-10531815)

### [Channel Factory](https://www.g2.com/products/channel-factory/reviews)

Everything you need to know in order to maximize the effectiveness and efficiency of your YouTube campaigns, including the latest content trends and most important YouTube ad formats and products.

**Average Rating:** 4.1/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Channel Factory?

- **Ease of Use:** 9.2/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 7.8/10 (Category avg: 8.0/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Channel Factory?

- **Seller:** [Channel Factory](https://www.g2.com/sellers/channel-factory)
- **Year Founded:** 2010
- **HQ Location:** City of Industry, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b0ff2e8ec60eb0dfd88db501f8050d84a24b3fde94b3edc6a969b06c4fb2b0c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannel-factory%2F&secure%5Burl_type%5D=linkedin_company_website)  
689 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Large, 50% Medium

#### What Are Recent G2 Reviews of Channel Factory?

**["Brand-Safe Contextual Targeting with Easy Campaign Optimization"](https://www.g2.com/survey_responses/channel-factory-review-12760525)**

**Rating:** 4.5/5.0 stars

_— Rahul A._

[Read full review](https://www.g2.com/survey_responses/channel-factory-review-12760525)

**["Easy to upload creatives and set budgets"](https://www.g2.com/survey_responses/channel-factory-review-9862147)**

**Rating:** 4.0/5.0 stars

_— Phan Van G._

[Read full review](https://www.g2.com/survey_responses/channel-factory-review-9862147)

### [DanAds](https://www.g2.com/products/danads/reviews)

DanAds is the leading global SaaS company empowering businesses of all sizes with an intuitive, scalable, and automated self-service advertising platform that uses AI and machine learning to simplify media buying, and drive measurable growth through cutting-edge technology. In 2013, two Swedish entrepreneurs asked a bold question: “What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?” That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech.

**Average Rating:** 4.3/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate DanAds?

- **Ease of Use:** 8.4/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.6/10)
- **Workflow Capability:** 7.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind DanAds?

- **Seller:** [DanAds](https://www.g2.com/sellers/danads)
- **Company Website:** danads.com
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @danadsselfserve  
1,533 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=712f1c1bc7526d7ed2544ea1221bb3edd538e110d411b4b042f8bd6ef4300bbe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdanads%2F&secure%5Burl_type%5D=linkedin_company_website)  
110 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Large, 34% Medium

#### What Do G2 Reviewers Say About DanAds?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and driving successful integrations.
- Users value the **business growth support** from DanAds' dedicated team, enhancing self-service capabilities and competitive differentiation.
- Users value the **friendly and dedicated team** at DanAds, enhancing collaboration and responsiveness to feedback.
- Users praise the **excellent account management** of DanAds, highlighting support and partnership in business growth.
- Users value the **responsive customer support** from DanAds, enhancing their integration and adoption experience.

##### Cons

- Users experience **poor customer support** due to timezone delays and inconsistent follow-up on technical issues.
- Users note **account management issues** due to high turnover, but DanAds is improving by aligning with senior managers.
- Users find it challenging to manage **larger campaigns with multiple line items** on DanAds if experienced in traditional media buying.
- Users find **campaign management issues** with DanAds, especially when trying to scale larger advertising campaigns for experienced buyers.
- Users feel there is a need for improved **data management tools** in DanAds to enhance business operations and marketing.

#### What Are Recent G2 Reviews of DanAds?

**["Amazing support and availability throughout the project"](https://www.g2.com/survey_responses/danads-review-10597541)**

**Rating:** 4.5/5.0 stars

_— Vincent M._

[Read full review](https://www.g2.com/survey_responses/danads-review-10597541)

**["A Game-Changing Partnership: DanAds and Opera Ads Deliver Exceptional Value"](https://www.g2.com/survey_responses/danads-review-8515530)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/danads-review-8515530)

#### What Are G2 Users Discussing About DanAds?

- [What does Danads do?](https://www.g2.com/discussions/what-does-danads-do)
- [What is the use of Danads?](https://www.g2.com/discussions/what-is-the-use-of-danads)
- [What is a self-serve ad platform?](https://www.g2.com/discussions/what-is-a-self-serve-ad-platform)
- [What is DanAds?](https://www.g2.com/discussions/what-is-danads)

### [GroundTruth Ads Manager](https://www.g2.com/products/groundtruth-ads-manager/reviews)

GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.

**Average Rating:** 3.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate GroundTruth Ads Manager?

- **Ease of Use:** 8.5/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 6.7/10 (Category avg: 8.0/10)
- **Workflow Capability:** 6.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind GroundTruth Ads Manager?

- **Seller:** [GroundTruth](https://www.g2.com/sellers/groundtruth)
- **Year Founded:** 2009
- **HQ Location:** New York, US
- **Twitter:** @groundtruthco  
3,535 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7c6f08574a2592be4db365779535e8ac7b40c9704a391f6a606cda7d2f18234&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18109829&secure%5Burl_type%5D=linkedin_company_website)  
381 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 64% Medium, 36% Small

#### What Are Recent G2 Reviews of GroundTruth Ads Manager?

**["A Saturated Digital Advertising Solution that is Self-Serve"](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352)**

**Rating:** 4.0/5.0 stars

_— Jeff M._

[Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352)

**["Cool!"](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165)**

**Rating:** 4.5/5.0 stars

_— James T._

[Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165)

#### What Are G2 Users Discussing About GroundTruth Ads Manager?

- [What does ground truth company do?](https://www.g2.com/discussions/what-does-ground-truth-company-do)
- [What is xAd?](https://www.g2.com/discussions/what-is-xad)
- [Is SaaS a GroundTruth?](https://www.g2.com/discussions/is-saas-a-groundtruth)
- [What is GroundTruth ads manager?](https://www.g2.com/discussions/what-is-groundtruth-ads-manager)

### [Prism](https://www.g2.com/fr/products/pixis-prism/reviews)

Pixis est l'acolyte IA du marketeur digital, qui vous permet d'utiliser vos propres données sur les plateformes pour atteindre les meilleurs résultats avec confiance, tout en économisant du temps et des efforts pour les équipes. Notre plateforme alimentée par l'IA révèle le héros chez les marketeurs, en dynamisant leurs décisions et en leur permettant de transformer les données en actions automatisées. Elle aide les marketeurs à rationaliser la gestion des enchères et l'allocation des budgets, le ciblage d'audience, et la gestion des actifs créatifs en utilisant une IA véritablement sur mesure pour leur marque (et non basée sur des règles). Cela permet aux équipes marketing de tirer parti des données en temps réel pour fournir les meilleures optimisations possibles. Ces actions peuvent être effectuées manuellement, ou entièrement automatisées par le marketeur. Cela conduit à des insights significatifs et exploitables qui peuvent être utilisés pour prendre de meilleures décisions marketing, qu'il s'agisse d'optimiser dynamiquement les budgets publicitaires, les enchères, ou de cibler de nouvelles cohortes et audiences. Pixis peut également aider les marques à créer rapidement des actifs créatifs, et à les itérer intelligemment en fonction des scores de confiance indiquant ce qui fonctionne le mieux avec quelles audiences. Les équipes marketing peuvent choisir de mettre en œuvre des directives de marque, de conformité et de sécurité que Pixis suivra lors de la création des actifs créatifs. Avec Pixis, les marques peuvent croître et se développer de manière rentable avec facilité. Les marketeurs peuvent automatiser de nombreuses tâches et recevoir des recommandations faciles à comprendre sur la façon d'optimiser leurs dépenses publicitaires, réduire les coûts, gagner du temps, créer des actifs créatifs convaincants, et atteindre de nouvelles audiences inexploitées. Pixis est un service qui permet aux marketeurs de bénéficier d'une véritable IA, avec une direction minimale. Dites simplement à Pixis quels sont vos objectifs, et nous nous occupons du reste ! Nous servons actuellement plus de 200 clients, y compris des marques du Fortune 500 comme DHL et Sanofi, ainsi que de grandes entreprises comme HelloFresh et Allbirds. Les héros du marketing ont besoin d'un acolyte qui les libère du labeur, de l'analyse manuelle et des conjectures. Pixis peut permettre aux marketeurs de se concentrer sur ce qui compte, et peut permettre aux agences de se concentrer sur la stratégie de haut niveau, ou d'attirer de nouvelles affaires.

**Average Rating:** 4.6/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Prism?

- **Facilité d’utilisation:** 9.6/10 (Category avg: 8.6/10)
- **Performance et fiabilité:** 9.2/10 (Category avg: 8.6/10)
- **Capacité de flux de travail:** 7.5/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Prism?

- **Vendeur:** [Pixis](https://www.g2.com/fr/sellers/pixis)
- **Année de fondation:** 2018
- **Emplacement du siège social:** California , US
- **Twitter:** @Pixis\_AI  
154 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45328ef7d265373c9f56bc254744d5ed921c9624bbf573cdbb1a9ce91291a769&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F31559415&secure%5Burl_type%5D=linkedin_company_website)  
430 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 43% Large

#### What Are Recent G2 Reviews of Prism?

**["Pixis nous a aidés à augmenter le nombre de nouveaux utilisateurs pour l'application de livraison de nourriture Swiggy à un coût par acquisition bien meilleur."](https://www.g2.com/fr/survey_responses/prism-review-8041973)**

**Rating:** 4.5/5.0 stars

_— Awant B._

[Read full review](https://www.g2.com/fr/survey_responses/prism-review-8041973)

**["Avec Pixis AI, nous avons pu élargir des audiences à fort intérêt et augmenter le taux de conversion."](https://www.g2.com/fr/survey_responses/prism-review-8037229)**

**Rating:** 5.0/5.0 stars

_— Akash S._

[Read full review](https://www.g2.com/fr/survey_responses/prism-review-8037229)

### [UpRival](https://www.g2.com/products/uprival/reviews)

Helping Ad Networks, Agencies, Advertisers, and Publishers take back control of their advertising.

**Average Rating:** 4.7/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate UpRival?

- **Ease of Use:** 8.8/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.3/10 (Category avg: 8.0/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind UpRival?

- **Seller:** [UpRival](https://www.g2.com/sellers/uprival)
- **Year Founded:** 2018
- **HQ Location:** Pleasant Grove, US
- **Twitter:** @UpRivalSocial  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f5cd6d2eec690bfd2a4fbb2ac9df677bbe739c791f3a47fbcceb8458c14dcc03&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuprival%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of UpRival?

**["It's great for Business Growth"](https://www.g2.com/survey_responses/uprival-review-8168390)**

**Rating:** 4.5/5.0 stars

_— CA Abhishek J._

[Read full review](https://www.g2.com/survey_responses/uprival-review-8168390)

**["It works wonders for your business"](https://www.g2.com/survey_responses/uprival-review-8184923)**

**Rating:** 5.0/5.0 stars

_— Deepam G._

[Read full review](https://www.g2.com/survey_responses/uprival-review-8184923)

#### What Are G2 Users Discussing About UpRival?

- [What is UpRival used for?](https://www.g2.com/discussions/what-is-uprival-used-for)

### [Veedmo](https://www.g2.com/products/veedmo/reviews)

Veedmo is a video player along with a monetization platform, dedicated to Publishers and Agencies. Veedmo's main focus is to enable Publishers to monetize their video inventory. - Universal video player for all devices, optimized for performance - Instream & Outstream - both with many display formats - Manual via platform or API based implementation

**Average Rating:** 4.3/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Veedmo?

- **Ease of Use:** 7.5/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.6/10)
- **Close Ecosystem API:** 8.9/10 (Category avg: 8.0/10)
- **Workflow Capability:** 7.2/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Veedmo?

- **Seller:** [Veedmo](https://www.g2.com/sellers/veedmo)
- **Year Founded:** 2020
- **HQ Location:** Wroclaw, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b3567ff5f77cc61baadfc230266824c1a0c47229c227e9d6e7586321ba1b3003&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveedmo&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Veedmo?

**["Best solution for companies."](https://www.g2.com/survey_responses/veedmo-review-8193601)**

**Rating:** 4.0/5.0 stars

_— Rishabh S._

[Read full review](https://www.g2.com/survey_responses/veedmo-review-8193601)

**["One of the best Video monetization tool"](https://www.g2.com/survey_responses/veedmo-review-9068775)**

**Rating:** 4.5/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/veedmo-review-9068775)

### [AdvertServe](https://www.g2.com/fr/products/advertserve/reviews)

Plateforme complète de diffusion de publicités pour le web, le mobile et la vidéo avec des dizaines de formats créatifs et des rapports en temps réel.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate AdvertServe?

- **Facilité d’utilisation:** 8.9/10 (Category avg: 8.6/10)
- **Performance et fiabilité:** 10.0/10 (Category avg: 8.6/10)
- **Capacité de flux de travail:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind AdvertServe?

- **Vendeur:** [Renegade Internet](https://www.g2.com/fr/sellers/renegade-internet)
- **Année de fondation:** 2000
- **Emplacement du siège social:** New Castle, US
- **Twitter:** @RenegadeBuzz  
30 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f61493a8317d1550a4e4875ce3648a7a05c17cf81415e41d45f1a839fc65db8a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadvertserve&secure%5Burl_type%5D=linkedin_company_website)  
2 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Are Recent G2 Reviews of AdvertServe?

**["AdvertServe a rendu la configuration et la gestion des annonces display faciles."](https://www.g2.com/fr/survey_responses/advertserve-review-3525409)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Médias en ligne_

[Read full review](https://www.g2.com/fr/survey_responses/advertserve-review-3525409)

**["Publicité à un autre niveau"](https://www.g2.com/fr/survey_responses/advertserve-review-2940219)**

**Rating:** 5.0/5.0 stars

_— Alfred V._

[Read full review](https://www.g2.com/fr/survey_responses/advertserve-review-2940219)

#### What Are G2 Users Discussing About AdvertServe?

- [À quoi sert AdvertServe ?](https://www.g2.com/fr/discussions/what-is-advertserve-used-for)

### [DynAdmic](https://www.g2.com/products/dynadmic/reviews)

DynAdmic is the leading platform for Precision Reach. We are a digital media marketplace allowing advertisers to reach a qualified and relevant audience of more than 1 billion people every month. DynAdmic’s unique proprietary technology, using audio recognition and AI semantic analysis, allows brands to target users based on their real-time interests. Our precision targeting and cookie-less solution brings relevancy and efficiency for all digital campaigns, targeted to mass or highly specific reach, while delivering one of the best brand-safety products in the market. In addition to our technology, our in-house studio, KPI optimization tools, and team are engaged to deliver effective and guaranteed results for brands and a better advertising experience for consumers. Dynadmic works since 2013 with more than 2500 brands in EMEA, USA and Latin America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate DynAdmic?

- **Ease of Use:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DynAdmic?

- **Seller:** [DynAdmic](https://www.g2.com/sellers/dynadmic)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5154835b7b66d4c45cac9741150eac7fd451c38619adae8a5c9bd097f3b6705e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdynadmic%2Fmycompany%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of DynAdmic?

**["Easy to work with, results are good"](https://www.g2.com/survey_responses/dynadmic-review-4679327)**

**Rating:** 4.5/5.0 stars

_— Verified User in Automotive_

[Read full review](https://www.g2.com/survey_responses/dynadmic-review-4679327)

**["All positive"](https://www.g2.com/survey_responses/dynadmic-review-4679345)**

**Rating:** 4.0/5.0 stars

_— Kelsey D._

[Read full review](https://www.g2.com/survey_responses/dynadmic-review-4679345)

#### What Are G2 Users Discussing About DynAdmic?

- [What is DynAdmic used for?](https://www.g2.com/discussions/what-is-dynadmic-used-for)

### [Obtain](https://www.g2.com/products/obtain/reviews)

Platform for Creation and Optimization of Ad Video Creatives with AI

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Obtain?

- **Ease of Use:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Obtain?

- **Seller:** [Obtain](https://www.g2.com/sellers/obtain)
- **Year Founded:** 2021
- **HQ Location:** Warsaw, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e9d7a0318e92b277bf6cfffd5d2c43e17a0322e01c0c1a55d36142745ac54bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fobtainads%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of Obtain?

**["Obtain has greatly accelerated and simplified the video production process"](https://www.g2.com/survey_responses/obtain-review-8080307)**

**Rating:** 5.0/5.0 stars

_— Paul K._

[Read full review](https://www.g2.com/survey_responses/obtain-review-8080307)

**["Obtain's video creatives empowered our mobile app promotion"](https://www.g2.com/survey_responses/obtain-review-8297087)**

**Rating:** 5.0/5.0 stars

_— Mitya S._

[Read full review](https://www.g2.com/survey_responses/obtain-review-8297087)

### [ONE by AOL: Advertisers](https://www.g2.com/products/one-by-aol-advertisers/reviews)

ONE by AOL is an open, versatile product suite designed to meet the unique needs of every advertiser. Advertisers have full control of their own data, with the ability to choose plug-in modules to meet specific needs. This unified approach to data and technology increases efficiency, reduces waste, improves performance and drives real results.

**Average Rating:** 4.4/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate ONE by AOL: Advertisers?

- **Ease of Use:** 8.3/10 (Category avg: 8.6/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.6/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.2/10)

#### Who Is the Company Behind ONE by AOL: Advertisers?

- **Seller:** [ADTECH](https://www.g2.com/sellers/adtech)
- **Year Founded:** 1998
- **HQ Location:** Dreieich, DE
- **Twitter:** @ADTECHAdServer  
1,428 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3d106c5fd99b28ec92258906e28e8e9d0d44ac70426e5314b3237c691a50d65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F233052%2F&secure%5Burl_type%5D=linkedin_company_website)  
212 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 43% Small, 29% Medium

#### What Are Recent G2 Reviews of ONE by AOL: Advertisers?

**["AOL"](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-7008922)**

**Rating:** 5.0/5.0 stars

_— Ralph C._

[Read full review](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-7008922)

**["Target your audience across mobile"](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-8869666)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/one-by-aol-advertisers-review-8869666)

#### What Are G2 Users Discussing About ONE by AOL: Advertisers?

- [What is ONE by AOL: Advertisers used for?](https://www.g2.com/discussions/what-is-one-by-aol-advertisers-used-for)

- [‹ Prev‹ Prev](/categories/video-advertising?order=g2_score&page=4&review_source=mktg#product-list)
- [1](/categories/video-advertising?order=g2_score&review_source=mktg#product-list)
- [2](/categories/video-advertising?order=g2_score&page=2&review_source=mktg#product-list)
- [3](/categories/video-advertising?order=g2_score&page=3&review_source=mktg#product-list)
- [4](/categories/video-advertising?order=g2_score&page=4&review_source=mktg#product-list)
- 5
- [6](/categories/video-advertising?order=g2_score&page=6&review_source=mktg#product-list)
- [7](/categories/video-advertising?order=g2_score&page=7&review_source=mktg#product-list)
- [8](/categories/video-advertising?order=g2_score&page=8&review_source=mktg#product-list)
- [9](/categories/video-advertising?order=g2_score&page=9&review_source=mktg#product-list)
- …
- [13](/categories/video-advertising?order=g2_score&page=13&review_source=mktg#product-list)
- [14](/categories/video-advertising?order=g2_score&page=14&review_source=mktg#product-list)
- [Next ›Next ›](/categories/video-advertising?order=g2_score&page=6&review_source=mktg#product-list)

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- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
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- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
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- [Media Sales Software](/categories/media-sales-software)
- [Mobile Advertising](/categories/mobile-advertising)

[Browse Video Advertising Themes](/categories/video-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels.

Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising).

To qualify for inclusion in the Video Advertising category, a product must:

- Offer tools for uploading or creating video ads 
- Provide workflows for effectively managing and trafficking ads within the platform 
- Track key success metrics of reach, conversions, and return on ad spend (ROAS)

Show More