Zoho Marketing Plus is a unified marketing platform built to help marketing teams collaborate better, create faster, and execute campaigns across every channel from one place. Marketing teams can run email, social media, SMS, webinars, surveys, landing pages, and online/offline events—all, in a unified workspace.
With a real-time, unified dashboard, Zoho Marketing Plus helps you measure true marketing ROI, track budgets and expenses, and optimize performance across every campaign. This ensures your customers get a consistent, delightful brand experience while your marketing team works more efficiently with less chaos.
Key Capabilities
• Brand & Team Management
Manage multiple brands, set user roles (admin, marketer, or custom), add team members, collaborate through comments, share feedback, and keep everyone aligned.
• Contacts Management
Store and manage customer data—including preferences, interactions, and activity history—to deliver personalized and targeted marketing experiences.
• Campaign & Project Management
Plan campaigns, break work into tasks, assign ownership using Kanban boards, and track progress end-to-end for faster execution.
• Budget & Expense Management
Allocate marketing budgets, track spending for every project and activity, and analyze cost-to-return effectiveness with built-in charts.
• Marketing Collateral Management
Create, organize, and manage all brand assets—documents, videos, product images, creatives, and more—in one centralized library.
• Omnichannel Campaign Execution
Launch and manage campaigns across email, social media, surveys, webinars, events, SMS, and even record offline media activities like billboards and print ads.
• Website Optimization
Make data-driven improvements to your website, optimize user journeys, and deliver personalized experiences to every visitor.
• Marketing Automation
Use ready-made workflows and journey templates to automate campaigns and deliver personalization at scale across multiple touchpoints.
• Unified Analytics & ROI Tracking
Get a single source of truth for your marketing performance. Track KPIs, compare campaigns, and measure ROI with consolidated visual dashboards.
Average Rating: 4.3/5.0
Total Reviews: 13
How Do G2 Users Rate Zoho Marketing Plus?
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Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
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Permissions: 10.0/10 (Category avg: 8.6/10)
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Customizable Questions: 9.2/10 (Category avg: 8.9/10)
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Data Exporting: 5.0/10 (Category avg: 8.7/10)
Who Is the Company Behind Zoho Marketing Plus?
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Seller: Zoho
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Year Founded: 1996
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HQ Location: Austin, TX
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Twitter: @Zoho
137,880 Twitter followers
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LinkedIn® Page: www.linkedin.com
30,766 employees on LinkedIn®
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Phone: +1 (888) 900-9646
Who Uses This Product?
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Company Size: 50% Small, 36% Medium
What Do G2 Reviewers Say About Zoho Marketing Plus?
AI-generated summary from verified user reviews
Pros
- Users value the integration of multiple marketing tools in Zoho Marketing Plus, streamlining their campaign management effectively.
- Users value the detailed analytics in Zoho Marketing Plus, making performance tracking effortless and efficient.
- Users value the automation features of Zoho Marketing Plus, significantly simplifying campaign management and enhancing productivity.
- Users praise the s seamless integration of multiple marketing tools, enhancing campaign management and simplifying workflows effectively.
- Users value the detailed user analytics in Zoho Marketing Plus, enabling effective campaign performance tracking and management.
Cons
- Users find a steep learning curve for beginners, particularly in grasping integrated applications and limited customization options.
- Users feel the limited customization options hinder their ability to tailor reports and features effectively.
- Users experience slow performance during login and integration, hindering a smoother workflow with Zoho Marketing Plus.
- Users find the login process time-consuming and experience slow progress with third-party integration challenges.
- Users experience access issues due to lengthy login processes, preferring a more streamlined one-page login.
