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Wondering

By Wondering

4.7 out of 5 stars

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Wondering Reviews & Product Details

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1 Plan Per Month

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$179.00
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Wondering Media

Wondering Demo - AI-led study
Ask any research questions.AI creates your study.
Wondering Demo - AI-led study
Ask any research questions.AI creates your study.
Wondering Demo - AI-led study
Launch a study in-product or recruit from our panel.
Wondering Demo - AI-led study
Interview customers with AI. Scale your research.
Wondering Demo -  AI-led study
Get actionable insights faster with AI analysis.
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Wondering Reviews (5)

Reviews

Wondering Reviews (5)

4.7
5 reviews

Pros & Cons

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Eddie J.
EJ
Senior Design Researcher
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Quick setup and very rapid feedback, but not a full replacement for human-led interviews"
What do you like best about Wondering?

What I like about "Wondering" is its ease of setup, which makes it accessible and user-friendly. The AI follow-up questions are effective most of the time, and this feature is particularly valuable as it provides deeper insights by probing further into the user's responses. The control over the discussion guide is another aspect I appreciate, as it not only generates a polished draft but also allows me to add details or refine it further, often sparking new ideas I hadn't considered. Additionally, participants have mentioned that they enjoyed being interviewed in this manner, as it gave them the opportunity to think about their answers without the pressure of responding quickly, as they might in a human-led interview. Overall, "Wondering" offers a comprehensive and thoughtful approach to gathering insights. Review collected by and hosted on G2.com.

What do you dislike about Wondering?

What I didn't like about "Wondering" is that while it offers analysis of the feedback, you still need to go through each recording or transcript to capture inflection and emotion, which are crucial. Much of the analysis seems to be based solely on the transcript, which can affect the insights. Setting the follow-up questions to four for each question makes for a very long interview, but setting it to two can result in incomplete responses if the first follow-up misinterprets something. For example, the AI thought one user said "surprise" when they actually said "price," leading to a follow-up question about what was "surprising," which wasted a follow-up question as the user had to clarify they said "price." Human emotion and making people comfortable are important, and while "Wondering" does a good job of this, I believe it is best for gathering initial feedback and should be complemented with a few human interviews to ensure a complete picture of what is happening. Review collected by and hosted on G2.com.

SV
Senior Product Design Manager
Mid-Market (51-1000 emp.)
"The best AI-powered usability testing and product discovery tool I’ve found"
What do you like best about Wondering?

Wondering has taken a completely new take on what user research and product discovery tools can do, with a heavy focus on using AI to automate parts of the research process. I really like how it helps us use AI to test prototypes and test new product concepts with our customers whilst still giving us full control over how we design our studies and the questions that get asked.

Two features we really like and use a lot are the AI-powered multilingual studies and AI analysis. The first helps us interview and get responses from customers in languages we don't speak fluently in my team, and the second helps us make product decisions much faster than before. Review collected by and hosted on G2.com.

What do you dislike about Wondering?

The use of AI in Wondering is a really powerful, and it required a bit of a mindset shift to start using the AI-moderation features in my team's research. But now that we have we're able to make product decisions much faster and we really like it. Review collected by and hosted on G2.com.

AS
Senior Product Designer
Mid-Market (51-1000 emp.)
"Removing the lead time in finding immersed users"
What do you like best about Wondering?

Wondering have created a product that is ever-evolving. For example, their AI research studies are really easy to use, and make it quick to dive right in to user research and speak with your customers.

Before using Wondering, participants we recruited often didn't have intent to use our product. With Wondering we don't need to immerse participants into a mock scenario. Instead, we can get insights from customers that we recruit in-product. It also really reduces the lead time and cost of gathering user insights. Previously we were paying upwards of £100 to recruit each participant, and it would take long time to get good data from participants in user interviews and prototype tests. Using Wondering massively reduces the cost of gathering insights from users, meaning we can do research more frequently and efficiently too. Review collected by and hosted on G2.com.

What do you dislike about Wondering?

Some new features like their AI-powered prototype testing is currently in beta and is developed and I look forward to them launching additional features to make it easier to share key insights with the rest of my team. Review collected by and hosted on G2.com.

Jennifer M.
JM
User researcher
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"wondering review"
What do you like best about Wondering?

I liked that it was easy to use and fast. All I needed to do was enter what I needed and it worked quickly. I was easy to use. Review collected by and hosted on G2.com.

What do you dislike about Wondering?

As a participant, i was expecting to be moderated by AI not unmoderated Review collected by and hosted on G2.com.

Rutger M.
RM
Digital strategist
Small-Business (50 or fewer emp.)
"Good tool for dynamic interviews"
What do you like best about Wondering?

AI generated questions and the ability to answer with voice mode Review collected by and hosted on G2.com.

What do you dislike about Wondering?

The follow-up instructions that you can pass to the AI are very limited / rigid. More flexibility would make the tool a lot better for power users. Review collected by and hosted on G2.com.

Pricing Options

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1 Plan Per Month

Explore

$179.00
1 Plan Per Month

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