Simmie is an AI sales-readiness platform that helps organizations onboard faster, improve seller performance, and verify that customer-facing teams are prepared for critical conversations.**
The platform uses realistic, voice-based simulations built around each company’s products, sales methodology, buyer profiles, industry, and performance standards. Reps can practice high-stakes conversations on demand, receive immediate coaching, and complete measurable readiness assessments before speaking with real customers.
Unlike generic roleplay tools, Simmie is designed to become part of an organization’s broader training and enablement infrastructure. Companies can create simulations using their own playbooks, call recordings, documents, scenarios, and evaluation criteria. Managers gain visibility into individual and team performance, recurring skill gaps, readiness levels, and improvement over time.
Key Features
**Custom AI Simulations**
Build realistic simulations for cold calls, discovery, qualification, objection handling, negotiations, presentations, customer conversations, recruiting, and other role-specific scenarios.
**Industry- and Buyer-Specific Personas**
Create AI buyers and stakeholders based on real customer profiles, including their goals, communication styles, objections, behaviors, and decision-making patterns.
**Real-Time Voice Roleplay**
Reps practice through live, natural voice conversations that help build confidence, improve adaptability, and develop the muscle memory required for real customer interactions.
**Company-Aligned Scoring Rubrics**
Evaluate performance against the organization’s own methodology, competencies, and standards. Rubrics can measure skills such as discovery, active listening, value articulation, objection handling, negotiation, and next-step commitment.
**AI Coaching and Personalized Practice**
Provide immediate feedback after each conversation and recommend targeted practice based on the rep’s demonstrated skill gaps.
**Readiness Assessments and Certification**
Use repeatable simulations and defined passing standards to determine whether a rep is ready for a specific conversation, role, product, or stage of the customer journey.
**Manager Analytics and Reporting**
Give leaders visibility into participation, performance, skill development, readiness, and improvement across individuals, teams, scenarios, and time periods.
**Simulation Builder**
Create simulations from sales playbooks, training materials, call recordings, websites, documents, and other company resources.
**Multilingual Training**
Support global teams with simulations and coaching across more than 40 languages.
**Enterprise Integrations**
Bring simulations into existing workflows through integrations with platforms such as Microsoft Copilot, ChatGPT, and Claude, with additional support for enterprise systems and custom workflows.
Problems Simmie Solves
Traditional sales training often depends on managers conducting manual roleplays, reviewing calls individually, and providing subjective feedback. This makes practice inconsistent, difficult to scale, and challenging to measure.
Simmie gives every rep access to consistent, on-demand practice while giving managers objective data about who is improving, where skill gaps remain, and who is ready for real customer conversations.
Organizations use Simmie to:
* Reduce onboarding and ramp time
* Scale roleplay without increasing manager workload
* Standardize coaching across teams
* Identify individual and team skill gaps
* Reinforce sales methodologies and playbooks
* Prepare reps for high-stakes customer conversations
* Measure skill development over time
* Certify readiness before reps engage real customers
Simmie is built for sales, enablement, learning and development, recruiting, customer success, and other teams where conversation quality directly affects business performance.
Who Is the Company Behind Simmie?
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Seller: Simmie
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Year Founded: 2023
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HQ Location: San Antonio, US
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LinkedIn® Page: www.linkedin.com
2 employees on LinkedIn®
