Best Retail Media Advertising Platforms - Page 3

How Many Retail Media Advertising Platforms Products Does G2 Track?

Total Products under this Category: 68

Category Stats (Oct 2026)

  • Average Rating: 4.44/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: PromoteIQ (+0.94%) - Among all products in this category, PromoteIQ recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Retail Media Advertising Platforms Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,900+ Authentic Reviews
  • 68+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Retail Media Advertising Platforms

G2 Grid® for Retail Media Advertising Platforms  plotting products by satisfaction and market presence

Highlighted products: Quartile, Intentwise, FCC Ads Manager, Epsilon Retail Media, Teikametrics, Pacvue, The Trade Desk, and BidBison.

Underlying data: [Grid® JSON](https://www.g2.com/categories/retail-media-advertising-platforms/grids.json?focus%5B%5D=quartile-quartile&focus%5B%5D=intentwise&focus%5B%5D=fcc-ads-manager&focus%5B%5D=epsilon-retail-media&focus%5B%5D=teikametrics&focus%5B%5D=pacvue&focus%5B%5D=the-trade-desk&focus%5B%5D=bidbison)

AdButler

AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising potential. Some of AdButlers solutions include: Display Ad Server Manage your digital display advertising with robust campaign management, publisher management, targeting, scheduling and analytics. Self Serve Market Place Create your own self-serve market place and allow advertisers to buy advertising directly on your website with their credit card. Open your inventory to micro-budget small and medium businesses while also serving your direct and programmatic bookings. Self-Serve Portal for Google Ad Manager Turn your existing Google Ad Manager inventory into a self-service advertising platform. Advertisers buy directly through a fully branded portal while approved orders flow automatically into GAM, with no migration required. Retail & E-commerce Monetize retail inventory with sponsored product listings and promoted content, turning shoppers, vendors and contributors into a new advertiser base alongside your existing display and video demand. Contextual Management Platform Automatically categorize and tag page content in real time, then target campaigns to relevant context without relying on cookies or personal data. Ad Network Build and run your own ad network on top of AdButler, with guaranteed revenue lift and tools to manage inventory across multiple publisher partners from one place. Commerce Catalyst Turn audience insights into a scalable retail media or commerce media business from one platform. AI-powered product catalog matching, branded self-service supplier portals, and seamless integration with demand platforms like Skai and Criteo, all while keeping full ownership of your data, inventory and advertiser relationships. Programmatic Ad Server Conduct programmatic auctions with client-side header bidding, server-side openRTB, S2S and dedicated connectors. Native Ad Server Create and serve Native ads the use of paid ads that match the look and feel or your website, app or other media. Fully customizable templates. Video Ad Server Schedule and serve all VAST compatible video ads to any client. Full analytics support. Email Ad Server Complement your existing web program with self-serve and direct-sold ads in email campaigns and newsletters. AdButler’s email ad server works with the popular email providers like mail chimp, SendGrid and more. Mobile Ad Server Serve ads to mobile web and in your mobile app using AdButler’s mobile SDK. Digital Out of Home Ad Server Serve to digital out of home screens anywhere, billboards, smart mirrors, taxi-cabs, elevators, where ever. AI User Segmentation Automatically analyze content consumption patterns to build high-value, privacy-first audience segments, without relying on third-party cookies. Publishers report 30-40% higher CPMs using this AI-powered contextual segmentation. API Ad Server Build your own Ad Server with AdButler’s APIs in weeks instead of months of years. APIs also let you Monetize ad-block users with server-side ad calls. Third-Party Ad Server Manage ad tags and delivery across any demand-side platform from one place, with fast, lightweight tags that support display, rich media, and video formats regardless of which DSP you use. Programmatic Integration Connect to 30+ global DSPs through header bidding, OpenRTB, and dedicated integrations, giving your programmatic demand a unified auction alongside your direct-sold inventory. Global CDN With over 30 points of presence worldwide AdButler serves your creative assets with blazing speed. AdButler is the fastest Ad Server in the world. Custom Solutions, AdButler’s experienced Ad Tech engineers can help you build a custom solution based on the AdButler Platform. Customized workflows, business logic, and interfaces. Fully White Labeled Take control with a fully white-labeled experience. All of our solutions can be white-labeled giving your Advertisers and Publishers a bespoke customized portal.

Average Rating: 4.5/5.0

Total Reviews: 62

How Do G2 Users Rate AdButler?

  • Display Ads: 9.2/10 (Category avg: 8.6/10)
  • Ease of Use: 9.0/10 (Category avg: 8.8/10)
  • Reporting Dashboards: 7.5/10 (Category avg: 8.7/10)
  • Reporting Performance Metrics: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind AdButler?

  • Seller: SparkLIT
  • Year Founded: 1998
  • HQ Location: Victoria, Canada
  • Twitter: @sparklit_apps
    9 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Publishing
  • Company Size: 88% Small, 13% Medium

What Do G2 Reviewers Say About AdButler?

AI-generated summary from verified user reviews

Pros
  • Users find AdButler's ease of use exceptional, with straightforward updates and a flexible, user-friendly interface.
  • Users value the easy setup of AdButler, appreciating its unique features and seamless integration with their solutions.
  • Users love the efficient performance results of AdButler, simplifying ad management and enhancing campaign outcomes effectively.
  • Users find it highly convenient to make easy updates to their ad programs with AdButler.
  • Users appreciate how AdButler's efficient campaign management simplifies handling multiple advertisers, enhancing performance and saving time.
Cons
  • Users find that budget management is complicated due to unclear pricing and lack of support for integration issues.
  • Users find the complex setup challenging due to insufficient customer support for integration and confusing pricing models.
  • Users find the navigation issues in AdButler's interface overwhelming, taking time to become comfortable with its features.
  • Users are frustrated with poor customer support for integration issues and complex configurations, alongside complicated pricing models.
  • Users find the training difficulty challenging, suggesting the need for more guides and platform training.

What Are Recent G2 Reviews of AdButler?

What Are G2 Users Discussing About AdButler?

ADvendio

Agentic advertising execution that powers your revenue. Scale your advertising where autonomous commercial transactions meet strict governance. ADvendio is the leading Salesforce-native advertising management platform designed to automate the complete ad operations lifecycle for media publishers, broadcasters, outdoor media operators, and retailers. By bringing ad sales, inventory management, media buying, and financial billing into one unified Salesforce environment, ADvendio eliminates system silos, reduces manual operational effort, and accelerates time-to-market for complex media campaigns. ADvendio scales effortlessly from mid-market media operations to global media conglomerates, providing the operational rigor required to maximize yield and protect margins in today's omnichannel advertising landscape. Key Platform Capabilities: - Omnichannel Depth: Manage print, digital, CTV, OOH, audio, and retail media in a single data model. - End-to-End Execution: From initial proposal and inventory reservation to automated invoicing and financial reconciliation. - Agentic Transaction Infrastructure: Expose inventory safely to autonomous AI buying agents via standardized protocols (AdCP, MCP) while retaining absolute pricing and approval control. - Guardrail Engine: Protect profitability by enforcing credit limits, discount caps, margin validation, and framework agreement checks automatically before orders are booked. - Billing & Financial Settlement: Automate complex invoicing, Net-Net pricing calculations, multi-currency handling, and revenue recognition. - Salesforce Ground Truth: Leverage your existing CRM data with complete data sovereignty, enterprise security, and audit-ready logging.

Average Rating: 3.7/5.0

Total Reviews: 6

How Do G2 Users Rate ADvendio?

  • Ease of Use: 8.1/10 (Category avg: 8.8/10)

Who Is the Company Behind ADvendio?

Who Uses This Product?

  • Company Size: 50% Medium, 33% Small

What Do G2 Reviewers Say About ADvendio?

AI-generated summary from verified user reviews

Pros
  • Users value the accuracy of information in ADvendio, enhancing sales processes and customer management effectiveness.
  • Users value the automations in ADvendio, streamlining customer management and enhancing reporting efficiency.
  • Users rave about the exceptional customer support offered by ADvendio, enhancing their overall experience and satisfaction.
  • Users value the customizability of ADvendio, allowing tailored solutions for diverse media service sales processes.
  • Users find ADvendio remarkably easy to use, streamlining media service sales processes and improving customer management efficiency.
Cons
  • Users struggle with integration issues in Advendio, finding it cumbersome to gather booking results efficiently.
  • Users find the learning curve steep and the administration challenging without dedicated IT support or training.
  • Users find the administration process challenging, limiting their ability to utilize Advendio's full potential efficiently.
  • Users report experiencing poor customer support, making it difficult to resolve issues and maximize Advendio's potential.
  • Users find the time-consuming nature of using Advendio challenging, especially when managing multiple tasks simultaneously.

What Are Recent G2 Reviews of ADvendio?

What Are G2 Users Discussing About ADvendio?

Crealytics Site Monetization Platform

Crealytics offers retail intelligence and performance platform designed to connect product advertising with pricing and inventory management for improved media performance and holistic revenue management.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Crealytics Site Monetization Platform?

  • Display Ads: 10.0/10 (Category avg: 8.6/10)
  • Ease of Use: 10.0/10 (Category avg: 8.8/10)
  • Reporting Dashboards: 10.0/10 (Category avg: 8.7/10)
  • Reporting Performance Metrics: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Crealytics Site Monetization Platform?

  • Seller: Crealytics
  • Year Founded: 2008
  • HQ Location: Berlin, DE
  • Twitter: @crealytics
    908 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    77 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Small

What Are Recent G2 Reviews of Crealytics Site Monetization Platform?

What Are G2 Users Discussing About Crealytics Site Monetization Platform?

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How it works

dunnhumby Sphere

dunnhumby Sphere is a robust platform tailored for retailers and brands to streamline their Retail Media operations. This integrated solution fosters seamless collaboration by offering a single source of truth to retailers and brands, enabling them to effectively plan, execute, and measure the success of their omnichannel media campaigns, optimising ad revenue. dunnhumby Sphere combines data analytics, audience insights, and performance metrics to refine media strategies, ensuring optimal reach and effectiveness. Key Benefits for Retailers: • Deliver more relevant content to customers across diverse digital and in-store touchpoints • Improve monetisation with advertisers • Track the long-term impact of Retail Media on the customer experience Key Benefits for Brands: • Utilise predictive audiences to achieve brand objectives • Simplify the planning, booking, management, measurement, and billing of omnichannel campaigns on a self-service basis • Incorporate data science at every step of the planning and buying process

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate dunnhumby Sphere?

  • Display Ads: 8.3/10 (Category avg: 8.6/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Reporting Dashboards: 8.3/10 (Category avg: 8.7/10)
  • Reporting Performance Metrics: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind dunnhumby Sphere?

  • Seller: dunnhumby
  • Year Founded: 1989
  • HQ Location: Brook Green, GB
  • Twitter: @dunnhumby
    9,467 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,959 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of dunnhumby Sphere?

EXADS

EXADS is a White-label Ad Serving Technology provider that has been developing platforms for advertisers, publishers, ad networks and agencies for over 10 years. At EXADS, we build scalable solutions for big and small companies and cater to all their ad serving needs. EXADS delivers powerful and customized ad platforms that come with an extensive range of features, from automatic optimizations to some of the best analytics capabilities, without any additional costs. Our team of ad tech experts are always available to provide the best support possible and answer any questions. With EXADS you can save time and money by having your own ad platform ready in weeks!

Average Rating: 5.0/5.0

Total Reviews: 14

How Do G2 Users Rate EXADS?

  • Display Ads: 10.0/10 (Category avg: 8.6/10)
  • Ease of Use: 9.6/10 (Category avg: 8.8/10)
  • Reporting Dashboards: 6.7/10 (Category avg: 8.7/10)
  • Reporting Performance Metrics: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind EXADS?

  • Seller: EXADS
  • Year Founded: 2013
  • HQ Location: Sandyford, IE
  • Twitter: @exads
    90 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    60 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 75% Medium, 19% Small

What Do G2 Reviewers Say About EXADS?

AI-generated summary from verified user reviews

Pros
  • Users find EXADS to be responsive and easy to set up, highlighting its efficient advertising capabilities.
  • Users appreciate the ease of setup with EXADS, finding it very responsive and user-friendly.
  • Users highlight the easy setup of EXADS, enabling quick and efficient use of the platform.
  • Users appreciate the ease of setup with EXADS, highlighting its responsiveness and quick deployment.
  • Users highlight the responsiveness and easy setup of EXADS' white-label ad serving technology, enhancing user experience.

What Are Recent G2 Reviews of EXADS?

What Are G2 Users Discussing About EXADS?

Footprints AI

Footprints AI is the best in class next-gen retail media platform that enables retailers to monetize shopper visits and transactions across in-store, on-site, and off-site channels. Advertisers spend 10x more on retail media when retailers use Footprints AI to predict, target & influence shoppers and to prove incremental sales, both in-store and online. The platform profiles shoppers from real transaction data, activates targetable audiences across screens, apps, and digital media, and measures incremental sales with test/control attribution at SKU level. Retailers use Footprints AI to launch and scale retail media networks in 3 months or less. Brands use it to run precision campaigns with proven sales uplift. Agencies use it for omnichannel execution with closed-loop reporting. The retailer owns the data, the customer relationship, and the revenue.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Footprints AI?

  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Reporting Dashboards: 10.0/10 (Category avg: 8.7/10)
  • Reporting Performance Metrics: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Footprints AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Footprints AI?

LiveRetail.com

LiveRetail is the largest online resource with over 700 Brands and 30million+ Ads and Posts. Like Canva, but for Brands, Franchisees, Retail Groups and Stores that sell Branded products at multiple locations. $156 Billion in traditional media spend is currently being chased by Google, Facebook, Microsoft and Amazon.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind LiveRetail.com?

Who Uses This Product?

  • Company Size: 100% Small

relevanC

RelevanC 1-2-1 offers a comprehensive solution for managing retail promotions data, activating campaigns, and analyzing promotions. Our aim is to help retailers enhance their relationship with customers by utilizing first and zero-party data in creating a unique and personalized shopping experience. Our AI-driven solutions have proven successful with major international retailers, and we seamlessly integrate our solutions into any retailer's technology stack through API.

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate relevanC?

  • Ease of Use: 9.4/10 (Category avg: 8.8/10)

Who Is the Company Behind relevanC?

  • Seller: relevanC
  • Year Founded: 2017
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    73 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Large, 33% Medium

What Do G2 Reviewers Say About relevanC?

AI-generated summary from verified user reviews

Pros
  • Users find the automation capabilities of relevanC enhance brand positioning and decision-making efficiency in data communication.
  • Users find the customer support ecosystem of relevanC invaluable for enhancing brand positioning and communication.
  • Users find relevanC to be an easy-to-use solution that enhances consumer data-based communication and decision-making.
  • Users value the easy integrations of relevanC, enhancing collaboration and decision-making for brand positioning.
  • Users value the easy integrations with relevanC, enhancing brand positioning and data-driven decision-making.

What Are Recent G2 Reviews of relevanC?

Retail Media Machine

RMM is the retail media platform-constructor technology powered by Admixer, our parent company, which has a 15-year history in the Ad Tech industry. The product helps retailers, marketplaces, delivery apps, and other eCommerce players build the most connected retail media networks while reducing fragmentation cost and time-to-market. Today, many existing RMNs have become a zoo of technology that no single team can understand and supervise. RMM software offers the level of connectivity retail media networks have always needed, with a focus on control and ease of customization.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Retail Media Machine?

  • Ease of Use: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Retail Media Machine?

  • Seller: Admixer
  • Year Founded: 2023
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Retail Media Machine?

Topsort

Topsort is the #1 leading ad infrastructure that monetizes marketplaces, retailers, super apps with fast, easy-to-use, and modular technology. Auction tools and Infrastructure APIs help brands and marketplaces quickly gain feature parity to Meta and Amazon level Machine Learning in just 1 Click.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Topsort?

  • Ease of Use: 10.0/10 (Category avg: 8.8/10)
  • Reporting Performance Metrics: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Topsort?

  • Seller: Topsort
  • Year Founded: 2021
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    151 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Topsort?

Adcore

Adcore Marketing Cloud (AMC) is an advertising management and automation platform designed for e-commerce specialists, online store owners, and digital agencies.

Average Rating: 3.9/5.0

Total Reviews: 11

How Do G2 Users Rate Adcore?

  • Ease of Use: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Adcore?

Who Uses This Product?

  • Company Size: 45% Medium, 45% Small

What Do G2 Reviewers Say About Adcore?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the customization options in Adcore, allowing them to effectively target diverse audiences with campaigns.
  • Users value the extensive audience reach offered by Adcore, enabling effective campaigns tailored to diverse targets.
  • Users appreciate the customization capabilities of Adcore's Campaign Management, enabling effective targeting for diverse audiences.
  • Users praise the targeting capabilities of Adcore, enabling effective campaigns tailored to diverse audiences.
Cons
  • Users find the difficult learning curve challenging due to a confusing interface and lack of training resources.
  • Users find the learning curve steep due to a confusing interface and lack of training resources.
  • Users find the limited features of Adcore confusing and feel a lack of training to fully utilize them.
  • Users find the confusing interface and lack of training on features hinder their initial experience with Adcore.

What Are Recent G2 Reviews of Adcore?

What Are G2 Users Discussing About Adcore?

AdsPilot

AdsPilot automates Amazon PPC management with 18 AI bots. Profit Guard stops budget waste, Bid Optimizer targets real profit — not just ACOS, and Keyword Harvester mines converting search terms daily. Official Amazon Ads Partner. Try free for 3 months.

Who Is the Company Behind AdsPilot?

AdsPlane

Who Is the Company Behind AdsPlane?

  • Seller: AdsPlane
  • Year Founded: 2026
  • HQ Location: Panvel, IN
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

AOS

Operative AOS is the AI-powered converged media platform built to accelerate revenue growth across digital and linear channels. Leading media companies use AOS to modernize sales, automate operations, and deliver unmatched campaign performance. With AOS, sellers can unlock new monetization opportunities by unifying products, data, and rate cards into one intelligent, connected platform. Self-serve tools, AI-optimized planning, and flexible workflows empower teams to scale quickly. From real-time, multi-currency performance reporting to seamless platform integration, AOS delivers the speed, flexibility, and automation today’s media businesses demand. Transform how you sell, operate, and perform, with the only platform designed to connect your entire media ecosystem and drive growth in an AI-powered future.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate AOS?

  • Ease of Use: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AOS?

  • Seller: Operative
  • Year Founded: 2000
  • HQ Location: New York, US
  • Twitter: @Operative_Media
    1,875 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    704 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of AOS?

Carter

Retail media has a fragmentation problem. Most networks run on a patchwork of DSPs, ad servers, and dashboards, held together by order management systems that track what was sold, not how it performs. Some platforms add orchestration on top, connecting the tools. But connecting tools isn't the same as running a business. Carter is the Unified Operating System for Commerce Media: a layer above order management and orchestration that simplifies how retail media gets run. We unify activation, optimization, and measurement into one coordinated system, so every campaign across onsite, offsite, social, and in-store is planned, launched, and optimized in real time, not stitched together into a narrative after the fact. Carter can operate behind your firewall or in your cloud, giving you full data control and privacy-first infrastructure by design. AI supports you with planning, hourly optimization, diagnostics, and reporting, replacing 7+ vendor dashboards and manual workflows with one command center. Retailers keep their existing DSP seats, ad servers, and vendor relationships; Carter orchestrates them into a single, self-optimizing system. We believe retail media is entering its next chapter: where the winners aren't the ones with the most tools, but the ones running the most coordinated operation and coordination scales to revenue. Carter: The Unified OS for Commerce Media. Powering the leading Commerce Media Networks today and into the unified future. Learn more at trycarter.com

Who Is the Company Behind Carter?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024