# What is ADvendio used for?

What is ADvendio used for?

##### Post Metadata
- Posted at: over 2 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

ADvendio is used by media, advertising, and publishing companies to manage advertising sales and revenue operations in one platform.

It helps teams manage the full ad sales workflow, including account management, campaign planning, inventory availability, proposals, order management, ad server integrations, billing, finance, and reporting across digital, print, broadcast, retail media, OOH, DOOH, and other advertising channels.

While ADvendio is built on Salesforce, companies do not need to already use Salesforce as their main CRM to work with us. For organizations that are not on Salesforce today, ADvendio provides the Salesforce foundation needed to operate within the platform.

The main value is that ADvendio connects the commercial, operational, and financial sides of the advertising business, helping teams reduce manual work, improve visibility, manage complex media inventory, and turn advertising demand into booked revenue more efficiently.

##### Comment Metadata
- Posted at: 1 day ago
- Author title: Account Executive at ADvendio




## Related Product
[ADvendio](https://www.g2.com/products/advendio/reviews)

## Related Category
[Media Sales Software](https://www.g2.com/categories/media-sales-software)

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