RightMessage is a website personalization platform for SaaS companies, online retailers, service-based businesses, professional creators, and marketing agencies. It connects to your email platform or CRM, identifies returning subscribers by their tags, segments, and custom fields, and lets you swap headlines, CTAs, testimonials, and offers based on who's visiting. No code required.
How it works:
Install a lightweight JavaScript snippet on your site. Connect your CRM or email platform. RightMessage automatically matches returning visitors to their subscriber profile. You then use our visual editor to set rules: show this headline to freelancers, that CTA to agency owners, a different testimonial to SaaS founders.
To get richer data and to generate more leads, RightMessage includes a built-in quiz and survey builder with branching logic. Visitors answer a few questions, get segmented in real time, and that data syncs back to your CRM automatically for personalized follow-up sequences.
What makes RightMessage different from popup tools like OptinMonster is that it doesn't just capture leads. It personalizes the entire experience based on who someone is. A returning HubSpot contact tagged "agency owner" sees different content than a first-time visitor from a Google ad. Popup tools show the same popup to everyone.
Compared to enterprise personalization tools like Optimizely or Dynamic Yield, RightMessage provides the same core capability (content swaps, visitor segmentation, A/B testing) at a fraction of the cost, with no developer required. Enterprise tools start at $36,000/year and require engineering resources. RightMessage starts at $79/month with a visual, no-code editor built for marketing teams.
Key capabilities:
- Personalize headlines, CTAs, testimonials, images, and offers by visitor segment
- Build on-site quizzes and surveys that feed directly into CRM segments
- A/B test questions, offers, and copy with statistical confidence reporting
- Create branching flows that route visitors to the right offer based on their answers
- Track conversions and segment performance across devices in a unified visitor view
- Bi-directional sync: pull subscriber data into your website AND push new data back to your CRM
Integrates with:
HubSpot, Salesforce, Braze, Klaviyo, Customer.io, ActiveCampaign, Kit (ConvertKit), Mailchimp, Drip, Beehiiv, Bento, MailerLite, Encharge, GoHighLevel, Intercom, Ontraport, and more.
Results:
Teams using RightMessage typically see 30%+ increases in conversion rates on personalized experiences delivered both on-site and over other channels, like email. The platform is used by hundreds of businesses including SaaS companies, marketing agencies, and established digital brands.
Pricing: Grow plan at $79/month, Scale at $199/month, Pro at $399/month.
Average Rating: 4.5/5.0
Total Reviews: 26
How Do G2 Users Rate RightMessage?
-
Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)
-
Ease of Admin: 8.3/10 (Category avg: 8.8/10)
-
Ease of Use: 8.5/10 (Category avg: 8.8/10)
-
Quality of Support: 9.1/10 (Category avg: 9.3/10)
Who Is the Company Behind RightMessage?
-
Seller: Rightmessage
-
Year Founded: 2017
-
HQ Location: Norfolk, US
-
Twitter: @rightmessageapp
939 Twitter followers
-
LinkedIn® Page: www.linkedin.com
7 employees on LinkedIn®
Who Uses This Product?
-
Top Industries: Marketing and Advertising
-
Company Size: 63% Small, 19% Medium
What Do G2 Reviewers Say About RightMessage?
AI-generated summary from verified user reviews
Pros
- Users appreciate Brennan's responsive support and the practical features of RightMessage for effective segmentation and user engagement.
- Users value the personalization features of RightMessage, enhancing user experience and boosting sales effectively.
- Users value RightMessage for its powerful analytics, enabling effective segmentation and personalized engagement for better sales outcomes.
- Users commend the ease of use of RightMessage, enabling quick setup for effective user segmentation and personalized messaging.
- Users appreciate the easy setup of RightMessage, enabling quick surveys and personalized messaging effortlessly.
Cons
- Users find the confusing features of RightMessage challenging, but support provides helpful guidance and modifications.
- Users find the confusing user experience of RightMessage challenging, though support provides helpful guidance.
- Users find the difficult navigation of RightMessage challenging due to its steep learning curve for effective utilization.
- Users find some confusing user experience elements in RightMessage, though support is helpful in addressing these issues.
- Users find limited options in RightMessage confusing, though support is helpful in navigating these challenges.
What Are G2 Users Discussing About RightMessage?
