# Best Merchant Marketing Software

## How Many Merchant Marketing Software Products Does G2 Track?

**Total Products under this Category:** 27

### Category Stats (Aug 2026)

- **Average Rating:** 4.24/5 (↑0.04 vs Jul 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: August 04, 2026_

## How Does G2 Rank Merchant Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 600+ Authentic Reviews
- 27+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Merchant Marketing Software
 ![G2 Grid® for Merchant Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/merchant-marketing/grids.png?focus%5B%5D=68493&focus%5B%5D=1496502&focus%5B%5D=33366&focus%5B%5D=68495&focus%5B%5D=68494&focus%5B%5D=68499&focus%5B%5D=1212644&focus%5B%5D=1206573)

Highlighted products: Groupon, BOGOS: Free Gift Bundle Upsell, Vagaro, Travelzoo, LivingSocial, Gilt, Saving Says, and discountscode.

Underlying data: [Grid® JSON](https://www.g2.com/categories/merchant-marketing/grids.json?focus%5B%5D=groupon&focus%5B%5D=bogos-free-gift-bundle-upsell&focus%5B%5D=vagaro&focus%5B%5D=travelzoo&focus%5B%5D=livingsocial&focus%5B%5D=gilt&focus%5B%5D=saving-says&focus%5B%5D=discountscode-discountscode)

**Sponsored**

### Spidergap

Spidergap is a 360° feedback tool designed to help organizations unlock the full potential of their people. Unlike all-in-one HR platforms or general survey software, Spidergap is built to deliver meaningful, actionable feedback that drives personal development. With Spidergap, you get a fully customizable feedback process that aligns with your unique organizational needs. User-friendly reports make it easy for managers and employees to understand and act on feedback without requiring specialized training. Plus, you can measure the impact of the feedback to ensure continuous improvement. What truly sets Spidergap apart is their commitment to your success. A team of 360° feedback experts is always on hand to guide you through every step of the process, ensuring that your feedback delivers real, measurable results. If you’re looking for a tool that prioritizes 360° feedback and delivers clear, impactful insights, Spidergap is the solution you’ve been searching for.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1390&secure%5Bchosen_at%5D=2026-08-05T04%3A28%3A32Z&secure%5Bdisplayable_resource_id%5D=2833&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=62121&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=62121&secure%5Bresource_id%5D=1390&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmerchant-marketing&secure%5Btoken%5D=375c681c899891240926d34a265bee5918fa238c9ed2831ba76f05117542507f&secure%5Burl%5D=https%3A%2F%2Fwww.spidergap.com%2Fdemo%3Futm_source%3Dg2&secure%5Burl_type%5D=book_demo)

### [Groupon](https://www.g2.com/products/groupon/reviews)

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime.

**Average Rating:** 4.2/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Groupon?

- **Quality of Support:** 7.9/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Groupon?

- **Seller:** [Groupon](https://www.g2.com/sellers/groupon-c6f8c779-0f0e-4418-b7a4-4a6d213e19de)
- **Year Founded:** 2008
- **HQ Location:** Chicago, IL
- **Twitter:** @Groupon  
127,793 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=148308faff4ca36088ff0225dc9c6de120cf6a6e6cc6a63835334249acb8a5bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F355611%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,456 employees on LinkedIn®
- **Ownership:** NASDAQ:GRPN

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 70% Small, 18% Medium

#### What Are Recent G2 Reviews of Groupon?

**["Easy-to-Use App for Finding the Best Travel Deals"](https://www.g2.com/survey_responses/groupon-review-12487953)**

**Rating:** 4.5/5.0 stars

_— Lorenzo L._

[Read full review](https://www.g2.com/survey_responses/groupon-review-12487953)

**["Great for Discovering Local Deals on Activities and Food"](https://www.g2.com/survey_responses/groupon-review-12768306)**

**Rating:** 4.5/5.0 stars

_— Grow M._

[Read full review](https://www.g2.com/survey_responses/groupon-review-12768306)

#### What Are G2 Users Discussing About Groupon?

- [What are the benefits and drawbacks of using Groupon for local deals, and how has it impacted your business?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-groupon-for-local-deals-and-how-has-it-impacted-your-business)
- [How do I use Groupon as a merchant?](https://www.g2.com/discussions/how-do-i-use-groupon-as-a-merchant)
- [What are Groupon fees?](https://www.g2.com/discussions/what-are-groupon-fees)
- [How do Groupon merchants get paid?](https://www.g2.com/discussions/how-do-groupon-merchants-get-paid)
- [What are the benefits of using Groupon?](https://www.g2.com/discussions/what-are-the-benefits-of-using-groupon)

### [BOGOS: Free Gift Bundle Upsell](https://www.g2.com/products/bogos-free-gift-bundle-upsell/reviews)

BOGOS, formerly Free Gifts by Secomapp, is a trusted promotion app for creating BOGO, Free gift with purchase, Bundles, Upsells, and Cart discounts - all powered by intuitive, fully customizable widgets. Over 11 years, BOGOS has helped 87K+ brands worldwide run offers seamlessly, generate more orders while elevating shopping experience. It also supports POS & Headless, provides advanced targeting, analytics, translation. Prompt chat, technical support, and AI assistant are always available. 🔻 Key features: ▪️ Offer GWP, Buy one get one free, BXGY with auto add to cart or gift selection ▪️ Create product bundle, mix and match, and bundle builder (build a box) ▪️ Checkout upsell using discount code, Frequently bought together & Thank you page ▪️ Set up volume discounts, Cart discounts, and Discount on the cheapest item ▪️ Promote offers with Progress bar, Offer page, Today offer, and Gift thumbnail

**Average Rating:** 4.9/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate BOGOS: Free Gift Bundle Upsell?

- **Quality of Support:** 9.9/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind BOGOS: Free Gift Bundle Upsell?

- **Seller:** [BOGOS: Free Gift Bundle Upsell](https://www.g2.com/sellers/bogos-free-gift-bundle-upsell)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d65733fb596742ded428ad0b67b5dd670c9db7e8c8f628b224607ae849b0ad67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbogos-io-free-gift-and-buy-x-get-y%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 88% Small, 12% Medium

#### What Are Recent G2 Reviews of BOGOS: Free Gift Bundle Upsell?

**["Reliable, Flexible App with Outstanding Live Chat Support"](https://www.g2.com/survey_responses/bogos-free-gift-bundle-upsell-review-13070642)**

**Rating:** 5.0/5.0 stars

_— Andrea C._

[Read full review](https://www.g2.com/survey_responses/bogos-free-gift-bundle-upsell-review-13070642)

**["Strong Promotional Functionality, Useful Analytics, and Excellent Support"](https://www.g2.com/survey_responses/bogos-free-gift-bundle-upsell-review-13113289)**

**Rating:** 5.0/5.0 stars

_— Verified User in Manufacturing_

[Read full review](https://www.g2.com/survey_responses/bogos-free-gift-bundle-upsell-review-13113289)

### [Vagaro](https://www.g2.com/products/vagaro/reviews)

Vagaro is the #1 business management software built for professionals in the beauty, wellness, and fitness industries. Whether you're a solo professional, small business, or managing multiple locations, Vagaro provides everything you need to run and grow your business efficiently. Easily manage your schedule with customizable calendars and 24/7 online booking. Reduce no-shows with automated email and text reminders. Accept payments seamlessly using integrated POS tools, manage inventory in real time, and deliver a personalized client experience with detailed profiles, digital intake forms, and notes. Grow your brand with built-in marketing tools, including email and text campaigns, a customizable website, and exposure on the Vagaro Marketplace. Stay on top of performance with advanced reporting and payroll features. Plus, AI-powered tools help you create content, communicate with clients, and automate routine tasks. Join over 220,000 professionals who trust Vagaro to streamline operations, engage clients, and boost revenue—all from one powerful platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 389

#### How Do G2 Users Rate Vagaro?

- **Quality of Support:** 7.5/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Vagaro?

- **Seller:** [Vagaro](https://www.g2.com/sellers/vagaro)
- **Company Website:** www.vagaro.com
- **Year Founded:** 2009
- **HQ Location:** Pleasanton, California
- **Twitter:** @Vagaro  
3,843 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1dc80c9bc9b0db9a84d0ecf319b089eb7a4d65e10ee1173107df41c0208b6168&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F680194&secure%5Burl_type%5D=linkedin_company_website)  
727 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Health, Wellness and Fitness, Consumer Services
- **Company Size:** 65% Small, 1% Large

#### What Do G2 Reviewers Say About Vagaro?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Vagaro **easy to use** , facilitating appointment bookings and overall business management with practicality and support.
- Users love the **easy scheduling and reminder notifications** for clients, streamlining their business management experience efficiently.
- Users value Vagaro's **user-friendly tools** and 24/7 support, streamlining business management in a single platform.
- Users value the **booking ease** of Vagaro, appreciating its simple online scheduling and payment integration.
- Users love the **easy online booking** system with versatile options for services and scheduling clients efficiently.

##### Cons

- Users express disappointment over **missing features** in Vagaro, limiting its functionality and affecting employee motivation.
- Users express frustration with **limited features** , such as difficulty in managing multiple bookings and shop setups.
- Users find Vagaro's **poor usability** frustrating, with challenges in setup, hidden fees, and overwhelming website design requirements.
- Users express dissatisfaction with the **lack of features** in Vagaro, leading to higher costs and limited functionality.
- Users face **app issues** such as connectivity problems, difficulty with multiple stores, and client login troubles.

#### What Are Recent G2 Reviews of Vagaro?

**["0wner"](https://www.g2.com/survey_responses/vagaro-review-11316316)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/vagaro-review-11316316)

**["I love the inventory/PO functionality"](https://www.g2.com/survey_responses/vagaro-review-12180620)**

**Rating:** 5.0/5.0 stars

_— Patricia D._

[Read full review](https://www.g2.com/survey_responses/vagaro-review-12180620)

#### What Are G2 Users Discussing About Vagaro?

- [What is Vagaro used for?](https://www.g2.com/discussions/what-is-vagaro-used-for) - 3 comments
- [Is Vagaro app free?](https://www.g2.com/discussions/is-vagaro-app-free)
- [How much is Vagaro pro a month?](https://www.g2.com/discussions/how-much-is-vagaro-pro-a-month)
- [How do you use Vagaro?](https://www.g2.com/discussions/how-do-you-use-vagaro)

### [Travelzoo](https://www.g2.com/products/travelzoo/reviews)

Travelzoo is a global media commerce company. With more than 28 million members in North America, Europe, and Asia Pacific and 25 offices worldwide, Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies. Travelzoo's deal experts review offers to find the best deals and confirm their true value.

**Average Rating:** 4.2/5.0

**Total Reviews:** 52

#### How Do G2 Users Rate Travelzoo?

- **Quality of Support:** 7.5/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Travelzoo?

- **Seller:** [Travelzoo](https://www.g2.com/sellers/travelzoo)
- **Year Founded:** 1998
- **HQ Location:** New York, NY
- **Twitter:** @Travelzoo  
485,501 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba761606bfb2ee4ac793f4b1a2c031bfbe5fb092bb8fcc3179db662b2b4b989e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F16062%2F&secure%5Burl_type%5D=linkedin_company_website)  
393 employees on LinkedIn®
- **Ownership:** NASDAQ:TZOO

#### Who Uses This Product?

- **Top Industries:** Leisure, Travel & Tourism, Hospitality
- **Company Size:** 77% Small, 17% Medium

#### What Are Recent G2 Reviews of Travelzoo?

**["source of affordable deals for luxurious hotel, vacation plan around the globe , cruise and resorts"](https://www.g2.com/survey_responses/travelzoo-review-8207695)**

**Rating:** 4.5/5.0 stars

_— Abhuday T._

[Read full review](https://www.g2.com/survey_responses/travelzoo-review-8207695)

**["Great in deals"](https://www.g2.com/survey_responses/travelzoo-review-7522238)**

**Rating:** 5.0/5.0 stars

_— Pavan K._

[Read full review](https://www.g2.com/survey_responses/travelzoo-review-7522238)

### [LivingSocial](https://www.g2.com/products/livingsocial/reviews)

LivingSocial is the local marketplace to buy and share the best things to do in your city and beyond. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to seasonal family outings and more.

**Average Rating:** 3.8/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate LivingSocial?

- **Quality of Support:** 7.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind LivingSocial?

- **Seller:** [Groupon](https://www.g2.com/sellers/groupon-c6f8c779-0f0e-4418-b7a4-4a6d213e19de)
- **Year Founded:** 2008
- **HQ Location:** Chicago, IL
- **Twitter:** @Groupon  
127,793 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=148308faff4ca36088ff0225dc9c6de120cf6a6e6cc6a63835334249acb8a5bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F355611%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,456 employees on LinkedIn®
- **Ownership:** NASDAQ:GRPN

#### Who Uses This Product?

- **Company Size:** 37% Large, 37% Small

#### What Are Recent G2 Reviews of LivingSocial?

**["A Boost To The Future"](https://www.g2.com/survey_responses/livingsocial-review-1086059)**

**Rating:** 4.0/5.0 stars

_— Matt H._

[Read full review](https://www.g2.com/survey_responses/livingsocial-review-1086059)

**["Living Social"](https://www.g2.com/survey_responses/livingsocial-review-979921)**

**Rating:** 4.0/5.0 stars

_— Verified User in Public Relations and Communications_

[Read full review](https://www.g2.com/survey_responses/livingsocial-review-979921)

### [Gilt](https://www.g2.com/products/gilt/reviews)

Gilt provides instant access to top designer labels, at up to 70% off retail. Find something new every day for women, men, kids and the home as well as exclusive services and experiences and luxury travel.

**Average Rating:** 4.1/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate Gilt?

- **Quality of Support:** 6.9/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Gilt?

- **Seller:** [Gilt](https://www.g2.com/sellers/gilt)
- **HQ Location:** Boston, US
- **Twitter:** @Gilt  
407,025 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2290fa2bfc3263dc1a4e7a660a33c18af52aa389349cd168695d27850c436bbf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F167354&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 77% Small, 15% Medium

#### What Are Recent G2 Reviews of Gilt?

**["Gilt Customer Service isn't what it once was..."](https://www.g2.com/survey_responses/gilt-review-7539109)**

**Rating:** 4.0/5.0 stars

_— Laura at The CorePoint H._

[Read full review](https://www.g2.com/survey_responses/gilt-review-7539109)

**["Great company to partner with"](https://www.g2.com/survey_responses/gilt-review-7514475)**

**Rating:** 5.0/5.0 stars

_— Dee B._

[Read full review](https://www.g2.com/survey_responses/gilt-review-7514475)

### [Saving Says](https://www.g2.com/products/saving-says/reviews)

At Saving Says, we began in 2017 with a mission to make online shopping easier and more affordable. Since then, we’ve been helping shoppers save money by offering the best discounts, promo codes, and expert buying guides. We provide honest product reviews and the latest deals across various categories, ensuring you make smarter, budget friendly shopping choices every time. With Saving Says, shopping is not just about saving money, but about making every purchase smarter and more rewarding.

**Average Rating:** 4.6/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Saving Says?

- **Quality of Support:** 9.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Saving Says?

- **Seller:** [Saving Says](https://www.g2.com/sellers/saving-says)
- **Year Founded:** 2017
- **HQ Location:** London, GB
- **Twitter:** @saving\_says  
10 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7707b9ca2638689864007c6eccc0df7d65e4c81990a53fb01ba2be47ceb57b85&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsaving-says%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 40% Medium

#### What Are Recent G2 Reviews of Saving Says?

**["Very Easy App to use"](https://www.g2.com/survey_responses/saving-says-review-8721058)**

**Rating:** 5.0/5.0 stars

_— Douglas F._

[Read full review](https://www.g2.com/survey_responses/saving-says-review-8721058)

**["Coupons, the deal we're all looking for."](https://www.g2.com/survey_responses/saving-says-review-8731430)**

**Rating:** 4.0/5.0 stars

_— Jaden W._

[Read full review](https://www.g2.com/survey_responses/saving-says-review-8731430)

### [discountscode](https://www.g2.com/products/discountscode-discountscode/reviews)

DISCOUNTSCODE PROVIDES IN-DETAIL GUIDELINES ON HOW TO IMPROVE YOUR BRANDS' SHOPPING EXPERIENCE AND HOW TO TRACK YOUR OVERALL SALES PROGRESS. The DiscountsCode platform makes it simple to monitor, analyse, and enhance your brand's online presence. Brand owners, proprietors of marketing firms, SEO experts, marketers, and product managers all need to have access to these ad spots.

**Average Rating:** 3.8/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate discountscode?

- **Quality of Support:** 8.1/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind discountscode?

- **Seller:** [DiscountsCode](https://www.g2.com/sellers/discountscode)
- **Year Founded:** 2016
- **HQ Location:** London, England
- **Twitter:** @discount\_codez  
30 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc8fd3d430ab52bbe9439f59058fc72c57c27c32887866fe11dead622a0f89b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdiscount-codez%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 14% Large

#### What Are Recent G2 Reviews of discountscode?

**["Saved me so much money!"](https://www.g2.com/survey_responses/discountscode-review-7487892)**

**Rating:** 5.0/5.0 stars

_— Natalie V._

[Read full review](https://www.g2.com/survey_responses/discountscode-review-7487892)

**["One of the best I've used"](https://www.g2.com/survey_responses/discountscode-review-7516647)**

**Rating:** 4.0/5.0 stars

_— Billy H._

[Read full review](https://www.g2.com/survey_responses/discountscode-review-7516647)

### [Glopal](https://www.g2.com/products/glopal/reviews)

Glopal simplifies international growth for ecommerce merchants, opening them to a world of customers. We enable businesses to expand quickly and seamlessly into new markets, without the risks and complexities. Our cross-border platform helps global brands scale international sales while providing best-in-class buyer experiences. Instantly convert more global buyers with over 100 fully localized versions of your store in local language, local currency and with local shipping and payment options. Glopal powers the international operations of some of the largest retail names in the world.  Glopal's cross-border solution captures the full cycle of international ecommerce. Our marketing services help global brands scale international customer acquisition, comprehensive localization drives higher engagement and conversions, and compliance and fulfilment services afford a transparent experience for buyers while eliminating regulatory risks. Key Services/Areas of Specialization: 1. Marketing solutions: Drive ecommerce growth by attracting new international buyers - Multi-channel international customer acquisition - Improving conversions from existing traffic - Campaign automation and optimization 2. Comprehensive localization: Convert more international visitors into customers by providing a familiar buying experience - Advanced AI and human store translations - Product feed localization - Currency conversion 3. Compliance and Logistics: Drive repeat sales and maximize customer lifetime value - Guaranteed total landing costs - Real-time duties and taxes calculation - Automated HS product classification - Customs documentation - Shipping and returns management - Carrier integration On average our customers have seen a 4X increase in their international sales and a 32% increase in their total sales within the first 30 days, while maintaining the desired ROAS set for their marketing campaigns.

**Average Rating:** 4.7/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Glopal?

- **Quality of Support:** 9.7/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Glopal?

- **Seller:** [Glopal](https://www.g2.com/sellers/glopal)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **Twitter:** @GlopalEcommerce  
35 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c379e4d47527217c1fbd2dea4c843d23d864783f132bfcc938deff648fa67d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fglopal%2F&secure%5Burl_type%5D=linkedin_company_website)  
131 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 92% Small

#### What Are Recent G2 Reviews of Glopal?

**["Selling internationally with ease"](https://www.g2.com/survey_responses/glopal-review-8191522)**

**Rating:** 5.0/5.0 stars

_— Lee M._

[Read full review](https://www.g2.com/survey_responses/glopal-review-8191522)

**["My experience with Glopal"](https://www.g2.com/survey_responses/glopal-review-4825161)**

**Rating:** 5.0/5.0 stars

_— Chris M._

[Read full review](https://www.g2.com/survey_responses/glopal-review-4825161)

#### What Are G2 Users Discussing About Glopal?

- [Do scaling Agile Frameworks address global software development risks an empirical study?](https://www.g2.com/discussions/do-scaling-agile-frameworks-address-global-software-development-risks-an-empirical-study)
- [What are the challenges of global software development?](https://www.g2.com/discussions/what-are-the-challenges-of-global-software-development)
- [What is global software development GSD?](https://www.g2.com/discussions/what-is-global-software-development-gsd)
- [What is a global software?](https://www.g2.com/discussions/what-is-a-global-software)

### [dealsaver](https://www.g2.com/products/dealsaver/reviews)

dealsaver features daily deals, coupons, and discounts on the best stores, events, restaurants, food, and entertainment in your local area or city.

**Average Rating:** 3.9/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate dealsaver?

- **Quality of Support:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind dealsaver?

- **Seller:** [Deadline Deals](https://www.g2.com/sellers/deadline-deals)
- **HQ Location:** N/A
- **Twitter:** @dealsaver  
23 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of dealsaver?

**["Expanding ROI"](https://www.g2.com/survey_responses/dealsaver-review-1629388)**

**Rating:** 4.5/5.0 stars

_— Ehrich R._

[Read full review](https://www.g2.com/survey_responses/dealsaver-review-1629388)

**["Great discounts"](https://www.g2.com/survey_responses/dealsaver-review-9882886)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/dealsaver-review-9882886)

#### What Are G2 Users Discussing About dealsaver?

- [What is dealsaver used for?](https://www.g2.com/discussions/what-is-dealsaver-used-for)

### [HalfOffDeals](https://www.g2.com/products/halfoffdeals/reviews)

HalfOffDeals.com is one of the Internet's largest provider of 25-90% off gift deals. The country's largest fulfillment center for half-off dining and half-off entertainment deals sold online in conjunction with our media partners.

**Average Rating:** 2.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate HalfOffDeals?

- **Quality of Support:** 3.3/10 (Category avg: 8.4/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind HalfOffDeals?

- **Seller:** [HalfOffDeals](https://www.g2.com/sellers/halfoffdeals)
- **HQ Location:** N/A
- **Twitter:** @halfoffdeals  
5,637 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Large

#### What Are Recent G2 Reviews of HalfOffDeals?

**["Half Off Deals is a Whole Thing!"](https://www.g2.com/survey_responses/halfoffdeals-review-896636)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/halfoffdeals-review-896636)

#### What Are G2 Users Discussing About HalfOffDeals?

- [What is HalfOffDeals used for?](https://www.g2.com/discussions/what-is-halfoffdeals-used-for)

### [ShopBack](https://www.g2.com/products/shopback/reviews)

ShopBack is the perfect place to find those discounts we so desire.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate ShopBack?

- **Quality of Support:** 10.0/10 (Category avg: 8.4/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind ShopBack?

- **Seller:** [ShopBack](https://www.g2.com/sellers/shopback)
- **Year Founded:** 2014
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad9b8d2ecb8d4a19d48ddffbc9b32409ce3f647357ecf14968867af3e52dbaeb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopback-com&secure%5Burl_type%5D=linkedin_company_website)  
932 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of ShopBack?

**["I have been using shopback for many years now from Malaysia and Singapore"](https://www.g2.com/survey_responses/shopback-review-7462032)**

**Rating:** 4.0/5.0 stars

_— Jenson T._

[Read full review](https://www.g2.com/survey_responses/shopback-review-7462032)

**["It's a no-brainer"](https://www.g2.com/survey_responses/shopback-review-7452071)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/shopback-review-7452071)

### [Webinterpret](https://www.g2.com/products/webinterpret/reviews)

Webinterpret enables online retailers and marketplace sellers on eBay and Amazon to instantly expand worldwide and boost their online sales.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Webinterpret?

- **Quality of Support:** 5.8/10 (Category avg: 8.4/10)
- **Ease of Use:** 7.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Webinterpret?

- **Seller:** [Webinterpret](https://www.g2.com/sellers/webinterpret-355509ed-fc10-4675-9a34-4cfc1b22b193)
- **Year Founded:** 2007
- **HQ Location:** Warsaw, Mazowieckie
- **Twitter:** @WebInterpret\_En  
613 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b64948de8e59cbc9f33a66f209038b3f761257c71e1e3828d1ad27b5ea893275&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebinterpret%2F&secure%5Burl_type%5D=linkedin_company_website)  
116 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 64% Small, 27% Large

#### What Are Recent G2 Reviews of Webinterpret?

**["best language translation service provider"](https://www.g2.com/survey_responses/webinterpret-review-7467796)**

**Rating:** 5.0/5.0 stars

_— Rahul C._

[Read full review](https://www.g2.com/survey_responses/webinterpret-review-7467796)

**["Great help for Ebay listings"](https://www.g2.com/survey_responses/webinterpret-review-8230680)**

**Rating:** 4.5/5.0 stars

_— Surabhi B._

[Read full review](https://www.g2.com/survey_responses/webinterpret-review-8230680)

### [Secret Escapes](https://www.g2.com/products/secret-escapes/reviews)

Travel experts specialising in inspirational destinations and luxury hotels without the luxury price tag.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Secret Escapes?

- **Seller:** [Secret Escapes](https://www.g2.com/sellers/secret-escapes)
- **Year Founded:** 2010
- **HQ Location:** London, GB
- **Twitter:** @secret\_escapes  
51,168 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=953887cb44841000d5996e2f6bd843a6a3c980c5ee0596652c3df0bb6b8571e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1641807&secure%5Burl_type%5D=linkedin_company_website)  
551 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Secret Escapes?

**["Luxurious Travel Website"](https://www.g2.com/survey_responses/secret-escapes-review-7437527)**

**Rating:** 4.0/5.0 stars

_— Sajal R._

[Read full review](https://www.g2.com/survey_responses/secret-escapes-review-7437527)

**["One of the best hotel booking site with amazing discounts"](https://www.g2.com/survey_responses/secret-escapes-review-7460586)**

**Rating:** 5.0/5.0 stars

_— Vidyasagar P._

[Read full review](https://www.g2.com/survey_responses/secret-escapes-review-7460586)

### [Spindy](https://www.g2.com/products/spindy/reviews)

Spindy is a cash back rewards platform that delights customers and drives sales for your business. We engage consumers through an entertaining gamified experience, which allows restaurants, retailers, and brands to provide a deeper, more interactive, and meaningful customer experience. Spindy was designed with a uniquely simple, player-centric approach that has been proven to effectively engage consumers and increase sales.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Spindy?

- **Quality of Support:** 9.2/10 (Category avg: 8.4/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Spindy?

- **Seller:** [GameIQ](https://www.g2.com/sellers/gameiq)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Spindy?

**["Fun and engaging platform"](https://www.g2.com/survey_responses/spindy-review-9870274)**

**Rating:** 4.0/5.0 stars

_— Maik W._

[Read full review](https://www.g2.com/survey_responses/spindy-review-9870274)

**["Review of Spindy"](https://www.g2.com/survey_responses/spindy-review-9862744)**

**Rating:** 4.0/5.0 stars

_— Sachin P._

[Read full review](https://www.g2.com/survey_responses/spindy-review-9862744)

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 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated October 3, 2024

Merchant marketing platforms provide small brick-and-mortar or e-commerce businesses with the opportunity to market their products or services to a larger, online audience via a virtual marketplace. This marketplace often frames these marketing opportunities as daily or ongoing deals that offer discounts on particular products or services.

Small businesses that may not have a lot of resources to spend on marketing can utilize merchant marketing platforms to grow their customer bases and increase their online presence. Mid-market and enterprise businesses can use merchant marketing platforms to run targeted campaigns to promote a specific service or simply reach a specific demographic. Businesses (of all sizes) can also leverage merchant marketing platforms to clear out excess products at a discounted rate or promote under-utilized services. Merchant marketing platforms commonly integrate with [restaurant POS](https://www.g2.com/categories/restaurant-pos) and [retail POS](https://www.g2.com/categories/retail-pos) systems as a means to redeem digital coupons.

To qualify for inclusion in the Merchant Marketing category, a product must:

- Provide a digital marketplace for merchants to offer daily or ongoing discounts for their products/services
- Enable merchants to redeem these coupons either digitally or using a POS system
- Collect customer data and analytics for the merchant during and after their campaigns
- Provide other marketing tools for merchants, such as custom web pages or email marketing functionality

Show More

### Merchant Marketing Topics

- [What is Merchant Marketing Software?](#what-is-merchant-marketing-software)
- [Why Use Merchant Marketing Software?](#why-use-merchant-marketing-software)
- [Who Uses Merchant Marketing Software?](#who-uses-merchant-marketing-software)
- [Kinds of Merchant Marketing Software](#kinds-of-merchant-marketing-software)
- [Merchant Marketing Software Features](#merchant-marketing-software-features)
- [Potential Issues with Merchant Marketing Software](#potential-issues-with-merchant-marketing-software)
- [Software and Services Related to Merchant Marketing Software](#software-and-services-related-to-merchant-marketing-software)

[
### Merchant Marketing Topics
Expand/Collapse ](#)
- [What is Merchant Marketing Software?](#what-is-merchant-marketing-software)
- [Why Use Merchant Marketing Software?](#why-use-merchant-marketing-software)
- [Who Uses Merchant Marketing Software?](#who-uses-merchant-marketing-software)
- [Kinds of Merchant Marketing Software](#kinds-of-merchant-marketing-software)
- [Merchant Marketing Software Features](#merchant-marketing-software-features)
- [Potential Issues with Merchant Marketing Software](#potential-issues-with-merchant-marketing-software)
- [Software and Services Related to Merchant Marketing Software](#software-and-services-related-to-merchant-marketing-software)

## Learn More About Merchant Marketing Software

### What is Merchant Marketing Software?

Merchant marketing software provides businesses, particularly small businesses, with the ability to market their services to a larger audience than they would otherwise be able to reach. These tools provide these businesses with marketing opportunities at a low cost while leveraging the platform’s large audience to advertise the business’ services. In most cases, these platforms provide a marketplace for a business to advertise a specific discount on a product or a service.

Unlike a traditional marketing platform, merchant marketing software provides small businesses with access to marketing services without needing to purchase additional software or dedicating a large amount of time to creating a marketing campaign. The goal is to increase a business’ customer base and customer loyalty while the platform either charges small fees from the business to create a listing or takes a percentage of completed transactions. While the focus on discounts limits a business’ options for marketing, the ease of integration with social media and the option for analytics provides useful tools that may be prohibitively expensive for a very small business.

While there is an element of competition that can impede the success of a campaign if there are more attractive deals available from other businesses, the benefits often outweigh the risks. Given that the platform typically takes a portion of completed sales, if no sales are made, there is little risk in creating a listing. However, businesses should be cognizant of their ability to handle increased demand and foot traffic. If a business is unable to handle 500 new customers over the next six months, they should be aware of how many people can purchase the offered deal and when the offer expires and adjust accordingly.

Key Benefits of Merchant Marketing Software

- Access to a larger customer base
- Marketing tools at a low cost
- Improvements to customer loyalty
- Analytics and data on customer demographics and campaign success

### Why Use Merchant Marketing Software?

Merchant marketing software is intended to help small businesses market themselves through small-scale campaigns, leveraging the merchant marketing platform’s user base. These campaigns typically revolve around offering an exclusive discount on a product or service that is available only to users of the platform. Furthermore, the campaigns are often low cost and require little work on the part of the small business. Though some platforms have self-service offerings where businesses can create their own campaign, many have dedicated sales and editorial teams who take the business’ information and craft the campaign for them. Businesses may have access to a merchant dashboard or merchant portal that allows them to see various metrics regarding their campaign as well as customer demographics.

For most businesses, marketing is both a requirement and a potentially huge expense. Low-cost options can be extremely valuable for businesses, and small businesses in particular, without a lot of extra funds to spend. While merchant marketing software doesn’t provide marketing in the typical sense, these solutions do provide an element of customer outreach. Tools may offer targeted emails, and the discount page is often shareable via social media so the business can use more traditional marketing methods to get the word out about their campaign.

**Low cost and low effort —** Most merchant marketing platforms are easy to use and don’t require up-front payment. This makes them ideal for small businesses and businesses who do not have a large marketing budget.

**Increased visibility —** Many merchant marketing platforms have a dedicated user base always on the lookout for a good discount. By creating a campaign, businesses have access to this user base that they would likely not have been able to target before.

**Loyalty building —** Not only can a business attract new customers, but they can also bring back lapsed customers who need a bit of enticement to return. With each new and returning customer, there is the opportunity to build loyalty so they return to the business again and again.

### Who Uses Merchant Marketing Software?

Merchant marketing is typically used by smaller businesses with smaller marketing budgets, but anyone can use merchant marketing platforms. If creating a campaign will not put undue stress on your business or your workforce, then it can be a viable marketing option. Leveraging an already loyal customer base can only increase the success of a campaign.

**Small businesses —** Merchant marketing platforms are low cost and low effort on the part of the business, so they easily fit into a small budget. These platforms can also be effectively used to grow a customer base or increase the loyalty of an existing customer base.

**Businesses trying to move excess inventory —** A great way to get rid of excess inventory or unwanted inventory is to discount it. With a merchant marketing platform, businesses can not only discount this inventory but also make it available to customers all over the country or globe. While some platforms may have location restrictions, leveraging their user base to move excess inventory can open up shelves for newer, and better, inventory.

**Businesses debuting new services —** Sometimes it can be difficult to get the word out about an exciting new service or product being offered by a business. By leveraging merchant marketing platforms to advertise these new services, businesses can make new and returning customers aware of a new offering without a large advertising campaign.

### Kinds of Merchant Marketing Software

There are a few different varieties of merchant marketing platforms.

**Discounts —** Most merchant marketing platforms revolve around discounts and coupons. The exclusivity of the discount to the platform attracts users, enabling the business to reach a wider customer base.

**Products —** Some platforms exclusively offer products rather than coupons for services. These products may be purchased and shipped via the platform, but some may send users to the vendor’s website to purchase the products at a discount.

**Niche —** Some merchant marketing platforms specialize in a specific industry or niche. That may be products and services related to a specific hobby, or that may be beauty deals or fitness deals exclusively.

**Location-specific —** Many merchant marketing platforms revolve around specific cities or regions in order to make it easy for residents to find businesses near them to patronize. This often applies to platforms that offer services that are performed either at customers’ homes or in a business’ storefront.

### Merchant Marketing Software Features

**Merchant dashboard —** A merchant dashboard allows businesses to access data about their customers and campaigns via the back end of the merchant marketing platform. Users can view important information regarding their campaigns, create a new campaign, or edit, pause, and restart a current campaign.

**Credit card processing —** Many merchant marketing platforms allow customers to purchase directly from the platform. This is partially how the platform makes money, but it also makes it easy for both the customer and the business to complete the transaction.

**POS integration —** Once a customer has purchased a service or product, they may need to go into the business’ storefront to receive their service. To redeem the customer’s coupon or voucher, the merchant marketing platform may be able to integrate with the merchant’s POS system to easily complete the redemption process. This allows the business to keep track of how many vouchers have been redeemed and also makes it easy to complete the transaction if the customer purchases additional items or services. If the POS system can automatically deduct the appropriate amount, it makes it much easier for the business to maintain accurate records and serve the customer in a timely fashion.

**Loyalty programs —** Some merchant marketing platforms have some kind of loyalty program or the option for a business to create their own loyalty program. This helps both attract new customers and retain present customers.

**Reports and analytics —** Accurate and expansive data is crucial for a successful business, and many merchant marketing platforms have the ability to create reports or analytics based on the performance of a business’ campaign. Customer demographics, units sold, and units redeemed are all important information that can help a business improve their performance in the future.

**Marketplace —** Most merchant marketing platforms use the marketplace model by providing a platform for customers to search for the services they are interested in and choose the service that works best for them. Some platforms may allow users to find the closest service to them, helping businesses find local customers.

### Potential Issues with Merchant Marketing Software

**Unsuccessful campaigns —** Given the marketplace setup of many merchant marketing platforms, there is competition among campaigns. Competition means that there is a chance that a campaign may not sell as many units as the business would like. A business should prepare for the possibility that their campaign will not be a huge success, and be able to support their business without the campaign.

**Inability to handle increased demand —** Ideally a business’ campaign will be wildly successful and result in increased business for the foreseeable future. However, a small business may not be equipped to handle an exponential increase in business. This can result in slow service or broken appointments, which make customers unhappy. Before running a campaign, ensure that your business can handle the increased foot traffic and appointments with appropriate technology and employee coverage.

**Fees —** Each merchant marketing platform has a slightly different fee structure, but they all make money from the campaigns that they run. Some take a percentage of all profits and some require an upfront fee to run the campaign. Make sure you understand the fee structure and are comfortable with it before committing to a platform.

**Difficulty redeeming vouchers —** Once a customer participates in a campaign by purchasing a voucher or coupon, that voucher must then be redeemed by the business running the campaign. This can be done a variety of ways, but the easiest is often scanning a barcode into a POS system or directly into the marketplace. However, depending on the technology available to the business and the technology used by the merchant marketing platform, there may be difficulty redeeming vouchers. To ensure a smooth experience for customers, become familiar with the method of redeeming vouchers and ensure that your business can accommodate it.

### Software and Services Related to Merchant Marketing Software

[**Digital marketing**](https://www.g2.com/categories/digital-marketing) **—** Digital marketing software enables users to create a variety of online marketing campaigns. In conjunction with merchant marketing tools, campaigns can become more successful.

[**Retail POS**](https://www.g2.com/categories/retail-pos) **—** Retail POS systems may be used to redeem merchant marketing platform vouchers, making it easy for businesses to integrate merchant marketing into their business plans.