What do you like best?
I love the fact that PostBeyond creates a simple, centralized place for social content. No more sifting through emails, or searching out the latest post or video link or statistic. As a user, you can have full confidence that if the content is in PostBeyond, it's 100% accurate and shareable. As an administrator and content creator, I love the fact that all the activity is measurable so that you can see what content is performing, and the cummulative impact of the sharing.
For the content development team, the insight into what content is performing best is incredibly useful. Before, we would have no idea what content is performing best or worst based on employee sharing. Now we can measure it down to the post.
I also liked the fact that in our early discussions we talked about a 4 week ramp up of the platform (from kick-off to launch). How many times have you heard that? "Oh yes, we can get this running in 4-6 weeks." The platform and the team at PostBeyond lived up to their billing; 4 weeks after kick-off, we were live. It felt like everything had been thought of and the ramp up approach was extremely turnkey.
What do you dislike?
In terms of dislikes, I have very few. There is no integration with Instagram at the moment. The email functionality is a little clunky at the moment. It would also be great if the platform allowed for built-in survey/feedback creation.
Recommendations to others considering the product:
Make sure you involve key stakeholders in your organization early on (we involved content lead, social media community manager, HR). Ensure you get buy-in from senior management. In our case, we had a problem we were trying to solve (easily activate employee advocacy), and PostBeyond became the solution.
Training sessions (in-person) were key to get 'power users' on board. Work with the customer success managers at PostBeyond to create training documents and videos that you can use and distribute across the organization for reference.
What problems are you solving with the product? What benefits have you realized?
Before PostBeyond, we used to create 'one-pagers' around new campaigns or initiatives. These would be circulated, typically via email, and we would ask employees and partners to share the content with their networks. At the end of the day, we would have no idea as to whether or not people actually took action. We were blind to the impact. With PostBeyond, we can go into the platform and be able to say "we drove this much in earned media, this much in engagement, and this percentage of our employee base is active".
We've been able to onboard 1/3 of our staff to be active users, and over the critical November/December timeframe post-launch (2015), we saw tremendous engagement.