Zoho Marketing Automation
Zoho Marketing Automation is an all-in-one marketing automation platform trusted by over 100K+ users worldwide to simplify and automate campaigns across multiple channels like, email, SMS, WhatsApp, social media, and webpages. With built-in analytics, lead scoring, attribution, and a marketing planner, Zoho Marketing Automation enables teams to execute smarter, nurture better, and convert faster. Highlights of Zoho Marketing Automation 1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages. 2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality. 3. Measure and optimize how your journeys are performing with advanced analytics that track website behavior, lead attribution, lead path tracing, and more. 4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems. 5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar. 6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales, cut costs, and improve customer experience. Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder. With website analytics, lead scoring, attribution insights, and a built in marketing planner, teams can optimize performance. Ecommerce brands can also automate follow-ups, recover abandoned carts, and boost sales with AI-driven product recommendations. Experience unified marketing, automation, and analytics—all in one platform. Sign up today and turn your marketing automation investment into measurable growth.
Average Rating: 4.2/5.0
Total Reviews: 109
How Do G2 Users Rate Zoho Marketing Automation?
- Has the product been a good partner in doing business?: 7.9/10 (Category avg: 8.9/10)
- Customization : 7.7/10 (Category avg: 8.4/10)
- Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
- Workflow Capability: 8.6/10 (Category avg: 8.5/10)
Who Is the Company Behind Zoho Marketing Automation?
- Seller: Zoho
- Year Founded: 1996
- HQ Location: Austin, TX
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Twitter: @Zoho
137,880 Twitter followers -
LinkedIn® Page: www.linkedin.com
30,913 employees on LinkedIn® - Phone: +1 (888) 900-9646
Who Uses This Product?
- Who Uses This: Marketing Manager
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 57% Small, 34% Medium
What Do G2 Reviewers Say About Zoho Marketing Automation?
AI-generated summary from verified user reviews
Pros
- Users value the automation capabilities of Zoho Marketing Automation, enabling personalized follow-ups and seamless integration with sales tools.
- Users value the ease of use of Zoho Marketing Automation, appreciating its intuitive setup and user-friendly controls.
- Users appreciate the automation features of Zoho Marketing Automation, allowing for personalized follow-ups and effortless lead management.
- Users value the automation efficiency of Zoho Marketing Automation, enhancing clarity and control across marketing efforts seamlessly.
- Users value the intentional orchestration of follow-ups in Zoho Marketing Automation, enhancing user experience and engagement.
Cons
- Users find the learning curve steep for Zoho Marketing Automation, making it challenging for beginners to navigate effectively.
- Users often find poor customer support to be a significant drawback, impacting their overall experience with Zoho Marketing Automation.
- Users find Zoho Marketing Automation not intuitive, as navigating complex workflows can be clunky and challenging.
- Users find a steep learning curve in Zoho Marketing Automation, especially challenging for beginners without adequate tutorials.
- Users experience a complex usability issue with Zoho, finding advanced features difficult to navigate and learn.
What Are Recent G2 Reviews of Zoho Marketing Automation?
"The best all in one marketing automation tool"
Rating: 4.0/5.0 stars
— Akriti S.
"Easy tool for managing campaigns and workflows"
Rating: 4.5/5.0 stars
— Gaurav S.
What Are G2 Users Discussing About Zoho Marketing Automation?
- How do I use Zoho marketing automation? - 1 comment
- Is Zoho a marketing automation tool? - 1 comment
- What are marketing automation features? - 1 comment, 1 upvote
- What are the four key features of marketing automation software? - 1 comment

