Top Free Marketing Analytics Software - Page 3

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 639

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sellforte (+5.56%) - Among all products in this category, Sellforte recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 69,500+ Authentic Reviews
  • 639+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, Klaviyo, impact.com, CleverTap, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=klaviyo&focus%5B%5D=impact-com&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk)

StoneShot

StoneShot is a marketing automation platform built specifically for financial services firms. Designed for asset managers, investment firms, and private banks, StoneShot helps marketing teams streamline digital marketing, increase client engagement, and deliver personalized investor communications at scale. The platform combines marketing automation, email marketing, event marketing, and content distribution in a single integrated solution tailored to the needs of financial marketers. Teams can create automated client journeys, manage complex distribution lists, promote webinars and events, and distribute fund documents and investment content, all while reducing manual processes and operational inefficiencies. StoneShot’s marketing automation capabilities allow firms to build sophisticated campaigns that respond to investor behavior and engagement. Marketing teams can trigger personalized communications based on client interests, event attendance, or content interactions, ensuring that investors receive relevant information at the right time. The platform integrates with leading CRM systems, enabling marketing and sales teams to align around client engagement data. Detailed analytics and reporting provide visibility into investor behavior, campaign performance, and engagement trends, helping firms refine their marketing strategies and identify opportunities to strengthen client relationships. Unlike generic marketing automation platforms, StoneShot is purpose-built for the financial services industry. The platform supports complex audience segmentation, regional distribution, and compliance-conscious workflows required by global investment managers and banks. StoneShot works with a wide range of financial institutions, from boutique investment firms and fast-growing asset managers to global financial brands serving retail, institutional, and private banking clients. Founded in London in 2001, StoneShot has offices in London, New York, and Singapore and supports clients in more than 25 countries worldwide. With deep expertise in financial services marketing, StoneShot helps firms deliver more effective digital campaigns, improve operational efficiency, and enhance the overall investor experience.

Average Rating: 4.5/5.0

Total Reviews: 133

How Do G2 Users Rate StoneShot?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind StoneShot?

  • Seller: StoneShot
  • Company Website:
  • Year Founded: 2001
  • HQ Location: London
  • Twitter: @StoneShot
    3,920 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Financial Services, Investment Management
  • Company Size: 31% Medium, 29% Large

What Do G2 Reviewers Say About StoneShot?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent and proactive customer support from StoneShot, always prompt and helpful in addressing queries.
  • Users find StoneShot's platform easy to use, appreciating the intuitive interface and client service support.
  • Users appreciate the excellent customer service from StoneShot, noting their quick and helpful responses to inquiries.
  • Users value the excellent response times of StoneShot's support team, receiving prompt and helpful assistance regularly.
  • Users value the responsive customer support of StoneShot, enhancing their email marketing experience significantly.
Cons
  • Users find the learning curve steep, needing time to master the complex functions of StoneShot.
  • Users find the missing features in StoneShot, particularly in landing page and email builder functionalities, frustrating.
  • Users find the analytics and interface not intuitive, making it difficult to navigate and use effectively.
  • Users find the email builder functionality lacking, experiencing frustration with slow responses and manual saving requirements.
  • Users find StoneShot to be expensive compared to alternative solutions, impacting their overall value perception.

What Are Recent G2 Reviews of StoneShot?

What Are G2 Users Discussing About StoneShot?

Detrics

Detrics is an intuitive and the easiest to use data connector that eliminates the tedious work of reporting by eliminating all manual tasks in the process. By integrating seamlessly with major platforms including Google Ads, Facebook (Meta) Ads, Google Analytics 4, LinkedIn Ads, TikTok Ads, and many others, Detrics automates your data workflow extraction tasks. Detrics imports live data directly into your preferred data visualizations tools like Google Sheets and Looker Studio for users to build comprehensive dashboards. This streamlined approach dramatically reduces time spent on repetitive tasks, eliminates manual errors, and saves significant costs compared to expensive enterprise alternatives - all while offering a robust forever-free plan. Key standout features include automated reports that run on custom schedules, real-time data syncing through scheduled queries, advanced data filtering capabilities, and reusable query templates for consistent reporting. Detrics is perfectly suited for marketers, freelancers, and agencies who demand efficiency without compromising on data quality or insights. If you're ready to start automating, saving time, and taking your data analytics, marketing & ecommerce reports to the next level, Detrics has got you covered!

Average Rating: 4.9/5.0

Total Reviews: 68

How Do G2 Users Rate Detrics?

  • Has the product been a good partner in doing business?: 9.9/10 (Category avg: 9.3/10)
  • Data Collection: 9.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Detrics?

  • Seller: Detrics
  • Year Founded: 2022
  • HQ Location: Buenos Aires, AR
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 67% Small, 25% Medium

What Do G2 Reviewers Say About Detrics?

AI-generated summary from verified user reviews

Pros
  • Users commend the revolutionary ease of use of Detrics, facilitating quick implementation and seamless integration with systems.
  • Users highlight the time-saving automation of Detrics, freeing up over 5 hours weekly with reliable real-time data.
  • Users commend the ease of integration with CRM systems, enhancing workflow and supporting efficient implementations.
  • Users value the easy integrations with existing systems, enhancing productivity and enabling smooth implementation and usage.
  • Users value the time-saving automation of Detrics, reporting over 5 hours saved weekly with reliable real-time data.
Cons
  • Users encounter integration issues with Detrics, requiring manual data imports for key sales channels and tools.
  • Users find the limited integrations frustrating, requiring manual imports for essential data from key platforms.
  • Users are frustrated by the lack of compatibility with CRM systems, requiring manual data imports for sales pipelines.
  • Users face integration difficulties with Detrics, requiring manual imports for essential sales data, complicating workflows.
  • Users desire more advanced customization options for dashboards in Detrics to enhance their analytical capabilities.

What Are Recent G2 Reviews of Detrics?

OWOX

OWOX Data Marts is a Free Forever Self-Service Analytics Platform that brings live, trusted data to spreadsheets and dashboards of decision-makers. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop. With OWOX Data Marts, companies grow revenue as fast as they collect new data by enabling self-service reporting for everyone. Trusted by 165,000+ users in data teams, but also in marketing, finance, and product teams: from fast-scaling startups to global enterprises, OWOX products powers decisions across every department with data people actually trust. ‍ Self-hosted and Cloud Deployment are available to suit any data stack. Imagine a world where exploring data is as easy as driving a car, without the limitations of public transport (traditional BI dashboards) or the cost of a private driver (data analysts). That's exactly what we assure you!

Average Rating: 4.9/5.0

Total Reviews: 290

How Do G2 Users Rate OWOX?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.9/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.7/10 (Category avg: 8.8/10)

Who Is the Company Behind OWOX?

  • Seller: OWOX
  • Year Founded: 2002
  • HQ Location: WALNUT, California
  • Twitter: @owox
    435 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Chief Marketing Officer, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Small, 43% Medium

What Do G2 Reviewers Say About OWOX?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of OWOX, finding it reliable and quick to implement without issues.
  • Users appreciate the excellent support team and flexibility of OWOX in addressing their unique needs.
  • Users value the transparency and accessibility of data ownership with OWOX, enhancing their data management capabilities.
  • Users value the excellent customer support from OWOX, appreciating their responsiveness and ongoing assistance.
  • Users value the ease of use and insightful analytics of OWOX, significantly enhancing their data-driven decisions.
Cons
  • Users face data management issues with OWOX, highlighting bugs and scheduling reliability concerns affecting their experience.
  • Users face error handling challenges with OWOX, often requiring dedicated resources for troubleshooting and issue resolution.
  • Users find the pricing structure expensive, wishing for more affordable options to enhance their experience.
  • Users feel the integration issues with third-party apps hinder the overall functionality of OWOX.
  • Users desire more step-by-step instructions and greater reliability in scheduling features for OWOX.

What Are Recent G2 Reviews of OWOX?

What Are G2 Users Discussing About OWOX?

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eMas

eMaS is a performance marketing technology platform that helps agencies, brands and advertisers measure, optimize and scale their digital performance. The platform enables companies to build and manage their own affiliate, referral, partner and influencer programs, while tracking clicks, leads and conversions with full visibility across the customer journey. For agencies, eMaS provides a flexible environment to manage multiple clients and campaigns from a single platform, with scalable reporting, attribution and campaign management capabilities. More than technology, eMaS combines data, expertise and ongoing support to help marketing teams make better decisions, optimize performance and identify what truly drives growth. Performance. Technology. Partnership.

Average Rating: 4.8/5.0

Total Reviews: 20

How Do G2 Users Rate eMas?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind eMas?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 13% Large

What Are Recent G2 Reviews of eMas?

ReportGarden

An Enterprise Ad Agency Reporting & Dashboards software, Reportgarden provides a full spectrum of marketing tools that seamlessly integrate with the workflow of an agency. An agency account manager/executive should be able to start right away on this, it's that intuitive! 1000+ Top Agencies use ReportGarden to automate the most time consuming tasks like Client Reporting, Data Dashboards, SEO Keyword tracking, PPC Account Health Monitoring etc.

Average Rating: 4.5/5.0

Total Reviews: 28

How Do G2 Users Rate ReportGarden?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 9.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind ReportGarden?

  • Seller: ReportGarden
  • Year Founded: 2013
  • HQ Location: Wilmington, DE
  • Twitter: @ReportGarden
    1,600 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 79% Small, 17% Medium

What Do G2 Reviewers Say About ReportGarden?

AI-generated summary from verified user reviews

Pros
  • Users value the automation of reporting in ReportGarden, saving time and enhancing the effectiveness of digital marketing campaigns.
  • Users love the customizability of ReportGarden, enabling quick and detailed report creation for effective digital marketing campaigns.
  • Users appreciate the customizable reports in ReportGarden, which enhance efficiency and optimize their digital marketing campaigns.
  • Users love the ease of use of ReportGarden, enabling quick and customizable reporting for digital marketing campaigns.
  • Users love the easy creation of detailed, customizable reports in ReportGarden, enhancing efficiency in digital marketing efforts.
Cons
  • Users find the limited customization options in ReportGarden restrict their ability to create unique reports effectively.

What Are Recent G2 Reviews of ReportGarden?

What Are G2 Users Discussing About ReportGarden?

AppTweak

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. At the core of AppTweak is Atlas AI, our proprietary deep-learning model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

Average Rating: 4.6/5.0

Total Reviews: 205

How Do G2 Users Rate AppTweak?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 7.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.2/10 (Category avg: 8.8/10)

Who Is the Company Behind AppTweak?

  • Seller: AppTweak
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brussels, Brussels Region
  • Twitter: @AppTweak
    4,438 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    132 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: ASO Manager
  • Top Industries: Computer Games, Marketing and Advertising
  • Company Size: 40% Small, 36% Medium

What Do G2 Reviewers Say About AppTweak?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of AppTweak, allowing quick learning and seamless integration with other platforms.
  • Users commend AppTweak for its ease of use, facilitating smooth workflows and effective competitor analysis.
  • Users value the comprehensive insights from AppTweak, praising its helpful team and continuous feature improvements.
  • Users appreciate the easy-to-use interface of AppTweak, enhancing workflow and providing valuable market insights effortlessly.
  • Users highlight the helpful customer support of AppTweak, enhancing their experience and addressing their needs effectively.
Cons
  • Users report data inaccuracies in AppTweak's analytics, particularly with limited impressions data causing discrepancies in reporting.
  • Users find the data insights limited, especially without a higher tier plan, impacting overall functionality and access.
  • Users are frustrated by the lack of information, particularly in onboarding and comprehensive analytics for better insights.
  • Users find the difficult learning curve due to overwhelming features and navigation challenges in AppTweak.
  • Users find the pricing of AppTweak to be expensive, especially for smaller companies with limited needs.

What Are Recent G2 Reviews of AppTweak?

What Are G2 Users Discussing About AppTweak?

Actito

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

Average Rating: 4.3/5.0

Total Reviews: 175

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • Twitter: @IBEXA
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 47% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support from Actito, providing valuable assistance throughout their marketing journey.
  • Users appreciate the user-friendly and intuitive interface of Actito, significantly simplifying their marketing automation tasks.
  • Users appreciate the automation capabilities of Actito, enabling personalized and impactful customer engagement effortlessly.
  • Users appreciate the user-friendly interface of Actito, making marketing automation and scenario management effortless.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement effortlessly.
Cons
  • Users face integration issues with Actito, particularly when automating complex scenarios and connecting to various data sources.
  • Users find the learning curve steep for Actito, especially with complex automation and integration tasks.
  • Users find that Actito's complexity in automation and integration can hinder efficiency and understanding, requiring extra support.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

Supermetrics

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Average Rating: 4.4/5.0

Total Reviews: 816

How Do G2 Users Rate Supermetrics?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Supermetrics?

  • Seller: Supermetrics
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Helsinki, Uusimaa
  • Twitter: @Supermetrics
    7,832 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    427 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 55% Small, 35% Medium

What Do G2 Reviewers Say About Supermetrics?

AI-generated summary from verified user reviews

Pros
  • Users find Supermetrics to be extremely easy to use, streamlining complex data into clear, accessible reports effortlessly.
  • Users value the extensive data source integrations in Supermetrics, streamlining their reporting and data management processes effectively.
  • Users praise the excellent customer support of Supermetrics, noting its quick, personal, and effective assistance.
  • Users value the easy integrations of Supermetrics, facilitating seamless connections and efficient reporting across platforms.
  • Users love the time-saving automation of Supermetrics, drastically increasing efficiency in reporting and data management.
Cons
  • Users find Supermetrics expensive and wish for more flexible subscription options to suit their needs better.
  • Users face missing features in Supermetrics, struggling with product feeds and filter functionalities in their workflow.
  • Users point out pricing issues, feeling the subscription doesn't reflect usage and lacks flexible options for connectors.
  • Users are frustrated by the data limitations of Supermetrics, particularly missing GA4 funnel events and incomplete KPI access.
  • Users find data limitations frustrating, including restricted KPIs and difficulties in connecting sources, affecting usability and costs.

What Are Recent G2 Reviews of Supermetrics?

What Are G2 Users Discussing About Supermetrics?

Adriel

Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace.

Average Rating: 4.5/5.0

Total Reviews: 42

How Do G2 Users Rate Adriel?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.1/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adriel?

  • Seller: Adriel
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Austin, Texas
  • Twitter: @AdrielMarketing
    343 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 10% Medium

What Do G2 Reviewers Say About Adriel?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use with Adriel, appreciating its intuitive interface and seamless data integration.
  • Users value the easy reporting capabilities of Adriel, streamlining analytics and saving valuable time.
  • Users value the seamless data integration in Adriel, enhancing efficiency and simplifying analytics for better reporting.
  • Users appreciate the streamlined reporting and centralized data Adriel offers, enhancing efficiency and clarity in marketing insights.
  • Users commend the outstanding customer support of Adriel, highlighting its responsiveness and helpfulness in resolving issues.
Cons
  • Users report missing features in Adriel, noting a lack of certain metrics and cumbersome connection processes.
  • Users experience query issues with data accuracy and glitches in dashboard formatting, requiring manual checks at times.
  • Users find the complex setup of Adriel to be time-consuming and often frustrating due to connection issues.
  • Users find the difficult setup of Adriel frustrating, as connections and processes are not very straightforward.
  • Users experience frequent error reporting issues, leading to cumbersome manual checks and occasional data discrepancies.

What Are Recent G2 Reviews of Adriel?

What Are G2 Users Discussing About Adriel?

Coupler.io

Coupler.io is a no-code data integration platform that provides instant access to 400+ sources and a world of insights — all in one place. It allows you to collect data from various cloud sources, transform it, and load it into spreadsheets, BI tools, data warehouses, and AI agents. No complex setup or deep technical expertise required. Trusted by 1M+ users, including companies like Uber, Netflix, and Airbus, Coupler.io streamlines data processes for marketers, data analysts, business owners, sales teams, e-commerce businesses, and financial professionals. With 1800+ ready-made integrations, Coupler.io allows you to automatically collect data from Google Analytics, Facebook Ads, GoHighLevel, Shopify, QuickBooks, and many other apps. You can blend data from multiple sources into Google Sheets, Looker Studio, Power BI, BigQuery, Claude, ChatGPT, and other destinations. Coupler.io makes data transformation easy with data joining and appending functions, filtering, formulas, and data set templates. To quick-start with reporting, explore Coupler.io's in-app dashboards and free dashboard templates gallery for third-party tools. You can also build custom dashboards from scratch. AI Insights interprets dashboards in seconds, highlighting trends and anomalies and providing actionable recommendations. Coupler.io's AI integrations enable real-time analysis of large, blended data through natural language conversations in AI chats. These allow businesses to make data-driven decisions, scale operations, and improve reporting efficiency. Coupler.io is a SOC 2-certified, reliable platform that follows the highest data security and privacy standards to keep your data protected. Take full control of your data, identify what works, and scale it with Coupler.io for holistic data management and analysis!

Average Rating: 4.8/5.0

Total Reviews: 104

How Do G2 Users Rate Coupler.io?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Coupler.io?

  • Seller: Railsware
  • Year Founded: 2007
  • HQ Location: Pasadena, CA, USA
  • Twitter: @railsware
    2,116 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    172 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Top Industries: Non-Profit Organization Management, Marketing and Advertising
  • Company Size: 67% Small, 28% Medium

What Do G2 Reviewers Say About Coupler.io?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Coupler.io, enabling seamless data integration without complex setups.
  • Users highlight the incredible time savings with Coupler.io, reducing tasks from hours to mere seconds.
  • Users commend Coupler.io for its powerful automation, significantly enhancing reporting speed and reducing manual work.
  • Users value the massive integration library of Coupler.io, enabling quick connections to various platforms for efficient workflows.
  • Users value the seamless data integration capabilities of Coupler.io, significantly enhancing their reporting efficiency and analytics.
Cons
  • Users find the difficult setup of Coupler.io challenging, particularly for complex data models and niche integrations.
  • Users find the complex setup of Coupler.io cumbersome, requiring trial and error for advanced configurations.
  • Users experience a small learning curve with data schemas and interfaces, but it improves significantly with familiarity.
  • Users find Coupler.io to be quite expensive, especially for smaller teams needing multiple connections.
  • Users note a lack of information in Coupler.io, particularly for advanced features and complex data models.

What Are Recent G2 Reviews of Coupler.io?

What Are G2 Users Discussing About Coupler.io?

ThoughtMetric

ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campaigns, and creatives are truly driving sales. ThoughtMetric solves this challenge by providing clear, reliable data so you can see exactly where your revenue is coming from and make decisions that grow your business. ThoughtMetric integrates seamlessly with the largest e-commerce and advertising platforms. You can collect accurate data, track ads across every channel, and analyze performance without switching between multiple tools or manually piecing together reports. Key features include: Multi-touch attribution (MTA) to track the full customer journey and assign credit across multiple touchpoints, with the ability to choose from five different attribution models. Campaign analytics to measure and compare the performance of all your marketing campaigns in one place. Creative analytics to see which ad creatives resonate most with your audience and lead to conversions. Customer analytics to understand lifetime value (LTV), repeat purchase behavior, and geographic trends. Product analytics to identify which products perform best by channel and uncover bundling or promotional opportunities. Conversion API (CAPI) coverage for accurate tracking and data sharing with ad platforms, even with browser tracking restrictions. Post-purchase “How did you hear about us?” surveys to capture direct customer feedback and validate attribution data. With ThoughtMetric, e-commerce brands can clearly see what is working and what is not. This empowers teams to improve ROI, optimize ad spend, and confidently scale revenue across channels like Meta, Google, TikTok, and more.

Average Rating: 4.7/5.0

Total Reviews: 40

How Do G2 Users Rate ThoughtMetric?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind ThoughtMetric?

  • Seller: ThoughtMetric Inc.
  • HQ Location: Boston, MA
  • Twitter: @thoughtmetric
    25 Twitter followers
  • LinkedIn® Page: linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Consumer Goods, Retail
  • Company Size: 85% Small, 15% Medium

What Do G2 Reviewers Say About ThoughtMetric?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support of ThoughtMetric, appreciating the helpful guidance throughout their experience.
  • Users appreciate the attribution accuracy of ThoughtMetric, citing valuable insights and improved decision-making for campaigns.
  • Users find ThoughtMetric's exceptional support and easy setup invaluable for optimizing their marketing strategies and budgets.
  • Users appreciate the easy setup and customer journey tracking, making ThoughtMetric a top choice for small businesses.
  • Users appreciate the ease of use and intuitive design of ThoughtMetric, enhancing their marketing insights effortlessly.
Cons
  • Users express concerns about inadequate reporting, wishing for more detailed insights and customizable features in ThoughtMetric.
  • Users find the complex reporting for new customers limits the ability to access precise order details effectively.
  • Users find data inaccuracy frustrating as it's hard to keep revenue numbers updated with frequent order amendments.
  • Users face data management issues with ThoughtMetric, struggling to keep revenue figures current amid frequent order changes.
  • Users feel frustrated by the lack of customization options in ThoughtMetric, limiting their ability to tailor reports effectively.

What Are Recent G2 Reviews of ThoughtMetric?

Whatagraph

Whatagraph is the marketing intelligence platform where reporting scales without scaling the team behind it. One governed data foundation powers every destination your team uses — client reports, dashboards, AI tools, BigQuery — so the same trustworthy numbers show up everywhere, without anyone in the middle. The agency stops adding a reporting hire for every ten new clients, because the data layer scales, not the headcount. The data team stops being a ticket queue between marketing and its own numbers, because marketing can self-serve from the same governed foundation the analyst uses. And every cross-channel decision — where to move spend, which campaign to scale, which one to stop — runs on numbers that mean the same thing on Monday as they do on Friday, whether the answer comes from a report, a dashboard, or an AI tool. One foundation. Every destination. No operational tax for growing on top of it.

Average Rating: 4.5/5.0

Total Reviews: 268

How Do G2 Users Rate Whatagraph?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind Whatagraph?

  • Seller: Whatagraph
  • Year Founded: 2015
  • HQ Location: Amesterdam, Netherlands
  • Twitter: @whatagraph
    1,270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 77% Small, 18% Medium

What Do G2 Reviewers Say About Whatagraph?

AI-generated summary from verified user reviews

Pros
  • Users commend the lightning-fast customer support of Whatagraph, ensuring timely assistance directly from the dashboard.
  • Users praise automation in Whatagraph, saving valuable time while creating polished, client-ready reports effortlessly.
  • Users love the customizability of Whatagraph, as it enhances report aesthetics and engagement effortlessly.
  • Users appreciate the ease of use in Whatagraph, enabling quick report creation and seamless integration of data sources.
  • Users love the easy integrations with Whatagraph, allowing seamless access to various data sources for efficient reporting.
Cons
  • Users find Whatagraph to be expensive, making it challenging for solopreneurs to invest long-term.
  • Users find the slow loading frustrating, especially during presentations or tight deadlines, affecting overall productivity.
  • Users note occasional compatibility issues with certain platforms, which may impact their overall experience with Whatagraph.
  • Users face connection issues with Whatagraph, limiting data analysis from personal media accounts effectively.
  • Users experience frustrating editing issues with glitches during simultaneous edits, limiting functionality under tight deadlines.

What Are Recent G2 Reviews of Whatagraph?

What Are G2 Users Discussing About Whatagraph?

Nvecta

Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration

Average Rating: 4.8/5.0

Total Reviews: 335

How Do G2 Users Rate Nvecta?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Nvecta?

  • Seller: Nvecta
  • Year Founded: 2011
  • HQ Location: Delhi, IN
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Search Engine Optimization Executive, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 28% Medium

What Do G2 Reviewers Say About Nvecta?

AI-generated summary from verified user reviews

Pros
  • Users find NotifyVisitors extremely user-friendly, simplifying the process of launching personalized marketing campaigns effortlessly.
  • Users appreciate the user-friendly interface of Nvecta, simplifying email and SMS marketing campaigns with ease.
  • Users love the seamless automation of NotifyVisitors, enabling efficient client journeys with minimal manual effort.
  • Users appreciate the customer engagement capabilities of Nvecta, enabling effective audience targeting and seamless interactions.
  • Users praise the awesome customer support of Nvecta, noting its fast response and readiness to assist.
Cons
  • Users find the learning curve steep, facing initial difficulties in navigating and integrating various features effectively.
  • Users feel that the missing features in Nvecta hinder ease of use, particularly for newcomers in campaign setup.
  • Users find the price stiff for small companies, causing some difficulties in usability and integration challenges.
  • Users feel the limited customization options hinder flexibility and creativity in campaign setups and email templates.
  • Users feel the limited features of Nvecta hinder their customization and overall campaign setup experience.

What Are Recent G2 Reviews of Nvecta?

What Are G2 Users Discussing About Nvecta?

Clarisights

Clarisights is the leading marketing analytics platform for Enterprises. Connect, visualize and explore all your marketing data in one place. Go from a cross-channel overview to in-depth campaign deep dives in a few clicks. From questions to insights in minutes. With Clarisights, performance marketers can move freely with data to iterate fast and accelerate testing cycles. Without relying on SQL, waiting for data teams or manual reporting in spreadsheets. Trusted by the most sophisticated Marketing teams, including those at Uber, Delivery Hero, HelloFresh, About You, and On.

Average Rating: 4.9/5.0

Total Reviews: 63

How Do G2 Users Rate Clarisights?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Clarisights?

  • Seller: Clarisights
  • Year Founded: 2018
  • HQ Location: Lewes, US
  • Twitter: @Clarisights
    1,117 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Apparel & Fashion, Consumer Goods
  • Company Size: 79% Large, 17% Medium

What Do G2 Reviewers Say About Clarisights?

AI-generated summary from verified user reviews

Pros
  • Users find Clarisights to be intuitive and easy to use, streamlining complex reporting and data analysis processes efficiently.
  • Users commend Clarisights for its intuitive design and flexibility, greatly enhancing reporting and data analysis efficiency.
  • Users value the intuitive and customizable dashboards of Clarisights, enhancing efficient data analysis and insights.
  • Users value the centralized data management of Clarisights, enhancing their efficiency and collaboration across marketing efforts.
  • Users value the intuitive and flexible dashboards of Clarisights, allowing easy data exploration and performance analysis.
Cons
  • Users experience integration issues that can be confusing, but the support team effectively assists with solutions.
  • Users note a slight learning curve with Clarisights, especially for those transitioning from spreadsheets, but find onboarding helpful.
  • Users face technical issues when renaming campaigns, complicating the integration process despite supportive accountant assistance.
  • Users find data limitations hinder their ability to derive deeper insights from search advertising efforts.
  • Users face a lack of customization in Clarisights, hindering deeper analysis of search and shopping ad performance.

What Are Recent G2 Reviews of Clarisights?

Tercept Unified Analytics

Tercept automatically aggregates and organizes all your monetization data (adservers, adexchanges, adnetworks, SSPs), analytics data (GA, Flurry, Appsflyer, Firebase, HasOffers, Tune, AdJust) and marketing data (FB, AdWords, Instagram, Mailchimp, PushEngage, PostUp) into one single dashboard with powerful querying and visualization capabilities. You can map data across sources, setup custom reports and automate 100% of your reporting. With Tercept, you spend less time on downloading reports, and more time on generating insights & improving ROI. Key Features - 1. 100s of API integrations with leading monetization, analytics and marketing platforms 2. Support for niche/local ad-networks, SSPs and prebid partners 3. Data collection through APIs, scheduled reports, storage locations (S3, Dropbox, GCP), google spreadsheets, one-time uploads, etc 4. 100% flexibility to combine data from different data sources to create custom dimensions, metrics and reports 5. Export data in real-time into Google Spreadsheets, Google Data Studio, Google Cloud Storage, Tableau or any BI tool of your choice 6. Support for data in any format including csv, xml, xls, json etc. 7. Fully customizable dashboards 8. Data normalization across timezones, currencies; Metric and dimension mapping across platforms 9. Fully customizable logins (Role based access control): customize dashboards by login; customize tables, metrics and dimensions for every login

Average Rating: 4.7/5.0

Total Reviews: 13

How Do G2 Users Rate Tercept Unified Analytics?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.3/10)
  • Data Collection: 9.4/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.4/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Tercept Unified Analytics?

  • Seller: Tercept
  • Year Founded: 2018
  • HQ Location: Covina, US
  • Twitter: @terceptinc
    15 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Large, 33% Small

What Do G2 Reviewers Say About Tercept Unified Analytics?

AI-generated summary from verified user reviews

Pros
  • Users value the simple and robust data management of Tercept Unified Analytics for centralized ad reporting.
  • Users appreciate the ease of use of Tercept Unified Analytics for centralizing ad reporting and unifying data.
  • Users value the reliability of Tercept Unified Analytics, ensuring consistent performance in centralizing ad reporting.
  • Users value the simplicity and robustness of Tercept, making ad reporting easy and centralized.
Cons
  • Users note a lack of good data visualisation templates, though improvements are being made over time.

What Are Recent G2 Reviews of Tercept Unified Analytics?

What Are G2 Users Discussing About Tercept Unified Analytics?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026