We switched from Datorama (Salesforce Marketing Cloud Intelligence) and the difference is like day and night. I manage a marketing analytics team that supports our performance marketing team (8-digit annual budget) in making data-informed decisions.

With Datorama, connectors were frequently broken and data was delayed. The platform has hardly evolved over the past few years. We received numerous requests from marketing and everything took weeks. It felt like we constantly needed workarounds to make things work with Datorama.

Support was unresponsive and any integration or customization required additional consulting fees.

Now with Clarisights, everything is much better:

1) Data is far more reliable. Connectors are more developed and provide additional data points

2) Self-service actually works - marketers can adjust dashboards, add or edit dimensions and metrics, etc. My team is finally free to focus on marketing measurement and strategic work

3) There are new analytics use cases that weren't possible before. The main one is creative reporting (asset-level reporting with ad previews next to KPIs)

Clarisights support is excellent - we have a joint Teams chat. Our CSM is very responsive! Pricing is more transparent, and the product is developing rapidly.

We're also using Clarisights data exports to power our MMM, MTA, and Incrementality models.

Migrating from Datorama was much easier than I thought. Review collected by and hosted on G2.com.

Overall, the experience has been excellent! I wish we had switched earlier. There was one niche integration missing, but the Clarisights team built it in 2 weeks!

It's a great partnership. Review collected by and hosted on G2.com.