Live commerce software helps companies promote and sell products online through live video streaming. Live shopping can be more engaging than traditional e-commerce, subsequently improving interactions between buyers and sellers. Better engagement may lead to increased conversion and improved online sales. This type of software can be used by marketing and sales professionals, influencers, and consumers who provide testimonials or demonstrations about products. Live commerce must be easily accessible to buyers and anyone interested in learning more about the product being presented. This allows sellers to use the software to track consumers that may be interested in buying their products in the future.
Live commerce software should not be confused with live stream software, which usually doesn’t provide features for online shopping. This type of software needs to integrate with e-commerce platforms to exchange product and sales data between the two solutions.
To qualify for inclusion in the Live Commerce category, a product must:
Provide a live streaming platform that companies can use to sell online
Allow viewers to interact and engage with presenters in real time
Include checkout options that can be accessed during the live stream
Support multiple video formats, such as carousel or floating video
Provide detailed information about the products being presented live
Personalize the live experience and the viewer interactions
Track views, customer engagement, conversion, and product sales
Integrate with e-commerce platforms and shopping cart software