# Best Landing Page Builders - Page 5 ## How Many Landing Page Builders Products Does G2 Track? **Total Products under this Category:** 291 ### Category Stats (Jul 2026) - **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Landing Page Builders Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 71,700+ Authentic Reviews - 291+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Landing Page Builders ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=16536&focus%5B%5D=1331985&focus%5B%5D=121648&focus%5B%5D=1316269&focus%5B%5D=4965&focus%5B%5D=1285700&focus%5B%5D=2621) Highlighted products: HubSpot Marketing Hub, Webflow, Wix Studio, Intuit Mailchimp All-in-One Marketing Platform, FlexiFunnels, Duda, Zoho LandingPage, and GetResponse. Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=webflow&focus%5B%5D=wix-studio&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=flexifunnels&focus%5B%5D=duda&focus%5B%5D=zoho-landingpage&focus%5B%5D=getresponse) **Sponsored** ### GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-28T04%3A27%3A05Z&secure%5Bdisplayable_resource_id%5D=632&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=632&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%3Fpage%3D5&secure%5Btoken%5D=d67f487b4bc39b9191083e316cc9d65f9e8f5d1365735ed169d6c9b2f52e3b36&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) ### [Force24](https://www.g2.com/products/force24/reviews) When every moment matters and every minute counts, master marketing automation with Force24. **Average Rating:** 4.4/5.0 **Total Reviews:** 214 #### How Do G2 Users Rate Force24? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.8/10 (Category avg: 8.5/10) - **Web Analytics:** 8.5/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 7.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Force24? - **Seller:** [Force24](https://www.g2.com/sellers/force24) - **Company Website:** https://www.force24.co.uk/ - **Year Founded:** 2010 - **HQ Location:** Leeds, England - **Twitter:** @Force24uk (788 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3154900/ (60 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Staffing and Recruiting, Marketing and Advertising - **Company Size:** 54% Small, 39% Medium #### What Do G2 Reviewers Say About Force24? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **seamless automation** of Force24, which enhances campaign efficiency and simplifies marketing efforts greatly. - Users appreciate the **easy setup** of Force24, finding it straightforward to manage and launch campaigns effectively. - Users appreciate the **seamless automation** and intuitive campaign management of Force24, enhancing their marketing efficiency significantly. - Users commend Force24 for its **automation efficiency** , simplifying marketing campaigns and saving valuable time for the team. - Users value the **seamless automation features** of Force24, enhancing campaign efficiency and customer targeting. ##### Cons - Users experience **integration issues** with Force24, especially when connecting to less common third-party tools and slow implementations. - Users find the **learning curve steep** for Force24, particularly with its complex interface and advanced features. - Users face challenges with **limited integrations** , especially when trying to connect to less common third-party tools. - Users find Force24's performance **slow** when handling large contact lists and integrating new features. - Users find the **limited customization** in reporting to be restrictive and not suited to all needs. #### What Are Recent G2 Reviews of Force24? **["Force24 Makes Email Marketing Automation and Targeted Journeys Effortless"](https://www.g2.com/survey_responses/force24-review-13144069)** **Rating:** 5.0/5.0 stars _— Jasmin C._ [Read full review](https://www.g2.com/survey_responses/force24-review-13144069) **["A Powerful Platform for Managing Email Campaigns"](https://www.g2.com/survey_responses/force24-review-12533524)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/force24-review-12533524) ### [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits. **Average Rating:** 4.3/5.0 **Total Reviews:** 380 #### How Do G2 Users Rate Unbounce Landing Pages? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 7.9/10 (Category avg: 8.5/10) - **Web Analytics:** 7.6/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 7.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Unbounce Landing Pages? - **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce) - **Company Website:** https://unbounce.com - **Year Founded:** 2009 - **HQ Location:** Vancouver - **Twitter:** @unbounce (72,651 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/503432/ (130 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 59% Small, 33% Medium #### What Do G2 Reviewers Say About Unbounce Landing Pages? _AI-generated summary from verified user reviews_ ##### Pros - Users find Unbounce to be **extremely user-friendly** , thanks to its intuitive and no-code drag-and-drop editor. - Users appreciate the **seamless integrations** with tools like Salesforce and Google Analytics, enhancing their marketing workflows. - Users praise the **intuitive drag-and-drop builder** of Unbounce, enabling effortless creation of optimized landing pages. - Users love the **A/B testing feature** of Unbounce, enhancing marketing strategies and boosting conversion rates effectively. - Users love the **intuitive drag-and-drop editor** of Unbounce, enabling quick and easy creation of custom landing pages. ##### Cons - Users are frustrated with **poor customer support** , facing delays and unresolved issues despite multiple requests for assistance. - Users experience **billing issues** with Unbounce, facing unresponsive support and unexpected charges despite attempts to cancel accounts. - Users find Unbounce to be **expensive** for smaller businesses, complicating cancellation and support experiences. - Users find **template constraints and advanced feature limitations** challenging, especially for those without coding skills. - Users feel limited by the **lack of diverse design templates** for pop-ups on Unbounce Landing Pages. #### What Are Recent G2 Reviews of Unbounce Landing Pages? **["Fast, Self-Serve Creation of Great-Looking Landing Pages"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370)** **Rating:** 4.0/5.0 stars _— Noga M._ [Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370) **["Unbounce improve Conversion"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411)** **Rating:** 5.0/5.0 stars _— Michael D._ [Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411) ### [ConvertFlow](https://www.g2.com/products/convertflow/reviews) Launch and A/B test funnels quickly with AI using ConvertFlow's funnel builder. Use AI to remix 400+ funnel templates for landing pages, quizzes, forms, popups and more. Landing Page Funnels: • Create and A/B test landing pages that match your ad campaigns, 
without waiting on developers • Generate landing pages quickly using AI to remix 100+ landing page templates • Create multi-step personalized sales funnels • Host pages on your own custom domain, sync to Shopify pages, or embed anywhere Quiz Funnels: • Product quizzes uncover shopper preferences, segment shoppers into the right audiences and make personalized product recommendations • Lead generation quizzes qualify leads and conditionally route them through funnel paths • Quiz templates for a wide range of industries • Display as popups, pages, and embeddable formats • Conditional product recommendations using answers & scores • Sync answers to Klaviyo, HubSpot, Attentive, MailChimp, Customer.io etc Popups: • Grow your email & SMS opt-in lists faster by targeting personalized offers to new & returning shoppers • Choose from 100+ list subscribe templates • Launch popups, sticky bars, embeds, and landing pages • Personalize by product interest, shopping cart & more • Syncs with Klaviyo, Attentive, MailChimp, Postscript etc Upsell Funnels: • Grow AOV with 1-click upsells & cart cross-sells • Triggers based on product just added to cart • Display cross-sells as popups, on pages, and with embeds • Shoppers can add all products to cart with a single click • Target cross-sells to returning subscriber segments Abandonment Funnels: • Prevents shopping cart abandonment before it happens by making offers to exiting shoppers • Triggers on desktop when mouse moves to exit 
or on mobile when back button is clicked • Triggers pre-cart abandonment email & SMS sequences Full-Funnel Personalization: • Connect your marketing CRMs and start personalizing website funnels based on contact segmentation • Use merge tags to greet returning contacts • Target website content and funnel experiences to visitor segments and lifecycle stages **Average Rating:** 4.5/5.0 **Total Reviews:** 55 #### How Do G2 Users Rate ConvertFlow? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.3/10 (Category avg: 8.5/10) - **Web Analytics:** 8.3/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind ConvertFlow? - **Seller:** [ConvertFlow](https://www.g2.com/sellers/convertflow) - **Year Founded:** 2016 - **HQ Location:** Miami - **Twitter:** @convertflow (1,449 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/convertflow/ (7 employees on LinkedIn®) #### Who Uses This Product? - **Top Industries:** Computer Software, Health, Wellness and Fitness - **Company Size:** 70% Small, 29% Medium #### What Do G2 Reviewers Say About ConvertFlow? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** with ConvertFlow, finding it intuitive and seamlessly integrable with their websites. - Users appreciate the **seamless integrations** of ConvertFlow, enhancing their website setup and lead funnel insights. - Users appreciate the **easy integrations** with their sites, making setup and optimization a seamless experience. - Users highlight the **easy setup** of ConvertFlow, allowing quick implementation and seamless integration with websites. - Users value the **A/B testing capabilities** of ConvertFlow, significantly enhancing lead generation and revenue outcomes. ##### Cons - Users are frustrated by the **slow loading** times, impacting overall efficiency and user experience significantly. - Users experience **slow performance** during loading and navigation, leading to frustration with the interface and analytics. - Users find the interface to be a bit of a **complexity challenge** , requiring focus and technical skills to utilize effectively. - Users experience **editing issues** with the builder, including finicky placements and occasional lags during complex flows. - Users find the **editor can lag and be finicky** , but appreciate the helpful customer service for assistance. #### What Are Recent G2 Reviews of ConvertFlow? **["Great tool for landing pages and AB testing. Support has been fantastic."](https://www.g2.com/survey_responses/convertflow-review-11414580)** **Rating:** 4.5/5.0 stars _— Pieta M._ [Read full review](https://www.g2.com/survey_responses/convertflow-review-11414580) **["ConvertFlow Funnels Drove Millions in Revenue for Us"](https://www.g2.com/survey_responses/convertflow-review-12196001)** **Rating:** 5.0/5.0 stars _— Verified User in Construction_ [Read full review](https://www.g2.com/survey_responses/convertflow-review-12196001) ### [Tarvent](https://www.g2.com/products/tarvent/reviews) Tarvent makes email marketing and automation easier than ever. We are designed to be the easiest and most intuitive email marketing platform available, offered at a price everyone can afford. Tarvent simplifies advanced automation for marketers at all skill levels, helping businesses automate their processes, with 95% of our customers finding automations invaluable. Customers describe our interface as intuitive and the platform as simple and user-friendly, noting it's a powerful, affordable alternative to others. Easily manage every aspect of your audience, from contacts and data fields to segments, all from one location. Tarvent supports multiple audiences for complete isolation of different contact types like dealers and customers. You can also uniquely identify contacts using something other than their email address. Beyond standard campaigns, Tarvent offers native support for transactional email via API, built in for seamless integration with journeys, contacts, and templates. Send essential emails like order confirmations, notifications, and more. Create pixel-perfect templates and optimize deliverability by adding sending domains and utilizing automatic list cleaning for bounces. Manage an account-wide suppression list that applies to campaigns and transactional email. Tarvent easily integrates with over 1200 apps, connecting with CRM, marketing, ecommerce, and business applications. Our support is second to none, with 99% customer satisfaction, described by users as "great support," "stellar support," and "responsive support". Customers who switched from other platforms found our campaign builder, contact tools, and automation outshine competitors. Choose Tarvent for an intuitive, powerful, and affordable solution for all your email marketing and automation needs. **Average Rating:** 4.7/5.0 **Total Reviews:** 30 #### How Do G2 Users Rate Tarvent? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.3/10 (Category avg: 8.5/10) - **Web Analytics:** 8.2/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Tarvent? - **Seller:** [Tarvent](https://www.g2.com/sellers/tarvent) - **Year Founded:** 1997 - **HQ Location:** Castle Rock, Colorado - **Twitter:** @TarventInc (32 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/tarvent/ (3 employees on LinkedIn®) #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 90% Small, 13% Medium #### What Do G2 Reviewers Say About Tarvent? _AI-generated summary from verified user reviews_ ##### Pros - Users find Tarvent to be **extremely easy to use** , appreciating its intuitive drag-and-drop editor and robust features. - Users highlight the **powerful automation features** of Tarvent, making it an excellent choice for efficient email campaigns. - Users commend the **responsive and helpful customer support** from Tarvent, enhancing their overall experience with the software. - Users appreciate the **robust features** of Tarvent, ensuring reliable email marketing support for the future. - Users enjoy the **user-friendly interface** of Tarvent, making navigation and campaign management simple and intuitive. ##### Cons - Users report encountering **software bugs** that hinder performance, despite good support and ongoing improvements. - Users experience **missing features** like multi-email sequences and templates, hindering efficiency and complicating tasks. - Users find the **template limitations** restrictive, often having to create content from scratch and facing slow load times. - Users face a **browser refresh issue** when switching modules in Tarvent, impacting the overall smoothness of the experience. - Users find the **complexity for beginners** daunting, struggling with the extensive features without prior email marketing experience. #### What Are Recent G2 Reviews of Tarvent? **["Perfect for small business needs"](https://www.g2.com/survey_responses/tarvent-review-11280623)** **Rating:** 5.0/5.0 stars _— Nicole J._ [Read full review](https://www.g2.com/survey_responses/tarvent-review-11280623) **["Simple automation that actually works"](https://www.g2.com/survey_responses/tarvent-review-11275648)** **Rating:** 5.0/5.0 stars _— Emmanuelle G._ [Read full review](https://www.g2.com/survey_responses/tarvent-review-11275648) ### [Heyflow](https://www.g2.com/products/heyflow-heyflow/reviews) Heyflow is the all in one lead gen platform to help you convert website visitors into leads. Using our drag-and-drop builder, you can easily create interactive forms, funnels and landing pages to build an engaging website experience. Analyze the performance of your heyflows by natively integrating with the marketing tools growth marketers need. ✔️Build Choose from 25+ building blocks to build a versatile heyflow in no time – just drag & drop! Define routes and conditional logic to engage smarter, more human, and simply better. Embed your heyflow on any website or just use it as stand-alone interactive landing page. Your heyflow is optimized for mobile devices, 100% responsive, and loads blazingly fast even when your users have a slow internet connection. ✔️Design Fully customize your heyflow to perfectly match your brand and convey your values. Leverage the power of style variables and a pixel-perfect experience. Over 30,000 icons in three coherent weights, 53 categories, and 720 subcategories are ready for you to speed up your workflow. ✔️Analyze Understand your users’ behaviour with Heyflow's analytics dashboard. Measure your heyflow’s performance by natively integrating Google Tag Manager, Google Analytics or Facebook Pixel. Pass URL parameters automatically from your landing page to your heyflow. ✔️Integrate Receive your responses via email, GSheets, Pipedrive, Slack, Asana, and over 2,000 other services via Zapier. Get started with a 14-day trial and a free personal demo to become a better growth marketer today! **Average Rating:** 4.5/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate Heyflow? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 6.2/10 (Category avg: 8.5/10) - **Web Analytics:** 6.8/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 6.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind Heyflow? - **Seller:** [Heyflow](https://www.g2.com/sellers/heyflow-1b1fdaae-141c-47ac-a2f7-4604d995766f) - **Year Founded:** 2020 - **HQ Location:** Hamburg - **Twitter:** @heyflowapp (78 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/heyflowcom/ (69 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 77% Small, 11% Medium #### What Do G2 Reviewers Say About Heyflow? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Heyflow, allowing easy flow building without coding knowledge. - Users love Heyflow for its **easy setup** , enabling quick access to powerful features without the need for coding. - Users find Heyflow **incredibly intuitive** , allowing even beginners to easily navigate and utilize its features effectively. - Users highlight the **excellent customer support** , noting prompt and helpful assistance throughout their experience with Heyflow. - Users commend the **easy implementation** of Heyflow, enabling swift setup and integration without the need for coding. ##### Cons - Users find the **steep learning curve** of Heyflow challenging, requiring time and effort to master its features. - Users find the **pricing high** and insufficient flow limits frustrating, prompting consideration of costly upgrades. - Users face **integration issues** with Heyflow, including limitations on domains and high costs for additional flows. - Users express frustration over **missing essential features** in Heyflow, leading to poor support and unresolved issues. - Users express that Heyflow's **poor visualization** in analytics affects their ability to effectively track funnel performance. #### What Are Recent G2 Reviews of Heyflow? **["HeyFlow Makes Branded Multi-Step Lead Gen Flows Easy"](https://www.g2.com/survey_responses/heyflow-review-12620489)** **Rating:** 5.0/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/heyflow-review-12620489) **["Best-in-Class Visual Form Builder for Modern, Interactive Flows"](https://www.g2.com/survey_responses/heyflow-review-12620523)** **Rating:** 4.0/5.0 stars _— Taylor H._ [Read full review](https://www.g2.com/survey_responses/heyflow-review-12620523) ### [Emma](https://www.g2.com/products/emma/reviews) Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results. **Average Rating:** 4.0/5.0 **Total Reviews:** 537 #### How Do G2 Users Rate Emma? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10) - **Web Analytics:** 9.2/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 7.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind Emma? - **Seller:** [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6) - **Company Website:** https://meetmarigold.com/ - **Year Founded:** 2017 - **HQ Location:** Nashville, US - **LinkedIn® Page:** https://www.linkedin.com/company/meet-marigold (979 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Marketing Director, Marketing Coordinator - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 49% Small, 36% Medium #### What Do G2 Reviewers Say About Emma? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Emma, citing its user-friendly interface and straightforward setup. - Users appreciate the **easy creation** feature of Emma, enabling effortless professional campaigns for non-experts with intuitive tools. - Users appreciate the **intuitive design and powerful automation** of Emma, making email marketing campaigns easy and efficient. - Users appreciate the **intuitive design and robust segmentation tools** of Emma, enabling effortless campaign creation and delivery. - Users appreciate the **simple operation** of Emma, enhancing efficiency in managing and automating email campaigns. ##### Cons - Users find Emma's **limited features** restrictive, lacking advanced analytics, customization, and automation capabilities. - Users find the **missing features** in Emma, such as custom dashboards and advanced automation, frustrating and limiting. - Users find the **template limitations** in Emma restrictive, impacting their ability to customize effectively for their needs. - Users find the **pricing too high** , making it less accessible for small businesses and budget-conscious users. - Users find **limitations in reporting depth and integration flexibility** with Emma, hindering advanced analytics and workflow efficiency. #### What Are Recent G2 Reviews of Emma? **["Streamlined Partner Messaging with Subaccounts, Templates and Consistent Branding"](https://www.g2.com/survey_responses/emma-review-12627740)** **Rating:** 5.0/5.0 stars _— Carolyn S._ [Read full review](https://www.g2.com/survey_responses/emma-review-12627740) **["Easy Template Creation and Customization"](https://www.g2.com/survey_responses/emma-review-12700919)** **Rating:** 4.5/5.0 stars _— Bailey F._ [Read full review](https://www.g2.com/survey_responses/emma-review-12700919) ### [Kartra](https://www.g2.com/products/kartra/reviews) Kartra is the all-in-one business platform for experienced creators, coaches, and experts to monetize their knowledge and services online. The platform includes everything you need to market and sell digital products–like email marketing, membership sites, pages, and checkouts. Forecast, automate, and optimize your sales with A/B testing, Funnel Simulator, and Real-Time Funnel Analytics. **Average Rating:** 3.9/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate Kartra? - **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.3/10 (Category avg: 8.5/10) - **Web Analytics:** 7.7/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 5.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind Kartra? - **Seller:** [Genesis Digital](https://www.g2.com/sellers/genesis-digital-53b4178b-7793-40cd-ade8-dfce06593b87) - **Year Founded:** 2013 - **HQ Location:** Las Vegas, NV - **Twitter:** @genn\_digital (489 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/7943001/ (104 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 94% Small, 11% Medium #### What Do G2 Reviewers Say About Kartra? _AI-generated summary from verified user reviews_ ##### Pros - Users love Kartra's **affordability** , especially appreciating the excellent customer support and user-friendly interface. - Users praise the **excellent customer support** of Kartra, highlighting its value at an affordable price. - Users appreciate the **user-friendly interface** of Kartra, making it easy to manage their social presence efficiently. - Users value the **excellent customer support** of Kartra, appreciating its affordability and user-friendly interface. - Users commend the **user-friendly interface** of Kartra, enhancing their experience in managing social presence effectively. ##### Cons - Users find **mobile app limitations** in Kartra frustrating, impacting their ability to manage tasks on the go. - Users find the **mobile app limitations** of Kartra frustrating, affecting their overall usage and experience. - Users express concern over the **mobile app limitations** of Kartra, affecting usability on the go. - Users note the **mobile app limitations** of Kartra, wishing for enhancements to improve usability on mobile devices. - Users are frustrated by the **mobile app limitations** of Kartra, which hinder their overall experience and functionality. #### What Are Recent G2 Reviews of Kartra? **["Kartra finally killed my frankenstack"](https://www.g2.com/survey_responses/kartra-review-12811459)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/kartra-review-12811459) **["Simplified My Marketing Needs, But Slow Page Loads"](https://www.g2.com/survey_responses/kartra-review-12682823)** **Rating:** 4.0/5.0 stars _— ROHIT Y._ [Read full review](https://www.g2.com/survey_responses/kartra-review-12682823) ### [CloudFunnels](https://www.g2.com/products/cloudfunnels/reviews) CloudFunnels is an amazing digital marketing tool which helps you to create an effective sales funnel to grow your online business. With CloudFunnels, you can not only create a sales funnel but also build memberships, email marketing campaigns, and landing pages to sell your products in just a few clicks. This software provides you with all the basic necessities that are required to create your dream online business. Combined with smart tools and applications, CloudFunnels can be a great assistant for your business. **Average Rating:** 4.9/5.0 **Total Reviews:** 23 #### How Do G2 Users Rate CloudFunnels? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 9.6/10 (Category avg: 8.5/10) - **Web Analytics:** 10.0/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind CloudFunnels? - **Seller:** [Teknikforce Ventures](https://www.g2.com/sellers/teknikforce-ventures) - **Year Founded:** 2018 - **HQ Location:** Sharjah, Sharjah - **Twitter:** @teknikforce (10,771 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/teknikforceventures/about (59 employees on LinkedIn®) #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 96% Small, 4% Medium #### What Are Recent G2 Reviews of CloudFunnels? **["Great All In One Marketing Funnel and Email Marketing Automation Software"](https://www.g2.com/survey_responses/cloudfunnels-review-7561502)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/cloudfunnels-review-7561502) **["Great support is provided for CloudFunnels!"](https://www.g2.com/survey_responses/cloudfunnels-review-7499220)** **Rating:** 5.0/5.0 stars _— Paul H._ [Read full review](https://www.g2.com/survey_responses/cloudfunnels-review-7499220) ### [Brizy Cloud](https://www.g2.com/products/brizy-cloud/reviews) Brizy Cloud is an AI-powered, drag-and-drop website builder designed to simplify the web creation process for users of all skill levels. By integrating artificial intelligence, Brizy Cloud enables the rapid generation of fully functional, mobile-responsive websites tailored to specific industries and user preferences. Its intuitive interface allows for effortless customization without any coding knowledge, making it an ideal solution for freelancers, agencies, and businesses seeking to establish a professional online presence quickly. Key Features and Functionality: - AI Website Generation: Utilizes advanced AI algorithms to create complete websites with industry-specific content and design elements in seconds. - Drag-and-Drop Editor: Offers a user-friendly interface for easy customization of layouts, elements, and styles without coding. - Global Styling Controls: Allows for consistent branding by enabling site-wide changes to colors, fonts, and other design elements with a few clicks. - Responsive Design: Ensures optimal display across all devices by providing control over how the website appears on desktops, tablets, and mobile phones. - Pre-Built Templates and Blocks: Provides access to a vast library of templates and design blocks to expedite the website creation process. - Hosting and SSL Included: Eliminates the need for external hosting services by offering premium hosting on AWS with SSL certificates for secure connections. - White Label Solution: Enables agencies and SaaS businesses to offer website building services under their own brand, complete with customizable domains and logos. Primary Value and User Solutions: Brizy Cloud addresses the common challenges of website creation by offering a streamlined, no-code platform that accelerates the development process. Its AI capabilities reduce the time and effort required to build professional websites, allowing users to focus on their core business activities. The platform's comprehensive feature set, including hosting, responsive design, and white-label options, provides a cost-effective and efficient solution for individuals and organizations aiming to establish or enhance their online presence. **Average Rating:** 4.7/5.0 **Total Reviews:** 13 #### How Do G2 Users Rate Brizy Cloud? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 7.5/10 (Category avg: 8.5/10) - **Web Analytics:** 9.2/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 5.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Brizy Cloud? - **Seller:** [Brizy](https://www.g2.com/sellers/brizy) - **Year Founded:** 2020 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/brizy/ (31 employees on LinkedIn®) #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 85% Small, 8% Medium #### What Do G2 Reviewers Say About Brizy Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Users find Brizy Cloud to be a **simple and easy-to-learn website builder** , especially for those familiar with WordPress. - Users love the **ease of use** of Brizy Cloud, effortlessly transitioning from WordPress to the cloud platform. - Users find Brizy Cloud to be a **simple to use website builder** , especially familiar for WordPress plugin users. ##### Cons - Users experience **slow loading** times with Brizy Cloud, hindering the overall effectiveness of their site-building process. - Users find the **UX improvement** lacking in Brizy Cloud, as the AI builder feels outdated compared to competitors. #### What Are Recent G2 Reviews of Brizy Cloud? **["Effortless Website and Landing Page Builder"](https://www.g2.com/survey_responses/brizy-cloud-review-11505917)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brizy-cloud-review-11505917) **["Simple, Intuitive Interface with Solid Core Web Design Features"](https://www.g2.com/survey_responses/brizy-cloud-review-12659404)** **Rating:** 4.5/5.0 stars _— Verified User in Design_ [Read full review](https://www.g2.com/survey_responses/brizy-cloud-review-12659404) ### [AdPage](https://www.g2.com/products/adpage/reviews) Get Precise Tracking. Drive Better Results. AdPage is revolutionizing the ecommerce space with its cutting-edge Server-Side Tagging solution, designed specifically for eCommerce Agencies that cater to a diverse range of online stores, including those on Lightspeed, Shopify, Magento, and WooCommerce. Our innovative approach ensures that your clients achieve the most reliable and robust tracking setups available, setting a new standard for precision and performance in ecommerce analytics. With an emphasis on server-side technology, AdPage bypasses common client-side limitations, offering a more secure, faster, and ad-blocker resistant tracking method. This means agencies can deliver to their clients a level of data integrity and accuracy that is unparalleled in the industry. AdPage integrates seamlessly with the leading ecommerce platforms, facilitating a flawless flow of data directly from the server to your analytics dashboard. Our solution is engineered to simplify the complexity of tracking setups, making it easier than ever for agencies to implement and manage across multiple client accounts. Beyond mere tracking, AdPage enhances your value proposition by offering: Advanced attribution models that go beyond the surface to reveal the true sources of conversions. Automated reporting capabilities that monitors your tracking setup by comparing to the actual conversions in the shop. Unlimited scalability to grow with your agency, supporting an unlimited number of client accounts and user access levels. Dedicated support to ensure smooth implementation and ongoing success for your clients' tracking efforts. With AdPage, agencies can empower their clients to: Navigate the complexities of ecommerce tracking with ease and precision. Harness the full potential of their data with server-side accuracy. Make informed decisions backed by comprehensive and reliable metrics. Elevate their tracking setups to surpass industry standards and outperform competition. Choose AdPage for your ecommerce clients and be at the forefront of tracking technology, delivering unmatched clarity and control over their digital marketing efforts. **Average Rating:** 4.8/5.0 **Total Reviews:** 10 #### How Do G2 Users Rate AdPage? - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 8.9/10 (Category avg: 8.5/10) - **Web Analytics:** 5.0/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdPage? - **Seller:** [AdPage](https://www.g2.com/sellers/adpage) - **Year Founded:** 2017 - **HQ Location:** Uden, Noord Brabant - **Twitter:** @adpages (619 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/adpage/ (14 employees on LinkedIn®) #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 100% Small #### What Are Recent G2 Reviews of AdPage? **["Lots of possibilities with quick and problemsolving support"](https://www.g2.com/survey_responses/adpage-review-7163565)** **Rating:** 4.5/5.0 stars _— Bram S._ [Read full review](https://www.g2.com/survey_responses/adpage-review-7163565) **["Superfan of Adpage!"](https://www.g2.com/survey_responses/adpage-review-7419759)** **Rating:** 5.0/5.0 stars _— Tania C._ [Read full review](https://www.g2.com/survey_responses/adpage-review-7419759) ### [Wishpond](https://www.g2.com/products/wishpond/reviews) Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. Website Popups: Convert more website visitors into leads with website popup forms. Forms: Embed Lead-Generation Forms on your website and blog. Contests & Promotions: Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and more. Marketing Automation: Trigger personalized emails to your Leads based on their activity and personal detail. Email Marketing: Personalize your emails to each Lead based on any activity or personal details. Lead Management: Create Lists based on your Leads’ activity on your site & campaigns. Lead Scoring: Score your leads based on their activity and personal details to see which one are ready to buy. Lead Profiles: Get insight into your Leads. View their website activity, emails they’ve opened & more. **Average Rating:** 3.6/5.0 **Total Reviews:** 178 #### How Do G2 Users Rate Wishpond? - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.0/10) - **Email Marketing Integration:** 7.1/10 (Category avg: 8.5/10) - **Web Analytics:** 6.9/10 (Category avg: 8.4/10) - **E-Commerce Integration:** 6.9/10 (Category avg: 8.1/10) #### Who Is the Company Behind Wishpond? - **Seller:** [Wishpond](https://www.g2.com/sellers/wishpond) - **Year Founded:** 2009 - **HQ Location:** Vancouver, British Columbia - **Twitter:** @wishpond (19,292 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1065348/ (178 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 88% Small, 10% Medium #### What Do G2 Reviewers Say About Wishpond? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Wishpond's **responsive customer support** , highlighting their quick assistance and knowledgeable team. - Users commend Wishpond for its **ease of use** , streamlining multiple marketing tasks into one efficient platform. - Users commend Wishpond for its **effective marketing solutions** , reporting quick results and easy implementation. - Users value the **streamlined marketing automation** of Wishpond, integrating various tools for effective campaigns and landing pages. - Users find that Wishpond provides **effective marketing growth** , leading to increased leads and better engagement over time. ##### Cons - Users report **landing page issues** with costly setup fees and poor execution complicating their overall experience. - Users report a **steep learning curve and expensive fees** for Wishpond's landing page builder, leading to frustration. - Users find the **learning curve challenging** , requiring significant time to become proficient with the landing page builder. - Users report **poor customer support** from Wishpond, experiencing delays, unresolved issues, and unresponsive agents. - Users report **slow performance** from Wishpond, leading to missed opportunities, poor execution, and frustrating experiences. #### What Are Recent G2 Reviews of Wishpond? **["All-in-One Marketing Platform"](https://www.g2.com/survey_responses/wishpond-review-11582303)** **Rating:** 4.0/5.0 stars _— Mark D._ [Read full review](https://www.g2.com/survey_responses/wishpond-review-11582303) **["Wishpond: A Handy Tool for Small Business Marketing"](https://www.g2.com/survey_responses/wishpond-review-10642134)** **Rating:** 5.0/5.0 stars _— Tantum H._ [Read full review](https://www.g2.com/survey_responses/wishpond-review-10642134) - [‹ Prev‹ Prev](/categories/landing-page-builders?order=g2_score&page=4#product-list) - [1](/categories/landing-page-builders?order=g2_score#product-list) - [2](/categories/landing-page-builders?order=g2_score&page=2#product-list) - [3](/categories/landing-page-builders?order=g2_score&page=3#product-list) - [4](/categories/landing-page-builders?order=g2_score&page=4#product-list) - 5 - [6](/categories/landing-page-builders?order=g2_score&page=6#product-list) - [7](/categories/landing-page-builders?order=g2_score&page=7#product-list) - [8](/categories/landing-page-builders?order=g2_score&page=8#product-list) - [9](/categories/landing-page-builders?order=g2_score&page=9#product-list) - … - [19](/categories/landing-page-builders?order=g2_score&page=19#product-list) - [20](/categories/landing-page-builders?order=g2_score&page=20#product-list) - [Next ›Next ›](/categories/landing-page-builders?order=g2_score&page=6#product-list) Spotlight Categories [Online Community Management Software](https://www.g2.com/categories/online-community-management) [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [CPQ Software](https://www.g2.com/categories/cpq) [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) Similar Categories - [A/B Testing](/categories/a-b-testing-tools) - [Customer Journey Mapping](/categories/customer-journey-mapping) - [Heatmap Tools](/categories/heatmap-tools) - [Other Conversion Rate Optimization](/categories/other-conversion-rate-optimization) - [Product Analytics](/categories/product-analytics) - [Session Replay](/categories/session-replay) [Browse Landing Page Builders Themes](/categories/landing-page-builders/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Landing page builders enable non-technical users to deploy web pages designed to drive visitors to a specific conversion goal. Landing pages are usually designed to convert visitors to one specific action like signing up for a newsletter or a free trial, or registering for a subscription service. Landing page builders make it easy for non-developers to test prototypes of pages to discover the impact and reaction of the buyers, customers, and website visitors. Landing page builders are a key part of an organization’s marketing strategies, and marketers can use landing page builders to create, modify, and publish web experiences without the help of IT or developers. Landing page builders integrate directly into existing web development infrastructure and [web content management](https://www.g2.com/categories/web-content-management) systems to create a seamless web experience, and existing [digital analytics](https://www.g2.com/categories/digital-analytics) solutions to track visitor behavior on landing pages. To qualify for inclusion in the Landing Page Builders category, a product must: - Directly integrate with an existing website - Provide pre-designed templates and forms - Allow for front-end customization of templates and landing page builders for seamless website/web page integration - Integrate with existing analytics, conversion rate optimization, email, or marketing platforms Show More * * * ## How Do You Choose the Right Landing Page Builders? ### What You Should Know About Landing Page Builders ### What are Landing Page Builders? A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts. Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database.  ### What are the Common Features of Landing Page Builders? Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations. **Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience. **Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions. **Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting). **A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing). **Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis. **Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity. Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions. ### What are the Benefits of Landing Page Builders? The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business. **Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm). **Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign. **Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line. ### Who Uses Landing Page Builders? Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools. **Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer. **E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers. ### What are the Alternatives to Landing Page Builders? While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place. [Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging.  [Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content. #### Software Related to Landing Page Builders Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders. [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers. [Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars. ### Challenges with Landing Page Builders While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers. **Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers. **Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time. ### Which Companies Should Buy Landing Page Builders? Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software. **B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list. **B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content. ### How to Buy Landing Page Builders #### Requirements Gathering (RFI/RFP) for Landing Page Builders Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates.  #### Compare Landing Page Builders Products **Create a long list** A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders. **Create a short list** Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors. **Conduct demos** Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels. #### Selection of Landing Page Builders **Choose a selection team** The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly.  **Negotiation** Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period. **Final decision** In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives. ### What Do Landing Page Builders Cost? Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business. When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing. #### Return on Investment (ROI) ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.