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Unlayer

By Unlayer

4.4 out of 5 stars

How would you rate your experience with Unlayer?

Unlayer Reviews & Product Details

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Pricing provided by Unlayer.

Free

Free

Unlayer Integrations

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Unlayer Media

Unlayer Demo - Smarter, Faster Email Creation with Built-In AI
Unlayer’s AI tools take the guesswork out of content creation. Instantly generate on-brand images, compelling headlines, high-converting buttons, and optimized body copy—all within the builder. Designed to help teams move fast without compromising on quality or consistency.
Unlayer Demo - Custom Tools for Tailored Workflows
Extend Unlayer’s builder with your own functionality. Create reusable blocks, define behaviors, and build tools that align perfectly with your use case—all using our developer-friendly SDK and APIs.
Unlayer Demo - Full Custom Branding Control
Match Unlayer’s builder to your product’s look and feel. Customize everything from logos and colors to layout and UI components for a seamless, on-brand user experience.
Unlayer Demo - Developer Mode Tab for Project Initialization & Updates
Initialize your projects faster and stay in sync with the latest updates at Unlayer—all through the builder nested within your local environment.
Unlayer Demo - Versatile Export Options
Export your designs in the formats that matter—HTML, plain text, PDF, image, or ZIP. Whether for email campaigns, documents, or landing pages, Unlayer ensures you get pixel-perfect output every time.
Unlayer Demo - Responsive by Default
Design once, render everywhere. Unlayer ensures all content is automatically optimized for mobile, tablet, and desktop—no extra effort required.
What is Unlayer?
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What is Unlayer?
Quick Guide: Embedding Unlayer's Email Builder
Play Unlayer Video
Quick Guide: Embedding Unlayer's Email Builder
Create a Custom Tool with Unlayer's Builder
Play Unlayer Video
Create a Custom Tool with Unlayer's Builder
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Unlayer Reviews (55)

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Reviews

Unlayer Reviews (55)

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4.4
55 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the drag-and-drop editor for its ease of use, allowing even those without coding skills to create professional, responsive email templates quickly. The platform's intuitive design and customization options enhance the overall user experience, making it a popular choice for email marketing. However, some users note that the template library could be more extensive to better meet diverse needs.

Pros & Cons

Generated from real user reviews
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Verified User in Real Estate
AR
Small-Business (50 or fewer emp.)
"Powerful Customizable Email Embedding"
What do you like best about Unlayer?

The drag-and-drop editor is incredibly intuitive, making it easy for non-technical users to create polished, professional emails without any coding knowledge. The embed capability integrates smoothly into existing platforms, and the white-label support makes it feel completely native to the product. Custom blocks and reusable content sections are a great time-saver, and the ability to export designs in both HTML and JSON formats adds useful flexibility. The developer-friendly API with lifecycle hooks also makes it straightforward to build additional functionality around the editor. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

The styling customization options can feel a bit limited in certain areas, and it would be nice to have more granular control over the mobile view. It's not a dealbreaker, but there's definitely room to grow there. Review collected by and hosted on G2.com.

SC
Travel expert
Small-Business (50 or fewer emp.)
"Unlayer Makes Email Design Fast, Easy, and Feature-Rich"
What do you like best about Unlayer?

Unlayer stands out for its smooth learning curve and quick, easy-to-use tools, making it simple to implement even without technical expertise. With frequent use, I’ve found it offers strong integrations, a rich set of features, and a responsive experience overall. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

Rounded corner support is missing in some elements which makes it harder to match modern design styles perfectly. Review collected by and hosted on G2.com.

達也 .
Software Engineer
Mid-Market (51-1000 emp.)
"Security of S3, and Preview mode"
What do you like best about Unlayer?

It was very easy to implement in our CRM product. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

We want:

- Preview-only mode

- Present version of Unlayer have a feature to show preview at first rendering, but user can exit from preview mode. We have a feature to show previews of already-sent emails for users, so we want preview-only mode.

- Amazon S3 integration should be more secure

- In the document, you say 'You need to uncheck "'Block all public access" for S3 storage.' but we think unblocking all public access is not required and too unsecure. We enable "Block all public access" and until now we can use Unlayer correctly, so this setting should be reconsidered. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

Thank you for using Unlayer in your CRM product. We value your input on the preview-only mode and S3 integration, and we will work on addressing these issues to enhance the overall user experience.

SK
Campaign specialist
Mid-Market (51-1000 emp.)
"User-Friendly Drag-and-Drop Editor for Quick, Professional Emails"
What do you like best about Unlayer?

The drag-and-drop editor is very user-friendly, the templates are flexible, and the design elements are easy to customise. It makes creating professional emails quick and straightforward, even if you don’t have any design or technical skills. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

Some features are missing and a few custom edits take extra efforts. Review collected by and hosted on G2.com.

Todd C.
TC
Chief Architect
Mid-Market (51-1000 emp.)
"Unlayer Simplifies Email Templates, But Pricing and Hosting Options Could Improve"
What do you like best about Unlayer?

My company has been using Unlayer for many years now. It was very easy to set up. I makes it very easy for our customers to create email templates that they can use within their automated campaigns. The ability to configure or even add custom blocks allows us to provide functionality specific to our product and our customers' use cases. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

Unlayer's licensing model in not inexpensive. In addition to the monthly fee you also have to pay fees for have more than a few custom blocks.

lt would be nice to have a more complete private hosting option. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

Thank you for your feedback! We're glad to hear that Unlayer has been easy to set up and has provided value to your company and customers. We appreciate your input on pricing and hosting options, and we will take this into consideration for future improvements.

Marco K.
MK
"Convenient SaaS for Email Templates and Landing Pages, but setup was a bit challenging"
What do you like best about Unlayer?

I have been using Unlayer for about three years, primarily for allowing our customers to create email templates and landing pages. One of the aspects I appreciate most is the email template editor, which includes useful safeguards ensuring only permitted elements are allowed. This feature provides an added layer of security and compliance, making it a reliable tool for our email marketing needs. The landing page editor is also highly intuitive, which makes it straightforward and effective to use, enhancing our workflow without a steep learning curve. I also value that Unlayer is a Software as a Service (SaaS) solution, which means it is consistently updated, eliminating the burden of manual updates and ensuring we are always using the latest version. The ability to upload media directly to our own configured Azure BLOB storage is another significant advantage, providing us flexibility and control over our media assets. Moreover, Unlayer is immensely valuable because it saves us from the time-consuming task of building and maintaining an email template and landing page editor ourselves, allowing us to focus on our core business activities while benefiting from a commercially maintained product. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

I found the newly introduced plans for Unlayer unsatisfactory as they did not offer significantly more benefits compared to the higher cost. In fact, there were instances where we lost functionality unless we paid extra. Additionally, the initial setup of Unlayer was challenging because it was not a simple drop-in replacement for Froala Editor, which added complexity to our transition. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

Thank you for your detailed feedback on your experience with Unlayer. We're pleased to hear that the email template editor, landing page editor, and SaaS model have been beneficial for your business. We understand your concerns about the newly introduced plans and the initial setup, and we will take your feedback into account as we continue to enhance our platform. We appreciate your continued support and look forward to improving your experience with Unlayer.

AC
Digital marketing specialist
Mid-Market (51-1000 emp.)
"Effortless Professional Email Design with Unlayer’s Smooth Drag-and-Drop Editor"
What do you like best about Unlayer?

Designing professional Emails feels effortless with Unlayer. The drag and drop editor is smooth, templates are flexible and you can create professional designs quickly without needing an coding skill. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

Ocassional loading delays when working on heavier designs, especially with multiple sections. Review collected by and hosted on G2.com.

AA
Product Manager
Small-Business (50 or fewer emp.)
"Incredibly easy to use!"
Response from Warisha Nasir of Unlayer

We're thrilled to hear that you found our product incredibly easy to use! Thank you for your positive feedback.

Igor D.
ID
"Facilitator for Template Creation, Support Must Improve"
What do you like best about Unlayer?

I greatly appreciate how Unlayer simplifies the maintenance of email editors, allowing my small team to focus on other essential areas of our platform. The feature that allows viewing the responsive design on different devices, such as computers and mobile phones, is extremely useful. The integration of the artificial intelligence assistant is also a good starting point to enrich the template creation experience. The technical ease and simplicity of setup allowed us to start using the tool in less than a week. These factors, combined with the user experience in creating templates, make Unlayer a solid and effective choice that well meets the needs of our team. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

The times I needed support, it took some time to identify simple points. I don't know if the support capacity is small, but I think it should be more practical. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

We're glad to hear that Unlayer has been a valuable tool for your team, especially in simplifying email editor maintenance and improving template creation. We appreciate your feedback on the support experience and will work to improve our response times and practicality.

Verified User in Music
UM
Small-Business (50 or fewer emp.)
"Perfect for Beginners—Easy to Use with No HTML Experience Needed"
What do you like best about Unlayer?

This tool is extremely user-friendly, which is perfect for someone like me with limited HTML experience. It's straightforward to design an email template and then simply copy and paste the code into a newsletter. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

So far, my experience with Unlayer has been entirely positive. At this point, I have nothing negative to mention about Unlayer. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

We're thrilled to hear that Unlayer has been a user-friendly tool for you, especially with limited HTML experience. Thank you for sharing your positive experience!

Pricing Options

Pricing provided by Unlayer.

Free

Free

Launch

Starting at $250.00
Per Month

Scale

Starting at $750.00
Per Month
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Unlayer Features
Text and Themes
Stock Images
Proofing
Pre-Made
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HTML
Analytics
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AI Text Generation
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