Orion Advisor Technology
Orion is a comprehensive technology-enabled fiduciary solution designed to enhance the advisor-client relationship by streamlining the processes of Prospecting, Planning, Investing, and Achieving within a unified, technology-driven framework. This innovative platform integrates various brand entities, including Orion Advisor Tech, Orion Portfolio Solutions, Brinker, Redtail Technology, and Orion OCIO, to provide a holistic offering that empowers financial advisory firms to attract new clients and connect investment strategies more meaningfully to individual goals and outcomes. Targeted primarily at independent advisory firms, Orion serves a diverse audience that includes financial advisors, wealth management professionals, and their clients. The platform is particularly beneficial for firms looking to modernize their operations and improve client engagement through technology. By leveraging Orion’s capabilities, advisors can effectively manage and track their clients' financial journeys, ensuring that each investor's unique definition of financial success is prioritized and met. One of the key features of Orion is its ability to consolidate various aspects of wealth management into a single platform. This integration allows advisors to seamlessly manage client relationships, investment portfolios, and financial planning processes. The technology not only simplifies the workflow for advisors but also enhances the client experience by providing real-time insights and updates on investment performance and progress toward financial goals. This transparency fosters trust and strengthens the advisor-client relationship. Moreover, Orion's impressive scale is noteworthy, with $5.6 trillion in assets under administration and $124 billion in wealth management platform assets as of September 30, 2025. The platform supports over 7.8 million technology accounts and serves thousands of independent advisory firms, making it a trusted choice for many in the industry. Notably, 17 out of the Top 20 Barron’s RIA firms utilize Orion’s technology, underscoring its reputation and reliability in powering successful advisory businesses. Overall, Orion stands out in the financial technology landscape by offering a comprehensive suite of tools that not only streamline operations for advisors but also enhance the overall client experience. By focusing on the interconnectedness of financial planning and investment management, Orion enables advisors to deliver tailored solutions that align with their clients' aspirations, ultimately driving better financial outcomes.
Average Rating: 4.4/5.0
Total Reviews: 98
Who Is the Company Behind Orion Advisor Technology?
- Seller: Orion Advisor Tech
- Company Website:
- HQ Location: Omaha, NE
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LinkedIn® Page: www.linkedin.com
1,947 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Financial Services
- Company Size: 66% Small, 31% Medium
What Do G2 Reviewers Say About Orion Advisor Technology?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Orion Advisor Technology, significantly enhancing productivity and simplifying data access.
- Users value the easy setup of Orion Advisor Technology, enhancing efficiency and saving valuable time for trading tasks.
- Users value the client-ready performance reports of Orion Advisor Technology, enhancing their ability to present data effectively.
- Users value the versatile functionality of Orion Advisor Technology, enhancing client interactions and streamlining portfolio management effectively.
- Users value the excellent customer support from Orion Advisor Technology, enhancing usability and client interaction.
Cons
- Users find the difficult learning curve of Orion Advisor Technology challenging, needing simpler tutorials for better understanding.
- Users express concerns about integration issues, particularly with MoneyGuide and data feeds, hindering overall satisfaction.
- Users experience data accessibility issues, struggling with incomplete information and a lack of cohesive display across platforms.
- Users find feature deficiencies in Orion Advisor Technology, leading to frustrations in reporting and automation functionalities.
- Users feel that Orion Advisor Technology is not entirely user-friendly, citing issues with the client portal and reporting features.
What Are Recent G2 Reviews of Orion Advisor Technology?
"Robust Data Aggregation, Needs Better Onboarding"
Rating: 4.5/5.0 stars
— Crystal B.
"Streamlined Portfolio Management, Visual Insights"
Rating: 5.0/5.0 stars
— Kyle G.

