Traackr
Traackr is the all-in-one influencer marketing platform that helps organizations build performance-driven programs on a global scale. The platform enables marketers to optimize spend, unify data, streamline processes, standardize measurement, and ensure compliance. We are honored to power the most advanced influencer marketing programs in the world for brands including L'Oréal, Tiffany & Co, Pandora, Diageo and Samsung. Our company was born global and thrives on enabling effective coordination across 70 countries and 26 languages. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore. Visit www.traackr.com to learn more.
Average Rating: 4.3/5.0
Total Reviews: 385
How Do G2 Users Rate Traackr?
- Social Commerce: 6.6/10 (Category avg: 7.9/10)
- Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
- Influencer Whitelisting: 7.0/10 (Category avg: 8.1/10)
- Influencer Compensation: 6.7/10 (Category avg: 8.2/10)
Who Is the Company Behind Traackr?
- Seller: Traackr
- Company Website:
- Year Founded: 2009
- HQ Location: San Francisco, CA
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LinkedIn® Page: www.linkedin.com
106 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Account Manager
- Top Industries: Marketing and Advertising, Cosmetics
- Company Size: 39% Small, 34% Large
What Do G2 Reviewers Say About Traackr?
AI-generated summary from verified user reviews
Pros
- Users find Traackr to be an incredibly user-friendly platform, simplifying collaboration with micro-influencers and campaign tracking.
- Users value the effective campaign management capabilities of Traackr, streamlining influencer relationships and content selection.
- Users appreciate the detailed influencer insights of Traackr, enhancing targeting and optimizing campaign management effectively.
- Users commend the responsive customer support of Traackr, enhancing their overall experience and satisfaction.
- Users value Traackr's robust influencer discovery and detailed performance insights, enhancing campaign effectiveness and audience targeting.
Cons
- Users find the slow loading times frustrating, impacting their ability to efficiently search and navigate data.
- Users experience technical issues with Traackr, including slow loading, exporting problems, and delayed report refreshes.
- Users face challenges with inaccuracy of information, particularly regarding data for smaller tier creators affecting decision-making.
- Users find the complexity of Traackr challenging, with confusion around features and persistent bugs affecting usability.
- Users experience limited data insights with Traackr, affecting the accuracy of campaign performance assessments.
What Are Recent G2 Reviews of Traackr?
"Traackr: A Powerful Tool, A Need for Clearer Direction"
Rating: 4.0/5.0 stars
— Mark T.
"All-in-One Influencer Platform with Powerful Benchmark and Competitor Insights"
Rating: 5.0/5.0 stars

