# TRIBE Reviews **Vendor:** TRIBE Group **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.3/5.0 **Total Reviews:** 37 ## About TRIBE TRIBE connects global brands with 70,000+ talented and diverse influencers to generate world-class content for TikTok, Instagram, Pinterest, Facebook and Twitter. Execute influencer strategies that rival the world’s most innovative brands with TRIBE’s powerful combination of tech + team. An end-to-end platform to source authentic creators (or import your own), run campaigns fast with tools to automate the tasks you hate, and measure your ROI with real-time, first-party metrics. PLUS an expert team to guide you every step of the way. Since launching in 2015, TRIBE has worked with 13,500+ of the world’s biggest brands and agencies, including Unilever, Disney, Loréal, Jeep, AMEX, Rimmel London, McDonald’s, Logitech and Amazon. ## TRIBE Reviews ### 1. Great streamlined and self serve platform **Rating:** 4.0/5.0 stars **Reviewed by:** Timothy H. | Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about TRIBE?** The platform is self intuitive and the account management is local and quick. **What do you dislike about TRIBE?** You get a premium service and platform however costs can be better. **What problems is TRIBE solving and how is that benefiting you?** Driving awareness for my brand and creating long term partnerships ### 2. Great flexible campaign options for influencer marketing and content creation. **Rating:** 4.5/5.0 stars **Reviewed by:** Alicia M. | Digital Marketing Coordinator & Nutritionist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about TRIBE?** Great onboarding process with a lovely and attentive team that gets back to in a short time frame. We especially loved the flexibility of running a campaign, as a smaller business we're unable to comment for subscription so Tribe helps our needs and helps us achieve our influencer marketing goals with ease. **What do you dislike about TRIBE?** From the two campaigns we've run this year we felt that the only downside was the same pool of influencers were applying, with little difference in options. We also found that some influencers had large followings but their interaction and reach was small. Some creators hit the brief others don't and can be frustrating with our products as we're fresh food so asking to shoot again can be hard. **What problems is TRIBE solving and how is that benefiting you?** Helping us reach our to influencers and get in front of influencers at ease, saving us a lot of time and efforts ### 3. TRIBE has been a great way to source fresh content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about TRIBE?** Using TRIBE has allowed us to source content that would otherwise require models and a crew. It's been a great way to get different perspectives and unique content that works well for both organic and paid. **What do you dislike about TRIBE?** I wish there were a way to limit submissions to only photo/video, and only allow creators who have not previously been selected to submit. **What problems is TRIBE solving and how is that benefiting you?** TRIBE saves us time and money by connecting us directly with content creators, without have to find them ourselves. ### 4. I have enjoyed working with Tribe for the last 3-4 years. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about TRIBE?** I like that Tribe can save time on sourcing relevant influencers for a campaign which are interested in working with the brand. We've previously worked with The Blogger Programme which didn't meet all our requirements when finding influencers. **What do you dislike about TRIBE?** Sometimes the Influencers can be unreliable at sending content through on time or the quality of the content isn't exactly as expected so some back and forth in getting the content right is needed. There also needs to be a larger amount of influencers that are available on TikTok for beauty campaigns - I understand that TikTok is a new platform for TRIBE and this is why there hasn't been as many creators to work with. However, we find it is always the same creators applying for each campaign when it would be good to have some more diversity. **What problems is TRIBE solving and how is that benefiting you?** TRIBE is helping us generate more awareness of our products through influencer marketing - it's benefitting us as we are reaching a wide audience with minimal effort. ### 5. Simple Process with lots of support **Rating:** 4.0/5.0 stars **Reviewed by:** Tara D. | Social Media & Digital Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about TRIBE?** The process is streamlined and simple for us. Communicating with talent, renegotiating fees, payments are all made very easy for you so you can focus on getting the best results from the campaign **What do you dislike about TRIBE?** Without engaging the support team/account manager the system can be slightly rigid in what you can do during brief creation and while the campaign is running. But as mentioned the support team are great, so it's not to much of an issue **What problems is TRIBE solving and how is that benefiting you?** What I found most helpful was Tribe's ability to adapt campaigns to suit our needs as we went. This meant we could move budgets around to boost where needed, rework briefs etc ### 6. Easy platform to use with a good level of content to choose from when briefing talent. **Rating:** 4.0/5.0 stars **Reviewed by:** Tom M. | Digital Planning Executive, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about TRIBE?** I like the range of content we receive, sometimes it looks professionally shot which is perfect for some Arla brands and the talent tend to follow the brief well. **What do you dislike about TRIBE?** Having to wait for talent to share a concept before we approve. I much preferred how it used to be as I don't think this brings much more value and almost adds a layer to the current process. **What problems is TRIBE solving and how is that benefiting you?** Helping us generate new content with more of an authentic look. As well as it helps with our reach to a wider audience, Big Milk is a perfect example of helping us target parents. ### 7. Tribe is an excellent site for creating quick and beneficial influencer marketing campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2022 **What do you like best about TRIBE?** The most helpful thing about Tribe is the option to have influencers submit their ideas before approving them for the campaign. I also love that you can decide how much budget you would like to dedicate to each campaign, which makes budgeting for campaigns much easier. **What do you dislike about TRIBE?** I don't have many downsides with Tribe however I would say there could be a slight improvement with the BCA process as sometimes it can take a while for everything to be confirmed. **What problems is TRIBE solving and how is that benefiting you?** Tribe is helping us to solve the amount of time it takes to source great influencers for campaigns on Instagram and Tiktok. Having access to a catalogue of influencers is so helpful for brands that may not have the time to find great talent themselves. ### 8. Love our partnership! **Rating:** 5.0/5.0 stars **Reviewed by:** Chantelle M. | Assistant Brand Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2022 **What do you like best about TRIBE?** TRIBE have been an amazing partner to work with and always looking on how we can improve our ways of working. The team are contactable, quick and collaborative to work with. I appreciate how easy they are to work with and how simple the program is to use. **What do you dislike about TRIBE?** Nothing in particular. I'm very pleased with how we are heading. **What problems is TRIBE solving and how is that benefiting you?** Streamlining all my work into one platform to help grow the program. But also helping build out an acquisition strategy and holding me accountable ad supporting me through the build. ### 9. Brilliant company for influencer liaison **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2022 **What do you like best about TRIBE?** The ease of communication with influencers and the comprehensivensss of the briefing process. **What do you dislike about TRIBE?** The breadth of influencers available, as well as difficulty of running pro bono campaigns on the platform **What problems is TRIBE solving and how is that benefiting you?** They're helping in finding influencers for us which are relevant - also helpful for running pro bono campaigns as needed at short notice. ### 10. Tribe platform is an easy to use influencer solution, we have had some lovely content in the past **Rating:** 4.0/5.0 stars **Reviewed by:** Louise B. | Digital Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about TRIBE?** Easily connect to hundreds of influencers **What do you dislike about TRIBE?** The new process of influencers sending the proposal across is annoying & time-consuming. I get this to protect the influencer for expensive products, but as our dairy products are really cheap to buy I don't feel like it's necessary. **What problems is TRIBE solving and how is that benefiting you?** Facilitating connections and licensing influencer content without having to draft contracts etc. ### 11. Working with Tribe is a Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about TRIBE?** The platform is easy to use and efficient for both the brand and creators. We can control what is or isn't published, this is critical for us so we remain compliant. Our account managers are always available and helpful. **What do you dislike about TRIBE?** We've done so many campaigns with Tribe using nano and micro influencers. It would be great if using the same platform we could work with macro influencers, that would be so much easier consolidating it all in one place! **What problems is TRIBE solving and how is that benefiting you?** Working in partnership with Tribe to navigate the recent changes to the Ad Code by TGA. ### 12. TRIBE is the place to go for influencer sourcing! **Rating:** 5.0/5.0 stars **Reviewed by:** Ali L. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2022 **What do you like best about TRIBE?** The personal chat with influencers is a great way to make sure that you get what you are after from them. **What do you dislike about TRIBE?** Nothing, I have been very pleased with this platform and what we get out of it. **What problems is TRIBE solving and how is that benefiting you?** Influencers and creators are all managed in the same space, this saves time. ### 13. Great for working with a lot of creators at once **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about TRIBE?** There can be a lot of back and forth when working with influencers and Tribe allows you to put out 1 brief and have creators respond who want to be involved **What do you dislike about TRIBE?** Can be expensive. Content campaigns are $450 per image you approve but the creator only gets $150 of that **What problems is TRIBE solving and how is that benefiting you?** It's a quick way to get a brief out there and have content created without the back and forth negotiations with influencers ### 14. Using Tribe for influencer marketing and BCA **Rating:** 4.0/5.0 stars **Reviewed by:** Tina F. | Content & Community Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about TRIBE?** The freedom to choose content without committing to payment **What do you dislike about TRIBE?** Choice of influencers limited and less variety **What problems is TRIBE solving and how is that benefiting you?** Working on their TikTok offering as we are moving towards more TikTok content requirements ### 15. Pleasure working with TRIBE on multiple social campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about TRIBE?** - Easy to use platform. - Access to a huge database of creators ready to create unique content. - Quick responses from TRIBE team to resolve any immediate issues. **What do you dislike about TRIBE?** - It can be time intensive going back and forth with creators in the messages dependent on the ask. - There is a significant fee on each creator from the platform **What problems is TRIBE solving and how is that benefiting you?** TRIBE has helped us craft engaging influencer led campaigns on social using a selection of influencers that we may have not had access to without their help. Thus helping drive our reach, engagement and visibility. ### 16. Really simple easy to brief and talk to influencers - great for creative ideas **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Dairy | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about TRIBE?** The approval process from submissions... **What do you dislike about TRIBE?** Reporting influencer is reach guess work **What problems is TRIBE solving and how is that benefiting you?** Speed of content creation ### 17. Great for content but expensive **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2021 **What do you like best about TRIBE?** The platform is user-friendly and easy to use. You get a variety of influencers that has potential. **What do you dislike about TRIBE?** Most of the influencers have fake engagement or bots. I wish they removed these influencers since it's a bit of a scam. You have to pay the influencer and tribe to POST on social but this does not give you the right to own the content that was provided. You can only share on the selected platform. **Recommendations to others considering TRIBE:** I recommend using tribe for those looking for a quick way for content creation and brand awareness. **What problems is TRIBE solving and how is that benefiting you?** This platform is great for content creation. If your product is on a higher price point I don't really recommend it since you cant really determine if the influencer audience and engagement are authentic. ### 18. Top influencer marketing and campaign platform - Great! **Rating:** 4.0/5.0 stars **Reviewed by:** Bailey H. | Marketing Manager, Demand Gen, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about TRIBE?** I love using TRIBE for the variety of different influencers and other companies you can reach. The fact that you can choose influencer or content campaigns is super useful, and the tool for setting campaign budget and analytics is really helpful. For small businesses, this platform is a great way to really maximize your marketing budget and find people who are really passionate about your product and want to share it. **What do you dislike about TRIBE?** I dislike how it takes quite some time to get campaigns approved for posting, and I think there could be a simpler and more efficient way to get approved for those campaigns, but I also understand the reasoning behind the wait. It just is difficult for quick campaigns only lasting a few days because there is no instant publishing tool **Recommendations to others considering TRIBE:** A really easy to use platform for influencer or content marketing and campaigns! I really love how you can set your budget for the type of campaign you're doing, and you can review all of the submitted creatives and .captions before selecting your final choices! **What problems is TRIBE solving and how is that benefiting you?** TRIBE has helped us reach different markets and different influencers or audiences that we didn't previously reach. It's also a great way to approve or deny all of the content created involving your product or service. ### 19. "content made by influencers aimed at brands for their campaigns" **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa D. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2019 **What do you like best about TRIBE?** I like all the features offered by what is for me the best online advertising platform, the way to use TRIBE is the most unique experience that can be found online, brands just need to expose what they need and they will immediately receive content made By influencers, the service they will provide is very cheap and the application is very simple to use. **What do you dislike about TRIBE?** I am sure that users have never had problems with this online marketing platform **Recommendations to others considering TRIBE:** Influencers are people capable of filling you with the ideas you need, you only need to use TRIBE to find the ideal marketing for your company **What problems is TRIBE solving and how is that benefiting you?** I have always been able to find the publicity I have only found in TRIBE, the content for our campaigns has been ideal for our advertising. There have been no errors and we have determined that when we receive content from the influencers, our campaigns have been more striking. This marketing platform is very strong. ### 20. Great business model to build on **Rating:** 4.5/5.0 stars **Reviewed by:** Jozef S. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about TRIBE?** Tribe has established a customer-centric business model. They are always helpful and supporting the brands to get the best results out of the platform. Database of influencers is quite extensive and the pricing model is transparent providing clarity to brands and influencers. The business model is especially attractive for businesses that are just starting influencer marketing. You can be sure that there is an interest in your campaign before going through a payment schedule. **What do you dislike about TRIBE?** A more functional chat function would be helpful. Since all the communication goes through the posts, it is not possible to track the history. Analytics of the results needs some improvement, better reporting, detailed metrics, etc. A post calendar would be helpful to show the date of posts, mentions, etc. It becomes complicated once you are working with several influencers at the same time. **Recommendations to others considering TRIBE:** Structure your campaign with all the details necessary for influencers. Talk to your account manager at Tribe. They will help you build a campaign where you can attract influencers. Let the influencers know the critical points about your campaign beforehand. **What problems is TRIBE solving and how is that benefiting you?** It really helped us find the right influencers for our business. Our brand awareness and mentions increased significantly. It has been a challenge for our business to reach out to influencers due to our specific target audience. Tribe database gave us the opportunity to expand our reach and finally find the right influencer we want to work with. ### 21. "TRIBE The influencer application for micro influencers" **Rating:** 5.0/5.0 stars **Reviewed by:** Josep W. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2019 **What do you like best about TRIBE?** TRIBE is the best very active advertising tool and it takes all my compliments, it is mainly aimed at influential Instagram people and is available as an IOS or Android application. The goal of TRIBE is to connect influencers with all brands, this task does very well. This tool allows you to search for campaigns that are of the user's liking, the whole process is at a low cost. **What do you dislike about TRIBE?** TRIBE is a great influence application for content creators, there is no problem in all the service it offers. **Recommendations to others considering TRIBE:** Create completely original content to achieve your goals, you just need to use TRIBE to do all this. **What problems is TRIBE solving and how is that benefiting you?** TRIBE helps me find the content I need and then generate a campaign that suits all my needs. This tool increases my creativity. In the same way I now get completely original content. ### 22. “TRIBE fastest growing marketing platform in the world” **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy h. | Account Executive, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2019 **What do you like best about TRIBE?** I love this innovative tool, it provides the knowledge necessary to create online marketing content, it is very easy to use. TRIBE facilitates online commerce and easy promotion of your products at a very low cost, I love technical support and it helps you get what you want. easy, fast and safe **What do you dislike about TRIBE?** The design of the page is beautiful but I think it could improve. I like everything else **Recommendations to others considering TRIBE:** With this tool you will get great benefits, I recommend it for sure, it is very useful to create online content for your company **What problems is TRIBE solving and how is that benefiting you?** On many occasions I did not know how to get my ideas to my clients now creating advertising content has never been so easy, TRIBE helped me understand that the more I create marketing content, my business situation will improve. Sales, promotion of products or services. What I have achieved using this wonderful tool is spectacular. I recommend it ### 23. Expensive and influencers "trick" the system to increase engagement **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2020 **What do you like best about TRIBE?** Good wait for UGC/content creation. It can be used as a way to create content without paying model rights. **What do you dislike about TRIBE?** Influencers are literally a tribe, they like and comment each other posts just to increase engagement indexes of profile, which makes hard to understand if a post is actually reaching a target or just other influencers. Some influencers post too much, so their profile really look fake just full of advertising. **Recommendations to others considering TRIBE:** As mentioned it is good to create content, but I would not put a high budget as I do not trust its micro influencers. They do not look authentic. It also got much more expensive than before. **What problems is TRIBE solving and how is that benefiting you?** Main benefit is content creation at a cheap price. ### 24. Tribe is a game changer for small business! **Rating:** 5.0/5.0 stars **Reviewed by:** Adele D. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2019 **What do you like best about TRIBE?** User friendly, quick, affordable - we are in control of our budget and the Tribe support team are prompt, friendly and super helpful. Amazing resource and tool for small businesses who may not have access to a Marketing Department or content creation team. Not only are we in control of how much we spend, but also we get to choose the content we like and only use the BEST! This is by far the quickest marketing tool we have ever used, results are sometimes seen within hours and campaigns can roll out with very little work or time from the business end. As a small business owner, this time saving part of Tribe is a real winner for me. **What do you dislike about TRIBE?** As with all marketing, there is an element of risk - however, we have found this to be Low Risk. **Recommendations to others considering TRIBE:** Go for it! If you want to get your product, service or event out there - then this will HELP! The support team from Tribe are amazing, always on the other end of an email or chat. On the flip side, if you have grown your platform and want to generate an income from Influencer marketing, this is quick, transparent and the user is always in control. **What problems is TRIBE solving and how is that benefiting you?** Tribe enables us to reach out and connect with a much broader audience with full control over our own budget. A marketing tool that is not only super easy to use, but is super quick and saves so much time. ### 25. A great platform for brands but approach with caution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2020 **What do you like best about TRIBE?** You see content before you pay for it so this is great from a brand perspective but if you are an influencer this can be tough as often you need to buy the product and you can face a lot of rejection. **What do you dislike about TRIBE?** Lots of poor 'content creators' to sift through. There is no quality monitoring so you get a lot of useless content that you have to reject and give a reason for and this takes a lot of time. **What problems is TRIBE solving and how is that benefiting you?** It is a good platform to gain influencer content and reports but you need to be vigilant and vet every account to see if they are using bots etc. and to see what else they are promoting to ensure you don't damage your brand by associating with someone who appears to be your ideal candidate. If used correctly it is great. ### 26. "fundamental marketing tool for your company" **Rating:** 5.0/5.0 stars **Reviewed by:** alan a. | Senior Accountant, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about TRIBE?** TRIBE is a wonderful tool that greatly influences my company. I can choose influence campaigns that help me improve my company, the cost is totally economical. I love it because it suits anyone who wants to experiment with marketing. **What do you dislike about TRIBE?** TRIBE is unique and I love my company is very grateful with this great tool. I have no problems **What problems is TRIBE solving and how is that benefiting you?** TRIBE is adapts to all companies that want to explore marketing for the best development of their producers. It provides quality content, and meets all the requirements for my company. ### 27. Quality controlled content with great results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2019 **What do you like best about TRIBE?** That you get to work collaboratively with each and every content creator to help them nail the brief and keep clients happy. **What do you dislike about TRIBE?** Have had some issues with campaigns running out before we've had a chance to go through all content and ensure they meet brief. This is only an issue when clients are particularly fussy with a niche brief and so I would probably steer clear of suggesting TRIBE in these circumstances. **Recommendations to others considering TRIBE:** Ensure you have a clear, succint brief and that you allow some creative freedom from the results. Ensure you set realistic boundaries to get back to creators! Keep feedback clear and consistent, make it personal so use your name in replies as creators are more likely to respond quickly and positively. **What problems is TRIBE solving and how is that benefiting you?** We are solving fast turnaround amplification to campaigns that achieve a good ROI. I have realised that the quality of the creators that TRIBE have on their platform really help us impress clients with the final campaign results. ### 28. On the whole positive but feel like some fake influencers exist in the network **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2019 **What do you like best about TRIBE?** The genuine influencers who accept the brief because it matches their profile / interests. Lots of these do exist in the network which is why I use your services. I like the way that it's a cost effective way to reach an engaged audience. I also like that it's more meaningful that running a static ad. When this platform works well, it is great **What do you dislike about TRIBE?** The fake ones who I can't see who / how they are actually influencing anybody. I would guess some of their followers are purchased and they answer briefs that are not relevant to the people that follow the, Personally I don't like the posers or the want to be celebrities. I like true influencers who are credible and have a following because they provide engaging conte **Recommendations to others considering TRIBE:** Watch out for false accounts **What problems is TRIBE solving and how is that benefiting you?** Getting our message out there to people who want to hear it. Eg if we engage an influencer who is proudly GF or low sugar then we share our product with people interested in this area. ### 29. Recent campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2020 **What do you like best about TRIBE?** Ease of being able to connect with influencers **What do you dislike about TRIBE?** The back and forth with some influencers **Recommendations to others considering TRIBE:** Have a clear brief and connect with the team ahead of going live with any questions you might have. **What problems is TRIBE solving and how is that benefiting you?** It saves time trying to find relevant influencers through desktop research ### 30. Easy to use and great Influencers! **Rating:** 5.0/5.0 stars **Reviewed by:** Georgia P. | Content and Campaign Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2019 **What do you like best about TRIBE?** I was inundated with amazing quality content offers for my campaigns! Will definitely use Tribe again **What do you dislike about TRIBE?** When I paused my campaigns, I still had Influencers contributing **What problems is TRIBE solving and how is that benefiting you?** I'm using Tribe to help spread the word of my organisation ### 31. Proactive team with cost efficient marketing solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Eke-Agbai A. | Business Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2019 **What do you like best about TRIBE?** VERY proactive with meeting requirements **What do you dislike about TRIBE?** Niche campaigns may take a bit longer to complete. **Recommendations to others considering TRIBE:** Make sure to have a clear describe of your marketing needs and work closely with the team to not only provide them with your ideas but to ask for their recommendations. This was useful for one of our niche campaigns which gained very favorable outcomes. The TRIBE team was instrumental in shaping the campaign. **What problems is TRIBE solving and how is that benefiting you?** TRIBE lowered the barrier to getting good contents for our marketing campaigns. On one front, it is relatively cost efficient, as we essentially only pay for accepted content and on the other front, the number of good contents, from different influencers, is usually enough for us to find what meets our requirements. So the two core benefits are lowered cost and great contents. ### 32. Easy and straight forward **Rating:** 3.5/5.0 stars **Reviewed by:** Hannah W. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2019 **What do you like best about TRIBE?** Seeing a wide range of influencers, negotiating prices, brainstorming and talking directly with influencers quick turnaround **What do you dislike about TRIBE?** Influencers reposting the same content lacking in creativity not listening to feedback **Recommendations to others considering TRIBE:** Great to use for brands and companies that have easy access to their products. Online retail is slightly trickier as supplying influencers with products before seeing the finished post may take place. **What problems is TRIBE solving and how is that benefiting you?** You can negotiate with influencers ### 33. Efficient, effective and very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica O. | Assistant Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2019 **What do you like best about TRIBE?** Support from Tribe team, information on the platform and where it's going. **What do you dislike about TRIBE?** Managing campaign ourselves, though this is understandable from the costs. **Recommendations to others considering TRIBE:** Keep briefs broad, though make sure to give influencers feedback **What problems is TRIBE solving and how is that benefiting you?** New contacts, new touch points ### 34. A great idea with a few user errors **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2019 **What do you like best about TRIBE?** I like that the platform is easy to navigate and that it puts me in contact with influencers I would not usually use. **What do you dislike about TRIBE?** I dislike that users can submit any number of posts, this makes it more work than necessary with having to decline multiple posts from the same user. I dislike that you have to decline posts with personalised messages - purely because this is very time consuming and Tribe is meant to take the hassle of back and forth out of the equation, **What problems is TRIBE solving and how is that benefiting you?** TRIBE has made it easy to connect with influencers and have engaging UGC for my clients. ### 35. Lots of great content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2019 **What do you like best about TRIBE?** Really speedy and always on hand to help and advise **What do you dislike about TRIBE?** Not a big negative but I wasn't expecting so many responses so quickly! The other thing is that i hadn't read the small print and didn't realise that stories couldn't be reviewed. **Recommendations to others considering TRIBE:** Go for it but be available to manage the responses right from the start! **What problems is TRIBE solving and how is that benefiting you?** I wanted to raise awareness about our product and share enthusiasm which the influencers certainly did. ### 36. Tribe make its quick & super easy to reach a pool of influencers! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2019 **What do you like best about TRIBE?** All you have to do is simply pop up a brief and you're good to go **What do you dislike about TRIBE?** The content varies, sometimes it is hit or miss! **What problems is TRIBE solving and how is that benefiting you?** Reaching broad range of influencers without the effort of doing your own research. These influencers actually consume & purchase your product so it's more authentic. ### 37. I recommend Tribe for my tribe **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2018 **What do you like best about TRIBE?** The marketplace model and the ability to connect with an influencer to promote the brands I'm working with make it really easy. **What do you dislike about TRIBE?** I wish there was more variety in the types of influencers you are able to connect with. **Recommendations to others considering TRIBE:** If your company is interested in influencer marketing or working with micro influencers at all, TRY Tribe! It will make your life a lot simpler. **What problems is TRIBE solving and how is that benefiting you?** I work in an agency model marketing a wide variety of products. Influencer marketing is easily the fastest growing channel for digital marketing. Tribe makes it easy. ## TRIBE Discussions - [How safe is Influencer Marketing?](https://www.g2.com/discussions/how-safe-is-influencer-marketing) - 1 comment, 1 upvote - [How do I find influencers?](https://www.g2.com/discussions/how-do-i-find-influencers) - 1 comment, 1 upvote - [What is a micro-influencer?](https://www.g2.com/discussions/what-is-a-micro-influencer) - 1 comment, 1 upvote - [How do we better tap into people who aren't your typical influencers - e.g runners / athletes](https://www.g2.com/discussions/14521-how-do-we-better-tap-into-people-who-aren-t-your-typical-influencers-e-g-runners-athletes) - 1 comment, 1 upvote - [View TRIBE pricing details and edition comparison](https://www.g2.com/products/tribe-group-tribe/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A34%3A03+-0500&secure%5Bsession_id%5D=9be74959-5e38-4aee-ac50-e6fb4012f1c6&secure%5Btoken%5D=95b51db1698e791758bdd3fefefe9b6dc1855ed7b422dde66944605efd1c5dc9&format=llm_user) ## TRIBE Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top TRIBE Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) - 4.6/5.0 (140 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) - 4.2/5.0 (394 reviews)