# Dovetale Reviews **Vendor:** Dovetale, Inc. **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 197 ## About Dovetale Today, building your business means building relationships with creators and influencers. These partners can promote your products, endorse your brand, and ultimately increase your sales. However, keeping track of every interaction and sale is tedious without the right tools. Dovetale is Shopify’s creator management system that allows you to scale your affiliate program with ease. ## Dovetale Reviews ### 1. The best tool for ambassador marketing on Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Calev B. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Dovetale?** I love using Dovetale because it is so much easier than dealing with spreadsheets and email inboxes. The organization makes it so easy. **What do you dislike about Dovetale?** It would be nice if the discovery tools were a bit more comprehensive and allowing you to target creators based on micro niches. **What problems is Dovetale solving and how is that benefiting you?** We were having trouble keeping our ambassador program organized, and Dovetale has totally revolutionized these efforts for us. ### 2. Using Dovetale before switching to Affable **Rating:** 4.0/5.0 stars **Reviewed by:** Nine C. | Influencer Relations Associate Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Dovetale?** It's easy to find possible Kols for certain campaigns as well as getting their Engagement Rates **What do you dislike about Dovetale?** I feel like Dovetale lacks features when it comes to content discovery. **What problems is Dovetale solving and how is that benefiting you?** It's kinda hard to find influencers that will fit the said brand that would not seem too mainstream. Dovetale helps by giving us credible KOLs. ### 3. Love the platform and amazing tech support! **Rating:** 4.5/5.0 stars **Reviewed by:** Maude H. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Dovetale?** Dovetale has allow me to cut my time working with infleuncers and partnerships in half! The interface is easy to navigate and the tech support is incredibly fast and friendly! Our ambassador and infliuencer partners have also loved how easy the pkatform is to use on their end. I did a lot of research before signing up for Dovetale, and found that it offers many of the same capabilities as other platforms on the market, but is more affordable for startup comapnies. If you are looking for a solution to organized, manage and keep track of all things influencers and partnerships related, I cannot reccomend Dovetale enough. **What do you dislike about Dovetale?** I would love to have a place to communicate directly with influencers / ambassadors on the patform, like a chat interface. I would also love for the platform to have a place to upload content from community members. **What problems is Dovetale solving and how is that benefiting you?** Dovetale has allowed us to build an ambassador program from the ground, tracking gifting, commissions and payment. It's also a great platform to run campaigns and PR gifting. ### 4. Influencer Marketing Platform For SMEs **Rating:** 4.5/5.0 stars **Reviewed by:** Justina V. | Digital Marketing & Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Dovetale?** Simple, easy-to-use interface, good influencer discovery, analytics, and filtering/sorting features. The platform also has features that help process the inbound collaborations, product gifting, and affiliate commission. Big database in many different countries which is fairly difficult to exhaust, unless you do influencer marketing on a super big scale. Integration with Shopify makes this platform especially attractive for Shopify merchants. **What do you dislike about Dovetale?** No interest-based audience data, no data on the audience quality or the number of fake followers influencer has. Not all of the influencer profiles are full on the platform - there's sometimes a link to the Youtube channel or TikTok page missing. No demographical data for most TikTok profiles. **What problems is Dovetale solving and how is that benefiting you?** Dovetale helps us find and analyze influencers we want to work with. ### 5. Not the best option if you don't want an influencer opt-in platform **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Dovetale?** Easy to organize campaigns and navigate the platform **What do you dislike about Dovetale?** The opt-in feature and lack of overall campaign management **What problems is Dovetale solving and how is that benefiting you?** Keeping track of who is a part of certain campaigns to allow us to be better organized ### 6. Great influencers Mapping and Campaign Management **Rating:** 4.0/5.0 stars **Reviewed by:** Victor O. | BI and Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about Dovetale?** The Dovetale Global Database is very large and it's easy to find influencers by its handle or topics, or countries. The campaign feature, when the influencers connect and authorize the platform to get more metrics from them is a great way to understand the whole campaign scenario, feed, grid, stories and others placements **What do you dislike about Dovetale?** Sometimes the influencer audience volume takes a little time to update, so there is some discrepancies between the real number and the number in the tool. The Fluency and dovetale team were working on it to improve the tool, but for some regions like Brazil we are still facing some database deficits numbers. The tool roadmap, to include more metrics from other channels like TikTok , would be a very game-changing feature and it could gave Dovetale advantage front others tools. **Recommendations to others considering Dovetale:** Inlfuencers Management Tools are very similar in the market, but none of them are totally perfect or will cover 100% of your expectations. You just need to compare its value to your needs and budget to make your choice. Nowadays Fluency by Dovetale is attending our demands. **What problems is Dovetale solving and how is that benefiting you?** Mapping and discover influencers for our agency clients brands and projects. It helps us to better fit the influencer creative content to fits a proposed brand speech. We still looking for a client to work on a project that would integrate more features from Dovetale and explore even more its functionality. ### 7. Best bang for the buck in the field. **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie H. | Director, Global Intelligence, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Dovetale?** Dovetale is a great end to end influencer management tool, where we can really do it all in one platform, from influencer identification, to influencer campaign management, to reporting of the results after the campaign. Also, Mike the CEO/founder is super hands-on when it comes to sales and customer service. He's extremely responsive and very professional in ensuring his team is getting us what we need. Really appreciate all the training, guidance, and customized service that Mike has been able to provide us. **What do you dislike about Dovetale?** While the platform contains a wealth of data, unfortunately Dovetale isn't able to pull in all the metrics that we're able to see through the native interface - but to be fair, that's not a limitation of the platform, but rather a limitation of the walled gardens and their restrictive APIs. **Recommendations to others considering Dovetale:** How are you currently managing your influencers? What is your current influencer identification process? Do you find that you're working with the same influencers again and again? Are there opportunities to further leverage data in your influencer campaigns? What is your reporting process at the end of each influencer campaign? **What problems is Dovetale solving and how is that benefiting you?** Data-driven influencer identification, automation of influencer management and content approval, easy self-serve reporting ### 8. Helpful affordable alternative **Rating:** 4.0/5.0 stars **Reviewed by:** Courtney D. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about Dovetale?** I like the affordability of the platform. I really enjoy the gift-giving system that is put in place. I also really appreciate their customer support. The team is super helpful and quick to respond. **What do you dislike about Dovetale?** I don't like how the application process is on an individual basis with affiliates. I would like to be able to approve more than one at a time. I also wish there was a way to mass email affiliates from the Dovetale platform. This would make communication more streamlined. **Recommendations to others considering Dovetale:** Dovetale has a good amount of basic features to get your affiliate program up and running. It is good for companies who have a more hands off affiliate program. It is also much more affordable than other platforms. **What problems is Dovetale solving and how is that benefiting you?** We made a switch from Grin due to budget and pricing. We have found that Dovetale is a great alternative to this and we are very excited to get our affiliate program up and running. ### 9. Great Influencer Management Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Lori S. | Director of Content/Customer Service Agent, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2021 **What do you like best about Dovetale?** I love the Discovery function for finding new potential influencers. Also, I love the gift program that links to our Shopify account for sending out products, it makes it so easy to send out products for review or testing. **What do you dislike about Dovetale?** I wish the program would automatically search out and link all of a given influencers social platforms without me having to find and add them individually. I've had influencers not want to have to link their accounts to Dovetail because they were afraid that they would lose control of their accounts so they would not join. I wish that the export function would also provide you with the URLs of the influencer's social media accounts, which would make it more useful to me. I also wish that there was a "Refresh" or "Stop" button for when you are adding new contacts. I've had one hung up in the "Adding Creator" step for a month+. I've had it happen before and I reached out to customer service (who were great) but they were not able to add that one influencer for me based on some sort of issue with their blog website. I suspect it must be the same issue here but I haven't taken the time to reach out and get them to deal with it. I wish I could just do that on my own. **Recommendations to others considering Dovetale:** Great value for the cost of the program. I would highly recommend it if you are currently using spreadsheets! **What problems is Dovetale solving and how is that benefiting you?** Using a spreadsheet to track information is tedious, I like the list functionality that means I can add an influencer to one of several lists easily. I love that you can track an influencers reach and see the changes over time. And as mentioned above I love the ability to find new influencers based on some key words. ### 10. Great influencer management platform **Rating:** 4.5/5.0 stars **Reviewed by:** Pamela C. | Influencer Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2021 **What do you like best about Dovetale?** The discovery feature allows you to really filter to find the right influencers for a campaign and get really granular in your search. The campaign tracking is also great because it pulls up the analytics for the reports just wth connecting to the influencer's page. The support team is also great because they are very quick to respond to any questions and provide detailed answers. Having worked with many different platforms in the past I can say Dovetale really provides great value and is so easy to use. The team there is also lovely to work with and very accommodating with requests for anything. It was super quick and easy to get us set up to start working on the platform. **What do you dislike about Dovetale?** I wish I could convert the lists into campaigns a bit more seamlessly. At times we're having to create multiple lists for the same campaign since we can't always seamlessly transfer the information over. In the lists view for clients, there are some sections that are not as visible and it would be helpful to see firsthand. **Recommendations to others considering Dovetale:** Watch the videos and tutorials they have. Ask customer service for support if you get stuck. **What problems is Dovetale solving and how is that benefiting you?** We're finding the right influencers for our campaigns and sourcing content ideas. We're able to seamlessly share the list of influencers with our clients for review and approval to get their buy-in on who to reach out to. We also are able to review content and influencers with clients. Additionally, we're also tracking campaign performance and then creating reports for our clients to see all of it in real-time, vs having to wait until the end of a campaign. ## Dovetale Discussions - [Regarding influencer audience, Dovetale will be able to map the followers geographic location as it had in the beginning?](https://www.g2.com/discussions/51653-regarding-influencer-audience-dovetale-will-be-able-to-map-the-followers-geographic-location-as-it-had-in-the-beginning) - 1 comment, 1 upvote - [What features are you most commonly using to track influencer campaign performance? Does Dovetale satisfy your needs or are you using it in conjunction with other platforms/tools?](https://www.g2.com/discussions/24161-what-features-are-you-most-commonly-using-to-track-influencer-campaign-performance-does-dovetale-satisfy-your-needs-or-are-you-using-it-in-conjunction-with-other-platforms-tools) - 3 comments, 1 upvote - [View Dovetale pricing details and edition comparison](https://www.g2.com/products/dovetale/reviews/dovetale-review-440392?section=pricing&secure%5Bexpires_at%5D=2026-05-15+00%3A08%3A36+-0500&secure%5Bsession_id%5D=345e40ab-2afd-445e-9913-2fa0c3f23508&secure%5Btoken%5D=5b00ddd7af82b840be80ff6740f705539a79ee42b8bcd942317fd9e0cfeaaf2c&format=llm_user) ## Dovetale Features **Influencer Marketing** - Influencer Recruitment - Influencer Segmentation - Influencer Collaboration - Reporting and Dashboards - Data Importing and Exporting Tools - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Dovetale Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (550 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) - 4.6/5.0 (140 reviews)