The biggest value for us has been the steady stream of authentic UGC content we can repurpose across our other marketing channels. It takes the guesswork out of sourcing influencer content, and the platform makes it easy to run multiple product lines at once with clear posting guidelines for creators. Our account team has also been responsive and willing to work through pricing and campaign structure changes as our needs evolved, which made it easier to keep the partnership going as we scaled. Review collected by and hosted on G2.com.
Pricing has shifted over time toward larger upfront commitments compared to when we first started, which took some adjustment. Our account team has worked with us to get a package that worked within our budget and we're overall happy with where we landed. Review collected by and hosted on G2.com.